{"id":11935,"date":"2013-01-11T02:29:29","date_gmt":"2013-01-11T02:29:29","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/multi-cultural-event-marketing\/"},"modified":"2020-02-08T23:28:57","modified_gmt":"2020-02-08T23:28:57","slug":"multi-cultural-event-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/multi-cultural-event-marketing\/","title":{"rendered":"\u591a\u5143\u6587\u5316\u6d3b\u52d5\u884c\u92b7"},"content":{"rendered":"<p>\u96d6\u7136\u865f\u7a31\u662f\u6587\u5316\u5927\u7194\u7210\uff0c\u7f8e\u570b\u4eba\u9084\u662f\u5c0d\u69cb\u6210\u4ed6\u5011\u7b2c\u4e8c\u8a8d\u540c\u7684\u7a2e\u65cf\u3001\u5b97\u6559\u548c\u6587\u5316\u80cc\u666f\u6709\u975e\u5e38\u5f37\u70c8\u7684\u57f7\u8457\u3002\u9019\u500b\u65cf\u7fa4\u6210\u70ba\u300c<a href=\"http:\/\/www.marketingmag.ca\/news\/marketer-news\/multicultural-marketing-the-visible-majority-48428\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">\u53ef\u898b\u591a\u6578<\/a>\u300d\uff0c\u884c\u92b7\u696d\u8005\u4e5f\u5f88\u5feb\u5c31\u767c\u73fe\u9019\u500b\u4e8b\u5be6\u3002\u8003\u616e\u5230\u975e\u88d4\u7f8e\u570b\u4eba\u3001\u4e9e\u88d4\u7f8e\u570b\u4eba\u3001\u897f\u88d4\u7f8e\u570b\u4eba\uff0c\u751a\u81f3\u662f LGBT \u65cf\u7fa4\uff08\u91cd\u9ede\u4e0d\u518d\u662f\u7a2e\u65cf\u754c\u7dda\uff09\u3002\u4ed6\u5011\u6b63\u5728\u6697\u81ea\u5fae\u8abf\u5ba3\u50b3\u6587\u6848\u4ee5\u8fce\u5408\u7279\u5b9a\u80cc\u666f\u65cf\u7fa4\uff0c\u5728<a href=\"http:\/\/www.fastcompany.com\/1772447\/whole-foods-ramadan-marketing-headaches\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" 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href=\"http:\/\/www.felipekorzenny.blogspot.com\/2012.11\/multicultural-technology-leadership.html\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" 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NPHC \u5e74\u5ea6\u6703\u8b70\u63d0\u4f9b\u2500\u9019\u500b\u5929\u624d\u4e4b\u8209\u4e0d\u50c5\u80fd\u63a5\u89f8\u5230\u66f4\u5927\u7684\u76ee\u6a19\u65cf\u7fa4\uff0c\u4e5f\u78ba\u4fdd\u53ef\u898b\u5ea6\u3002<\/p>\n<p>\u60f3\u8981\u5efa\u7acb\u6b63\u78ba\u7684 MEM \u9ad4\u9a57\uff0c\u884c\u92b7\u696d\u8005\u9996\u5148\u61c9\u8a72\u77ad\u89e3\u76ee\u6a19\u65cf\u7fa4\uff0c\u4e26\u8981\u8ddf\u4e0a\u6f6e\u6d41\u548c\u65cf\u7fa4\u504f\u597d\u7684\u8b8a\u5316\u3002\u8209\u4f8b\u800c\u8a00\uff0c\u897f\u8a9e\u5e02\u5834\u559c\u6b61\u4ee5\u6bcd\u8a9e\u66f8\u5beb\u7684\u5167\u5bb9\u3002\u5982\u4f55\u63aa\u8fad\u5247\u7aef\u770b\u76ee\u6a19<a href=\"http:\/\/tinyurl.com\/cf73n4t\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">\u65cf\u7fa4<\/a>\u7684\u504f\u597d\u3002\u548c<a