{"id":11987,"date":"2013-02-12T23:17:16","date_gmt":"2013-02-12T23:17:16","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/blogging-the-new-professional-networking-event\/"},"modified":"2020-02-08T23:20:36","modified_gmt":"2020-02-08T23:20:36","slug":"blogging-the-new-professional-networking-event","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/blogging-the-new-professional-networking-event\/","title":{"rendered":"\u90e8\u843d\u683c\uff1a\u65b0\u7684\u5c08\u696d\u793e\u4ea4\u6d3b\u52d5"},"content":{"rendered":"

How many of you have attended a professional networking event? Most of us have been to more than a few such shindigs where we\u2019ve collected and exchanged a few business cards, munched on a few crudit\u00e9s, and smiled while pretending to be on a Very Important Call on our cell phone.<\/p>\n

For people in sales and other industries, these functions are a requirement of the job. But for those of us in the non-profit profession, networking events can sometimes feel difficult and awkward – even though we\u2019re told we must also be salespeople for our worthy causes. (I don\u2019t always buy that analogy, by the way.)<\/p>\n

Still, we go because we need to Make an Appearance, or because our boss expects us to get out of our office from time to time, or because our competition is going to be there, or because we need to drum up new sponsors for our next special event. All valid reasons for showing up. Sometimes we make a connection that\u2019s worth the registration cost and sometimes we feel like all we did was spend the evening stumbling over our elevator speeches.<\/p>\n

For many non-profit organizations, these events can be costly and time consuming. That\u2019s where blogging and guest blogging have become the new professional networking events and ones with much potential for non-profit communicators. So, how can you make blogging and guest blogging work better for you?<\/p>\n