{"id":12181,"date":"2013-10-16T21:44:54","date_gmt":"2013-10-16T21:44:54","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/the-top-3-tactics-that-will-increase-your-email-click-rates\/"},"modified":"2020-02-08T20:02:40","modified_gmt":"2020-02-08T20:02:40","slug":"the-top-3-tactics-that-will-increase-your-email-click-rates","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/the-top-3-tactics-that-will-increase-your-email-click-rates\/","title":{"rendered":"\u589e\u52a0\u9ede\u64ca\u7387\u7684 3 \u7a2e\u65b9\u6cd5"},"content":{"rendered":"

All you need to do to increase your email clickthrough rate (CTR) is to implement every single technique you can find on the net which promises a massive boost. Pretty soon your CTR will exceed your open rate, and a bit later you\u2019ll be getting more clicks than emails sent. Keep going and you\u2019ll exceed the number of people on Earth! OK, if you want to get back to reality then you can implement these top three tactics that really do work!<\/p>\n

Where\u2019s the headline? Above the fold!<\/h3>\n
Research has shown that 93% of your email recipients never scroll down past the fold. So when you\u2019re looking at your email design, consider that whatever time and effort and energy you\u2019re putting into all those elements you\u2019re integrating below the fold will only ever be seen by less than one out of 13 recipients. Therefore you don\u2019t need a Ph.D. in digital design to figure out that your critical links have to be set high and dry as far up on the email page as you can possibly get them. Keep in mind that in the age of mobile emails when there are over 600 screen types on Android alone \u201cthe fold\u201d varies greatly. Where the fold lies on a 30\u201d 2560 x 1600 is going to be five times more pixels down the screen than on a 426 x 320 smartphone in landscape mode. Therefore, where is the \u201csafe area\u201d for links? The answer is right there: The top 320 pixels! Place all your links there and you\u2019ll be giving your recipients the best chance to actually see them and act on them. Of course it goes without saying that if you are one of the ghastly email senders who force your customers to (gasp) horizontally scroll, you\u2019ll need to place your links in the top left hand side of your layouts, no more than 426 pixels to the right of that margin.<\/div>\n
<\/div>\n

Segmentation is not just for oranges<\/h3>\n
Yes, it is 2013, well into the third decade of bona fide large scale email marketing and it literally boggles the imagination as to just how many online brands are still sending the same email to each and every single recipient on their list. Segmentation is not what is done to oranges in fancy restaurants, it\u2019s the very lifeblood of email marketing and you are abandoning any hopes of seriously boosting your CTR unless you are segmenting your list into at least these categories:<\/p>\n
    \n
  • Geography<\/li>\n
  • Demographics<\/li>\n
  • Behavior<\/li>\n
  • Purchase history<\/li>\n<\/ul>\n

    Doesn\u2019t it make perfect sense that the customer in Minneapolis is going to be less interested in your January bikini promotion than the one in Key West, or that the new and improved mobility scooter is going to have limited appeal to your 18 to 24 age group? You would think so, but there are some email marketers out there who are still resisting this meat and potatoes aspect to obtaining higher CTRs\u2026 or for that matter any CTR at all.<\/p>\n<\/div>\n

    <\/div>\n

    Testing, 1, 2, 3, Testing<\/h3>\n
    Just like there are some who do not segment there are others who do not test. Failing to test emails is somewhat tantamount to handing out college diplomas at a test-free institution. \u201cYou attended class, you pass!\u201d Even though tat may be Nirvana to millions of student slackers, it\u2019s a poor way to run an academic program and just as poor a way to run an email campaign. The most popular element to test is the all-important subject line, but don\u2019t stop there as you can get critical data by also testing:<\/p>\n
      \n
    • Message (greeting, body, closing)<\/li>\n
    • Call To Action<\/li>\n
    • Layout<\/li>\n
    • Images<\/li>\n
    • Day of the week sent<\/li>\n
    • Time of day sent<\/li>\n
    • Personalization<\/li>\n
    • Landing Page<\/li>\n
    • Target Audience<\/li>\n
    • From Line<\/li>\n<\/ul>\n

