{"id":12352,"date":"2017-12-10T19:40:34","date_gmt":"2017-12-10T19:40:34","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/marketing-automation-welcome-series\/"},"modified":"2024-09-18T10:22:57","modified_gmt":"2024-09-18T10:22:57","slug":"marketing-automation-welcome-series","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/marketing-automation-welcome-series\/","title":{"rendered":"\u81ea\u52d5\u5316\u884c\u92b7\uff1a\u6b61\u8fce\u90f5\u4ef6\u7cfb\u5217"},"content":{"rendered":"

Marketing Automation<\/a> is not a buzzword. It\u2019s an industry standard at this point.<\/p>\n

If you have signup forms on your website, blog, social channels or anywhere else, you should have an automation to at least welcome those new subscribers.<\/p>\n

Time is of the essence here, and when someone is showing interest in your company, it\u2019s extremely important to engage with them ASAP.<\/p>\n

Some of you may say, \u201cI know, I know. I need to set up Automation\u2026 but I just don\u2019t have time! It\u2019s too complicated\u201d or whatever excuse you want to use.<\/p>\n

The Case for Marketing Automation<\/h2>\n

The bottom line here is that creating an automation will save you time and when it comes to the idea of it being too complicated well, that\u2019s why I am writing this blog. To demonstrate how any business can create simple automations to at least welcome new subscribers, leads, contacts, etc. The days of sending an email once a week\/month to your newly added subscribers for that time are over. People want your information as soon as they sign up. If they don\u2019t get it from you promptly \u2026 they will find someone else.<\/p>\n

Marketing Automation has proven to drive excellent ROI<\/a> and experience to businesses and subscribers.<\/p>\n

A study by\u00a0Nucleus Research\u00a0shows that businesses who use marketing automation see an increase in sales by 14.5% and a reduction in marketing overhead of about 12.2%. A quick calculation of email ROI<\/a> makes that a\u2026 well\u2026 at least +15% increase in ROI by only starting with marketing automation.<\/p>\n

Start with \u201cWelcome\u201d<\/h2>\n

On top of saving you time and money while increasing sales you are also providing an excellent experience to your subscribers.<\/p>\n

Having a welcome series automation allows you to set a standard for the user experience.<\/p>\n

This means that every time a new visitor goes to your website and subscribes, you know exactly what they receive and when. This sets a clear standard and will help you identify issues when optimizing your marketing efforts. If you see your open rates are low, you can work on adjusting the send time or Subject line and From name of your automation. If you see low engagement rate, you can work on adjusting the content of the email and CTAs.<\/p>\n

Sending welcome emails manually opens up a huge issue when trying to identify where to optimize since each email is sent at a different time from the moment your subscriber signs up and may even include different text.<\/p>\n

I don\u2019t want to hear, \u201cI have a reminder that notifies me every day at 9:00 AM to send my welcome emails\u2026\u201d What if you are sick? On holiday? Or snooze the reminder to \u201cdo it later?\u201d<\/p>\n

Save yourself time and stress, and get rid of unnecessary reminders and create a welcome email series. You have no excuse to avoid this.<\/p>\n

Marketing Automation Made Easy<\/h2>\n

We have heard it all! We made sure to make your experience creating a welcome series extremely easy.<\/p>\n

With Marketing Automation Pro<\/a> tool, we created a few templates to get you started right away.<\/p>\n

I clocked myself using the Welcome Series template, and I was able to create a full welcome series automation (with tips and tricks) in under 15 min. Your first time around may take a little longer than that, but trust me, you will be so proud and happy once it\u2019s done!<\/p>\n

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