{"id":12003,"date":"2013-02-21T20:56:14","date_gmt":"2013-02-21T20:56:14","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/steps-to-take-when-starting-a-photography-business\/"},"modified":"2020-02-08T23:20:31","modified_gmt":"2020-02-08T23:20:31","slug":"steps-to-take-when-starting-a-photography-business","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/steps-to-take-when-starting-a-photography-business\/","title":{"rendered":"\u5efa\u7acb\u651d\u5f71\u4e8b\u696d\u7684\u57fa\u672c\u6b65\u9a5f"},"content":{"rendered":"
You\u2019ve decided that you want to take photography one step further and turn it from hobby to full time business. Before we go any further, let me just point out that while you\u2019re reading this, quite a few people are making the same decision or are already taking the first step. Moving on, let\u2019s assume that you have a budget and know what gear you need to purchase. Let\u2019s focus on the first steps you need to get your business going as soon as possible.<\/div>\n

Identify\u00a0Your Market<\/h3>\n
By now you should have an idea of what kind of photography you like to do. That should be your market. It could be weddings and other events, commercial, fashion or editorial photography. The point is to have a clear idea of what you\u2019re going for. No matter how easy it may seem, you can\u2019t do it all or be the all-in-one photographer.<\/p>\n

Study your potential clients. You need to know exactly what kind of people your photography is for. You might not have it figured out in the first days of the business, but you\u2019ll soon get the idea of what kind of people you want to work with.<\/p>\n<\/div>\n

Let Everyone Know<\/h3>\n
Family, friends, neighbors, the mail man, everyone needs to know that you are now a photographer. Sure, your cousin might already be married or may not seem like the fashion loving kind of guy, but you never know where a professional connection can come from. I lived for 2 years in a building with a fashion designer and had no idea. We used to see each other around the building, say hi and go our own ways, until one day when\u00a0we started talking. We were both kind of\u00a0 shocked to have a professional from our field of work in the building. We did a test shoot, all went well, and we still work together even after I\u2019ve moved to another part of town.<\/p>\n

Always have business cards on you to hand out. You don\u2019t have to overdo it or take them out when the conversation is about something totally different, but you do not want to be caught without one when people ask for it.<\/p>\n<\/div>\n

Have a Professional Website<\/h3>\n
In today\u2019s age, you cannot call yourself a pro and not have a\u00a0 quality webpage that enhances your work. At least not if you aren\u2019t Annie Leibovitz.\u00a0Don\u2019t try to cut corners by doing\u00a0 it yourself because your clients will tell and it will only make you look\u00a0sloppy. Seek help from a local pro. You might be able to work up a barter. A friend of mine, who is a wedding photographer, shot a family event for his web designer in exchange for her work.<\/div>\n

Study Your Competition<\/h3>\n
Be aware of who you\u2019re going up against, but don\u2019t obsess over it. You have to know what local pros charge, or else you won\u2019t be able to make a competitive offer in the market. Don\u2019t get hung up on someone else\u2019s success and remember that it\u2019s only up to you to make this work or not.<\/div>\n

Expect the Unexpected<\/h3>\n
Costs, sacrifices, compromise, name it. You might have a bulletproof plan to start the business, but no matter what you do, there is always a dose of the unpredictable. Make sure that you and yours are mentally prepared for the leap. If you\u2019re single and only responsible for yourself,\u00a0it\u2019s one thing. If you have a family though, they\u2019re going in with you, regardless of whether your significant other is employed or not. Be sure to talk it over and mention the unknown obstacles that lie ahead.<\/div>\n

Hire an Accountant<\/h3>\n
You will have enough on your plate to deal with the administrative aspect of things. Hiring a specialist will stress you financially to some extent, but it will also allow you to channel more energy into your creativity.<\/p>\n

See more photography related tips on the PhotographyTalk\u00a0photography forum<\/a>.<\/div>\n","protected":false},"excerpt":{"rendered":"