      A\/B split testing is the workhorse of the industry, but when your math skills are up to the challenge don\u2019t ignore multivariate testing which allows you to accurately test more than one factor at once, significantly increasing the amount and accuracy of your data.<\/p>\n

      Will integrating all three of these factors increase CTRs hundredfold? No, but they\u2019re the most effective and realistic boosts available!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      All you need to do to increase your email clickthrough rate (CTR) is to implement every single technique you can find on the net which promises a massive boost. Pretty soon your CTR will exceed your open rate, and a bit later you\u2019ll be getting more clicks than emails sent. Keep going and you\u2019ll exceed…<\/p>\n","protected":false},"author":139,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-12181","post","type-post","status-publish","format-standard","hentry","category-2186"],"yoast_head":"\n\u589e\u52a0\u9ede\u64ca\u7387\u7684 3 \u7a2e\u65b9\u6cd5 - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/the-top-3-tactics-that-will-increase-your-email-click-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u589e\u52a0\u9ede\u64ca\u7387\u7684 3 \u7a2e\u65b9\u6cd5 - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"All you need to do to increase your email clickthrough rate (CTR) is to implement every single technique you can find on the net which promises a massive boost. Pretty soon your CTR will exceed your open rate, and a bit later you\u2019ll be getting more clicks than emails sent. Keep going and you\u2019ll exceed…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/the-top-3-tactics-that-will-increase-your-email-click-rates\/\" \/>\n<meta property=\"og:site_name\" content=\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-16T21:44:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-08T20:02:40+00:00\" \/>\n<meta name=\"author\" content=\"Hal Licino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hal Licino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/the-top-3-tactics-that-will-increase-your-email-click-rates\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/the-top-3-tactics-that-will-increase-your-email-click-rates\\\/\"},\"author\":{\"name\":\"Hal Licino\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/2fa613dbba6c6712d3e4fc473f5a6ebb\"},\"headline\":\"\u589e\u52a0\u9ede\u64ca\u7387\u7684 3 \u7a2e\u65b9\u6cd5\",\"datePublished\":\"2013-10-16T21:44:54+00:00\",\"dateModified\":\"2020-02-08T20:02:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/the-top-3-tactics-that-will-increase-your-email-click-rates\\\/\"},\"wordCount\":686,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"articleSection\":[\"\u5e73\u53f0\u529f\u80fd\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/the-top-3-tactics-that-will-increase-your-email-click-rates\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/the-top-3-tactics-that-will-increase-your-email-click-rates\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/the-top-3-tactics-that-will-increase-your-email-click-rates\\\/\",\"name\":\"\u589e\u52a0\u9ede\u64ca\u7387\u7684 3 \u7a2e\u65b9\u6cd5 - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\"},\"datePublished\":\"2013-10-16T21:44:54+00:00\",\"dateModified\":\"2020-02-08T20:02:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/the-top-3-tactics-that-will-increase-your-email-click-rates\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/the-top-3-tactics-that-will-increase-your-email-click-rates\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/the-top-3-tactics-that-will-increase-your-email-click-rates\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u589e\u52a0\u9ede\u64ca\u7387\u7684 3 \u7a2e\u65b9\u6cd5\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"name\":\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\",\"name\":\"Benchmark Email\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Email\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkEmail1\\\/?locale=zh_TW\",\"https:\\\/\\\/www.instagram.com\\\/benchmark.taiwan\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/2fa613dbba6c6712d3e4fc473f5a6ebb\",\"name\":\"Hal Licino\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g\",\"caption\":\"Hal Licino\"},\"description\":\"Hal Licino is a leading blogger on HubPages, one of the Alexa Top 120 websites in the USA. Hal has written 2,500 HubPage articles on a wide range of topics, some of which have attracted upwards of 135,000 page views a day. His blogs are influential to the point where Hal single-handedly forced Apple to retract a national network iPhone TV commercial and has even mythbusted one of the Mythbusters. He has also written for major sites as Tripology, WebTVWire, and TripScoop.