{"id":12376,"date":"2018-04-12T01:45:10","date_gmt":"2018-04-12T01:45:10","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/edm%e8%a1%8c%e9%8a%b7%e7%9a%84%e8%a8%ad%e8%a8%88%e8%a8%a3%e7%ab%85\/"},"modified":"2020-06-05T17:41:06","modified_gmt":"2020-06-05T17:41:06","slug":"edm%e8%a1%8c%e9%8a%b7%e7%9a%84%e8%a8%ad%e8%a8%88%e8%a8%a3%e7%ab%85","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/edm%e8%a1%8c%e9%8a%b7%e7%9a%84%e8%a8%ad%e8%a8%88%e8%a8%a3%e7%ab%85\/","title":{"rendered":"EDM \u884c\u92b7\u7684\u8a2d\u8a08\u8a23\u7ac5"},"content":{"rendered":"<h2><strong>EDM \u884c\u92b7\u7684\u8a2d\u8a08\u8a23\u7ac5<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">EDM \u884c\u92b7\u7684\u5a01\u529b\u4e0d\u53ef\u5c0f\u89b7\u30022017 \u5e74\uff0c\u5168\u7403\u7d04\u6709 <\/span><a href=\"https:\/\/www.lifewire.com\/how-many-email-users-are-there-1171213\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">54%<\/span><\/a><span style=\"font-weight: 400\"> \u7684\u4eba\u81f3\u5c11\u6709\u4e00\u7d44\u96fb\u5b50\u90f5\u4ef6\u4fe1\u7bb1\u3002\u63db\u8a00\u4e4b\uff0c\u64c1\u6709\u96fb\u5b50\u4fe1\u7bb1\u7684\u4eba\u53e3\u6578\uff0c\u751a\u81f3\u8d85\u904e\u6709\u81c9\u66f8\u5e33\u865f\u7684\u4eba\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u96d6\u7136\u81c9\u66f8\u78ba\u5be6\u662f\u63a5\u89f8\u7fa4\u773e\u3001\u63d0\u5347\u696d\u7e3e\u7684\u597d\u7ba1\u9053\uff0c\u4e0d\u904e\u6709\u9060\u898b\u7684\u6578\u4f4d\u884c\u92b7\u4eba\u54e1\u8166\u7b4b\u8f49\u5f97\u66f4\u5feb\uff0c\u5c07\u81c9\u66f8\u8b8a\u6210\u7372\u5f97\u7fa4\u773e\u96fb\u5b50\u4fe1\u7bb1\u7684\u65b9\u6cd5\u3002\u4ed6\u5011\u6df1\u77e5 EDM \u884c\u92b7\u7684\u529b\u91cf\u6bd4\u793e\u7fa4\u5a92\u9ad4\u66f4\u5f37\u5927\uff0c\u56e0\u70ba\u6709 <\/span><a href=\"https:\/\/optinmonster.com\/email-marketing-vs-social-media-performance-2016-2019-statistics\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">44%<\/span><\/a><span style=\"font-weight: 400\"> \u7684\u7528\u6236\u6703\u900f\u904e\u90f5\u4ef6\u67e5\u770b\u4f01\u696d\u7684\u76f8\u95dc\u8a0a\u606f\uff0c\u4f46\u53ea\u6709 4% \u4eba\u6703\u5728\u81c9\u66f8\u4e0a\u67e5\u770b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u800c\u6d88\u8cbb\u8005\u4e4b\u6240\u4ee5\u6703\u5728\u60a8\u7684\u6536\u4ef6\u4eba\u540d\u55ae\u4e0a\uff0c\u5b8c\u5168\u51fa\u81ea\u65bc\u5176\u672c\u8eab\u610f\u9858\uff0c\u60a8\u9700\u8981\u505a\u7684\u5c31\u662f\u597d\u597d\u7559\u4f4f\u6d88\u8cbb\u8005\u7684\u5fc3\uff0c\u5411\u4ed6\u5011\u63a8\u92b7\u60a8\u7684\u5546\u54c1\u6216\u670d\u52d9\u3002<\/span><\/p>\n<p>\u9019\u8a72\u5982\u4f55\u9054\u6210\uff1f\u7576\u7136\u5c31\u662f\u597d\u597d\u8a2d\u8a08\u884c\u92b7\u90f5\u4ef6\uff0c\u6db5\u84cb\u6240\u6709\u5fc5\u9700\u7684\u5143\u7d20\uff0c\u5305\u62ec\u5b8c\u7f8e\u7684\u90f5\u4ef6\u5167\u5bb9\u53ca\u5438\u775b\u7684\u8996\u89ba\u6548\u679c\u3002<\/p>\n<p><img \/><\/p>\n<p><span style=\"font-weight: 400\">\u9996\u5148\uff0c\u60a8\u5fc5\u9808\u2026<\/span><\/p>\n<h3><b>\u8a02\u51fa\u7c21\u6f54\u6709\u529b\u7684\u90f5\u4ef6\u4e3b\u65e8<\/b><\/h3>\n<p><a href=\"https:\/\/www.business2community.com\/infographics\/understanding-importance-e-mail-subject-lines-infographic-01492127\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">\u6709\u5c07\u8fd1 50%<\/span><\/a><span style=\"font-weight: 400\"> \u7684\u8a02\u95b1\u8005\u6703\u9ede\u958b\u90f5\u4ef6\uff0c\u662f\u56e0\u70ba\u4e3b\u65e8\u5f15\u8d77\u4e86\u4ed6\u5011\u7684\u8208\u8da3\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u7db2\u8def\u50b3\u5a92 Buzzfeed \u77e5\u9053\u8a2d\u8a08\u884c\u92b7\u90f5\u4ef6\u6642\uff0c\u90f5\u4ef6\u4e3b\u65e8\u626e\u6f14\u4e86\u91cd\u8981\u7684\u89d2\u8272\u3002Buzzfeed \u00a0\u7684\u90f5\u4ef6\u4e3b\u65e8\u5411\u4f86\u5341\u5206\u51fa\u8272\uff0c\u4ed6\u5011\u7684\u524d\u4efb\u96fb\u5b50\u5831\u7de8\u8f2f <\/span><a href=\"http:\/\/danoshinsky.com\/2015\/08\/27\/how-to-write-a-great-email\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">Dan Oshinksy<\/span><\/a><span style=\"font-weight: 400\"> \u7d66\u7684\u5efa\u8b70\u975e\u5e38\u597d\uff1a\u300c\u4e3b\u65e8\u5fc5\u9808\u7acb\u610f\u660e\u78ba\uff0c\u5982\u679c\u4e3b\u65e8\u4e0d\u80fd\u8b93\u6536\u4ef6\u8005\u5c0d\u4fe1\u4ef6\u5167\u5bb9\u6709\u500b\u6982\u5ff5\uff0c\u4ed6\u5011\u5c31\u4e0d\u6703\u60f3\u9ede\u958b\u90f5\u4ef6\u3002\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u90f5\u4ef6\u4e3b\u65e8\u7e3d\u662f\u8b93\u90f5\u4ef6\u884c\u92b7\u4eba\u54e1\u982d\u75db\u4e0d\u5df2\uff0c\u56e0\u70ba\u4ed6\u5011\u5fc5\u9808\u5728<\/span><a href=\"https:\/\/www.marketingsherpa.com\/article\/chart\/subject-line-length\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">\u5be5\u5be5\u6578\u8a9e<\/span><\/a><span style=\"font-weight: 400\">\u9593\u7d66\u8b80\u8005\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002\u9019\u610f\u5473\u8457\u60a8\u5fc5\u9808\u5229\u7528\u6709\u9650\u7684\u6587\u5b57\uff0c\u5b8c\u6210\u4ee5\u4e0b\u5e7e\u4ef6\u4e8b\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u2981 \u544a\u8a34\u4eba\u5011\u4ed6\u5011\u53ef\u4ee5\u5f97\u5230\u4ec0\u9ebc<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u2981 \u500b\u4eba\u5316 \uff08\u5305\u62ec\u6536\u4ef6\u4eba\u59d3\u540d\uff09<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u2981 \u52fe\u8d77\u8b80\u8005\u7684\u597d\u5947\u5fc3<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u2981 \u544a\u8a34\u8b80\u8005\u5982\u679c\u9ede\u958b\u90f5\u4ef6\uff0c\u53ef\u4ee5\u7372\u5f97\u90a3\u4e9b\u597d\u8655<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u2981 \u907f\u514d\u4f7f\u7528\u6703\u88ab\u5224\u5b9a\u70ba\u5783\u573e\u4fe1\u7684\u5b57\u773c\uff0c\u4f8b\u5982\u300c\u514d\u8cbb\u300d\u6216\u300c\u73fe\u91d1\u300d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u2981 \u71df\u9020\u51fa\u8feb\u5207\u611f<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u9700\u8981\u5999\u624b\u66f8\u751f\u624d\u80fd\u5beb\u51fa\u5f15\u4eba\u5165\u52dd\u7684\u4e3b\u65e8\u55ce\uff1f\u4e26\u4e0d\u76e1\u7136\u3002\u77a7\u77a7\u9019\u4e9b\u7cbe\u5fc3\u64b0\u5beb\u7684<\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/03\/31\/email-subject-lines\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">\u90f5\u4ef6\u4e3b\u65e8<\/span><\/a><span style=\"font-weight: 400\">\u7bc4\u4f8b\uff1a<\/span><\/p>\n<p><img \/><\/p>\n<h3><b>\u5bc4\u51fa\u6709\u8da3\u7684\u4fe1\u4ef6<\/b><\/h3>\n<p>\u6c92\u6709\u4eba\u6703\u60f3\u6536\u5230\u7121\u8da3\u7684\u90f5\u4ef6\uff0c\u5927\u5bb6\u90fd\u5e0c\u671b\u80fd\u5920\u7372\u5f97\u6709\u7528\u7684\u8a0a\u606f\uff0c\u6216\u8005\u81f3\u5c11\u6709\u8da3\u7684\u5167\u5bb9\u3002<\/p>\n<p><span style=\"font-weight: 400\">\u5225\u5728\u6bcf\u5c01\u4fe1\u4e2d\u90fd\u53ea\u5c08\u6ce8\u65bc\u92b7\u552e\u5546\u54c1\u3002\u4e8b\u5be6\u4e0a\uff0c\u9664\u975e\u60a8\u65e9\u5df2\u7d93\u5148\u548c\u5c0d\u65b9\u6253\u597d\u95dc\u4fc2\u3001\u8b93\u5c0d\u65b9\u4fe1\u4efb\u60a8\uff0c\u5426\u5247\u8981\u5728\u7db2\u8def\u4e0a\u8b93\u964c\u751f\u4eba\u7518\u9858\u638f\u9322\u8cb7\u60a8\u7684\u5546\u54c1\u4e26\u4e0d\u5bb9\u6613\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u82e5\u8981\u548c\u6d88\u8cbb\u8005\u5efa\u7acb\u826f\u597d\u7684\u4e92\u52d5\u95dc\u4fc2\uff0c\u60a8\u5bc4\u51fa\u7684\u4fe1\u4ef6\u61c9\u8a72\u8981\u6709\u8c50\u5bcc\u7684\u50f9\u503c\u53ca\u5be6\u7528\u7684\u8cc7\u8a0a\u3002\u5206\u4eab\u60a8\u4f01\u696d\u6216\u54c1\u724c\u7368\u6709\u7684\u6545\u4e8b\uff0c\u548c\u8b80\u8005\u642d\u8d77\u5f7c\u6b64\u9593\u7684\u9023\u7d50\uff0c\u4e26\u4e14\u900f\u904e\u554f\u984c\u4f86\u6df1\u5165\u4e86\u89e3\u60a8\u7684\u8b80\u8005\u3002<\/span><\/p>\n<h3><b>\u5340\u9694\u6536\u4ef6\u4eba\u540d\u55ae<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u9019\u62db\u78ba\u5be6\u6709\u6548\uff0c\u53ef\u4ee5\u8b93\u9023\u7d50\u9ede\u64ca\u7387\u63d0\u5347\u5c07\u8fd1 