{"id":11851,"date":"2012-10-19T22:15:01","date_gmt":"2012-10-19T22:15:01","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/which-social-media-platform-to-use-to-market-your-event\/"},"modified":"2024-09-18T11:21:05","modified_gmt":"2024-09-18T11:21:05","slug":"which-social-media-platform-to-use-to-market-your-event","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/which-social-media-platform-to-use-to-market-your-event\/","title":{"rendered":"\u884c\u92b7\u6d3b\u52d5\uff1a\u5982\u4f55\u9078\u64c7\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\uff1f"},"content":{"rendered":"<p>If there\u2019s one thing we all suffer from, it\u2019s social media overload. While websites, blogs and email marketing remain part of the marketing equation, the question is which social media platform should marketers rely upon for <a href=\"https:\/\/ui.benchmarkemail.wpengine.com\/event-marketing\/\">event marketing<\/a>?<\/p>\n<p>Right now, about 63% of people use social media to market their events. But how many are actually connecting with the desired audience? On average, at least 5 methods of PR and event marketing tools are used. The top two go to websites and <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/\">email marketing<\/a>; the latter three fall within social media channels. What most marketers don\u2019t know is that most of these efforts are wasted because (a) they\u2019re not on the right channels and (b) they\u2019re not maximizing platform usage.<\/p>\n<p>Use these tips to help guide your next event marketing strategy.<\/p>\n<h4>Twitter Works Best for\u2026<\/h4>\n<ul>\n<li>Industry Influencers<\/li>\n<li>Thought Leaders<\/li>\n<li>Marketers<\/li>\n<li>Media Professionals<\/li>\n<li>Tech-Savvy Types<\/li>\n<li>Large Audiences (1000+)<\/li>\n<\/ul>\n<p>Twitter works around keywords, so when it comes to event marketing across Twitter, be sure to establish relevant hashtags. Your audience shouldn\u2019t have to guess which ones to use; in fact, that\u2019s the worst approach since it\u2019s far from unified and does nothing to stream attention in one direction. The rule of conduct is to provide audience members with one or two hashtags at the start of the event. One hashtag is for the event, the other for your topic. You can research hashtags at <a class=\"external\" href=\"http:\/\/www.twubs.com\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">#twubs<\/a>.<\/p>\n<p>You can also use SMS\/MMS text campaigns for event updates and contests, as well as hosting a \u201cTweetup\u201d or Tweet chat in addition to (of course) live Tweeting from the event.<\/p>\n<h4>LinkedIn Works Best for\u2026<\/h4>\n<ul>\n<li>Promoting Corporate Events<\/li>\n<li>Professional Outreach<\/li>\n<li>Industry Outreach<\/li>\n<li>Job-specific Outreach<\/li>\n<\/ul>\n<p>Over 42,000 events are listed on <a href=\"https:\/\/blog.benchmarkemail.wpengine.com\/linkedin-gives-thought-leaders-a-new-platform\">LinkedIn<\/a> and most cater to the above outreach goals. While the outreach aims are specific, the results speak for themselves. LinkedIn users are very cultish in their exclusivity, making them attractive to event marketers because they\u2019re there for strict professional no-fuss needs and are typically loyal to the platform. Users who favor LinkedIn also rarely frequent other platforms (at least not with the same usage or dedication).<\/p>\n<p>If you\u2019re creating an event on LinkedIn, be sure to include the information for targeted job titles and get your attendees to click the \u201cattending\u201d button \u2013 which helps circulate buzz.<\/p>\n<h4>Facebook Works Best for\u2026<\/h4>\n<ul>\n<li>All social events<\/li>\n<\/ul>\n<p>The name of the game is social and Facebook is the place to market for any sort of social event marketing needs. Whether it\u2019s a party, reunion, fundraiser, festival, concert or even debates, Facebook\u2019s the place to get it posted. For open events, leave the option for attendees to invite others in return. To get the most buzz, be sure to add pictures, links and other event details. This helps increase RSVPs, especially if it\u2019s an open to the public type event. There\u2019s even a feature to shoot an email to non-Facebook users, which allows them to RSVP to the platform through email. Last but not least, encourage users to Foursquare their check-ins. While it might be too late to get others to go, FourSquare check-ins are free word of mouth and great for repeat events.<\/p>\n<h4>Use YouTube for\u2026<\/h4>\n<p>Youtube should always be used in partnership with any other methods to help extend the life of the event. The platform can be used for pre-event PR boots and marketing plugs, event footage and post event material including highlights, testimonials, demos and interviews.<\/p>\n<p>With monthly stats of 18+ hours of video watched per user and over 3 billion views per day, a YouTube presence is a must-have.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If there\u2019s one thing we all suffer from, it\u2019s social media overload. While websites, blogs and email marketing remain part of the marketing equation, the question is which social media platform should marketers rely upon for event marketing? Right now, about 63% of people use social media to market their events. But how many are&hellip;<\/p>\n","protected":false},"author":309,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11851","post","type-post","status-publish","format-standard","hentry","category-2186"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u884c\u92b7\u6d3b\u52d5\uff1a\u5982\u4f55\u9078\u64c7\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\uff1f - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/which-social-media-platform-to-use-to-market-your-event\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u884c\u92b7\u6d3b\u52d5\uff1a\u5982\u4f55\u9078\u64c7\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\uff1f - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"If there\u2019s one thing we all suffer from, it\u2019s social media overload. While websites, blogs and email marketing remain part of the marketing equation, the question is which social media platform should marketers rely upon for event marketing? Right now, about 63% of people use social media to market their events. But how many are&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/which-social-media-platform-to-use-to-market-your-event\/\" \/>\n<meta property=\"og:site_name\" content=\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW\" \/>\n<meta property=\"article:published_time\" content=\"2012-10-19T22:15:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-18T11:21:05+00:00\" \/>\n<meta name=\"author\" content=\"Shireen Qudosi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shireen Qudosi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/which-social-media-platform-to-use-to-market-your-event\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/which-social-media-platform-to-use-to-market-your-event\\\/\"},\"author\":{\"name\":\"Shireen