{"id":12214,"date":"2014-03-18T03:00:41","date_gmt":"2014-03-18T03:00:41","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/7-content-ideas-to-fuel-your-inbound-marketing-strategy\/"},"modified":"2020-04-10T07:10:11","modified_gmt":"2020-04-10T07:10:11","slug":"%e9%9b%86%e5%ae%a2%e5%bc%8f%e8%a1%8c%e9%8a%b7-inbound-marketing-7-%e7%a8%ae%e6%88%90%e5%8a%9f%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e9%9b%86%e5%ae%a2%e5%bc%8f%e8%a1%8c%e9%8a%b7-inbound-marketing-7-%e7%a8%ae%e6%88%90%e5%8a%9f%e7%ad%96%e7%95%a5\/","title":{"rendered":"\u96c6\u5ba2\u5f0f\u884c\u92b7 (Inbound Marketing) 7 \u7a2e\u6210\u529f\u7b56\u7565"},"content":{"rendered":"

\u986f\u7136\uff0c\u4f01\u696d\u90fd\u6b63\u5728\u6539\u8b8a\u884c\u92b7\u7684\u65b9\u5f0f\uff0d\u4e0d\u8ad6\u662f\u96c6\u5ba2\u5f0f\u884c\u92b7 (Inbound Marketing) \u9084\u662f\u63a8\u64ad\u5f0f\u884c\u92b7 (Outbound Marketing)\u3002\u5927\u90e8\u5206\u7684\u6d88\u8cbb\u8005\u5c0d\u65bc\u50b3\u7d71\u7684\u884c\u92b7\u624b\u6cd5\u65e9\u5df2\u53f8\u7a7a\u898b\u6163\uff0c\u6839\u672c\u9bae\u5c11\u8cfc\u8cb7\u4ee5\u63a8\u64ad\u5f0f\u96fb\u5b50\u90f5\u4ef6\u5ba3\u50b3\u7684\u7522\u54c1\u3002<\/p>\n

\u96c6\u5ba2\u5f0f\u884c\u92b7\u7b56\u7565\u7684\u8f49\u8b8a\u591a\u8457\u91cd\u65bc\u5167\u5bb9\u8a2d\u8a08\u53ca\u5229\u7528\u96fb\u5b50\u90f5\u4ef6\u5efa\u7acb\u512a\u8cea\u7684\u5167\u5bb9\uff0c\u5438\u5f15\u6f5b\u5728\u9867\u5ba2\u76ee\u5149\u4e26\u5faa\u5e8f\u6f38\u9032\u5730\u5c07\u4ed6\u5011\u8f49\u8b8a\u6210\u4f60\u7684\u5ba2\u6236\u3002<\/p>\n

\u6709\u52a9\u65bc\u96c6\u5ba2\u5f0f\u884c\u92b7\u7684 7 \u7a2e\u65b9\u6cd5<\/h2>\n

\u5c07\u96c6\u5ba2\u5f0f\u884c\u92b7\u7b56\u7565\u8996\u70ba\u6c7d\u8eca\uff0c\u800c\u5167\u5bb9\u5c31\u662f\u8b93\u6c7d\u8eca\u767c\u52d5\u7684\u6c7d\u6cb9\uff0c\u6210\u529f\u7684\u96fb\u5b50\u90f5\u4ef6\u5c31\u5982\u540c\u88dd\u6eff\u6c7d\u6cb9\u7684\u5766\u514b\u8eca\uff0c\u80fd\u5229\u7528\u7dda\u4e0a\u5a92\u4ecb\u63d0\u4f9b\u9867\u5ba2\u512a\u8cea\u591a\u6a23\u7684\u5167\u5bb9\u3002<\/p>\n

\u5982\u4f55\u63d0\u4f9b\u9867\u5ba2\u6700\u624e\u5be6\u5b8c\u6574\u7684\u96c6\u5ba2\u5f0f\u884c\u92b7\u7b56\u7565\uff1f\u5982\u4f55\u7dad\u7e6b\u8207\u9867\u5ba2\u826f\u597d\u7684\u95dc\u4fc2\uff1f\u4ee5\u4e0b7\u7a2e\u65b9\u5f0f\u80fd\u5e6b\u52a9\u4f60\u6709\u6548\u6253\u9020\u5b8c\u7f8e\u5167\u5bb9\u3002<\/p>\n

