{"id":12307,"date":"2015-12-23T12:00:52","date_gmt":"2015-12-23T12:00:52","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/how-to-win-back-your-subscribers\/"},"modified":"2020-02-08T19:43:43","modified_gmt":"2020-02-08T19:43:43","slug":"how-to-win-back-your-subscribers","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/how-to-win-back-your-subscribers\/","title":{"rendered":"\u5982\u4f55\u8d0f\u56de\u5ba2\u6236\u7684\u5fc3"},"content":{"rendered":"

You\u2019ve spent hours planning, crafting, designing your email marketing<\/a> campaign before it\u2019s ready to go out. Then you finally click the send button and off it goes to a vast horizon of followers. That\u2019s when it happens: you get a notification that someone\u2019s unsubscribed from your mailing list. It\u2019s arguably one of the most defeating thing to see after you\u2019ve put in all that work. However, it\u2019s not totally over. There are steps you can take to see what when wrong, prevent this from happening to other people, and maybe even win back that unsubscriber.<\/p>\n

Figuring Out Where You Went Wrong<\/strong><\/div>\n
\n

 <\/p>\n

Before you work on winning back anyone, step one is figuring out what went wrong so that you\u2019re not losing even more people. The first mistake people make is waiting too long to send out campaigns. Start-ups and enterprise organizations are particularly guilty of this since email marketing is a distant rung on the ladder \u2013 a marketing goal to get to when it\u2019s convenient. Except that if someone has signed up for an update, they\u2019re going to want an update while you\u2019re still relevant to them.<\/p>\n

Another mistake that gets made is not segmenting the list \u2013 which should be done at the sign-up stage. A third is not a\/b testing campaigns. It could be the content, the subject line, or even the design. You won\u2019t know for sure until you say the same thing a couple different ways to see which if one \u2013 or either \u2013 were well-received.<\/p>\n<\/div>\n

Creating a Dialogue with Unsubscribers<\/strong><\/div>\n
\n

 <\/p>\n

Never underestimate the power of a dialogue. In a day and age where everything moves lightning fast and communication is so cold and detached, it\u2019s a powerful move to reach out to a person and kindle a conversation. Most people have opinions and social media has primed them to want to share it. So, chances are they\u2019re going to want to share that opinion.<\/p>\n

Create a human connection and reach out to your unsubscriber. You have your unsubscriber\u2019s email address. And at some point they did opt in to hearing from you, so reach out to them. Send a personal email letting them know you\u2019ve noticed they\u2019ve unsubscribed and that you\u2019re sorry to see that. Ask them why they did and what type of content they were hoping to see. They clearly had an idea of what to expect and aren\u2019t seeing that in what you\u2019re producing.<\/p>\n

This is an opportunity to learn, especially if multiple unsubscribers are sharing the same narrative.<\/p>\n<\/div>\n

Winning Back Your Unsubscribers<\/strong><\/div>\n
\n

 <\/p>\n

Now that you\u2019ve assessed what went wrong, it\u2019s time to move forward and win these people back. This is not for the faint of heart. It will take some work and a degree of customization, but I\u2019m confident it\u2019s worth it. There\u2019s nothing more powerful than a brand that can be human. You\u2019ve done the hard part already by creating a dialogue with this individual. Now that you have the intel, act on it.<\/p>\n

If there\u2019s an email campaign you can gear off of their feedback, create it and then personally send it to them. Do this a few times. Get their feedback and make it unique to their interests. Invite them back onto a segmented list (and actually use the segmented list) so that they\u2019re only getting the content they\u2019re interested in.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

