{"id":11890,"date":"2012-12-04T01:19:05","date_gmt":"2012-12-04T01:19:05","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/online-advertising-through-app-building\/"},"modified":"2020-02-08T23:45:25","modified_gmt":"2020-02-08T23:45:25","slug":"online-advertising-through-app-building","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/online-advertising-through-app-building\/","title":{"rendered":"\u958b\u767c App\uff0c\u6253\u9020\u7db2\u8def\u5ee3\u544a"},"content":{"rendered":"<p>The best way to get someone\u2019s attention is to offer something for free. \u2028The best way to keep someone\u2019s attention is to offer something <i>valuable<\/i> for free.<\/p>\n<p>It\u2019s a simple rule but one that\u2019s working for a number of companies that have learned that free apps are a great way to advertising online. Here\u2019s where <a href=\"https:\/\/blog.benchmarkemail.wpengine.com\/new-gaming-trends-in-online-advertising\">online advertising through gaming<\/a> parts ways with online advertising through app building. Gaming is fun and in some cases works as a great business model. However, in a day to day business environment, it\u2019s useful tools that lead the way.<\/p>\n<p>Most of us work on the go and that\u2019s just the name of the game in a mobile-efficient world. Successful entrepreneurs are still lingering in bed, getting the crusties out of their eyes while tackling their inbox. It\u2019s about working through the small moments, taking advantage of the time we have (even if it\u2019s while waking up), and using the right tools to get the job done. A recent <a href=\"http:\/\/tinyurl.com\/cobvzq3\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">poll<\/a> furthers this fact with 72% of small businesses saying they use a mobile app, and 40% adding that their \u201cbusiness most likely would not survive \u2013 or would be greatly challenged \u2013 without mobile apps.\u201d<\/p>\n<p>Now multiply this basic business characteristic with the over 66 million Americans that use a smartphone and you&#8217;ll develop a powerful picture showcasing apps&#8217; relevance.<\/p>\n<p>What better way to advertise online than to create a useful app? Apps can be created for just about any use, from general needs to fanciful apps created just for your customer basis. The most successful apps will range from need-based apps that cater to convenience, all the way to apps that spark creativity.<\/p>\n<p>Business owners can take a <a href=\"http:\/\/www.smallbusinesscomputing.com\/emarketing\/article.php\/3930736\/how-apps-can-help-market-your-business-increase-sales.htm\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">cue<\/a> from one small business that really took a bold move in this direction. A regional holiday d\u00e9cor retail shop, Miss Cayce\u2019s Christmas Store, created Show Me Decorating to showcase their holiday decorating ideas. While the investment cost them a steep $20K, the two-women team felt it would be a solid investment and a cost-effective re-useable solution compared to traditional print marketing.<\/p>\n<p>Traditional print marketing gets you a couple ads that ultimately get tossed in the bin. You have no way of tracking analytics, of knowing how many people are downloading the app or how often. Every app download, every visit, reinforces your brand and creates a connection. Meanwhile its counterpart \u2013 the traditional print ad \u2013 has already been recycled into something else entirely. Your ad is essentially dead before it even starts in traditional print ads. Mobile ads are also fleeting, though trackable. Businesses get just a window of time to feature their ads, with the time span depending on their budget.<\/p>\n<p>Though getting a custom app built is expensive for smaller businesses, they\u2019re essentially getting an \u201cad monument\u201d in digital stone versus something far more transient. Investing in online advertising through ap building also creates value for your business and brand. You have something to offer and customers have something to flock to you for. Even though Miss Cayce\u2019s Christmas Store is regionally-based, I can only imagine how many Christmas enthusiasts would have delighted at the app, and how many would then have also learned of the shop. How many more would visit their site and make a purchase online at some point?<\/p>\n<p>However, you don\u2019t have to fork out $20K to build an app. There are plenty of reputable and cost-friendly <a href=\"http:\/\/www.webdesignmash.com\/2012\/10\/best-web-apps-building-tools\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">app building tools<\/a>. You just have to figure out what you\u2019re going to offer and how you\u2019re going to design the app. You just need an <a href=\"http:\/\/www.nytimes.com\/2012\/10\/11\/business\/smallbusiness\/small-companies-seek-to-push-sales-and-marketing-with-own-apps.html?pagewanted=all\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">app strategy<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The best way to get someone\u2019s attention is to offer something for free. \u2028The best way to keep someone\u2019s attention is to offer something valuable for free. It\u2019s a simple rule but one that\u2019s working for a number of companies that have learned that free apps are a great way to advertising online. Here\u2019s where&hellip;<\/p>\n","protected":false},"author":309,"featured_media":11891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2186"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u958b\u767c App\uff0c\u6253\u9020\u7db2\u8def\u5ee3\u544a - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/online-advertising-through-app-building\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u958b\u767c App\uff0c\u6253\u9020\u7db2\u8def\u5ee3\u544a - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"The best way to get someone\u2019s attention is to offer something for free. \u2028The best way to keep someone\u2019s attention is to offer something valuable for free. 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