{"id":11906,"date":"2012-12-19T00:11:16","date_gmt":"2012-12-19T00:11:16","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/4-coveted-event-marketing-tips-from-the-pros\/"},"modified":"2020-10-23T12:13:42","modified_gmt":"2020-10-23T12:13:42","slug":"4-coveted-event-marketing-tips-from-the-pros","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/4-coveted-event-marketing-tips-from-the-pros\/","title":{"rendered":"\u4f86\u81ea\u5c08\u696d\u7684\u56db\u500b\u6d3b\u52d5\u884c\u92b7\u5922\u5e7b\u79d8\u8a23"},"content":{"rendered":"

Not everyone can hire a professional event marketing director. When you can\u2019t afford the payroll for one, the next best thing is to hire a consultant. When the budget doesn\u2019t accommodate a consultant, you follow the advice of this post.<\/p>\n

1. Why Build One When You Can Build Two?<\/h4>\n
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You\u2019ve already put the work in for one event, but why not create sub events within the event? Doing this makes the umbrella event more dynamic and exciting to attend, but it also allows event managers to highlight areas within the event. You can take the Ray Ban example, which took advantage of a VIP shuttle bus ride and created a simple game for participants with Ray Ban sunglasses as prizes.<\/p>\n
2. Develop a Theme, Create an Experience
\nEvery event has a theme. Boring events just label the theme by the industry. Interesting events create a tagline that includes the industry, which also allows for additional niche marketing (see number 1). The best events will use the theme to create an experience. Take Cirque du Soleil\u2019s holiday pop-up event marketing<\/a> idea. Setting up a giant gift box with a note inviting passersby to open the box, they surprised all when a host of characters popped out into a mini performance.