    \n
  1. \n
      \n
    1. \u90e8\u843d\u683c\uff1a<\/b> \u96c6\u5ba2\u5f0f\u884c\u92b7\u6700\u5e38\u898b\u7684\u65b9\u6cd5\u4e4b\u4e00\uff0c\u986f\u7136\u6709\u4e0a\u5343\u5bb6\u4f01\u696d\u4ecd\u672a\u4f7f\u7528\u90e8\u843d\u683c\uff0c\u5982\u6b64\u4fbf\u7121\u6cd5\u5728\u641c\u5c0b\u5f15\u64ce\u512a\u5316 (SEO) \u8207\u96c6\u5ba2\u5f0f\u884c\u92b7\u9810\u898b\u4efb\u4f55\u6548\u76ca\u3002<\/li>\n
    2. \u5ba2\u5ea7\u90e8\u843d\u5ba2\uff1a<\/b> \u8ab0\u8aaa\u4f60\u53ea\u80fd\u81ea\u5df1\u64b0\u5beb\u5167\u5bb9\uff1f\u5ba2\u5ea7\u90e8\u843d\u683c\u80fd\u5728\u4f60\u7684\u7db2\u7ad9\u4e2d\u589e\u6dfb\u4e0d\u540c\u7684\u8072\u97f3\u53ca\u60f3\u6cd5\uff0c\u8acb\u78ba\u4fdd\u5ba2\u5ea7\u90e8\u843d\u5ba2\u64b0\u5beb\u5177\u6709\u50f9\u503c\u7684\u5167\u5bb9\uff0c\u8b80\u8005\u4e5f\u5c0d\u4ed6\u5011\u7684\u6587\u7ae0\u611f\u8208\u8da3\uff0c\u53ea\u662f\u8acb\u6ce8\u610f\uff0c\u82e5\u53ea\u662f\u70ba\u4e86\u64b0\u5beb\u5ba2\u5ea7\u90e8\u843d\u683c\u800c\u64b0\u5beb\uff0c\u4f60\u7684\u884c\u92b7\u65b9\u6cd5\u96a8\u6642\u90fd\u6703\u5931\u53bb\u8a72\u6709\u7684\u6548\u679c\u3002<\/li>\n
    3. \u56de\u7b54\u554f\u984c\uff1a<\/b>\u5f59\u6574\u9867\u5ba2\u5e38\u554f\u7684\u554f\u984c\uff0c\u900f\u904e\u9019\u4e9b\u554f\u984c\u5efa\u7acb\u5167\u5bb9\uff0c\u975e\u5e38\u7c21\u55ae\u5427\uff01\u4f60\u552f\u4e00\u8981\u505a\u7684\u5c31\u662f\u300c\u8046\u807d\u300d\u3002<\/li>\n
    4. \u6587\u7ae0\u6458\u8981\u8207\u4f86\u6e90\uff1a<\/b>\u82e5\u4f60\u767c\u73fe\u6709\u8da3\u7684\u90e8\u843d\u683c\u6587\u7ae0\uff0c\u90a3\u9ebc\u4f60\u7684\u9867\u5ba2\u53ef\u80fd\u4e5f\u6703\u9019\u9ebc\u8a8d\u70ba\uff0c\u5c07\u6240\u6709\u9023\u7d50\u4f86\u6e90\u63d0\u4f9b\u7d66\u8b80\u8005\uff0c\u4e26\u5728\u6bcf\u500b\u6708\u66f4\u65b0\u6587\u7ae0\u6458\u8981\uff0c\u8b93\u4ed6\u5011\u8207\u4f60\u4e00\u540c\u4eab\u53d7\u9038\u8da3\u6a6b\u751f\u7684\u5167\u5bb9\u3002<\/li>\n
    5. \u96fb\u5b50\u90f5\u4ef6\uff1a<\/b> \u767c\u9001\u96fb\u5b50\u90f5\u4ef6\u662f\u8207\u90e8\u843d\u683c\u8a2a\u5ba2\u4fdd\u6301\u806f\u7e6b\u7684\u6700\u4f73\u65b9\u5f0f\uff0c\u4f60\u53ef\u4ee5\u96a8\u5fc3\u6240\u6b32\u64b0\u5beb\u90f5\u4ef6\u5167\u5bb9\uff0c\u4f8b\u5982\uff1a\u589e\u52a0\u90e8\u843d\u683c\u6587\u7ae0\u3001\u4fc3\u92b7\u6d3b\u52d5\u3001\u6700\u65b0\u6d88\u606f\u3001\u901a\u77e5 \u3001\u5176\u4ed6\u76f8\u95dc\u8cc7\u8a0a\u3002<\/li>\n
    6. eBooks \u8207 How To Guides\uff1a<\/b>\u82e5\u90e8\u843d\u683c\u6587\u7ae0\u7684\u4e3b\u984c\u4e0d\u6b63\u78ba\uff0c\u53ef\u4ee5\u4f7f\u7528eBook \u6216 How To Guide \u4fee\u6539\u6587\u7ae0\u7684\u4e3b\u984c\u3002<\/li>\n
    7. \u5167\u5bb9\u6982\u8981\uff0f\u78ba\u8a8d\u6e05\u55ae\uff1a<\/b>\u8ab0\u4e0d\u559c\u6b61\u5167\u5bb9\u6982\u8981\u8207\u78ba\u8a8d\u6e05\u55ae\u5462\uff1f\u5b83\u5011\u6709\u5404\u5f0f\u5404\u6a23\u7684\u529f\u80fd\uff0c\u4f7f\u7528\u7684\u76ee\u7684\u4e5f\u4e0d\u76e1\u76f8\u540c\uff0c\u5305\u542b\uff1a\u529f\u80fd\u3001\u512a\u52e2\u3001\u512a\u9ede\u3001\u5ba3\u50b3\u65b0\u7522\u54c1\u3001\u4efb\u4f55\u80fd\u8b93\u7528\u6236\u611f\u8208\u8da3\u7684\u76ee\u7684\u3002<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