You\u2019ve decided that you want to take photography one step further and turn it from hobby to full time business. Before we go any further, let me just point out that while you\u2019re reading this, quite a few people are making the same decision or are already taking the first step. Moving on, let\u2019s assume…<\/p>\n","protected":false},"author":12,"featured_media":12004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-12003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2186"],"yoast_head":"\n\u5efa\u7acb\u651d\u5f71\u4e8b\u696d\u7684\u57fa\u672c\u6b65\u9a5f - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/steps-to-take-when-starting-a-photography-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5efa\u7acb\u651d\u5f71\u4e8b\u696d\u7684\u57fa\u672c\u6b65\u9a5f - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"You\u2019ve decided that you want to take photography one step further and turn it from hobby to full time business. Before we go any further, let me just point out that while you\u2019re reading this, quite a few people are making the same decision or are already taking the first step. Moving on, let\u2019s assume…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/steps-to-take-when-starting-a-photography-business\/\" \/>\n<meta property=\"og:site_name\" content=\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-21T20:56:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-08T23:20:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/diy-series-large-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"438\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alex Schult\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex Schult\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/steps-to-take-when-starting-a-photography-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/steps-to-take-when-starting-a-photography-business\\\/\"},\"author\":{\"name\":\"Alex Schult\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/964d3d348cbea2c4e96aa568c7b355c3\"},\"headline\":\"\u5efa\u7acb\u651d\u5f71\u4e8b\u696d\u7684\u57fa\u672c\u6b65\u9a5f\",\"datePublished\":\"2013-02-21T20:56:14+00:00\",\"dateModified\":\"2020-02-08T23:20:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/steps-to-take-when-starting-a-photography-business\\\/\"},\"wordCount\":678,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/steps-to-take-when-starting-a-photography-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/diy-series-large-4.png\",\"articleSection\":[\"\u5e73\u53f0\u529f\u80fd\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/steps-to-take-when-starting-a-photography-business\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/steps-to-take-when-starting-a-photography-business\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/steps-to-take-when-starting-a-photography-business\\\/\",\"name\":\"\u5efa\u7acb\u651d\u5f71\u4e8b\u696d\u7684\u57fa\u672c\u6b65\u9a5f - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/steps-to-take-when-starting-a-photography-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/steps-to-take-when-starting-a-photography-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/diy-series-large-4.png\",\"datePublished\":\"2013-02-21T20:56:14+00:00\",\"dateModified\":\"2020-02-08T23:20:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/steps-to-take-when-starting-a-photography-business\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/steps-to-take-when-starting-a-photography-business\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/steps-to-take-when-starting-a-photography-business\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/diy-series-large-4.png\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/diy-series-large-4.png\",\"width\":660,\"height\":438},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/steps-to-take-when-starting-a-photography-business\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u5efa\u7acb\u651d\u5f71\u4e8b\u696d\u7684\u57fa\u672c\u6b65\u9a5f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"name\":\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\",\"name\":\"Benchmark Email\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Email\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkEmail1\\\/?locale=zh_TW\",\"https:\\\/\\\/www.instagram.com\\\/benchmark.taiwan\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/964d3d348cbea2c4e96aa568c7b355c3\",\"name\":\"Alex Schult\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1f56ad7985328d2a253e47b535a167151d350a01d296b9afdb1612ddb42e1820?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1f56ad7985328d2a253e47b535a167151d350a01d296b9afdb1612ddb42e1820?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1f56ad7985328d2a253e47b535a167151d350a01d296b9afdb1612ddb42e1820?s=96&d=mm&r=g\",\"caption\":\"Alex Schult\"},\"description\":\"Alex Schult is the President of PhotographyTalk. PhotographyTalk offers photography contests, a photography forum, various portrait and landscape photography techniques, tips and tricks, in addition to photography workshops and online courses. To know more about Alex Schult or PhotographyTalk, please visit http:\\\/\\\/www.photographytalk.com\\\/.