{"id":12335,"date":"2016-11-09T07:00:18","date_gmt":"2016-11-09T07:00:18","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/can-integrate-social-media-emails\/"},"modified":"2020-12-07T16:20:55","modified_gmt":"2020-12-07T16:20:55","slug":"can-integrate-social-media-emails","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/can-integrate-social-media-emails\/","title":{"rendered":"\u5982\u4f55\u7d50\u5408\u90f5\u4ef6\u8207\u793e\u7fa4\u5a92\u9ad4\uff1f"},"content":{"rendered":"

In this day and age when we talk about marketing\u2014Digital and Physical\u2014we know that content is a key component to drive results that help us reach our goals. In terms of tactics, we know that Email marketing has an ROI of $40 for each $1 invested <\/a>and that social media is a powerful weapon when you need to get your content distributed.<\/p>\n

Another key for said success lays in having a Customer Experience orientation, meaning: creating an environment that allows your customers and the ones that aren\u2019t yet, have the same experience each time they come in contact with your brand, no matter the channel. To achieve that, you need to combine different communication channels and media in an effective and creative way that maximizes your results. But, how do you start?<\/p>\n

1. Define Where You\u2019re Standing<\/h2>\n

This is the year 2016 (no, really!), at this point of the game you should know that your email campaigns should contain at least links to your social profiles and that you should have an integration in place to let people sign up to your newsletter from your Facebook Fan Page<\/a>, \u00a0if you\u2019re not doing any of the two, ask yourself: where do you want to start? and what you need to get it rolling?<\/p>\n

A few ideas to get you started on the basics would be:<\/p>\n