{"id":12045,"date":"2013-03-19T22:10:26","date_gmt":"2013-03-19T22:10:26","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/5-ways-to-improve-your-click-through-rate-that-you-may-not-have-thought-of\/"},"modified":"2020-02-08T23:06:25","modified_gmt":"2020-02-08T23:06:25","slug":"5-ways-to-improve-your-click-through-rate-that-you-may-not-have-thought-of","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/5-ways-to-improve-your-click-through-rate-that-you-may-not-have-thought-of\/","title":{"rendered":"\u4f60\u53ef\u80fd\u6c92\u60f3\u904e\u7684\u4e94\u7a2e\u589e\u9032\u9ede\u64ca\u7387\u7684\u65b9\u6cd5"},"content":{"rendered":"

You may want to share everything you see this week with your client base, but sending too many emails can be boring your customers, and they will stop opening your emails. Big emails can also be boring, so much so that Google\u2019s Gmail unceremoniously cuts off long emails in the middle of them. And what do you think is going to happen to your email\u2019s click-through rates if you do either of these things?<\/p>\n

Instead, why not try some of these tips to increase click-throughs in your emails? Here are some ideas:<\/p>\n

 <\/p>\n

    \n
  1. Come up with a provocative question, and only answer it if somebody clicks through to your website.<\/b>\u00a0What\u2019s the sneaky tip that this stay-at-home mom used to lose 30 pounds? Want to know how to increase your email click through rate? Ask questions \u2013 whether in the subject line or the email \u2013 and give the answers, but only at your website. You can also do cliffhanger questions like \u201cYou could double your email response rates if you.\u2026\u201d Just don\u2019t give the answer in the email itself.<\/li>\n
  2. Don\u2019t share full articles in the email.<\/b>\u00a0If you include entire articles in your emails, then why does somebody need to click through to your website? On the other hand, putting a boring headline, and only the first three or four words of the article, won\u2019t attract people, either. Instead, include a snippet that will whet people\u2019s appetites.<\/li>\n
  3. Don\u2019t just put a call to action at the bottom.<\/b>\u00a0You can sprinkle multiple calls to action throughout the newsletter, with one right at the top. Maybe your customers just want to buy something on sale, as advertised in your email. Make it easy for them to get out their wallets by putting a call to action above the fold in your email.<\/li>\n
  4. Test multiple emails at the same time.<\/b>\u00a0Do not feel as if you must send the same emails to everyone. Why not test out a variety of emails, and see what works? Testing two or three emails at the same time is best; you don\u2019t want to make things too complicated. Try different things, and then check your open rate and click-through rates. And keep track of what you discover. Click here for good tips from Benchmark on how to do the testing.<\/li>\n
  5. Tie emails to holidays and current events, but be careful.<\/b>\u00a0If you sell pork ribs, National Pig Day (March 1) is something you can do a great tie-in to, and show relevancy to your business. The same goes for things like football championship games. But needless to say, you don\u2019t want to send a pork rib email out with a Passover or Good Friday theme. Don\u2019t be afraid to try new things, but also use common sense. When in doubt, don\u2019t.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    You may want to share everything you see this week with your client base, but sending too many emails can be boring your customers, and they will stop opening your emails. Big emails can also be boring, so much so that Google\u2019s Gmail unceremoniously cuts off long emails in the middle of them. And what…<\/p>\n","protected":false},"author":290,"featured_media":12046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-12045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2186"],"yoast_head":"\n\u4f60\u53ef\u80fd\u6c92\u60f3\u904e\u7684\u4e94\u7a2e\u589e\u9032\u9ede\u64ca\u7387\u7684\u65b9\u6cd5 - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/5-ways-to-improve-your-click-through-rate-that-you-may-not-have-thought-of\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u4f60\u53ef\u80fd\u6c92\u60f3\u904e\u7684\u4e94\u7a2e\u589e\u9032\u9ede\u64ca\u7387\u7684\u65b9\u6cd5 - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"You may want to share everything you see this week with your client base, but sending too many emails can be boring your customers, and they will stop opening your emails. 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