{"id":11929,"date":"2013-01-08T04:41:15","date_gmt":"2013-01-08T04:41:15","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/green-event-planning-tips\/"},"modified":"2020-10-29T13:35:37","modified_gmt":"2020-10-29T13:35:37","slug":"green-event-planning-tips","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/green-event-planning-tips\/","title":{"rendered":"\u74b0\u4fdd\u6d3b\u52d5\u7b56\u756b\u79d8\u8a23"},"content":{"rendered":"<p>Eco-friendly isn\u2019t just a trending bubble anymore; it\u2019s a way of life. For companies, this means increased cost savings and favorable PR. Green <a href=\"https:\/\/ui.benchmarkemail.wpengine.com\/event-marketing\/\">event marketing<\/a> can be scaled to any size. Tradeshows can go green, but so can smaller events designed to focus on specific projects like company and product launches. Whether or not you\u2019re a \u201cgreen\u201d company, here\u2019s how you can incorporate sustainability into your next marketing event.<\/p>\n<ol>\n<li><b>Print<\/b> \u2013 Any event starts with the invite. If you\u2019re using a paper invite, keep in mind the following tips:\n<ul>\n<li>Favor recycled stationery and eco-friendly printers. Papers that use sustainable fibers will certified by the\u00a0<a href=\"https:\/\/www.fsc.org\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">Forest Stewardship Council<\/a>\u00a0or the\u00a0<a href=\"https:\/\/www.sfiprogram.org\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">Sustainable Forestry Initiative<\/a>.<\/li>\n<li>Choose fonts and graphics that reduce the amount of ink used.<\/li>\n<li>Emphasize e-marketing as much as possible. There\u2019s no footprint for a digital event marketing outreach campaign, plus it\u2019s far cheaper than the printed alternative.<\/li>\n<\/ul>\n<\/li>\n<li><b>Lighting<\/b> \u2013 Use LED lighting for displays, billboards and banners. If you\u2019re hosting a larger event, favoring LED will really add up in savings since they use a fraction of the energy that tungsten or halogen lights do.<\/li>\n<li><b>Food and Partyware<\/b> \u2013 Most people forget that a green culture also encompasses food. If you\u2019re catering anything from a meal to a small buffet, make sure you\u2019re using local organic picks as well as catering to vegetarian\/vegan lifestyles. Use recyclable bamboo dishware\/flatware, which even hotels are now doing for guests at conference check-ins. Here, it\u2019s best to go with a green event caterer who\u2019ll know the ins and outs of <a href=\"https:\/\/www.ecocaters.com\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">eco-friendly event catering<\/a> with neat little tricks like completely eliminating the need for plates and utensils. Check this off as another cost savings initiative.Instead of having a waste bin, have attendance relieve guests of their waste. Instead of having one big trash bin, have neatly marked bins differentiating between waste, compost and reusable items.<\/li>\n<li><b>D\u00e9cor<\/b> \u2013 This works better for more intimate gatherings. Why not create an eclectic ambiance by purchasing items through second-hand stores rather than contributing to consumerism and waste through first hand items?<\/li>\n<li><b>Venue<\/b> \u2013 Host a day-time or early evening outdoors venue whenever possible. You\u2019ll save on cost in most cases, as well as on d\u00e9cor and lighting. If you\u2019ve selected a more natural environment like a park, you\u2019ll be supporting the local community and can create a natural source of entertainment for your guests. Again, this works better for more intimate gatherings, but why not add a \u201ctour\u201d on the itinerary? A simple walking or go-cart aided tour also grants companies valuable one-on-one time with guests.<\/li>\n<li><b>Marketing<\/b> &#8211; And finally, if you\u2019re taking this approach be sure and feature it as a highlighted footnote in your digital and print marketing pieces. If you\u2019re really going all out, be sure to extend a gratis invite for local reporters. Local reporters should always be greeted as VIP and offered a host, but you can also reach out to niche bloggers just for extended coverage and bragging rights.<\/li>\n<\/ol>\n<p><strong>Additional Green Event Planning Resources<\/strong><\/p>\n<p>Visit <a href=\"https:\/\/www.epa.gov\/dfe\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">EPA\u2019s Design for the Environment (DfE) website<\/a>\u00a0for more tips. You can also check out:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.gmicglobal.org\/?\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">Green Meetings Industry Council<\/a><\/li>\n<li>The Convention Industry Council\u2019s <a href=\"https:\/\/www.conventionindustry.org\/Files\/CIC_Green_Meetings_Report.pdf\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">Green Meetings Report<\/a><\/li>\n<li>The EPA\u2019s <a href=\"https:\/\/www.epa.gov\/osw\/wycd\/grn-mtgs\/gm-bklt.pdf\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">Green Meetings and Events Guide<\/a><\/li>\n<li><a href=\"https:\/\/www.sustainable.org\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">Sustainable.org<\/a> also has a wonderful page for additional <a href=\"https:\/\/www.sustainable.org\/living\/responsible-buying-a-consumption\/473-how-to-plan-a-sustainable-event\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">sustainable event resources<\/a> that covers vendors and meeting ideas.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Eco-friendly isn\u2019t just a trending bubble anymore; it\u2019s a way of life. For companies, this means increased cost savings and favorable PR. Green event marketing can be scaled to any size. Tradeshows can go green, but so can smaller events designed to focus on specific projects like company and product launches. Whether or not you\u2019re&hellip;<\/p>\n","protected":false},"author":309,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11929","post","type-post","status-publish","format-standard","hentry","category-2186"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u74b0\u4fdd\u6d3b\u52d5\u7b56\u756b\u79d8\u8a23 - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/green-event-planning-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u74b0\u4fdd\u6d3b\u52d5\u7b56\u756b\u79d8\u8a23 - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Eco-friendly isn\u2019t just a trending bubble anymore; it\u2019s a way of life. 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