{"id":12047,"date":"2013-03-19T23:13:54","date_gmt":"2013-03-19T23:13:54","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/how-to-use-pinterest-to-drive-traffic\/"},"modified":"2021-03-15T11:48:23","modified_gmt":"2021-03-15T11:48:23","slug":"how-to-use-pinterest-to-drive-traffic","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/how-to-use-pinterest-to-drive-traffic\/","title":{"rendered":"\u5982\u4f55\u5229\u7528 Pinterest \u523a\u6fc0\u6d41\u91cf"},"content":{"rendered":"
\n
You have to have heard about Pinterest as a source of traffic by now.\u00a0 You are sure to see some type of pinterest button on almost every website you visit and if you don’t you should!\u00a0 Pinterest is a content sharing service that allows members to “pin” images to their boards.\u00a0 These images link back to the website from which they were pinned (that is where your traffic can come in).\u00a0 Pinterest has recently climbed into my #2 traffic referral spot (StumbleUpon<\/a>\u00a0is still #1).\u00a0 And when I say climbed, I really mean jumped rapidly because it has just taken off and if it continues to trend at this rate, it will easily slip into my #1 traffic referral spot.\u00a0 I tell you this because I want you to know that Pinterest traffic will not magically appear overnight but as you work on the tips I provide you should see a steady increase and then you may hit the tipping point and go viral.<\/div>\n

Create Your Pinterest Profile<\/h3>\n
This part is so basic but also so important.\u00a0 You can choose a personal or business account and if you are using it for traffic you probably want to choose business and select your business category.\u00a0 Then you will input your information to flesh out your\u00a0Pinterest profile<\/a>.\u00a0 You will enter your business name, a user name, which should be easily related, upload a photo or logo, create a brief bio, add your website link and verify it, and connect your Facebook & Twitter accounts.\u00a0 Don’t rush this part.\u00a0 Each piece of information here is very important as a introduction to all the new users you will be getting exposure to.\u00a0 Your good job here translates into how likely they are repin, like your pins, and to visit your site.<\/div>\n

Create Your Pinterest Boards<\/h3>\n

Chose Pin Board Titles<\/b><\/p>\n

Now that you have a complete profile, you can create your boards and name them.\u00a0 Doing this with some forethought will save you a lot of work going back and reorganizing later.\u00a0 Think about your brand and what you represent to your client- that is how you should create your boards.\u00a0 For instance, as a family blog, I created boards about baby stuff, kids rooms, kids crafts, parenting tips, etc.\u00a0 You will want to create boards that will show your potential customers what your brand offers and the lifestyle that goes with your brand- things that would interest that niche.\u00a0 If you offer hiking supplies, you can also have boards that show great hiking spots.\u00a0 Sure, you don’t sell the hiking spots but it gives your customers a reason to come to you.\u00a0 Also, if you are smart, you will probably have a blog about these type informative extras that you can pin from too!<\/p>\n

Pin<\/b><\/p>\n

Now that you have your category boards titled,\u00a0 you can start pinning.\u00a0 What you want to pin is informative articles and striking images that will capture your new readers interest.\u00a0 They should be a mix of your content and other people’s content.\u00a0 There are two reasons you want a mix.\u00a0 You don’t want to come across as salesy and you can make some great new friends that may become customers as you repin other pins.\u00a0 You can get social and find some cool pins to repin by using the search feature on Pinterest.\u00a0 You can busy creating links back to your site by pinning images from your site and\/or blog.\u00a0 Remember to do both on an ongoing basis.\u00a0 This is about pin something once and expect traffic to rush in.\u00a0 This is about offering consistently good content that will make people follow you on Pinterest, visit your links, and repin it to their boards so their friends can do the same!<\/p>\n

Chose Board Cover and Arrangement<\/b><\/p>\n

You can arrange your pin boards and you should!\u00a0 Do so by what you think is most pertinent to your customers and your brand.\u00a0 You can chose a board cover and you should.\u00a0 Select an image that is eye catching and will make them want to check out the rest of your board.\u00a0 You can change the board cover and arrangement every once in a while for a fresh look and to catch new interest.<\/p>\n<\/div>\n

Get Social on Pinterest<\/h3>\n
I have covered part of this aspect before when I told you to interact with other users that have similar interests.\u00a0 You can do so by repinning, liking their pins, and\/or commenting on pins.\u00a0 Try all three for a balanced approach.\u00a0 You will also need to go make friends.\u00a0 Pinterest is like a party- if you stand in the corner and wait for everyone to come to you, you probably wont’ have as much fun or talk to as many people.\u00a0 So be social on Pinterest by taking the first step and following other pinners with similar interest and returning their follows.\u00a0 If someone pins one of your images, you will get a notice so you can go check out their pins and interact.<\/p>\n

Track Your Pinterest Referrals<\/h3>\n
Make sure you are checking your pinterest traffic on your website analytics reporting.\u00a0 It will be slow at first but the more friends you make, the more you pin, the more referrals you will get.\u00a0 The more traffic you see, the more encouraged you will be to use Pinterest.<\/p>\n

Are you using Pinterest yet?\u00a0 What’s your favorite aspect of Pinterest?<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

You have to have heard about Pinterest as a source of traffic by now.\u00a0 You are sure to see some type of pinterest button on almost every website you visit and if you don’t you should!\u00a0 Pinterest is a content sharing service that allows members to “pin” images to their boards.\u00a0 These images link back…<\/p>\n","protected":false},"author":305,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-12047","post","type-post","status-publish","format-standard","hentry","category-2186"],"yoast_head":"\n\u5982\u4f55\u5229\u7528 Pinterest \u523a\u6fc0\u6d41\u91cf - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/how-to-use-pinterest-to-drive-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5982\u4f55\u5229\u7528 Pinterest \u523a\u6fc0\u6d41\u91cf - 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