In this ever connected world of Twitter, Facebook, Pinterest and everything else, there\u2019s one key piece of social media that non-profits often ignore: blogs.<\/p>\n
That\u2019s right, blogs.<\/p>\n
From upper level media to smaller, more personally-oriented blogs, there is a great opportunity for non-profits to expand their online presence. Engaging bloggers and encouraging them to write about a non-profit\u2019s mission, activities and events is not only a good promotional tool, but can also lead to greater search effectiveness, greater media awareness and an increase in unique visitors to your website, potentially leading to greater conversations (and hopefully, donations).<\/p>\n
Proper blogger engagement takes an investment of time, thought and effort, but can often lead to exceptional results. Here are some good principles and \u201cbest practices\u201d to keep in mind when engaging bloggers:<\/p>\n
At a time when communication via social media is short and sweet, blogs can potentially provide a more full-blooded look at your non-profit and its mission. Bloggers can be one of your most powerful, and consistent, advocates, helping you and your agency develop a stronger, more robust online profile. Blogger engagement should be one of the cornerstones of any<\/i> non-profit social media strategy.<\/p>\n