60%\u3001\u958b\u555f\u7387\u63d0\u5347 <\/span><a href=\"https:\/\/blog.kissmetrics.com\/email-marketing-segmentation-strategies\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">14.64%<\/span><\/a><span style=\"font-weight: 400\">\u3002\u5982\u679c\u60a8\u4e0d\u5340\u9694\u60a8\u7684\u6536\u4ef6\u4eba\uff0c\u4ee3\u8868\u60a8\u5c07\u4e00\u6a21\u4e00\u6a23\u7684\u4fe1\u4ef6\u5bc4\u7d66\u4e86\u54c1\u5473\u3001\u8208\u8da3\u3001\u8003\u91cf\u5b8c\u5168\u4e0d\u540c\u7684\u9867\u5ba2\u3002\u6642\u9593\u4e45\u4e86\uff0c\u8a02\u95b1\u7528\u6236\u5c31\u6703\u89ba\u5f97\u60a8\u7684\u90f5\u4ef6\u6beb\u7121\u50f9\u503c\uff0c\u56e0\u800c\u4e0d\u518d\u9ede\u95b1\u4fe1\u4ef6\uff0c\u751a\u81f3\u53d6\u6d88\u8a02\u95b1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5340\u9694\u6536\u4ef6\u4eba\u7684\u6700\u7c21\u55ae\u65b9\u5f0f\uff0c\u6216\u8a31\u5c31\u662f\u900f\u904e\u554f\u5377\u8abf\u67e5\u6216\u7c21\u55ae\u7684\u554f\u7b54\u3002\u5207\u8a18\uff0c\u60a8\u9700\u8981\u63d0\u4f9b\u4e00\u4e9b\u8a98\u56e0\u4f86\u5438\u5f15\u6536\u4ef6\u4eba\u586b\u5beb\uff0c\u7562\u7adf\u4e0d\u662f\u6240\u6709\u7684\u8a02\u95b1\u7528\u6236\u90fd\u6703\u5fc3\u7518\u60c5\u9858\u82b1\u6642\u9593\u586b\u7b54\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8490\u96c6\u5230\u554f\u5377\u5f8c\uff0c\u5c31\u6709\u5927\u91cf\u7684\u8cc7\u6599\u8b93\u60a8\u6d1e\u6089\u5ba2\u6236\u60f3\u8981\u7684\u662f\u4ec0\u9ebc\uff0c\u9084\u80fd\u8b93\u60a8\u6839\u64da\u5ba2\u6236\u7684\u6e34\u671b\u8207\u9700\u6c42\u5c07\u5176\u5283\u5206\u70ba\u4e0d\u540c\u65cf\u7fa4\u3002\u9019\u9ebc\u4e00\u4f86\uff0c\u60a8\u5c31\u53ef\u4ee5\u898f\u5283\u51fa\u66f4\u597d\u7684 EDM \u884c\u92b7\u6d3b\u52d5\uff0c\u5c07\u5c0d\u7684\u90f5\u4ef6\u5bc4\u5230\u5c0d\u7684\u4eba\u624b\u4e2d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">WordPress \u7684\u554f\u5377\u7522\u51fa\u8edf\u9ad4 <\/span><a href=\"https:\/\/wordpress.org\/plugins\/quiz-master-next\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">Quiz and Survey Master plugin<\/span><\/a><span style=\"font-weight: 