href=\"http:\/\/es.nielsen.com\/site\/documents\/State_of_Hispanic_Consumer_Report_4-16-FINAL.pdf\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">\u897f\u8a9e\u65cf\u7fa4<\/a>\u4e26\u99d5\u9f4a\u9a45\uff0c\u4e9e\u88d4\u4eba\u53e3\u662f\u7f8e\u570b\u4eba\u53e3\u88e1\u6210\u9577\u6700\u5feb\u7684\u65cf\u7fa4\u4e4b\u4e00\uff0c\u6d88\u8cbb\u529b\u4e5f\u6c34\u6f32\u8239\u9ad8\u3002\u50b3\u7d71\u4e0a\u800c\u8a00\uff0c\u96fb\u5b50\u548c\u8ca1\u91d1\u7522\u696d\u662f\u8fce\u5408\u6b64\u76ee\u6a19\u65cf\u7fa4\u7684\u7b87\u4e2d\u597d\u624b\uff0c\u4f46\u73fe\u5728\u5f88\u591a\u5176\u4ed6\u696d\u754c\u4e5f\u610f\u8b58\u5230\u4ed6\u5011\u7684\u8cfc\u8cb7\u529b\u4e26\u4f01\u5716\u5f9e\u4e2d\u53d6\u5229\uff1b\u6c7d\u8eca\u3001\u96f6\u552e\u548c\u5962\u4f88\u54c1\u90fd\u5728\u5176\u4e2d\u3002<\/p>\n<p>\u8981\u4e00\u500b\u884c\u92b7\u4eba\u54e1\u4e86\u89e3\u5404\u7a2e\u76ee\u6a19\u65cf\u7fa4\u7684\u8a9e\u8a00\u662f\u4e0d\u53ef\u80fd\u7684\uff0c\u6240\u4ee5\u5c0d\u7684\u5de5\u5177\u3001\u9867\u554f\u3001\u4ee3\u7406\u516c\u53f8\u548c\u8edf\u9ad4\u90fd\u662f\u5b8c\u6210\u4efb\u52d9\u7684\u5fc5\u8981\u914d\u5099\u3002\u5176\u4e2d\u4e00\u500b\u91cd\u8981\u5de5\u5177\u662f <a href=\"http:\/\/www.digilant.com\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">Digilant<\/a> \u70ba\u5373\u6642\u5ee3\u544a\u6253\u9020\u7684\u591a\u5143\u6587\u5316\u5206\u985e\u79d1\u6280\uff0c\u5b83\u6703\u900f\u904e\u8a9e\u8a00\u548c\u5730\u7406\u4f4d\u7f6e\u4f86\u627e\u5230\u89c0\u773e\u3002<\/p>\n<p>\u5982\u679c\u8981\u63d0\u4f9b\u4e00\u500b\u53ef\u4ee5\u73fe\u5b78\u73fe\u8ce3\u7684\u79d8\u8a23\uff0c\u90a3\u5c31\u662f MEM \u5fc5\u9808\u4e86\u89e3\u6d88\u8cbb\u8005\u7684\u751f\u6d3b\u65b9\u5f0f\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u60f3\u8981\u63a5\u89f8\u5230\u76ee\u6a19\u65cf\u7fa4\u5fc5\u9808\u900f\u904e\u591a\u5143\u5a92\u4ecb\u7ba1\u9053\uff0c\u4e26\u900f\u904e\u5275\u9020\u9ad4\u9a57\u4f86\u771f\u6b63\u9054\u5230\u92b7\u552e\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u96d6\u7136\u865f\u7a31\u662f\u6587\u5316\u5927\u7194\u7210\uff0c\u7f8e\u570b\u4eba\u9084\u662f\u5c0d\u69cb\u6210\u4ed6\u5011\u7b2c\u4e8c\u8a8d\u540c\u7684\u7a2e\u65cf\u3001\u5b97\u6559\u548c\u6587\u5316\u80cc\u666f\u6709\u975e\u5e38\u5f37\u70c8\u7684\u57f7\u8457\u3002\u9019\u500b\u65cf\u7fa4\u6210\u70ba\u300c\u53ef\u898b\u591a\u6578\u300d\uff0c\u884c\u92b7\u696d\u8005\u4e5f\u5f88\u5feb\u5c31\u767c\u73fe\u9019\u500b\u4e8b\u5be6\u3002\u8003\u616e\u5230\u975e\u88d4\u7f8e\u570b\u4eba\u3001\u4e9e\u88d4\u7f8e\u570b\u4eba\u3001\u897f\u88d4\u7f8e\u570b\u4eba\uff0c\u751a\u81f3\u662f LGBT \u65cf\u7fa4\uff08\u91cd\u9ede\u4e0d\u518d\u662f\u7a2e\u65cf\u754c\u7dda\uff09\u3002\u4ed6\u5011\u6b63\u5728\u6697\u81ea\u5fae\u8abf\u5ba3\u50b3\u6587\u6848\u4ee5\u8fce\u5408\u7279\u5b9a\u80cc\u666f\u65cf\u7fa4\uff0c\u5728\u7bc0\u6176\u5047\u65e5\u6642\u5c24\u5176\u660e\u986f\u3002\u6d3b\u52d5\u884c\u92b7\u4e5f\u4e00\u6a23\u3002 \u8ac7\u5230\u591a\u5143\u6587\u5316\u884c\u92b7\uff08MEM\uff09\uff0c\u95dc\u9375\u5728\u65bc\u8fce\u5408\u591a\u5143\u65cf\u7fa4\u7684\u80fd\u529b\u3002\u5728\u50b3\u7d71\u7684\u884c\u92b7\u6280\u5de7\u7121\u6cd5\u5438\u5f15\u9019\u5169\u767e\u842c\u5146\u7f8e\u5143\u7684\u8cfc\u8cb7\u529b\u6642\uff0cMEM 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