{"id":11729,"date":"2012-06-20T22:25:10","date_gmt":"2012-06-20T22:25:10","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/inspirations-from-the-world-at-work-promoting-value\/"},"modified":"2020-02-09T02:21:05","modified_gmt":"2020-02-09T02:21:05","slug":"inspirations-from-the-world-at-work-promoting-value","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/inspirations-from-the-world-at-work-promoting-value\/","title":{"rendered":"\u4f86\u81ea The World at Work \u7684\u555f\u793a\uff1a\u5ba3\u50b3\u50f9\u503c"},"content":{"rendered":"

It\u2019s easy to get caught up in the day to day grind of work. It\u2019s the nuts and bolts of what we do, but it\u2019s also an inspiration killer. Fortunately, there\u2019s a move for more creative projects that lift business spirits and motivate us to not only \u201cdo\u201d but to create.<\/p>\n

Take a lesson from GE and Mashable, who teamed up to create the series The World at Work<\/i>. Brilliantly worded as \u201cpowered by GE,\u201d the series features people, projects and startups that \u201cdrive innovation\u201d all in the interest of \u201cmaking the world a better place.\u201d<\/p>\n

Yes, making the world a better place is clich\u00e9, but it does move us and give us a warm gooey feeling inside. Meanwhile, we\u2019ve subconsciously come to associate GE with innovation.<\/p>\n

Though the warm gooey feelings aren\u2019t without their own mini inspirations in marketing. Take for example the story of young Jack Kim. Seventeen years old, Kim founded Benelab.org, a search engine whose profits are directed to charity. As goes with success, it didn\u2019t come overnight. Kim started with what he knew and worked within his own community \u2013 namely his school. He started small and slowly scaled up. He perfected his craft one skill at a time and went back to the model at each interval to improve and tweak as needed. He took the success of his lessons with him along the way, realizing he could be profitable in search engine marketing. However, he didn\u2019t try and recreate the wheel. Google was already king, so he just pinged his site off of Google.
\n.
\nAnother inspiration can be found in She\u2019s the First<\/a>, an organization aimed at education and grooming girls for leadership in third world countries. It\u2019s a noble cause and something many people can get excited about. But for those business owners adamant on only talking about themselves, notice how G.E. is featuring something completely irrelevant to their own product line. This should serve as a reminder that it doesn\u2019t always have to be about you, your business or your product. Offering people something they can care about is just as good; they\u2019ll associate your name with it.<\/p>\n

The stories shared on The World at Work<\/i> are vast and all delightfully worth your time. It\u2019s unique content that also helps boost the profile of a lot of startups and organizations that otherwise would be unable to afford this great PR.<\/p>\n

The lesson here is to understand that the end goal shouldn\u2019t be to promote yourself so much as it is to offer people something of value \u2013 even if it\u2019s just a story to share or something to be able to believe in. If you\u2019re keeping your nose to the ground for trends, and if social media itself wasn\u2019t enough of a clue, then let this be your giant flashing neon exclamation that gets you in the direction of being a business interested in the act of giving. GE and Mashable are giving, and look at how much they\u2019re getting back. People are talking about them; people are excited about them.<\/p>\n

