{"id":11844,"date":"2012-10-12T22:04:38","date_gmt":"2012-10-12T22:04:38","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/exploding-online-marketings-5-biggest-fibs\/"},"modified":"2020-02-09T02:01:41","modified_gmt":"2020-02-09T02:01:41","slug":"exploding-online-marketings-5-biggest-fibs","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/exploding-online-marketings-5-biggest-fibs\/","title":{"rendered":"\u63ed\u767c\u7db2\u8def\u884c\u92b7\u7684\u4e94\u5927\u8b0a\u8a00"},"content":{"rendered":"

In a recent post on copypress.com, Rae Hoffman outlined the 5 Lies You Tell Yourself About Building an Audience (and Links)<\/a>. These persistent online marketing myths definitely require exploding and Hoffman does a superlative job in plunking sticks of dynamite under each. Hoffman\u2019s demolition of online marketing mendacity can be summarized through the five basic fibs:<\/p>\n

    \n
  1. Writing good content before you\u2019ve attracted an audience is a waste<\/b> \u2013 Hoffman explains that you only have one chance to make a good first impression and it starts with your very first post. It\u2019s essentially a self-fulfilling action: You need great content to attract an audience so you have to write from the very beginning as if you already had that huge following. Yes, it\u2019s true that perhaps no one but your cousin will actually ever read your first post, but throwing in a bunch of filler so that you can somehow \u201csave the good stuff\u201d for later on runs the very critical chance that the first handful of visitors will write off your writing as insubstantial. That can create a strongly negative image for your brand that you might never be able to shake.<\/li>\n
  2. Outstanding content will find an audience all by itself<\/b> \u2013 The net is littered with great and semi-great content that has been invisible to all but a mere handful of readers. Unfortunately it\u2019s not sufficient to create something that is truly remarkable and simply expecting the traffic to be drawn to it through online osmosis. The basics of content promotion can never be short circuited, so the routine of pushing your content has to be learned by rote. There is no substitute for tweeting, bookmarking, social network posting, blogging and doing just about everything else you can think of to create clear sign markers on the web that point to your content, making it stand out from the mass of similar work by its unique relevance and quality.<\/li>\n
  3. It\u2019s not necessary to be unique<\/b> \u2013 As has just been noted, great content has to be measured through the standard of unique relevance and quality. The litmus test for online marketing content will forever be whether what you\u2019re posting on the net manages to engage your audience through proposing concepts that are fully relevant to their daily lives; that the content is of such impeccable quality that your reader can\u2019t help but be drawn to it; and that it reflects such an individual angle on a very particular proposition that it readily stands out from the similar offerings from your competitors.<\/li>\n
  4. You have to be a great writer in order to excel at blogging<\/b> \u2013 Your audience is primarily drawn to what you\u2019re saying rather than how you\u2019re saying it. There will always be a place for the bloggers who have such consummate mastery over the English language that they craft prose that becomes permanently memorable, but as long as you don\u2019t commit alienating spelling and grammatical errors that would embarrass a sixth grader you can get away with average writing skills – as long as the essence<\/em> of what you\u2019re blogging about carries considerable power and impact.<\/li>\n
  5. There\u2019s an end point where you can finally cruise and count the money<\/b> \u2013 That may be the most persistent and damnable lie of them all. The tipping point where you\u2019ve created enough sterling content and now can semi-retire to an enviable lifestyle watching the money roll in exists only in the scam ads posted on the black hat SEO sites. The effort to keep your audience engaged is completely open ended and therefore demands that you keep working just as hard to gain your millionth reader as you did your first. If you think you can let off on the pressure when you\u2019re finally in the black on your marketing effort, you\u2019re in for a very large and very red surprise.<\/li>\n<\/ol>\n

    Hoffman\u2019s five lies should be pinned on every online marketer\u2019s wall to ensure that quality, relevance and engagement are integrated into every byte of content. Not only will your brand be able to profit over the long term by the adoption of these standards, but your audience deserves no less.<\/p>\n","protected":false},"excerpt":{"rendered":"

    In a recent post on copypress.com, Rae Hoffman outlined the 5 Lies You Tell Yourself About Building an Audience (and Links). These persistent online marketing myths definitely require exploding and Hoffman does a superlative job in plunking sticks of dynamite under each. 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