{"id":11934,"date":"2013-01-10T22:45:21","date_gmt":"2013-01-10T22:45:21","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/7-ways-to-shoot-yourself-in-the-foot-on-social-media\/"},"modified":"2020-02-08T23:28:58","modified_gmt":"2020-02-08T23:28:58","slug":"7-ways-to-shoot-yourself-in-the-foot-on-social-media","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/7-ways-to-shoot-yourself-in-the-foot-on-social-media\/","title":{"rendered":"\u8b93\u4f60\u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a\u819d\u84cb\u4e2d\u7bad\u7684\u4e03\u7a2e\u65b9\u6cd5"},"content":{"rendered":"

There is little doubt that demolishing a brand reputation (which may have taken years of arduous work by a legion of staffers) in just a matter of seconds is not only a task which is easily accomplished on social media, but is actually widely practiced even by large brands which really should know better. In order to serve as a purely cautionary tale, here are the seven most effective ways to detonate your entire brand and watch it collapse faster than you can say \u201cOhMyFreakinGawdI\u2019mSooooooooooStupid.\u201d<\/p>\n

    \n
  1. Go off on political & belief tangents<\/b> – Okay, you are firmly committed to the belief that the President of the United States is a closet Communist Muslim who was born in a suburb of Jakarta or Nairobi, so don\u2019t hesitate to tie that into your attempt to engage your followers to buy your widgets. After all, making incendiary political claims which will surely alienate the majority of your customers is the best way to boost your bottom line\u2026 right?<\/li>\n
  2. Be your own follower(s)<\/b> \u2013 You\u2019ve got a stack of computers in your office, plus mobile devices, your home PC, etc. so why not post from each in a different identity? That way you can praise yourself to high heaven, write your own glowing reviews and defend yourself every time some whacko out there accuses you of running a sweatshop in the Far East which chains seven-year olds to an assembly line in exchange for a bowl of rice a day.<\/li>\n
  3. Copy & Paste your face off<\/b> \u2013 Writing original content is a total bore and a waste of your precious time, so just go onto some brand page or another and copy their content, replace the keywords with yours, and blast away on your own social network presences. Most of your followers only scan your posts anyway, and some of them are only there to look at the pretty pictures since they\u2019re so ignorant that they can\u2019t read – so you\u2019re not losing much.<\/li>\n
  4. Don\u2019t take any guff from anyone<\/b> \u2013 There are lots of people on social media who spend their entire days doing little more than engaging in massive spraying of expletives, so give it back just as good as you get it. Show them that you can swear longer and more creatively than an Australian sheep shearer, and that anyone who messes with you is going to be told exactly what unnatural act they may engage in and where.<\/li>\n
  5. Hijack every trending hashtag you can find<\/b> \u2013 So you\u2019re in the bilge pump business but that doesn\u2019t mean that you can\u2019t tie into everything notable that happens online. So tag #Hurricane when a storm hits to push your water pumps, #Shipwreck every time a cruise ship falls over which could be pumped out by your products and don\u2019t forget to #JustinBieber anytime for any reason at all.<\/li>\n
  6. Create posts which offend as many followers as possible<\/b> \u2013 Chrysler got a lot of great publicity when an employee posted that no one in Detroit can bleepin\u2019 drive, so follow their lead and insult as many people as you possibly can. Tell New Yorkers that they suck more than the NFL\u2019s Jets, Seattleites that if you had to live in their constant drizzle you\u2019d kill yourself and Arizonans that the sun has baked their heads to the point that they might as well seek annexation to Mexico and go snooze in a permanent siesta.<\/li>\n
  7. Overshare<\/b> \u2013 Don\u2019t restrict your social network participation to boring old product information, tell your customers all about how your wife is cheating on you with the pool man, how that chipotle bean burrito affected this morning\u2019s BM and don\u2019t forget to tell them all about how you don\u2019t trust banks and you keep all your money under your mattress: A little gem of information which will be particularly interesting to your IRS and burglar followers.<\/li>\n<\/ol>\n

    Follow these top seven tips and you\u2019ll soon earn the bankruptcy you deserve!<\/p>\n","protected":false},"excerpt":{"rendered":"

    There is little doubt that demolishing a brand reputation (which may have taken years of arduous work by a legion of staffers) in just a matter of seconds is not only a task which is easily accomplished on social media, but is actually widely practiced even by large brands which really should know better. In…<\/p>\n","protected":false},"author":139,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11934","post","type-post","status-publish","format-standard","hentry","category-2186"],"yoast_head":"\n\u8b93\u4f60\u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a\u819d\u84cb\u4e2d\u7bad\u7684\u4e03\u7a2e\u65b9\u6cd5 - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/7-ways-to-shoot-yourself-in-the-foot-on-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u8b93\u4f60\u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a\u819d\u84cb\u4e2d\u7bad\u7684\u4e03\u7a2e\u65b9\u6cd5 - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"There is little doubt that demolishing a brand reputation (which may have taken years of arduous work by a legion of staffers) in just a matter of seconds is not only a task which is easily accomplished on social media, but is actually widely practiced even by large brands which really should know better. 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