{"id":11760,"date":"2012-07-16T23:27:54","date_gmt":"2012-07-16T23:27:54","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/signatures-go-social-2012-email-signature-trends\/"},"modified":"2020-02-09T02:16:28","modified_gmt":"2020-02-09T02:16:28","slug":"signatures-go-social-2012-email-signature-trends","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/signatures-go-social-2012-email-signature-trends\/","title":{"rendered":"\u7c3d\u540d\u6a94\u793e\u7fa4\u5316\uff1a2012 \u5e74\u96fb\u5b50\u90f5\u4ef6\u7c3d\u540d\u6a94\u6f6e\u6d41"},"content":{"rendered":"

When it comes to your email signatures, there’s a lot more you can do now beyond just listing basic data. Think of it as “signatures going social.”<\/p>\n

So ditch the boring \u201chere\u2019s my name and phone number routine\u201d or even the annoying \u201chere\u2019s a long list of links to my social media pages\u201d routine and try these ideas on for size.<\/p>\n

Get Real-Time Feeds<\/b> – Using SigBuzz<\/a>, you can stream real-time social media updates to your signature. This increases recipient engagement far more than just listing links \u2013 and you can track the click-through rate.<\/p>\n

Use Icons<\/b> \u2013 Insert social media icons and QR codes with WiseStamp<\/a>.<\/p>\n

Regain Corporate Control<\/b> \u2013 If you want uniformity across employee signatures, especially if you\u2019re using any of the above apps, then check out Hancock.it<\/a>. If you\u2019ve got an HTML savvy team member, use Blank Canvas<\/a>, which creates really unique social media inspired email signatures.<\/p>\n

Email Trends You Should Avoid<\/h4>\n

Before you do what\u2019s right in an email signature, you have to undo what\u2019s wrong:<\/p>\n

    \n
  1. Don\u2019t make people hunt for information.
    \nBasic data like your website and phone number should always be visible.<\/i><\/li>\n
  2. Don\u2019t list every single social media platform you\u2019re on.
    \nThere are a lot out there and listing them all is just going to overwhelm your recipient.<\/i><\/li>\n
  3. Don\u2019t be cute.
    \nThis cannot be stressed enough. No one respects cute. On that note, get rid of emoticons. Emoticons should be used intelligently and only in two cases. The first being where you\u2019re trying to reach out to someone who also uses them profusely, or second, where you\u2019re trying to soften your otherwise robotic demeanor or use of language.<\/i><\/li>\n
  4. Don\u2019t make your reader grab a magnifying glass.<\/li>\n
  5. No one cares about your personal motto or quote.
    \nKeep inspirational jargon to yourself.<\/i><\/li>\n
  6. Do not attach your logo.
    \nNo one cares about always seeing your logo \u2013 especially if that means the email server is showing us an attachment image. It\u2019s incredibly confusing and frustrating \u2013 and it will make your recipient slowly hate you.<\/i><\/li>\n<\/ol>\n

    Why You Need to Be Different
    \n<\/b><\/h4>\n

    Different Stands Out<\/b> – Different gets remembered. If you\u2019re putting in a bid and hoping to score a new client, then you\u2019re digitally competing with at least half a dozen other businesses. Have they put that much thought into their business? Have you? As a client, I\u2019m going to go with the company that puts thought into their own business \u2013 down to the signature detail. If they\u2019re that fine tuned to their own business needs, they\u2019re likely to give my project the same treatment.<\/p>\n

    Different Means Money<\/b> – Different, when done right, reflects creativity. While we have a lot more tools and gadgets to rely upon, they don\u2019t necessarily equate to creativity. Creativity is still an original and rare element \u2013 and a solid client will realize it’s worth paying the price for. You can\u2019t buy creativity from stockphoto sites, from content farm sites or any other run of the mill \u2018turn a quick buck for a cheap product\u2019 site.<\/p>\n

    Different Highlights Creativity<\/b> – Creativity is in the details, and your signature detail is one of those important trademarks that gets communicated every time you shoot out an email. It\u2019s marketing on a subconscious level letting you display confidence and competence without saying a word to sell yourself.<\/p>\n

    Different Gets Respect<\/b> – Real business owners know that an ideal business sales and marketing environment is where you never have to sell yourself. Your brand and reputation should speak so strongly, even if you\u2019re just starting out, that people understand and respect what you have to offer. Getting to that mark is all about the details.<\/p>\n","protected":false},"excerpt":{"rendered":"

    When it comes to your email signatures, there’s a lot more you can do now beyond just listing basic data. Think of it as “signatures going social.” So ditch the boring \u201chere\u2019s my name and phone number routine\u201d or even the annoying \u201chere\u2019s a long list of links to my social media pages\u201d routine and…<\/p>\n","protected":false},"author":309,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11760","post","type-post","status-publish","format-standard","hentry","category-2186"],"yoast_head":"\n\u7c3d\u540d\u6a94\u793e\u7fa4\u5316\uff1a2012 \u5e74\u96fb\u5b50\u90f5\u4ef6\u7c3d\u540d\u6a94\u6f6e\u6d41 - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/signatures-go-social-2012-email-signature-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u7c3d\u540d\u6a94\u793e\u7fa4\u5316\uff1a2012 \u5e74\u96fb\u5b50\u90f5\u4ef6\u7c3d\u540d\u6a94\u6f6e\u6d41 - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"When it comes to your email signatures, there’s a lot more you can do now beyond just listing basic data. 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