{"id":11993,"date":"2013-02-18T04:50:15","date_gmt":"2013-02-18T04:50:15","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/a-sneaky-way-to-build-your-list-and-educate-your-customers\/"},"modified":"2020-02-08T23:20:34","modified_gmt":"2020-02-08T23:20:34","slug":"a-sneaky-way-to-build-your-list-and-educate-your-customers","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/a-sneaky-way-to-build-your-list-and-educate-your-customers\/","title":{"rendered":"\u6253\u9020\u540d\u55ae\u4e26\u6559\u80b2\u9867\u5ba2\u7684\u5077\u5477\u6b65"},"content":{"rendered":"<div>How many times have you heard that building your marketing list is the most important activity you can do in your business? Too many times, I\u2019m sure. And how successful have you been so far? Yeah \u2013 I thought so.<\/p>\n<p>A strong and engaged marketing list is literally like money in the bank. In fact, I like to say that it\u2019s an asset for your business \u2013 as much as any existing customer or equipment or even YOU. It\u2019s not so much the size of the list that matters per se, it\u2019s how engaged and conditioned they are to buy from you. That is the key.<\/p>\n<p>So if you\u2019ve got a small list or even a large list that\u2019s just sitting there gathering dust and not buying \u2013 then you want to put your face closer to this screen, lean in and pay attention. I\u2019m about to reveal a super, crazy sneaky way to not only build your list, but get you building much more powerful and profitable partnerships. And, this is the best part, you\u2019ll be giving your customers education, information and value that they couldn\u2019t get access to if they tried.<\/p>\n<\/div>\n<h3 class=\"subtopic\">It\u2019s All About Virtual Events<\/h3>\n<div>If you\u2019ve ever been to an association conference where you fly to a location, stay in a hotel and then go to session after session \u2013 sometimes not being able to attend a session you really wanted to see because they were concurrent \u2013 you are already 80% there to understanding what a virtual event is. A virtual event is nothing more than a multi-day conference \u2013 ONLINE!<\/p>\n<p>Like any other conference you\u2019ve been to, it\u2019s got expert speakers, it\u2019s got presentations, learning, free gifts and new people to meet. What makes a virtual event BETTER than a conference is that you don\u2019t have to spend any money traveling, you don\u2019t have to spend money to get the list of attendees and it\u2019s the perfect win-win-win scenario for everyone involved. The only downside (and this is where it\u2019s sort of similar to a real conference), it\u2019s a TON of work up front. No kidding. You will pay for the leads you get using the currency of time and money and a lot of detailed follow up and coordination. But I think it\u2019s a small price to pay.<\/p>\n<\/div>\n<h3 class=\"subtopic\">The Bare Basics of How to Put a Virtual Event Together<\/h3>\n<div>I can\u2019t give you all the details here, but you\u2019ll certainly get a flavor for what to do and why to do it this way.<\/p>\n<ul>\n<li><b>Come up with a big idea.<\/b>\u00a0You\u2019ll need a \u201cbig idea\u201d &#8211; nothing boring or specific. Just think of a trend or a topic that people are talking about and that they want to engage in and use it as a theme. Have fun with this \u2013 that\u2019s the most important advice I can give. You might choose something like \u201cGrowing in a Green Economy.\u201d The idea is to have a theme that your audience is interested in and where you can bring together experts from a variety of different disciplines to participate.<\/li>\n<li><b>Invite some experts.<\/b>\u00a0Now you\u2019re ready to brainstorm experts on that theme. Really challenge yourself to pick some \u201cA\u201d players (people with large mailing lists), \u201cB\u201d players \u2013 people who are coming up as experts or are experts in a particular industry or market, and some \u201cC\u201d players \u2013 these are simply folks who are new to the party and haven\u2019t been discovered yet.<\/li>\n<li><b>Collect \u201cFreebies.\u201d<\/b>\u00a0Each of your experts should have a web site and an email list that they can promote their participation to. They should also have something available to give for \u201cfree\u201d when people land on their site. It might be an ebook, report, video series \u2013 something like that. (So when you\u2019re choosing experts \u2013 be sure to look for those must-haves. They are key.)<\/li>\n<li><b>Create a promotional package for the speakers.<\/b>\u00a0Once you have recruited your experts, you want to make it easy for them to promote your event to THEIR audience. So create two emails (written from their point of view) and some social media blasts (focus on twitter length, but have it work for Facebook and LinkedIn as well).<\/li>\n<li><b>Everyone promotes to their list.<\/b>\u00a0The next step is EVERYTHING. Everyone who is involved promotes this event to their list. When those people click on the promotional email \u2013 they will come and register with YOU. This is how you grow your list. But when all of those people click on their free gift \u2013 they will flip over to the expert\u2019s list.<\/li>\n<\/ul>\n<\/div>\n<h3 class=\"subtopic\">The Win-Win-Win Explained<\/h3>\n<div>The visitors (registrants) get a TON of free information from real experts they could never afford to hire, so they\u2019re happy. The experts get new people on their lists, so they are happy. You, as the organizer get all of these people on your list when they sign up to the event. The last benefit and payoff for all the hard work is the new partnerships and relationships you\u2019ve developed with these experts. Priceless.<\/p>\n<p>So, let\u2019s review. A virtual event is a super way to build your list, build new partner relationships and make some money in the process. So, what are you waiting for?