{"id":11940,"date":"2013-01-16T21:07:33","date_gmt":"2013-01-16T21:07:33","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/yapmo-explains-social-enterprise-vs-social-media\/"},"modified":"2020-02-08T23:28:54","modified_gmt":"2020-02-08T23:28:54","slug":"yapmo-explains-social-enterprise-vs-social-media","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/yapmo-explains-social-enterprise-vs-social-media\/","title":{"rendered":"Yapmo \u89e3\u91cb\u4f01\u696d\u5167\u90e8\u793e\u7fa4\u5a92\u9ad4\u548c\u793e\u7fa4\u5a92\u9ad4\u7684\u5dee\u7570"},"content":{"rendered":"<p>Big business and small business have one thing in common: They\u2019re not sure where to draw the line with social media in the workplace. Some companies prefer to keep social media out of a professional business environment, while others think integrating modern tools within a corporate social framework benefits their business.<\/p>\n<p>By pulling from the best of social media and filling the gaps where needed, Yapmo provides business-friendly corporate social networking. Instead of inundating activity streams, they offer focused discussion threads. Instead of generic outreach to all \u201cfollowers,\u201d Yapmo lets you reach out to your specific group of followers in need of what you have to offer \u2013 or who may have what you need.<\/p>\n<p>Social media is great, but for business to get it right there really needs to be a social media designed just for business. This is what Yapmo offers with <a href=\"https:\/\/www.yapmo.com\/enterprise\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">enterprise social network software<\/a>. Instead of being impeded by useless updates and distracting chatter, employees can get in, get what you need and move on.<\/p>\n<p>Whether or not you use Yapmo, there\u2019s one defining move that cannot be ignored \u2013 and that\u2019s the line in the sand between social enterprise and social media.<\/p>\n<p><strong>The Evolving Need for Enterprise-Class Private Social Networks<\/strong><\/p>\n<p>Social\u2019s getting complicated, or so it would seem. First there was social media, then the <a href=\"https:\/\/blog.benchmarkemail.wpengine.com\/social-web-vs-the-web-whats-the-difference\">social web<\/a>. Now businesses are venturing in by applying a social media-inspired network to their enterprises, which leads to another facet: business social enterprise.<\/p>\n<p>Social media is based on a consumer behavior, designed to increase noise rather than decrease information overload. Social media companies like Facebook, Pinterest and LinkedIn want you glued to their platform. That\u2019s why information isn\u2019t always filtered to complement user needs (which is why professional Pinterest users are entirely frustrated with the platform; why Facebook users suffer from data overload; and why LinkedIn users are perplexed at the lack of networking engagements available to them). Social media is designed to keep your eyes on the screen, to keep the feed going, and to keep you constantly engaged. Engaged, but not always productive.<\/p>\n<p>There\u2019s a difference between engagement and productivity, measured by how much of the data feeds you\u2019re coming across on social media sites are actually conducive to your needs. The answer is not many.<\/p>\n<p><strong>How Yapmo Became Relevant<\/strong><\/p>\n<p>Yapmo keeps what\u2019s good about social media but weaves it in with a social enterprise platform that\u2019s business-friendly. The software enhances useful employee engagement and productivity; employees see what\u2019s relevant to them and have the option of getting push notifications for content that\u2019s of value to them.<\/p>\n<p>As a by-product of increased engagement, company morale increases. Peers and management are enabled to interact in a set platform designed to boost business value; this beats idle chit chat or missed engagement opportunities simply because an employee wasn\u2019t present for a discussion because of office geography or due to being out in the <a href=\"https:\/\/www.yapmo.com\/salesboost\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">field<\/a>. With Yapmo private social network, employees are allowed to engage in a meaningful way.<\/p>\n<p>Advanced social enterprise communication tools also eliminate the need for time-wasters like meetings or back and forth email conversations. Users can access data as needed through tags and follows, be a part of meaningful discussions, and get push notifications. Yapmo doesn\u2019t just encourage working creatively, the social enterprise platform leads to <a href=\"https:\/\/www.yapmo.com\/ideabox\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">thinking creatively<\/a> too.<\/p>\n<p>And just like with social media, private social enterprise solutions may not be readily favored by all employees. Some users may take longer to adapt to the new system. With that in mind, Yapmo\u2019s software offers users the ability to log in and use the private social network while still connecting through email lists and sticking to their webmail interface. This way, reluctant employees are in the loop without actually needing to use the software itself \u2013 making it possible for a company to move forward without 100% immediate adoption.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Big business and small business have one thing in common: They\u2019re not sure where to draw the line with social media in the workplace. Some companies prefer to keep social media out of a professional business environment, while others think integrating modern tools within a corporate social framework benefits their business. By pulling from the&hellip;<\/p>\n","protected":false},"author":309,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11940","post","type-post","status-publish","format-standard","hentry","category-2186"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yapmo \u89e3\u91cb\u4f01\u696d\u5167\u90e8\u793e\u7fa4\u5a92\u9ad4\u548c\u793e\u7fa4\u5a92\u9ad4\u7684\u5dee\u7570 - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/yapmo-explains-social-enterprise-vs-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yapmo \u89e3\u91cb\u4f01\u696d\u5167\u90e8\u793e\u7fa4\u5a92\u9ad4\u548c\u793e\u7fa4\u5a92\u9ad4\u7684\u5dee\u7570 - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Big business and small business have one thing in common: They\u2019re not sure where to draw the line with social media in the workplace. Some companies prefer to keep social media out of a professional business environment, while others think integrating modern tools within a corporate social framework benefits their business. 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