{"id":11850,"date":"2012-10-18T23:04:31","date_gmt":"2012-10-18T23:04:31","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/event-marketing-how-social-media-landing-pages-boost-attendance\/"},"modified":"2020-10-29T13:24:08","modified_gmt":"2020-10-29T13:24:08","slug":"event-marketing-how-social-media-landing-pages-boost-attendance","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/event-marketing-how-social-media-landing-pages-boost-attendance\/","title":{"rendered":"\u6d3b\u52d5\u884c\u92b7\uff1a\u5982\u4f55\u5229\u7528\u793e\u7fa4\u5a92\u9ad4\u548c\u767b\u9678\u9801\u9762\u589e\u52a0\u51fa\u5e2d\u7387"},"content":{"rendered":"<p>If you\u2019re not using <a href=\"https:\/\/ui.benchmarkemail.wpengine.com\/email-marketing\/Features-Social-Media\">social media<\/a> to help market your event, you might hear crickets chirping the next time around. While traditional print outreach is highly recommended in order to be taken seriously, social media comes in as a required supplement to bolster attendance. It\u2019s also considerate and practical; making it dead simple for your guests to keep updated is not only good manners but it also motivates attendance.<\/p>\n<h4>Crafting Your Event with Social Media<\/h4>\n<ul>\n<li><b>Pre-Event:<\/b> Sure, you\u2019ll probably plug your event across your social media page. Why not go the distance and create a social media page that promotes your events, the company and the speakers? Be certain to accompany this specific campaign with custom content that keeps people interested. No one is interested in a stagnant digital billboard that keeps showcasing the same message again and again. While you\u2019re at it, also try taking advantage of <a href=\"https:\/\/blog.benchmarkemail.wpengine.com\/linkedin-gives-thought-leaders-a-new-platform\/\">LinkedIn<\/a> ads (and possibly even Facebook) to target your industry and demographic if applicable.Who said ads have to serve only one purpose? Some companies also focus on blasting giveaways during an event. This works fine if you\u2019re a retailer. However, if you\u2019re a business or a high end retailer, keep in mind that associations are far more valuable than goods. Give people the opportunity to hob knob with industry celebs. It\u2019s so much more attractive to say you\u2019ve met an exclusive \u201cso and so\u201d than to come back with some gadget just pretty much everyone already has.<\/li>\n<li><b>During the Event:<\/b> Just because your guests are at your event doesn\u2019t mean you should stop marketing your event. Any successful event marketer knows an event isn\u2019t just about who\u2019s there now, it\u2019s about who\u2019s going to want to be there next time. Do this by hiring at least two professional photographers to go around and snap pictures. Make sure each photographer has an assistant to take down names. Guests should be emailed or their photo tagged when it goes live \u2013 which ensures they\u2019re more likely to share the file (and your brand) with their network. If you\u2019re hosting a seminar or conference, please include key hash tags in your presentation and itinerary. You want guests tweeting about you with the right hash tags.<\/li>\n<li><b>Post Event:<\/b> Assuming you invited or hired industry writers and bloggers to attend the event, follow up with them to see how their post event pieces are doing. These pieces should either be pre-approved for publication or bloggers will work to share it with their network. It\u2019s another way to get post-event exposure that really details the value of your event, while building and maintaining positive relationships with influence builders. Go the extra mile by offering writers digital data they may need to help flesh out their pieces. Also send a small thank you goody box, flowers or some creative gift to help them remember your event (and brand) fondly.<\/li>\n<\/ul>\n<h4>Why You Need to Create Event-Specific Landing Pages<\/h4>\n<p>You\u2019ve got an <a href=\"https:\/\/ui.benchmarkemail.wpengine.com\/email-marketing\/email-campaigns\">email campaign<\/a> and a social media blast out to draw attention to your event. Have you ever asked yourself where you\u2019re directing your traffic to?<\/p>\n<p>One of the biggest and easily amended mistakes most events make is not creating a custom <a href=\"https:\/\/blog.benchmarkemail.wpengine.com\/landing-pages-explained-what-why-and-how\/\">landing page<\/a>. Custom landing pages should be just about your event. It should detail a clear call to action to purchase tickets or get involved, alongside a moderate space reserved to educate visitors on your company.<\/p>\n<p>Keeping it simple helps direct visitors and makes the process easier for them. No one has time to hunt down information \u2013 nor will most people take the time to request the information. Should you offer it later via email or phone, you risk the possibility they\u2019ve already lost interest and moved on. A landing page helps curtail these issues by creating a digital net for your directed traffic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re not using social media to help market your event, you might hear crickets chirping the next time around. While traditional print outreach is highly recommended in order to be taken seriously, social media comes in as a required supplement to bolster attendance. It\u2019s also considerate and practical; making it dead simple for your&hellip;<\/p>\n","protected":false},"author":309,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11850","post","type-post","status-publish","format-standard","hentry","category-2186"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u6d3b\u52d5\u884c\u92b7\uff1a\u5982\u4f55\u5229\u7528\u793e\u7fa4\u5a92\u9ad4\u548c\u767b\u9678\u9801\u9762\u589e\u52a0\u51fa\u5e2d\u7387 - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/event-marketing-how-social-media-landing-pages-boost-attendance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u6d3b\u52d5\u884c\u92b7\uff1a\u5982\u4f55\u5229\u7528\u793e\u7fa4\u5a92\u9ad4\u548c\u767b\u9678\u9801\u9762\u589e\u52a0\u51fa\u5e2d\u7387 - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re not using social media to help market your event, you might hear crickets chirping the next time around. 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