{"id":11897,"date":"2012-12-10T03:21:16","date_gmt":"2012-12-10T03:21:16","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/2013-event-marketing-forecast\/"},"modified":"2021-03-15T11:02:33","modified_gmt":"2021-03-15T11:02:33","slug":"2013-event-marketing-forecast","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/2013-event-marketing-forecast\/","title":{"rendered":"2013 \u6d3b\u52d5\u884c\u92b7\u9810\u6e2c"},"content":{"rendered":"

The New Year is just around the corner and the industry is buzzing with event marketing <\/a>trends that will soon dominate the scene. Here\u2019s what to watch out for:<\/p>\n

Crowd-Sourcing<\/b> will hit big in 2013. Social media, apps and even broadcast media are already saturated with crowd-sourcing<\/a>, which has proven to be a huge hit. Event marketing will be no exception as new crowd-sourced ideas are expected to emerge at events. Marketers can also use crowd-sourcing to launch their event on the web and gain real-time feedback.<\/p>\n

Crowd-sourcing will also work great if woven into the next expected trend \u2013 and that\u2019s gaming<\/b>. You can create contests that are based on crowd-sourced ideas that, when paired with a streaming event, migrate from local to global awareness.<\/p>\n

In 2013, you\u2019ll likely also see a higher number of virtual events<\/b>. And no, I don\u2019t mean a webinar or a \u201clet\u2019s all sync at the same time\u201d \u00e0 la Earth Day. I mean a real interactive virtual event that ties together tech, social media, content, delivery and engagement \u2013 despite time zones and language barriers.<\/p>\n

Next up is social influence<\/b>. Event marketers can launch live Twitter events and harness the engagement there to weigh in on who\u2019s an influencer or active participant (perhaps worth meeting and networking with). The idea is that you can\u2019t possibly meet everyone at an event; this way you can, and filter our who\u2019s who ahead of time. Aside from sifting the influencers, marketers need immediate engagement with their product or brand; this move does just that. Use it to create buzz and generate sales, all while networking intelligently.<\/p>\n

Social influence plus social media gets us to the next point, and that\u2019s active engagement<\/b>. The stiff dividing line between marketer and attendee is getting blurred. Here it\u2019s all about fun and creating off-site events where attendees can gather more informally.<\/p>\n

People had a budding interest in pop-up event marketing<\/a> this year. Next year, expect to see more pop-ups. Veterans here will raise the bar by offering more creative events (think performances).<\/p>\n

Then there\u2019s content portals<\/b> \u2013 because while your rep can\u2019t be everywhere and talking to every interested attendee, your content portal can. IBM has a head start on this since they\u2019re already using cloud-based management systems to connect with participants. The goal here is to create a personalized yet remote experience that strives to connect with attendees.<\/p>\n

When it comes to content, we can all heave a sigh of relief that PowerPoint is now extinct. There have been some advances in 2012 (see SlideShare), but in 2013 expect leading software like Adobe to pack a few punches. You can use its new features to offer an in-booth presentation or to improve your next seminar or break out session.<\/p>\n

When weaving a content theme, remember that nothing sells like a story. The lesson\u2019s already hit home with most marketers, but event marketers have yet to incorporate this. Most companies already have that story. It\u2019s now up to event marketers to carry that over to the event in order to leave an \u201cemotional footprint\u201d at the show.<\/p>\n

And while connecting with attendees is great, the end goal is about the sale. So who says you can\u2019t sell at an event? New technology will push to do just that using social media to convert attendees.<\/p>\n","protected":false},"excerpt":{"rendered":"

The New Year is just around the corner and the industry is buzzing with event marketing trends that will soon dominate the scene. Here\u2019s what to watch out for: Crowd-Sourcing will hit big in 2013. 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