<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How many times have you heard that building your marketing list is the most important activity you can do in your business? Too many times, I\u2019m sure. And how successful have you been so far? Yeah \u2013 I thought so. A strong and engaged marketing list is literally like money in the bank. In fact,&hellip;<\/p>\n","protected":false},"author":153,"featured_media":11994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2186"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u6253\u9020\u540d\u55ae\u4e26\u6559\u80b2\u9867\u5ba2\u7684\u5077\u5477\u6b65 - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/a-sneaky-way-to-build-your-list-and-educate-your-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u6253\u9020\u540d\u55ae\u4e26\u6559\u80b2\u9867\u5ba2\u7684\u5077\u5477\u6b65 - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"How many times have you heard that building your marketing list is the most important activity you can do in your business? Too many times, I\u2019m sure. And how successful have you been so far? Yeah \u2013 I thought so. A strong and engaged marketing list is literally like money in the bank. In fact,&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/a-sneaky-way-to-build-your-list-and-educate-your-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-18T04:50:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-08T23:20:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/diy-series-large.png\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"438\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ivana Taylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ivana Taylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/a-sneaky-way-to-build-your-list-and-educate-your-customers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/a-sneaky-way-to-build-your-list-and-educate-your-customers\\\/\"},\"author\":{\"name\":\"Ivana Taylor\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/6e156f579671e351d6e4e9ebcd95137e\"},\"headline\":\"\u6253\u9020\u540d\u55ae\u4e26\u6559\u80b2\u9867\u5ba2\u7684\u5077\u5477\u6b65\",\"datePublished\":\"2013-02-18T04:50:15+00:00\",\"dateModified\":\"2020-02-08T23:20:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/a-sneaky-way-to-build-your-list-and-educate-your-customers\\\/\"},\"wordCount\":888,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/a-sneaky-way-to-build-your-list-and-educate-your-customers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/diy-series-large.png\",\"articleSection\":[\"\u5e73\u53f0\u529f\u80fd\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/a-sneaky-way-to-build-your-list-and-educate-your-customers\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/a-sneaky-way-to-build-your-list-and-educate-your-customers\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/a-sneaky-way-to-build-your-list-and-educate-your-customers\\\/\",\"name\":\"\u6253\u9020\u540d\u55ae\u4e26\u6559\u80b2\u9867\u5ba2\u7684\u5077\u5477\u6b65 - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/a-sneaky-way-to-build-your-list-and-educate-your-customers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/a-sneaky-way-to-build-your-list-and-educate-your-customers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/diy-series-large.png\",\"datePublished\":\"2013-02-18T04:50:15+00:00\",\"dateModified\":\"2020-02-08T23:20:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/a-sneaky-way-to-build-your-list-and-educate-your-customers\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/a-sneaky-way-to-build-your-list-and-educate-your-customers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/a-sneaky-way-to-build-your-list-and-educate-your-customers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/diy-series-large.png\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/diy-series-large.png\",\"width\":660,\"height\":438},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/a-sneaky-way-to-build-your-list-and-educate-your-customers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u6253\u9020\u540d\u55ae\u4e26\u6559\u80b2\u9867\u5ba2\u7684\u5077\u5477\u6b65\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"name\":\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\",\"name\":\"Benchmark Email\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Email\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkEmail1\\\/?locale=zh_TW\",\"https:\\\/\\\/www.instagram.com\\\/benchmark.taiwan\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/6e156f579671e351d6e4e9ebcd95137e\",\"name\":\"Ivana Taylor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b373c5f893af90467dfdf3600df9b65296dc717c354c97e24e867fa5af4718e2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b373c5f893af90467dfdf3600df9b65296dc717c354c97e24e867fa5af4718e2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b373c5f893af90467dfdf3600df9b65296dc717c354c97e24e867fa5af4718e2?s=96&d=mm&r=g\",\"caption\":\"Ivana Taylor\"},\"description\":\"Ivana Taylor is the publisher of DIYMarketers.com - an online marketing publication that provides marketing strategies that help entrepreneurs and business owners get and keep profitable customers. She is the DIY Marketing expert and book editor for Small Business Trends and a contributing author to AMEX Open Forum. Her strategic consulting firm, Third Force specializes in helping companies find their best customers and be the one they choose - regardless of price. Ivana is the co-author of Excel for Marketing Managers.