400\"> \u6216\u8a31\u53ef\u4ee5\u5e6b\u5f97\u4e0a\u60a8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u53e6\u4e00\u500b\u5340\u9694\u6536\u4ef6\u4eba\u7684\u65b9\u6cd5\uff0c\u5c31\u662f\u900f\u904e\u6d88\u8cbb\u8005\u7684\u8cfc\u8cb7\u7d00\u9304\u4f86\u5340\u5206\u3002\u5982\u679c\u6d88\u8cbb\u8005\u8cfc\u8cb7\u4e86\u67d0\u7522\u54c1\uff0c\u8a18\u5f97\u8981\u5411\u4ed6\u5011\u63a8\u85a6\u5176\u4ed6\u985e\u4f3c\u7684\u5546\u54c1\uff0c\u800c\u4e0d\u662f\u96a8\u6a5f\u63a8\u92b7\u4efb\u610f\u5546\u54c1\uff0c\u53cd\u800c\u5f15\u4e0d\u8d77\u6d88\u8cbb\u8005\u7684\u8208\u8da3\u3002\u9019\u7a2e\u884c\u92b7\u624b\u6cd5\u5fc5\u9808\u4f9d\u64da\u6bcf\u4f4d\u6d88\u8cbb\u8005\u7684\u7d93\u9a57\u91cf\u8eab\u6253\u9020\uff0c\u4e0d\u53ea\u66f4\u52a0\u500b\u4eba\u5316\uff0c\u4e5f\u662f\u6d88\u8cbb\u8005\u671f\u5f85\u7372\u5f97\u7684\u670d\u52d9\u3002<\/span><\/p>\n<h3><b>\u5584\u7528\u8272\u5f69<\/b><\/h3>\n<p>\u6709\u4e9b EDM \u884c\u92b7\u4eba\u54e1\u5bb9\u6613\u5ffd\u7565\u9019\u9805\u8a23\u7ac5\uff0c\u4e0d\u904e\u78ba\u5be6\u4e26\u975e\u6240\u6709\u884c\u92b7\u4eba\u54e1\u90fd\u975e\u5e38\u770b\u91cd\u8272\u5f69\u7684\u61c9\u7528\uff0c\u800c\u662f\u53d6\u6c7a\u65bc\u4ed6\u5011\u9396\u5b9a\u7684\u5229\u57fa\u5e02\u5834\u3002<\/p>\n<p><span style=\"font-weight: 400\">\u8209\u4f8b\u800c\u8a00\uff0c\u6709\u6a5f\u98df\u54c1\u5546\u7684\u96fb\u5b50\u5831\u5c31\u5f88\u9069\u5408\u653e\u4e0a\u7da0\u8272\u7684\u6587\u5b57\uff0c\u71df\u9020\u51fa\u6d3b\u529b\u3001\u65b0\u9bae\u7684\u610f\u8c61\uff0c\u4e5f\u80fd\u62c9\u8fd1\u548c\u76ee\u6a19\u5ba2\u7fa4\u7684\u95dc\u4fc2\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8272\u5f69\u53ef\u4ee5\u662f\u96fb\u5b50\u5831\u4e2d\u975e\u5e38\u91cd\u8981\u7684\u4e00\u90e8\u4efd\uff0c\u8b93\u90f5\u4ef6\u5167\u5bb9\u66f4\u52a0\u51fa\u8272\u3001\u7a81\u51fa\uff0c\u4e26\u4e14\u548c\u8a02\u95b1\u7528\u6236\u7522\u751f\u5171\u9cf4\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4ee5\u8056\u8a95\u7bc0\u4f86\u8aaa\u597d\u4e86\uff0c\u4ec0\u9ebc\u6a23\u7684\u984f\u8272\u624d\u80fd\u5145\u6eff<\/span><a href=\"https:\/\/econsultancy.com\/blog\/68606-six-examples-of-christmas-email-marketing-from-fashion-retailers\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">\u7bc0\u65e5\u611f<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u8b93\u60a8\u4e00\u79d2\u5c31\u6ce8\u610f\u5230\uff1f\u7576\u7136\u5c31\u5c6c\u7d05\u8272\u8207\u7da0\u8272\u3002<\/span><\/p>\n<p><img \/><\/p>\n<p><span style=\"font-weight: 400\">\u9664\u6b64\u4e4b\u5916\uff0c\u5f9e\u5fc3\u7406\u5b78\u89d2\u5ea6\u4f86\u770b\uff0c\u8272\u5f69\u5c0d\u4eba\u7684\u5f71\u97ff\u529b\u7684\u78ba\u975e\u5e38\u5927\uff0c\u591a\u6578\u6d88\u8cbb\u8005\u8868\u793a<\/span><a