Qudosi\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/e4ef80bf829cd482f3bf6c28d6091cf4\"},\"headline\":\"\u884c\u92b7\u6d3b\u52d5\uff1a\u5982\u4f55\u9078\u64c7\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\uff1f\",\"datePublished\":\"2012-10-19T22:15:01+00:00\",\"dateModified\":\"2024-09-18T11:21:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/which-social-media-platform-to-use-to-market-your-event\\\/\"},\"wordCount\":602,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"articleSection\":[\"\u5e73\u53f0\u529f\u80fd\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/which-social-media-platform-to-use-to-market-your-event\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/which-social-media-platform-to-use-to-market-your-event\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/which-social-media-platform-to-use-to-market-your-event\\\/\",\"name\":\"\u884c\u92b7\u6d3b\u52d5\uff1a\u5982\u4f55\u9078\u64c7\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\uff1f - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\"},\"datePublished\":\"2012-10-19T22:15:01+00:00\",\"dateModified\":\"2024-09-18T11:21:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/which-social-media-platform-to-use-to-market-your-event\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/which-social-media-platform-to-use-to-market-your-event\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/which-social-media-platform-to-use-to-market-your-event\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u884c\u92b7\u6d3b\u52d5\uff1a\u5982\u4f55\u9078\u64c7\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\uff1f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"name\":\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\",\"name\":\"Benchmark Email\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Email\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkEmail1\\\/?locale=zh_TW\",\"https:\\\/\\\/www.instagram.com\\\/benchmark.taiwan\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/e4ef80bf829cd482f3bf6c28d6091cf4\",\"name\":\"Shireen Qudosi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"caption\":\"Shireen Qudosi\"},\"description\":\"Shireen Qudosi is Benchmark Email's Online Marketing Specialist and Small Business Advocate. An Orange County based writer, Shireen specializes in online marketing and public relations. She has written for over 75 publications and has launched nine successful new media campaigns to date. Her work has been featured in the New York Times, Denver Post, the Oklahoman and Green Air Radio, among others.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/author\\\/shireenqudosi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u884c\u92b7\u6d3b\u52d5\uff1a\u5982\u4f55\u9078\u64c7\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\uff1f - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/tw\/blog\/which-social-media-platform-to-use-to-market-your-event\/","og_locale":"en_US","og_type":"article","og_title":"\u884c\u92b7\u6d3b\u52d5\uff1a\u5982\u4f55\u9078\u64c7\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\uff1f - Benchmark Email","og_description":"If there\u2019s one thing we all suffer from, it\u2019s social media overload. While websites, blogs and email marketing remain part of the marketing equation, the question is which social media platform should marketers rely upon for event marketing? Right now, about 63% of people use social media to market their events. But how many are&hellip;","og_url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/which-social-media-platform-to-use-to-market-your-event\/","og_site_name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","article_publisher":"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","article_published_time":"2012-10-19T22:15:01+00:00","article_modified_time":"2024-09-18T11:21:05+00:00","author":"Shireen Qudosi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Shireen Qudosi","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/which-social-media-platform-to-use-to-market-your-event\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/which-social-media-platform-to-use-to-market-your-event\/"},"author":{"name":"Shireen Qudosi","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/e4ef80bf829cd482f3bf6c28d6091cf4"},"headline":"\u884c\u92b7\u6d3b\u52d5\uff1a\u5982\u4f55\u9078\u64c7\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\uff1f","datePublished":"2012-10-19T22:15:01+00:00","dateModified":"2024-09-18T11:21:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/which-social-media-platform-to-use-to-market-your-event\/"},"wordCount":602,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"articleSection":["\u5e73\u53f0\u529f\u80fd"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/which-social-media-platform-to-use-to-market-your-event\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/which-social-media-platform-to-use-to-market-your-event\/","url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/which-social-media-platform-to-use-to-market-your-event\/","name":"\u884c\u92b7\u6d3b\u52d5\uff1a\u5982\u4f55\u9078\u64c7\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\uff1f - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#website"},"datePublished":"2012-10-19T22:15:01+00:00","dateModified":"2024-09-18T11:21:05+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/which-social-media-platform-to-use-to-market-your-event\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/which-social-media-platform-to-use-to-market-your-event\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/which-social-media-platform-to-use-to-market-your-event\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/tw\/"},{"@type":"ListItem","position":2,"name":"\u884c\u92b7\u6d3b\u52d5\uff1a\u5982\u4f55\u9078\u64c7\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\uff1f"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/tw\/#website","url":"https:\/\/www.benchmarkemail.com\/tw\/","name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","description":"","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/tw\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization","name":"Benchmark Email","url":"https:\/\/www.benchmarkemail.com\/tw\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Email"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","https:\/\/www.instagram.com\/benchmark.taiwan\/"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/e4ef80bf829cd482f3bf6c28d6091cf4","name":"Shireen Qudosi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","caption":"Shireen Qudosi"},"description":"Shireen Qudosi is Benchmark Email's Online Marketing Specialist and Small Business Advocate. An Orange County based writer, Shireen specializes in online marketing and public relations. She has written for over 75 publications and has launched nine successful new media campaigns to date. Her work has been featured in the New York Times, Denver Post, the Oklahoman and Green Air Radio, among others.","url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/author\/shireenqudosi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/11851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/users\/309"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/comments?post=11851"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/11851\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/media?parent=11851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/categories?post=11851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/tags?post=11851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}