{"id":11832,"date":"2012-10-01T02:37:29","date_gmt":"2012-10-01T02:37:29","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/random-acts-of-marketing-are-a-fools-errand\/"},"modified":"2020-10-29T14:38:26","modified_gmt":"2020-10-29T14:38:26","slug":"random-acts-of-marketing-are-a-fools-errand","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/random-acts-of-marketing-are-a-fools-errand\/","title":{"rendered":"\u884c\u92b7\u96a8\u6a5f\u884c\u70ba\u662f\u50bb\u74dc\u7684\u5dee\u4e8b"},"content":{"rendered":"

In her recent blog on Marketing Nuts entitled 15 Reasons Random Acts of Marketing & Social Media (RAMs) Don\u2019t Work<\/a>, Pam Moore set out to outline the primary reasons why online marketers who habitually engage in RAMs really need profound psychiatric help. She defines a RAM as a misguided attempt to increase the awareness of your brand, obtain market share or any other business benefit which by its very nature cannot be readily measured, justified or fails to be integrated with the rest of the marketing strategy.<\/p>\n

A Morass of Repartee that Becomes a Magnet for Bots<\/h4>\n

All online marketers at one point or another have engaged in RAMming through RAMs, mostly with the justification that it seemed like a good idea at the time. RAMs usually start with \u201cwell, of course we have to have a Facebook page,\u201d and soon end up sucking away valuable marketing resources in a morass of repartee with individuals who have no intention of ever buying anything from you, and which ends up being a magnet for not much more than bots. Moore\u2019s 15 identifying points that a marketer is being RAMmed are quite detailed, but here are some of the salient points.<\/p>\n