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/author\\\/hallicino\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u589e\u52a0\u9ede\u64ca\u7387\u7684 3 \u7a2e\u65b9\u6cd5 - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/tw\/blog\/the-top-3-tactics-that-will-increase-your-email-click-rates\/","og_locale":"en_US","og_type":"article","og_title":"\u589e\u52a0\u9ede\u64ca\u7387\u7684 3 \u7a2e\u65b9\u6cd5 - Benchmark Email","og_description":"All you need to do to increase your email clickthrough rate (CTR) is to implement every single technique you can find on the net which promises a massive boost. Pretty soon your CTR will exceed your open rate, and a bit later you\u2019ll be getting more clicks than emails sent. Keep going and you\u2019ll exceed…","og_url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/the-top-3-tactics-that-will-increase-your-email-click-rates\/","og_site_name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","article_publisher":"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","article_published_time":"2013-10-16T21:44:54+00:00","article_modified_time":"2020-02-08T20:02:40+00:00","author":"Hal Licino","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hal Licino","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/the-top-3-tactics-that-will-increase-your-email-click-rates\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/the-top-3-tactics-that-will-increase-your-email-click-rates\/"},"author":{"name":"Hal Licino","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/2fa613dbba6c6712d3e4fc473f5a6ebb"},"headline":"\u589e\u52a0\u9ede\u64ca\u7387\u7684 3 \u7a2e\u65b9\u6cd5","datePublished":"2013-10-16T21:44:54+00:00","dateModified":"2020-02-08T20:02:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/the-top-3-tactics-that-will-increase-your-email-click-rates\/"},"wordCount":686,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"articleSection":["\u5e73\u53f0\u529f\u80fd"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/the-top-3-tactics-that-will-increase-your-email-click-rates\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/the-top-3-tactics-that-will-increase-your-email-click-rates\/","url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/the-top-3-tactics-that-will-increase-your-email-click-rates\/","name":"\u589e\u52a0\u9ede\u64ca\u7387\u7684 3 \u7a2e\u65b9\u6cd5 - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#website"},"datePublished":"2013-10-16T21:44:54+00:00","dateModified":"2020-02-08T20:02:40+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/the-top-3-tactics-that-will-increase-your-email-click-rates\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/the-top-3-tactics-that-will-increase-your-email-click-rates\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/the-top-3-tactics-that-will-increase-your-email-click-rates\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/tw\/"},{"@type":"ListItem","position":2,"name":"\u589e\u52a0\u9ede\u64ca\u7387\u7684 3 \u7a2e\u65b9\u6cd5"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/tw\/#website","url":"https:\/\/www.benchmarkemail.com\/tw\/","name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","description":"","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/tw\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization","name":"Benchmark Email","url":"https:\/\/www.benchmarkemail.com\/tw\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Email"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","https:\/\/www.instagram.com\/benchmark.taiwan\/"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/2fa613dbba6c6712d3e4fc473f5a6ebb","name":"Hal Licino","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g","caption":"Hal Licino"},"description":"Hal Licino is a leading blogger on HubPages, one of the Alexa Top 120 websites in the USA. Hal has written 2,500 HubPage articles on a wide range of topics, some of which have attracted upwards of 135,000 page views a day. His blogs are influential to the point where Hal single-handedly forced Apple to retract a national network iPhone TV commercial and has even mythbusted one of the Mythbusters. He has also written for major sites as Tripology, WebTVWire, and TripScoop.","url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/author\/hallicino\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/12181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/users\/139"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/comments?post=12181"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/12181\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/media?parent=12181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/categories?post=12181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/tags?post=12181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}