This is how 21st century marketing works.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s easy to get caught up in the day to day grind of work. It\u2019s the nuts and bolts of what we do, but it\u2019s also an inspiration killer. Fortunately, there\u2019s a move for more creative projects that lift business spirits and motivate us to not only \u201cdo\u201d but to create. Take a lesson from…<\/p>\n","protected":false},"author":309,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11729","post","type-post","status-publish","format-standard","hentry","category-2186"],"yoast_head":"\n\u4f86\u81ea The World at Work \u7684\u555f\u793a\uff1a\u5ba3\u50b3\u50f9\u503c - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/inspirations-from-the-world-at-work-promoting-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u4f86\u81ea The World at Work \u7684\u555f\u793a\uff1a\u5ba3\u50b3\u50f9\u503c - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"It\u2019s easy to get caught up in the day to day grind of work. It\u2019s the nuts and bolts of what we do, but it\u2019s also an inspiration killer. Fortunately, there\u2019s a move for more creative projects that lift business spirits and motivate us to not only \u201cdo\u201d but to create. Take a lesson from…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/inspirations-from-the-world-at-work-promoting-value\/\" \/>\n<meta property=\"og:site_name\" content=\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW\" \/>\n<meta property=\"article:published_time\" content=\"2012-06-20T22:25:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-09T02:21:05+00:00\" \/>\n<meta name=\"author\" content=\"Shireen Qudosi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shireen Qudosi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/inspirations-from-the-world-at-work-promoting-value\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/inspirations-from-the-world-at-work-promoting-value\\\/\"},\"author\":{\"name\":\"Shireen Qudosi\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/e4ef80bf829cd482f3bf6c28d6091cf4\"},\"headline\":\"\u4f86\u81ea The World at Work \u7684\u555f\u793a\uff1a\u5ba3\u50b3\u50f9\u503c\",\"datePublished\":\"2012-06-20T22:25:10+00:00\",\"dateModified\":\"2020-02-09T02:21:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/inspirations-from-the-world-at-work-promoting-value\\\/\"},\"wordCount\":539,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"articleSection\":[\"\u5e73\u53f0\u529f\u80fd\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/inspirations-from-the-world-at-work-promoting-value\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/inspirations-from-the-world-at-work-promoting-value\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/inspirations-from-the-world-at-work-promoting-value\\\/\",\"name\":\"\u4f86\u81ea The World at Work \u7684\u555f\u793a\uff1a\u5ba3\u50b3\u50f9\u503c - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\"},\"datePublished\":\"2012-06-20T22:25:10+00:00\",\"dateModified\":\"2020-02-09T02:21:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/inspirations-from-the-world-at-work-promoting-value\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/inspirations-from-the-world-at-work-promoting-value\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/inspirations-from-the-world-at-work-promoting-value\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u4f86\u81ea The World at Work \u7684\u555f\u793a\uff1a\u5ba3\u50b3\u50f9\u503c\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"name\":\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\",\"name\":\"Benchmark Email\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Email\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkEmail1\\\/?locale=zh_TW\",\"https:\\\/\\\/www.instagram.com\\\/benchmark.taiwan\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/e4ef80bf829cd482f3bf6c28d6091cf4\",\"name\":\"Shireen Qudosi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"caption\":\"Shireen Qudosi\"},\"description\":\"Shireen Qudosi is Benchmark Email's Online Marketing Specialist and Small Business Advocate. An Orange County based writer, Shireen specializes in online marketing and public relations. She has written for over 75 publications and has launched nine successful new media campaigns to date. Her work has been featured in the New York Times, Denver Post, the Oklahoman and Green Air Radio, among others.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/author\\\/shireenqudosi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u4f86\u81ea The World at Work \u7684\u555f\u793a\uff1a\u5ba3\u50b3\u50f9\u503c - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/tw\/blog\/inspirations-from-the-world-at-work-promoting-value\/","og_locale":"en_US","og_type":"article","og_title":"\u4f86\u81ea The World at Work \u7684\u555f\u793a\uff1a\u5ba3\u50b3\u50f9\u503c - Benchmark Email","og_description":"It\u2019s easy to get caught up in the day to day grind of work. It\u2019s the nuts and bolts of what we do, but it\u2019s also an inspiration killer. Fortunately, there\u2019s a move for more creative projects that lift business spirits and motivate us to not only \u201cdo\u201d but to create. Take a lesson from…","og_url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/inspirations-from-the-world-at-work-promoting-value\/","og_site_name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","article_publisher":"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","article_published_time":"2012-06-20T22:25:10+00:00","article_modified_time":"2020-02-09T02:21:05+00:00","author":"Shireen Qudosi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Shireen Qudosi","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/inspirations-from-the-world-at-work-promoting-value\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/inspirations-from-the-world-at-work-promoting-value\/"},"author":{"name":"Shireen Qudosi","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/e4ef80bf829cd482f3bf6c28d6091cf4"},"headline":"\u4f86\u81ea The World at Work \u7684\u555f\u793a\uff1a\u5ba3\u50b3\u50f9\u503c","datePublished":"2012-06-20T22:25:10+00:00","dateModified":"2020-02-09T02:21:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/inspirations-from-the-world-at-work-promoting-value\/"},"wordCount":539,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"articleSection":["\u5e73\u53f0\u529f\u80fd"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/inspirations-from-the-world-at-work-promoting-value\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/inspirations-from-the-world-at-work-promoting-value\/","url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/inspirations-from-the-world-at-work-promoting-value\/","name":"\u4f86\u81ea The World at Work \u7684\u555f\u793a\uff1a\u5ba3\u50b3\u50f9\u503c - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#website"},"datePublished":"2012-06-20T22:25:10+00:00","dateModified":"2020-02-09T02:21:05+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/inspirations-from-the-world-at-work-promoting-value\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/inspirations-from-the-world-at-work-promoting-value\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/inspirations-from-the-world-at-work-promoting-value\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/tw\/"},{"@type":"ListItem","position":2,"name":"\u4f86\u81ea The World at Work \u7684\u555f\u793a\uff1a\u5ba3\u50b3\u50f9\u503c"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/tw\/#website","url":"https:\/\/www.benchmarkemail.com\/tw\/","name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","description":"","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/tw\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization","name":"Benchmark Email","url":"https:\/\/www.benchmarkemail.com\/tw\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Email"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","https:\/\/www.instagram.com\/benchmark.taiwan\/"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/e4ef80bf829cd482f3bf6c28d6091cf4","name":"Shireen Qudosi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","caption":"Shireen Qudosi"},"description":"Shireen Qudosi is Benchmark Email's Online Marketing Specialist and Small Business Advocate. An Orange County based writer, Shireen specializes in online marketing and public relations. She has written for over 75 publications and has launched nine successful new media campaigns to date. Her work has been featured in the New York Times, Denver Post, the Oklahoman and Green Air Radio, among others.","url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/author\/shireenqudosi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/11729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/users\/309"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/comments?post=11729"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/11729\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/media?parent=11729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/categories?post=11729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/tags?post=11729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}