{"id":12250,"date":"2014-06-02T23:32:45","date_gmt":"2014-06-02T23:32:45","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/your-fundraising-email-campaign-strategy\/"},"modified":"2020-10-29T15:48:34","modified_gmt":"2020-10-29T15:48:34","slug":"your-fundraising-email-campaign-strategy","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/your-fundraising-email-campaign-strategy\/","title":{"rendered":"\u5efa\u7acb\u52df\u6b3e\u6d3b\u52d5\u7684 4 \u5927\u8981\u9818"},"content":{"rendered":"

Fundraising email campaigns are one of the toughest forms of email marketing. Where most email campaigns are in the form of newsletters, a campaign with a developmental goal is a lot like a sales pitch except more difficult. When you\u2019re sending off an email campaign for a sales product, webinar, or service, you\u2019re still directly able to offer the consumer something of value. However, when sending of a fundraising email campaign, you need to create something of value in order to convert the reader into a patron. It\u2019s not an easy task but this is how you do it\u2026<\/p>\n

Create the Survey Quiz \u2013<\/b>\u00a0Surveys (or quizzes) appeal to people\u2019s self interest, especially these days where everyone thinks what they have to say is of importance\u2026and they want to get heard for it.<\/p>\n

When constructing your survey, keep it short with multiple questions. If you already know your audience disposition, then craft questions leaning toward their preferences while offering a mixed bag of answers that allow them to agree while also offering the option for disagreement. As a rule of thumb, you want multiple choice answers to be structured like this:<\/p>\n