{"id":11886,"date":"2012-12-03T02:30:29","date_gmt":"2012-12-03T02:30:29","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/the-abcs-of-mobile-advertising\/"},"modified":"2020-02-08T23:45:26","modified_gmt":"2020-02-08T23:45:26","slug":"the-abcs-of-mobile-advertising","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/the-abcs-of-mobile-advertising\/","title":{"rendered":"\u624b\u6a5f\u884c\u92b7 ABC"},"content":{"rendered":"

If a business isn\u2019t mobile-compatible, it\u2019s already a failed business. And if you\u2019re not crafting your online advertising around mobile advertising, you\u2019ve already failed.<\/p>\n

Mobile advertising isn\u2019t as tough as it seems; it is however an imperative. Oddly enough, just about every business owner (no matter how uncomfortable with social\/online media) knows they need to advertise online. What they forget is that mobile advertising is an integral component of online advertising. Considering most of us are on our smart phones or tablets, it\u2019s crucial that even the smallest business gets smart about mobile advertising. Here\u2019s what you need to know:<\/p>\n

Adwords<\/h4>\n

You don\u2019t have to go gung-ho with mobile advertising. You have the option of starting small. You\u2019ve probably heard of Google Adwords, and just about any platform can adopt it now, including DIY amateur bloggers; so why not start there? Google even has Ad Words for mobile ads.<\/p>\n

Furthermore, Google makes up the largest slice of the mobile ad pie. Since Google Ad Words relies on text ads, small business owners don\u2019t need to worry about creating graphics. Plus, Google pretty much does all the work for you \u2013 making it the most affordable and simplest way to get in on mobile advertising.<\/p>\n

Basics<\/h4>\n

Figure out the basics: Are your customers worth advertising to in the first place? Do this by asking yourself where your customers are. If you\u2019re got niche local clients, mobile advertising probably isn\u2019t worth your money. However, if you\u2019re a business that can reach clients anywhere through an e-commerce, then mobile is for you. The same goes for a customer segment that comes to you from just about anywhere. For example, anyone in hospitality should definitely get in on mobile since they\u2019ll be catering to people flocking to their destination.<\/p>\n

Conversion<\/h4>\n

Once you\u2019ve hooked your potential customers though mobile advertising, how will you get them to convert. Where will the ad they\u2019ve clicked on lead them to? How will you measure conversion for mobile ads? These are questions that a great landing page<\/a> for your mobile app can answer. Your landing page, of course, also has to be mobile friendly. Equally as important, it has to get users to convert. Ask yourself what you want from your mobile ad. Do you want to capture leads, get a sale, gain more subscribers or increase your social traction? All of these aims can be reached with a well-designed mobile landing page.<\/p>\n

Measuring the Results: The Two-Part Analytics Approach<\/h4>\n

Assuming it\u2019s worth it for you to take on mobile advertising (see Basics), there\u2019s only one reason why your mobile campaign won\u2019t offer favorable returns. If you don\u2019t see mobile ad success, it\u2019s because you\u2019re not doing it right. When going through analytics, look beyond click-through rates<\/a>.<\/p>\n

    \n
  1. Here\u2019s where the business chumps will be separated from the business sharks. Business chumps will think that mobile ad campaigns are all about direct responses. Did they get that sale? Did they get 500 new Facebook likes from it? This is the quintessential business chump approach. They don\u2019t realize that engagement is just as valuable if not more valuable than just a direct response. Engagement builds an audience and gets you more visibility through network exposure. It fosters loyalty, gives you industry clout, reinforces a brand and ultimately will get you conversions too.<\/li>\n
  2. Think outside the box. Online media is still a new market; that it\u2019s constantly evolving can make the waters choppy. Business owners can take the same route to get to each destination, so in order to succeed you have to go with the flow. That said, be open to testing. Maybe your audience uses more tablets than smart phones. Maybe your landing page is turning people off. The key is to think like a scientist, try a few approaches, and always be willing to innovate. The most successful business leaders are those who work with the free-thinking spirit of a child.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    If a business isn\u2019t mobile-compatible, it\u2019s already a failed business. And if you\u2019re not crafting your online advertising around mobile advertising, you\u2019ve already failed. Mobile advertising isn\u2019t as tough as it seems; it is however an imperative. Oddly enough, just about every business owner (no matter how uncomfortable with social\/online media) knows they need to…<\/p>\n","protected":false},"author":309,"featured_media":11887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2186"],"yoast_head":"\n\u624b\u6a5f\u884c\u92b7 ABC - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/the-abcs-of-mobile-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u624b\u6a5f\u884c\u92b7 ABC - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"If a business isn\u2019t mobile-compatible, it\u2019s already a failed business. 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