You\u2019ve spent hours planning, crafting, designing your email marketing campaign before it\u2019s ready to go out. Then you finally click the send button and off it goes to a vast horizon of followers. That\u2019s when it happens: you get a notification that someone\u2019s unsubscribed from your mailing list. It\u2019s arguably one of the most defeating…<\/p>\n","protected":false},"author":309,"featured_media":12308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[2203,2205,2212,2336,2631,2632],"class_list":["post-12307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2186","tag-2203","tag-2205","tag-2212","tag-2336","tag-2631","tag-2632"],"yoast_head":"\n\u5982\u4f55\u8d0f\u56de\u5ba2\u6236\u7684\u5fc3 - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/how-to-win-back-your-subscribers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5982\u4f55\u8d0f\u56de\u5ba2\u6236\u7684\u5fc3 - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"You\u2019ve spent hours planning, crafting, designing your email marketing campaign before it\u2019s ready to go out. Then you finally click the send button and off it goes to a vast horizon of followers. That\u2019s when it happens: you get a notification that someone\u2019s unsubscribed from your mailing list. It\u2019s arguably one of the most defeating…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/how-to-win-back-your-subscribers\/\" \/>\n<meta property=\"og:site_name\" content=\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-23T12:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-08T19:43:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/win-back-subscribers.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"314\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shireen Qudosi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shireen Qudosi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/how-to-win-back-your-subscribers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/how-to-win-back-your-subscribers\\\/\"},\"author\":{\"name\":\"Shireen Qudosi\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/e4ef80bf829cd482f3bf6c28d6091cf4\"},\"headline\":\"\u5982\u4f55\u8d0f\u56de\u5ba2\u6236\u7684\u5fc3\",\"datePublished\":\"2015-12-23T12:00:52+00:00\",\"dateModified\":\"2020-02-08T19:43:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/how-to-win-back-your-subscribers\\\/\"},\"wordCount\":585,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/how-to-win-back-your-subscribers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/win-back-subscribers.png\",\"keywords\":[\"\u90f5\u4ef6\",\"\u884c\u92b7\",\"\u53d6\u6d88\u8a02\u95b1\",\"\u5ba2\u6236\",\"\u7528\u6236\",\"\u8d0f\u56de\"],\"articleSection\":[\"\u5e73\u53f0\u529f\u80fd\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/how-to-win-back-your-subscribers\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/how-to-win-back-your-subscribers\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/how-to-win-back-your-subscribers\\\/\",\"name\":\"\u5982\u4f55\u8d0f\u56de\u5ba2\u6236\u7684\u5fc3 - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/how-to-win-back-your-subscribers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/how-to-win-back-your-subscribers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/win-back-subscribers.png\",\"datePublished\":\"2015-12-23T12:00:52+00:00\",\"dateModified\":\"2020-02-08T19:43:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/how-to-win-back-your-subscribers\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/how-to-win-back-your-subscribers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/how-to-win-back-your-subscribers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/win-back-subscribers.png\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/win-back-subscribers.png\",\"width\":600,\"height\":314},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/how-to-win-back-your-subscribers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u5982\u4f55\u8d0f\u56de\u5ba2\u6236\u7684\u5fc3\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"name\":\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\",\"name\":\"Benchmark Email\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Email\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkEmail1\\\/?locale=zh_TW\",\"https:\\\/\\\/www.instagram.com\\\/benchmark.taiwan\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/e4ef80bf829cd482f3bf6c28d6091cf4\",\"name\":\"Shireen Qudosi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"caption\":\"Shireen Qudosi\"},\"description\":\"Shireen Qudosi is Benchmark Email's Online Marketing Specialist and Small Business Advocate. An Orange County based writer, Shireen specializes in online marketing and public relations. She has written for over 75 publications and has launched nine successful new media campaigns to date. Her work has been featured in the New York Times, Denver Post, the Oklahoman and Green Air Radio, among others.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/author\\\/shireenqudosi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u5982\u4f55\u8d0f\u56de\u5ba2\u6236\u7684\u5fc3 - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/tw\/blog\/how-to-win-back-your-subscribers\/","og_locale":"en_US","og_type":"article","og_title":"\u5982\u4f55\u8d0f\u56de\u5ba2\u6236\u7684\u5fc3 - Benchmark Email","og_description":"You\u2019ve spent hours planning, crafting, designing your email marketing campaign before it\u2019s ready to go out. Then you finally click the send button and off it goes to a vast horizon of followers. That\u2019s when it happens: you get a notification that someone\u2019s unsubscribed from your mailing list. It\u2019s arguably one of the most defeating…","og_url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/how-to-win-back-your-subscribers\/","og_site_name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","article_publisher":"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","article_published_time":"2015-12-23T12:00:52+00:00","article_modified_time":"2020-02-08T19:43:43+00:00","og_image":[{"width":600,"height":314,"url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/win-back-subscribers.png","type":"image\/png"}],"author":"Shireen Qudosi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Shireen Qudosi","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/how-to-win-back-your-subscribers\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/how-to-win-back-your-subscribers\/"},"author":{"name":"Shireen Qudosi","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/e4ef80bf829cd482f3bf6c28d6091cf4"},"headline":"\u5982\u4f55\u8d0f\u56de\u5ba2\u6236\u7684\u5fc3","datePublished":"2015-12-23T12:00:52+00:00","dateModified":"2020-02-08T19:43:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/how-to-win-back-your-subscribers\/"},"wordCount":585,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/how-to-win-back-your-subscribers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/win-back-subscribers.png","keywords":["\u90f5\u4ef6","\u884c\u92b7","\u53d6\u6d88\u8a02\u95b1","\u5ba2\u6236","\u7528\u6236","\u8d0f\u56de"],"articleSection":["\u5e73\u53f0\u529f\u80fd"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/how-to-win-back-your-subscribers\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/how-to-win-back-your-subscribers\/","url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/how-to-win-back-your-subscribers\/","name":"\u5982\u4f55\u8d0f\u56de\u5ba2\u6236\u7684\u5fc3 - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/how-to-win-back-your-subscribers\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/how-to-win-back-your-subscribers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/win-back-subscribers.png","datePublished":"2015-12-23T12:00:52+00:00","dateModified":"2020-02-08T19:43:43+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/how-to-win-back-your-subscribers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/how-to-win-back-your-subscribers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/how-to-win-back-your-subscribers\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/win-back-subscribers.png","contentUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/win-back-subscribers.png","width":600,"height":314},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/how-to-win-back-your-subscribers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/tw\/"},{"@type":"ListItem","position":2,"name":"\u5982\u4f55\u8d0f\u56de\u5ba2\u6236\u7684\u5fc3"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/tw\/#website","url":"https:\/\/www.benchmarkemail.com\/tw\/","name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","description":"","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/tw\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization","name":"Benchmark Email","url":"https:\/\/www.benchmarkemail.com\/tw\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Email"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","https:\/\/www.instagram.com\/benchmark.taiwan\/"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/e4ef80bf829cd482f3bf6c28d6091cf4","name":"Shireen Qudosi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","caption":"Shireen Qudosi"},"description":"Shireen Qudosi is Benchmark Email's Online Marketing Specialist and Small Business Advocate. An Orange County based writer, Shireen specializes in online marketing and public relations. She has written for over 75 publications and has launched nine successful new media campaigns to date. Her work has been featured in the New York Times, Denver Post, the Oklahoman and Green Air Radio, among others.","url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/author\/shireenqudosi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/12307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/users\/309"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/comments?post=12307"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/12307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/media\/12308"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/media?parent=12307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/categories?post=12307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/tags?post=12307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}