{"id":12112,"date":"2013-04-26T04:35:53","date_gmt":"2013-04-26T04:35:53","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/5-tip-for-small-businesses-to-leverage-the-power-of-realtime-marketing\/"},"modified":"2020-02-08T21:12:08","modified_gmt":"2020-02-08T21:12:08","slug":"5-tip-for-small-businesses-to-leverage-the-power-of-realtime-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/5-tip-for-small-businesses-to-leverage-the-power-of-realtime-marketing\/","title":{"rendered":"\u4e94\u500b\u79d8\u8a23\u8b93\u5c0f\u4f01\u696d\u767c\u63ee\u5373\u6642\u884c\u92b7\u7684\u5a01\u529b"},"content":{"rendered":"

Realtime marketing is here to stay, and it isn\u2019t just for big brands with big agencies. Small and mid-sized business owners can leverage the power of realtime marketing, too. By now, everyone\u2019s heard about Oreo\u2019s Dunk in the Dark<\/a> Super Bowl slam dunk, a tweet that the Oreos team sent out during the Super Bowl power outage, and which earned more than 16,000 retweets and was covered in countless news stories. You may even have read social media case studies<\/a> about how parent company Mondelez leveraged its agency, 360i, a fully-featured social media command center, and a long-standing campaign to seize the moment and capture the spotlight for its brand. You don\u2019t need the resources of a giant consumer brand to become a realtime marketer. What you do need are some significant shifts in how you approach your marketing strategy.<\/p>\n

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Power out? No problem. twitter.com\/Oreo\/status\/29\u2026<\/a><\/p>\n

\u2014 Oreo Cookie (@Oreo) February 4, 2013<\/a><\/p>\n<\/blockquote>\n