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/author\\\/alex-schult\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u5efa\u7acb\u651d\u5f71\u4e8b\u696d\u7684\u57fa\u672c\u6b65\u9a5f - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/tw\/blog\/steps-to-take-when-starting-a-photography-business\/","og_locale":"en_US","og_type":"article","og_title":"\u5efa\u7acb\u651d\u5f71\u4e8b\u696d\u7684\u57fa\u672c\u6b65\u9a5f - Benchmark Email","og_description":"You\u2019ve decided that you want to take photography one step further and turn it from hobby to full time business. Before we go any further, let me just point out that while you\u2019re reading this, quite a few people are making the same decision or are already taking the first step. Moving on, let\u2019s assume…","og_url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/steps-to-take-when-starting-a-photography-business\/","og_site_name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","article_publisher":"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","article_published_time":"2013-02-21T20:56:14+00:00","article_modified_time":"2020-02-08T23:20:31+00:00","og_image":[{"width":660,"height":438,"url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/diy-series-large-4.png","type":"image\/png"}],"author":"Alex Schult","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alex Schult","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/steps-to-take-when-starting-a-photography-business\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/steps-to-take-when-starting-a-photography-business\/"},"author":{"name":"Alex Schult","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/964d3d348cbea2c4e96aa568c7b355c3"},"headline":"\u5efa\u7acb\u651d\u5f71\u4e8b\u696d\u7684\u57fa\u672c\u6b65\u9a5f","datePublished":"2013-02-21T20:56:14+00:00","dateModified":"2020-02-08T23:20:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/steps-to-take-when-starting-a-photography-business\/"},"wordCount":678,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/steps-to-take-when-starting-a-photography-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/diy-series-large-4.png","articleSection":["\u5e73\u53f0\u529f\u80fd"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/steps-to-take-when-starting-a-photography-business\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/steps-to-take-when-starting-a-photography-business\/","url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/steps-to-take-when-starting-a-photography-business\/","name":"\u5efa\u7acb\u651d\u5f71\u4e8b\u696d\u7684\u57fa\u672c\u6b65\u9a5f - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/steps-to-take-when-starting-a-photography-business\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/steps-to-take-when-starting-a-photography-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/diy-series-large-4.png","datePublished":"2013-02-21T20:56:14+00:00","dateModified":"2020-02-08T23:20:31+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/steps-to-take-when-starting-a-photography-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/steps-to-take-when-starting-a-photography-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/steps-to-take-when-starting-a-photography-business\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/diy-series-large-4.png","contentUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/diy-series-large-4.png","width":660,"height":438},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/steps-to-take-when-starting-a-photography-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/tw\/"},{"@type":"ListItem","position":2,"name":"\u5efa\u7acb\u651d\u5f71\u4e8b\u696d\u7684\u57fa\u672c\u6b65\u9a5f"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/tw\/#website","url":"https:\/\/www.benchmarkemail.com\/tw\/","name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","description":"","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/tw\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization","name":"Benchmark Email","url":"https:\/\/www.benchmarkemail.com\/tw\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Email"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","https:\/\/www.instagram.com\/benchmark.taiwan\/"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/964d3d348cbea2c4e96aa568c7b355c3","name":"Alex Schult","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1f56ad7985328d2a253e47b535a167151d350a01d296b9afdb1612ddb42e1820?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1f56ad7985328d2a253e47b535a167151d350a01d296b9afdb1612ddb42e1820?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1f56ad7985328d2a253e47b535a167151d350a01d296b9afdb1612ddb42e1820?s=96&d=mm&r=g","caption":"Alex Schult"},"description":"Alex Schult is the President of PhotographyTalk. PhotographyTalk offers photography contests, a photography forum, various portrait and landscape photography techniques, tips and tricks, in addition to photography workshops and online courses. To know more about Alex Schult or PhotographyTalk, please visit http:\/\/www.photographytalk.com\/.","url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/author\/alex-schult\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/12003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/comments?post=12003"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/12003\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/media\/12004"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/media?parent=12003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/categories?post=12003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/tags?post=12003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}