{"id":12171,"date":"2013-08-21T21:54:34","date_gmt":"2013-08-21T21:54:34","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/the-top-10-advanced-tips-for-boosting-your-email-conversion-rates\/"},"modified":"2020-02-08T20:02:43","modified_gmt":"2020-02-08T20:02:43","slug":"the-top-10-advanced-tips-for-boosting-your-email-conversion-rates","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/the-top-10-advanced-tips-for-boosting-your-email-conversion-rates\/","title":{"rendered":"\u589e\u52a0\u8f49\u63db\u7387\u7684 10 \u7a2e\u9ad8\u8d85\u79d8\u8a23"},"content":{"rendered":"

As an email marketer seeking to boost your conversion rates, you\u2019re certainly already implementing a coherent process which maximizes the impact of your subject lines and preheaders as well as all of the other basic strategies which have formed the basis of 99.7% of all email marketing blogs since the advent of electricity\u2026 such as placing the call to action in a prominent location. However, you might not be properly integrating these top ten advanced tips into your emails which will definitely help get your conversion rates to the next level.<\/p>\n

    \n
  1. Acknowledge questions.<\/b>\u00a0It\u2019s not enough to just have a link on your emails to your FAQ page, so consider implementing a direct customer question phone line or institute a Live Chat function. Ensure that these departments are fully staffed during reasonable office hours in all the time zones you\u2019re engaged in marketing.<\/li>\n
  2. Cut to the chase.<\/b>\u00a0When you\u2019re focused on conversions chop through the clutter of links to your blog, endless navigation menus and even social media icons. You can get them to Like you through a different channel at another time as if they\u2019re ready to buy you shouldn\u2019t toss a bunch of distractions in their faces.<\/li>\n
  3. Ask for the sale.<\/b>\u00a0In the social media age it seems like it\u2019s gauche to actually ask for the sale, but there is no more successful strategy than to put a large prominent BUY NOW button on your emails. Don\u2019t shy away from getting to the meat of the issue which is to complete the purchase.<\/li>\n
  4. Provide guarantees.<\/b>\u00a0Your customers will be far more reassured in completing the conversion process if you have literally buried them in guarantees that their purchase is safe and that you\u2019ll stand behind it with a full money back guaranteed if anything at all is not satisfactory.<\/li>\n
  5. Establish trust.<\/b>\u00a0Always have a real brick and mortar address on your emails to prove to your customers that you\u2019re real, and make sure it\u2019s not a mailbox drop as you\u2019d be surprised how many people will check out that address on Google Street View. Also take meticulous precautions with your customers\u2019 data through SSL certificates, https websites, and every secure verification system you can get.<\/li>\n
  6. Provide testimonials.<\/b>\u00a0Select your most impactful testimonials and integrate them into your call to action so that your customer feels comfortable jumping onto the bandwagon. A testimonial which is signed John S., Chicago is 100% useless, so provide the link in the signature to confirm that your testimonial author is a real person.<\/li>\n
  7. Show the email\u2019s author.<\/b>\u00a0Just like a John S. signed testimonial will be seen as a cop-out, so is the failure to show an attractive, smiling photo of the author of the email. Your customers don\u2019t want to receive gray corporate boilerplate, they want to associate your email missives with a person that they can relate to.<\/li>\n
  8. Be overwhelmingly generous.<\/b>\u00a0Everybody loves free stuff and there is no greater motivator to a successful conversion than providing ample and valuable gifts to your customers. Not only should you be constantly encouraging your customers to download free ebooks, white papers, webcasts, and other premium content, but give them unexpected gifts when they actually purchase.<\/li>\n
  9. Optimize for revenue.<\/b>\u00a0What\u2019s better, a 20% conversion rate for a sale which nets you $10 or a 10% conversion on a sale which nets $50? The bottom line has to dictate your entire marketing policy, so maximize your revenue to the expense of the actual conversion percentage if need be.<\/li>\n
  10. Test infinitely.<\/b>\u00a0The only reason to stop a concerted policy of extensive A\/B Split and Multivariate testing is when your conversion rate has been holding steady at precisely 100% for a full century. For the rest of us mortal email marketers, it is absolutely imperative that you test everything in your emails in each and every send.<\/li>\n<\/ol>\n

    Once you start building these top ten tips into your entire email marketing campaign you\u2019re going to see some unmistakable results in your conversion and total sales, and isn\u2019t that what it\u2019s all about anyway?<\/p>\n","protected":false},"excerpt":{"rendered":"

    As an email marketer seeking to boost your conversion rates, you\u2019re certainly already implementing a coherent process which maximizes the impact of your subject lines and preheaders as well as all of the other basic strategies which have formed the basis of 99.7% of all email marketing blogs since the advent of electricity\u2026 such as…<\/p>\n","protected":false},"author":139,"featured_media":12172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-12171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2186"],"yoast_head":"\n\u589e\u52a0\u8f49\u63db\u7387\u7684 10 \u7a2e\u9ad8\u8d85\u79d8\u8a23 - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/the-top-10-advanced-tips-for-boosting-your-email-conversion-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u589e\u52a0\u8f49\u63db\u7387\u7684 10 \u7a2e\u9ad8\u8d85\u79d8\u8a23 - 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