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/author\\\/ivanataylor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u6253\u9020\u540d\u55ae\u4e26\u6559\u80b2\u9867\u5ba2\u7684\u5077\u5477\u6b65 - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/tw\/blog\/a-sneaky-way-to-build-your-list-and-educate-your-customers\/","og_locale":"en_US","og_type":"article","og_title":"\u6253\u9020\u540d\u55ae\u4e26\u6559\u80b2\u9867\u5ba2\u7684\u5077\u5477\u6b65 - Benchmark Email","og_description":"How many times have you heard that building your marketing list is the most important activity you can do in your business? Too many times, I\u2019m sure. And how successful have you been so far? Yeah \u2013 I thought so. A strong and engaged marketing list is literally like money in the bank. In fact,&hellip;","og_url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/a-sneaky-way-to-build-your-list-and-educate-your-customers\/","og_site_name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","article_publisher":"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","article_published_time":"2013-02-18T04:50:15+00:00","article_modified_time":"2020-02-08T23:20:34+00:00","og_image":[{"width":660,"height":438,"url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/diy-series-large.png","type":"image\/png"}],"author":"Ivana Taylor","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ivana Taylor","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/a-sneaky-way-to-build-your-list-and-educate-your-customers\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/a-sneaky-way-to-build-your-list-and-educate-your-customers\/"},"author":{"name":"Ivana Taylor","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/6e156f579671e351d6e4e9ebcd95137e"},"headline":"\u6253\u9020\u540d\u55ae\u4e26\u6559\u80b2\u9867\u5ba2\u7684\u5077\u5477\u6b65","datePublished":"2013-02-18T04:50:15+00:00","dateModified":"2020-02-08T23:20:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/a-sneaky-way-to-build-your-list-and-educate-your-customers\/"},"wordCount":888,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/a-sneaky-way-to-build-your-list-and-educate-your-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/diy-series-large.png","articleSection":["\u5e73\u53f0\u529f\u80fd"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/a-sneaky-way-to-build-your-list-and-educate-your-customers\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/a-sneaky-way-to-build-your-list-and-educate-your-customers\/","url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/a-sneaky-way-to-build-your-list-and-educate-your-customers\/","name":"\u6253\u9020\u540d\u55ae\u4e26\u6559\u80b2\u9867\u5ba2\u7684\u5077\u5477\u6b65 - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/a-sneaky-way-to-build-your-list-and-educate-your-customers\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/a-sneaky-way-to-build-your-list-and-educate-your-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/diy-series-large.png","datePublished":"2013-02-18T04:50:15+00:00","dateModified":"2020-02-08T23:20:34+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/a-sneaky-way-to-build-your-list-and-educate-your-customers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/a-sneaky-way-to-build-your-list-and-educate-your-customers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/a-sneaky-way-to-build-your-list-and-educate-your-customers\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/diy-series-large.png","contentUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/diy-series-large.png","width":660,"height":438},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/a-sneaky-way-to-build-your-list-and-educate-your-customers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/tw\/"},{"@type":"ListItem","position":2,"name":"\u6253\u9020\u540d\u55ae\u4e26\u6559\u80b2\u9867\u5ba2\u7684\u5077\u5477\u6b65"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/tw\/#website","url":"https:\/\/www.benchmarkemail.com\/tw\/","name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","description":"","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/tw\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization","name":"Benchmark Email","url":"https:\/\/www.benchmarkemail.com\/tw\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Email"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","https:\/\/www.instagram.com\/benchmark.taiwan\/"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/6e156f579671e351d6e4e9ebcd95137e","name":"Ivana Taylor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b373c5f893af90467dfdf3600df9b65296dc717c354c97e24e867fa5af4718e2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b373c5f893af90467dfdf3600df9b65296dc717c354c97e24e867fa5af4718e2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b373c5f893af90467dfdf3600df9b65296dc717c354c97e24e867fa5af4718e2?s=96&d=mm&r=g","caption":"Ivana Taylor"},"description":"Ivana Taylor is the publisher of DIYMarketers.com - an online marketing publication that provides marketing strategies that help entrepreneurs and business owners get and keep profitable customers. She is the DIY Marketing expert and book editor for Small Business Trends and a contributing author to AMEX Open Forum. Her strategic consulting firm, Third Force specializes in helping companies find their best customers and be the one they choose - regardless of price. Ivana is the co-author of Excel for Marketing Managers.","url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/author\/ivanataylor\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/11993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/users\/153"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/comments?post=11993"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/11993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/media\/11994"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/media?parent=11993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/categories?post=11993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/tags?post=11993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}