{"id":12029,"date":"2013-03-08T22:35:54","date_gmt":"2013-03-08T22:35:54","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/brave-new-thinker\/"},"modified":"2020-02-08T23:08:37","modified_gmt":"2020-02-08T23:08:37","slug":"brave-new-thinker","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/brave-new-thinker\/","title":{"rendered":"\u5927\u81bd\u5275\u65b0\u7684\u601d\u60f3\u4eba\u58eb"},"content":{"rendered":"<p>Drawing on\u00a0<i>The Atlantic\u2019s<\/i>\u00a0feature, \u201c<a href=\"https:\/\/www.theatlantic.com\/special-report\/brave-thinkers-2012\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Brave New Thinker<\/a>,\u201d that explores \u201cpeople risking their reputations, fortunes, and lives in pursuit of big ideas,\u201d we ask: what defines brave thinking? The feature itself explored the roles of diverse profiles across the globe who all had one thing in common: they challenged convention. On the religious front you\u2019ve got Catholic pushing the Vatican for change. Women across the Middle East are jeopardizing personal safety for cultural advancements. In Saudia Arabia, one woman disregards law and jumps behind the drivers seat the chart her own course, another in Azerbaijan battles corrupt politicians and in Afghanistan a woman challenges both Taliban and government by running for President. On the other end of the spectrum, there\u2019s a provocative rock band using art to battle government.<\/p>\n<p>These women aren\u2019t alone. They\u2019re joined by flocks of men \u2013 all change agents in their own right. You\u2019ve got a Chinese civil rights activist who (despite beatings and imprisonment) is shedding light on government abuse in rural areas. You\u2019ve got a researcher foregoing fortune so he can push cancer-fighting research into the hands of others. There are men envisioning new cities and others finding life in new worlds.<\/p>\n<p>In absolutely every single case, these figures have disposed of the rule book and they\u2019re doing what every single person in human history who\u2019s excelled beyond imagination has done \u2013 they\u2019re seeing things a new way, their own way.<\/p>\n<h3 class=\"subtopic\">Brave New Entrepreneur: Practical Application<\/h3>\n<div>There you have the characteristics of a brave new thinker. It\u2019s a person who thinks differently and who isn\u2019t afraid to chase that vision. The same principles apply to entrepreneurs of all backgrounds. For the everyday entrepreneur, it boils down to service.<\/p>\n<p>If you have a great idea, chase it like the wind. But for most of us, great ideas are few and far in between. However, everyone of us can be better at what we do and that requires unabashed tenacity. Take the example of\u00a0<a href=\"https:\/\/observer.com\/2009\/10\/behind-ithe-atlanticis-brave-thinkers\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><i>New York Times<\/i>\u2019 Arthur Sulzberger<\/a>, who ushered the Times onto a web platform and once there pushed it to the success it currently enjoys. One way to do this was by paying attention to the details, and in digital journalism that means reader engagement. Sulzberger employed 11 people to moderate comments alone. The number might seem high considering it\u2019s \u201ctwice the number of reports\u201d at the\u00a0<i>Huffington Post<\/i>\u00a0and almost triple the number of employees other companies employ for such specific web-related tasks. It also might seem like an indulgent expense during a shaky economy and uncertain time for publishers, but Sulzberger is \u201cbetting that his paper\u2019s dedication to high-quality journalism is its most valuable asset, however costly it now seems.\u201d<\/p>\n<p>Sulzberger\u2019s focus on reader engagement touches a speech Apple CEO Tim Cook recently gave on why they don\u2019t play the spec game like we\u2019ve seen in the PC industry. By providing a great user experience, something he feels offers more value to quickly consumed tech specs, Apple oversteps the squabbles lesser companies allow themselves to get caught up in. He adds, \u201cthat\u2019s the only religion we have: we must do something great. Something bold. Something ambitious,\u201d and that\u2019s in the details. Any company can pump out a product with a bigger screen, but can every company deliver the user experience Apple delivers? It\u2019s about being a brave new thinker. In Apple\u2019s case, they didn\u2019t set the bar in user experience; they set the bar for software, hardware, and service.<\/p>\n<p>In both cases, the key is fine tuning the details. Whether you\u2019re moderating dialogue or all aspects of your company, being a brave new business thinker involves re-imagining how your company engages clients.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Drawing on\u00a0The Atlantic\u2019s\u00a0feature, \u201cBrave New Thinker,\u201d that explores \u201cpeople risking their reputations, fortunes, and lives in pursuit of big ideas,\u201d we ask: what defines brave thinking? The feature itself explored the roles of diverse profiles across the globe who all had one thing in common: they challenged convention. On the religious front you\u2019ve got Catholic&hellip;<\/p>\n","protected":false},"author":309,"featured_media":12030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-12029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2186"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u5927\u81bd\u5275\u65b0\u7684\u601d\u60f3\u4eba\u58eb - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/brave-new-thinker\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5927\u81bd\u5275\u65b0\u7684\u601d\u60f3\u4eba\u58eb - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Drawing on\u00a0The Atlantic\u2019s\u00a0feature, \u201cBrave New Thinker,\u201d that explores \u201cpeople risking their reputations, fortunes, and lives in pursuit of big ideas,\u201d we ask: what defines brave thinking? 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