{"id":11721,"date":"2012-06-12T22:39:25","date_gmt":"2012-06-12T22:39:25","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/choosing-the-best-layout-for-your-email-campaign\/"},"modified":"2020-10-29T12:27:52","modified_gmt":"2020-10-29T12:27:52","slug":"choosing-the-best-layout-for-your-email-campaign","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/choosing-the-best-layout-for-your-email-campaign\/","title":{"rendered":"\u70ba\u4f60\u7684\u96fb\u5b50\u5831\u5167\u5bb9\u9078\u64c7\u6700\u68d2\u7684\u7248\u9762"},"content":{"rendered":"<p>While the social aspect of marketing has been at the forefront, <a href=\"http:\/\/www.resourcenation.com\/business\/e-mail-marketing\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">email marketing<\/a> is still a highly effective form of marketing. People check their email more than once a day and utilize it as their main form of contact. However, to reap the benefits you have to choose the best layout for your campaign intent.<\/p>\n<p>This means avoiding the use of a standard template. <a href=\"http:\/\/www.bourncreative.com\/free-stuff\/email-marketing-best-practices\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">BounceCreative.com<\/a> suggests, \u201cIf your leads can\u2019t distinguish your email marketing template from your competitors\u2019 email marketing templates, what makes you think they will remember you when they are ready to make a purchase?\u201d There are three main layout forms to consider.<\/p>\n<h3>Editorial<\/h3>\n<div>\n<p>If your <a href=\"https:\/\/ui.benchmarkemail.wpengine.com\/email-marketing\/email-campaigns\">email campaign<\/a> requires more informative text than promotional photos and links, editorial will be the layout for you. However, email marketing campaigns often fail because the newsletters are not appealing to customers; as far as they\u2019re concerned, it\u2019s just another spam email. So, be sure to create a template with at least two columns to split up the text; this makes it more appealing and less daunting. There are two types of editorial layouts.<\/p>\n<ul>\n<li><b>Short<\/b> \u2013 This is beneficial for quick announcements: giveaways, short term sales or new products. It contains minimal text, with vibrant colors and photos taking dominance.<\/li>\n<li><b>Long<\/b> \u2013 For a monthly newsletter, long editorial is the most common format. Break up content, however, with photos, links, etc.<\/li>\n<\/ul>\n<h3>Promotional<\/h3>\n<div>\n<p>If your aim is to create buzz around your products, then you\u2019ll want to utilize a promotional layout. A promotional campaign will benefit from short, vibrant layouts. This will not only enhance the products you\u2019re promoting but also make the email appealing to your eager-to-delete customers. There are two ways to tackle a promotional layout.<\/p>\n<ul>\n<li><b>Branded<\/b> \u2013 While all your emails should be well branded, be sure that the colors and style of a promo newsletter is tied tightly to your brand. You want your products to stick out as your products, not blend in with the sea of other promotional emails.<\/li>\n<li><b>A Call to Action<\/b> \u2013 Make your call to action the focus; it should be large and prominent. To make the most of an overtly promotional email, you have to get your customers moving. Send them to your Facebook page to get a discount, for example.<\/li>\n<\/ul>\n<h3>Catalog<\/h3>\n<div>\n<p>A great way to take advantage of a large email campaign is to infuse products, catalog style, into each email. Not only does this create more awareness of new and old products, but it encourages your busy customers to purchase then and there. The bare bones of this layout will be grid-based \u2013 breaking up the photos and content to make it easily digested.<\/p>\n<ul>\n<li><b>Targeted<\/b> \u2013 A catalog is an excellent way to target certain customers. Create a catalog email for your young, female customers, and a separate one for your middle aged men. Match products with customers for better conversion, and cater the overall style to theirs.<\/li>\n<li><b>Campaign Specific<\/b> \u2013 If you\u2019re running a specific promotion or campaign, design a layout around that. Avoid columns and go for a grid style; product on the left, short clip of text on the right.<\/li>\n<\/ul>\n<p>Creating a layout that stands out from the rest will be the best way to see ROI. While you can utilize all these layouts at any point in your campaign, make sure you optimize each one by pairing it with the right content.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>While the social aspect of marketing has been at the forefront, email marketing is still a highly effective form of marketing. People check their email more than once a day and utilize it as their main form of contact. However, to reap the benefits you have to choose the best layout for your campaign intent.&hellip;<\/p>\n","protected":false},"author":167,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11721","post","type-post","status-publish","format-standard","hentry","category-2186"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u70ba\u4f60\u7684\u96fb\u5b50\u5831\u5167\u5bb9\u9078\u64c7\u6700\u68d2\u7684\u7248\u9762 - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/choosing-the-best-layout-for-your-email-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u70ba\u4f60\u7684\u96fb\u5b50\u5831\u5167\u5bb9\u9078\u64c7\u6700\u68d2\u7684\u7248\u9762 - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"While the social aspect of marketing has been at the forefront, email marketing is still a highly effective form of marketing. 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