{"id":12264,"date":"2014-06-20T01:29:51","date_gmt":"2014-06-20T01:29:51","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/trade-shows-for-dummies\/"},"modified":"2020-02-08T19:50:12","modified_gmt":"2020-02-08T19:50:12","slug":"trade-shows-for-dummies","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/trade-shows-for-dummies\/","title":{"rendered":"\u8fa6\u7406\u5c55\u6703\u6d3b\u52d5\u7684\u57fa\u672c\u7b56\u7565"},"content":{"rendered":"

Trade shows provide opportunities for anyone and everyone. For example, with so many industry authorities, customers and prospects in one place, there\u2019s no better time to create amazing video assets and testimonials? This means getting customers, prospects, and maybe even speakers at the conference to review products on camera right at your exhibit. These videos can then be posted on YouTube, corporate website, and all social media platforms. Let’s look at what else any old dummy, or your very smart self, could do at a trade show:<\/p>\n

Money, the Bottom Line<\/h3>\n
Tradeshows can be expensive. There\u2019s little point in earning a few sales if you\u2019ve just blown through an entire marketing budget on just one show. To save money, start by considering whether you should rent a display or invest in one. It comes down to this: rent the exhibit if you\u2019re doing two or less shows a year, with studies showing you\u2019ll break even at your third show. Your solution might just be to take advantage of a modular exhibit allows you to get a custom look for a rental price point. Rentals are also a great option for someone that\u2019s been in the game for years and is looking to spruce up their image at a low cost.<\/div>\n
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Tap Into Your Inner Child<\/h3>\n
Games, the new marketing motivators, are the best way to attract a natural audience and increase buzz. The same strategy also works in tradeshows. Some ideas include:<\/p>\n