{"id":11830,"date":"2012-09-28T20:53:35","date_gmt":"2012-09-28T20:53:35","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/7-steps-to-creating-a-standard-email-signature-for-your-non-profit\/"},"modified":"2020-02-17T16:06:27","modified_gmt":"2020-02-17T16:06:27","slug":"7-steps-to-creating-a-standard-email-signature-for-your-non-profit","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/7-steps-to-creating-a-standard-email-signature-for-your-non-profit\/","title":{"rendered":"\u70ba\u975e\u71df\u5229\u7d44\u7e54\u8a2d\u8a08\u96fb\u5b50\u5831\u6a19\u6e96\u7c3d\u540d\u6a94\u7684\u4e03\u6b65\u9a5f"},"content":{"rendered":"

Although email communications have been in use since the 1970s, many organizations today still haven\u2019t developed their own email signature standards. Creating an email signature standard is similar to developing your non-profit\u2019s logo and name criteria, which are part of its overall brand or communications standards.<\/p>\n

When it comes to branding and looking professional, consistency is key. Here are the 7 steps to creating your organization\u2019s email signature standard:<\/p>\n

    \n
  1. If your organization has a selected sans-serif font style for headlines and Internet use, use it. If not, fonts such as Arial, Tahoma and Verdana are classified as sans-serif and help facilitate reading on electronic screens.<\/li>\n
  2. Begin with each employee\u2019s first and last name \u2013 the way each is recognized by constituents.<\/li>\n
  3. The employee\u2019s title or position should come next, followed by the name of the organization.<\/li>\n<\/ol>\n

    The next few lines have flexibility in their order. Here\u2019s my preference:<\/p>\n

      \n
    1. Physical address, city, state\/province, zip\/postal code.<\/li>\n
    2. Local telephone number, toll-free number, fax number.<\/li>\n
    3. Individual\u2019s email address.<\/li>\n
    4. Organization\u2019s website URL.<\/li>\n<\/ol>\n

      Underneath the signature, there\u2019s prime real estate where the organization can include both permanent and rotating links and messages. Permanent links to the organization\u2019s social media networks are a natural inclusion to promote engagement and information sharing. If your non-profit has any subsidiary sites, blogs or other sites of importance, add these. If there are too many to list, rotate them monthly.<\/p>\n

      Lastly, create text or banner ads for special events or promotions you want to emphasize for a finite period of time. Fundraising events, campaigns, membership drives, registrations, etc. are examples of these types of ads.<\/p>\n

      The End Result?<\/h4>\n

      When you\u2019re done, you\u2019ll have consistent and professional email signatures for each individual in the organization. No more cutesy font styles, smiley faces or backgrounds that don\u2019t jive with the organization\u2019s brand image.<\/p>\n

      Here\u2019s a fictitious example:<\/p>\n

      Brenda Garcia
      \nDevelopment Director
      \nMain Social Services
      \n123 W. Main St.
      \nGreenwood, IN 46142
      \nTel: (317) 123-4567
      \nToll Free: (800) 674-1298
      \nFax: (317) 123-4568
      \nbgarcia@mss.org
      \nwww.mss.org<\/span>
      \n\"\"
      \nDon\u2019t miss our annual Gala Dinner! The deadline to reserve your table is October 19, 2012.
      \nRegister now!<\/span><\/p>\n

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