      \u5225\u5fd8\u8a18\u8981\u900f\u904e\u793e\u7fa4\u5a92\u9ad4\u5c07\u4f60\u6700\u4f73\u7684\u96c6\u5ba2\u5f0f\u884c\u92b7\u5167\u5bb9\u5206\u4eab\u51fa\u53bb\uff0c\u5982\u6b64\u7d55\u5c0d\u6703\u5e36\u9818\u4f60\u901a\u5f80\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7684\u6210\u529f\u9053\u8def\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

      \u986f\u7136\uff0c\u4f01\u696d\u90fd\u6b63\u5728\u6539\u8b8a\u884c\u92b7\u7684\u65b9\u5f0f\uff0d\u4e0d\u8ad6\u662f\u96c6\u5ba2\u5f0f\u884c\u92b7 (Inbound Marketing) \u9084\u662f\u63a8\u64ad\u5f0f\u884c\u92b7 (Outbound Marketing)\u3002\u5927\u90e8\u5206\u7684\u6d88\u8cbb\u8005\u5c0d\u65bc\u50b3\u7d71\u7684\u884c\u92b7\u624b\u6cd5\u65e9\u5df2\u53f8\u7a7a\u898b\u6163\uff0c\u6839\u672c\u9bae\u5c11\u8cfc\u8cb7\u4ee5\u63a8\u64ad\u5f0f\u96fb\u5b50\u90f5\u4ef6\u5ba3\u50b3\u7684\u7522\u54c1\u3002 \u96c6\u5ba2\u5f0f\u884c\u92b7\u7b56\u7565\u7684\u8f49\u8b8a\u591a\u8457\u91cd\u65bc\u5167\u5bb9\u8a2d\u8a08\u53ca\u5229\u7528\u96fb\u5b50\u90f5\u4ef6\u5efa\u7acb\u512a\u8cea\u7684\u5167\u5bb9\uff0c\u5438\u5f15\u6f5b\u5728\u9867\u5ba2\u76ee\u5149\u4e26\u5faa\u5e8f\u6f38\u9032\u5730\u5c07\u4ed6\u5011\u8f49\u8b8a\u6210\u4f60\u7684\u5ba2\u6236\u3002 \u6709\u52a9\u65bc\u96c6\u5ba2\u5f0f\u884c\u92b7\u7684 7 \u7a2e\u65b9\u6cd5 \u5c07\u96c6\u5ba2\u5f0f\u884c\u92b7\u7b56\u7565\u8996\u70ba\u6c7d\u8eca\uff0c\u800c\u5167\u5bb9\u5c31\u662f\u8b93\u6c7d\u8eca\u767c\u52d5\u7684\u6c7d\u6cb9\uff0c\u6210\u529f\u7684\u96fb\u5b50\u90f5\u4ef6\u5c31\u5982\u540c\u88dd\u6eff\u6c7d\u6cb9\u7684\u5766\u514b\u8eca\uff0c\u80fd\u5229\u7528\u7dda\u4e0a\u5a92\u4ecb\u63d0\u4f9b\u9867\u5ba2\u512a\u8cea\u591a\u6a23\u7684\u5167\u5bb9\u3002 \u5982\u4f55\u63d0\u4f9b\u9867\u5ba2\u6700\u624e\u5be6\u5b8c\u6574\u7684\u96c6\u5ba2\u5f0f\u884c\u92b7\u7b56\u7565\uff1f\u5982\u4f55\u7dad\u7e6b\u8207\u9867\u5ba2\u826f\u597d\u7684\u95dc\u4fc2\uff1f\u4ee5\u4e0b7\u7a2e\u65b9\u5f0f\u80fd\u5e6b\u52a9\u4f60\u6709\u6548\u6253\u9020\u5b8c\u7f8e\u5167\u5bb9\u3002 \u90e8\u843d\u683c\uff1a \u96c6\u5ba2\u5f0f\u884c\u92b7\u6700\u5e38\u898b\u7684\u65b9\u6cd5\u4e4b\u4e00\uff0c\u986f\u7136\u6709\u4e0a\u5343\u5bb6\u4f01\u696d\u4ecd\u672a\u4f7f\u7528\u90e8\u843d\u683c\uff0c\u5982\u6b64\u4fbf\u7121\u6cd5\u5728\u641c\u5c0b\u5f15\u64ce\u512a\u5316 (SEO) \u8207\u96c6\u5ba2\u5f0f\u884c\u92b7\u9810\u898b\u4efb\u4f55\u6548\u76ca\u3002 \u5ba2\u5ea7\u90e8\u843d\u5ba2\uff1a \u8ab0\u8aaa\u4f60\u53ea\u80fd\u81ea\u5df1\u64b0\u5beb\u5167\u5bb9\uff1f\u5ba2\u5ea7\u90e8\u843d\u683c\u80fd\u5728\u4f60\u7684\u7db2\u7ad9\u4e2d\u589e\u6dfb\u4e0d\u540c\u7684\u8072\u97f3\u53ca\u60f3\u6cd5\uff0c\u8acb\u78ba\u4fdd\u5ba2\u5ea7\u90e8\u843d\u5ba2\u64b0\u5beb\u5177\u6709\u50f9\u503c\u7684\u5167\u5bb9\uff0c\u8b80\u8005\u4e5f\u5c0d\u4ed6\u5011\u7684\u6587\u7ae0\u611f\u8208\u8da3\uff0c\u53ea\u662f\u8acb\u6ce8\u610f\uff0c\u82e5\u53ea\u662f\u70ba\u4e86\u64b0\u5beb\u5ba2\u5ea7\u90e8\u843d\u683c\u800c\u64b0\u5beb\uff0c\u4f60\u7684\u884c\u92b7\u65b9\u6cd5\u96a8\u6642\u90fd\u6703\u5931\u53bb\u8a72\u6709\u7684\u6548\u679c\u3002 \u56de\u7b54\u554f\u984c\uff1a\u5f59\u6574\u9867\u5ba2\u5e38\u554f\u7684\u554f\u984c\uff0c\u900f\u904e\u9019\u4e9b\u554f\u984c\u5efa\u7acb\u5167\u5bb9\uff0c\u975e\u5e38\u7c21\u55ae\u5427\uff01\u4f60\u552f\u4e00\u8981\u505a\u7684\u5c31\u662f\u300c\u8046\u807d\u300d\u3002 \u6587\u7ae0\u6458\u8981\u8207\u4f86\u6e90\uff1a\u82e5\u4f60\u767c\u73fe\u6709\u8da3\u7684\u90e8\u843d\u683c\u6587\u7ae0\uff0c\u90a3\u9ebc\u4f60\u7684\u9867\u5ba2\u53ef\u80fd\u4e5f\u6703\u9019\u9ebc\u8a8d\u70ba\uff0c\u5c07\u6240\u6709\u9023\u7d50\u4f86\u6e90\u63d0\u4f9b\u7d66\u8b80\u8005\uff0c\u4e26\u5728\u6bcf\u500b\u6708\u66f4\u65b0\u6587\u7ae0\u6458\u8981\uff0c\u8b93\u4ed6\u5011\u8207\u4f60\u4e00\u540c\u4eab\u53d7\u9038\u8da3\u6a6b\u751f\u7684\u5167\u5bb9\u3002 \u96fb\u5b50\u90f5\u4ef6\uff1a 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