{"id":12182,"date":"2013-11-05T22:19:07","date_gmt":"2013-11-05T22:19:07","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/top-5-common-mistakes-of-small-business-email-marketing\/"},"modified":"2021-03-15T15:44:21","modified_gmt":"2021-03-15T15:44:21","slug":"top-5-common-mistakes-of-small-business-email-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/top-5-common-mistakes-of-small-business-email-marketing\/","title":{"rendered":"\u5c0f\u4f01\u696d\u5e38\u72af\u7684 5 \u5927\u554f\u984c"},"content":{"rendered":"

I\u2019m not sure if \u201cMarketing Critic\u201d is a unique title. While I am very critical of all marketing efforts that I come across, the same could be said for pretty much anybody else. Though our values may differ, the end result is the same. If the marketing works, you want the product. If the marketing doesn\u2019t work, then the advertisement is probably annoying you. Either way, I am very sensitive to marketing efforts, and it\u2019s almost become a game for me to weigh the performance of how those efforts affected me.<\/p>\n

Sadly, this means that most of the time, commercials are even more annoying than one might imagine. Not only am I now uninterested in their product, but now I have a sort of vendetta against the company as having a generic and lackluster marketing department. In my world, if you want to stand out, you need to make me laugh, cry, or stupefy me with some amazing or emotional revelation.<\/p>\n

This doesn\u2019t happen very often, but that only makes those special companies appear that much brighter when it does. So, without further ado, here is a list of the most common mistakes that one can make when using email to market their product:<\/p>\n