href=\"https:\/\/blog.kissmetrics.com\/color-psychology\/?wide=1\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">\u8272\u5f69<\/span><\/a><span style=\"font-weight: 400\">\u6bd4\u5176\u4ed6\u56e0\u7d20\u66f4\u5bb9\u6613\u5f71\u97ff\u4ed6\u5011\u6700\u7d42\u7684\u6c7a\u5b9a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u60a8\u8981\u5f37\u8abf\u7684\u4e8b\u7269\uff0c\u6703\u6c7a\u5b9a\u60a8\u9069\u5408\u4f7f\u7528\u4f55\u7a2e\u984f\u8272\uff1a<\/span><\/p>\n<p>\u7d05\u8272<\/p>\n<p>\u2981 \u5f15\u8d77\u6ce8\u610f<\/p>\n<p>\u2981 \u71df\u9020\u4e00\u7a2e\u4eba\u5011\u53ef\u80fd\u5ffd\u7565\u7684\u6025\u8feb\u611f\uff08\u6216\u5371\u96aa\u7684\u4e8b\u4ef6\uff09<\/p>\n<p>\u9ec3\u8272<\/p>\n<p>\u2981 \u4ee3\u8868\u7f8e\u597d\u7684\u5f62\u8c61\u6216\u611f\u53d7\uff08\u967d\u5149\u3001\u6eab\u6696\u3001\u5e78\u798f\uff09<\/p>\n<p>\u2981 \u7528\u4f86\u63a8\u92b7\u5047\u671f\u6216\u4ea4\u6613<\/p>\n<p>\u6a58\u8272<\/p>\n<p>\u2981 \u6d3b\u529b \uff08\u65e5\u66ec\u904e\u7684\u5546\u54c1\u3001\u67d1\u6a58\u985e\uff09<\/p>\n<p>\u2981 \u63a8\u92b7\u98df\u7269\u7522\u54c1<\/p>\n<p>\u7da0\u8272<\/p>\n<p>\u2981 \u63a8\u92b7\u852c\u679c<\/p>\n<p>\u85cd\u8272<\/p>\n<p>\u2981 \u5efa\u7acb\u4fe1\u8cf4\u611f<\/p>\n<p>\u2981 \u63a8\u92b7\u8ddf\u6c34\u76f8\u95dc\u7684\u7522\u54c1\u3001\u5f37\u8abf\u6f54\u6de8<\/p>\n<p>\u9ed1\u8272<\/p>\n<p>\u2981 \u5c08\u696d<\/p>\n<p>\u2981 \u5e79\u7df4<\/p>\n<p>\u2981 \u512a\u96c5<\/p>\n<h3><b>\u5efa\u7acb\u5438\u775b\u7684\u884c\u70ba\u53ec\u559a\u6309\u9215\uff08CTA\uff09<\/b><\/h3>\n<p><span style=\"font-weight: 400\">CTA \u662f\u4fe1\u4ef6\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u90e8\u5206\uff0c\u5982\u679c\u591a\u4e86 CTA\uff0c<\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/06\/10\/digital-marketing-stats\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">\u9ede\u64ca\u7387\u53ef\u4ee5\u589e\u52a0371%\u3001\u92b7\u552e\u91cf\u63d0\u53471617%<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">CTA \u662f\u7528\u4f86\u544a\u8a34\u8a02\u95b1\u7528\u6236\u60a8\u5e0c\u671b\u4ed6\u5011\u600e\u9ebc\u505a\u3002\u5e0c\u671b\u4ed6\u5011\u8cfc\u8cb7\u5546\u54c1\u55ce\uff1f\u7528 CTA \u5427\uff01\u5e0c\u671b\u4ed6\u5011\u56de\u7b54\u554f\u984c\u55ce\uff1f\u7528 CTA \u5427\uff01<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8a18\u5f97\u5c07 CTA \u505a\u6210\u53ef\u9ede\u64ca\u7684\u6309\u9215\uff0c\u5728\u4e00\u5806\u6587\u5b57\u8a0a\u606f\u4e2d\uff0c\u8996\u89ba\u6548\u679c\u9bae\u660e\u7684\u5143\u7d20\u7e3d\u662f\u8f03\u80fd\u7a81\u51fa\u3002\u8207\u5176\u5728\u6b63\u6587\u5167\u7f6e\u5165\u8d85\u9023\u7d50\uff0c\u4e0d\u5982\u8a2d\u8a08\u4e00\u500b\u53ef\u9ede\u64ca\u7684 CTA \u6548\u679c\u66f4\u597d\uff0c\u8b93\u8b80\u8005\u53ef\u4ee5\u4e00\u773c\u5c31\u770b\u5230\u3002\u4e0d\u7528\u64d4\u5fc3\u9700\u8981\u627e\u4eba\u5e6b\u5fd9\u505a\u5716\u50cf\u8a2d\u8a08\uff0c\u60a8\u53ef\u4ee5\u5229\u7528 <\/span><a href=\"https:\/\/designwizard.com\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">Design Wizard<\/span><\/a><span style=\"font-weight: 400\"> \u9019\u985e\u7db2\u7ad9\uff0c\u8f15\u9b06\u6253\u9020\u51fa CTA \u6309\u9215\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8a18\u4f4f\uff0cCTA \u7684\u8996\u89ba\u6548\u679c\u8981\u7c21\u55ae\u4fd0\u843d\uff0c\u6587\u5b57\u8a0a\u606f\u4e5f\u4e00\u6a23\u8981\u7c21\u6f54\u6709\u529b\u3002\u4e0d\u8981\u8b93\u8b80\u8005\u9700\u8981\u505a\u592a\u591a\u4e8b\uff0c\u4e00\u6b21\u7d66\u4ed6\u5011<\/span><a href=\"https:\/\/econsultancy.com\/blog\/64997-email-marketing-cta-design-five-good-vs-six-bad-examples\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">\u4e00\u500b\u9078\u64c7<\/span><\/a><span style=\"font-weight: 400\">\uff1a<\/span><\/p>\n<p><img \/><\/p>\n<h3><b>\u4f7f\u7528\u5167\u5efa\u7bc4\u672c<\/b><\/h3>\n<p>\u5728\u9019\u500b\u6108\u4f86\u6108\u5f37\u8abf\u8996\u89ba\u6548\u679c\u7684\u6642\u4ee3\uff0c\u60a8\u61c9\u8a72\u591a\u5584\u52a0\u4f7f\u7528\u8996\u89ba\u6750\u6599\u3002\u5373\u4f7f\u4ee5\u5f80\u8996\u89ba\u5167\u5bb9\u4e0d\u662f\u60a8\u90f5\u4ef6\u4e2d\u7684\u91cd\u9ede\uff0c\u5f9e\u73fe\u5728\u958b\u59cb\u4e5f\u4e0d\u9072\u3002<\/p>\n<p><span style=\"font-weight: 400\">\u5728 2017 \u5e74\uff0c35% \u4ee5\u4e0a\u7684\u884c\u92b7\u4eba\u54e1\u8868\u793a<\/span><a href=\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2016\/05\/SocialMediaMarketingIndustryReport2016.pdf\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">\u8996\u89ba\u884c\u92b7<\/span><\/a><span style=\"font-weight: 400\">\u73fe\u5728\u6bd4\u5176\u4ed6\u5167\u5bb9\u9084\u91cd\u8981\u30022016 \u5e74\u6642\uff0c\u4f01\u696d\u9593\u7684\u884c\u92b7\u4eba\u54e1\u6709\u534a\u6578\u4ee5\u4e0a\u8a8d\u70ba\uff0c<\/span><a href=\"http:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2015\/09\/2016_B2B_Report_Final.pdf\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">\u8996\u89ba\u5167\u5bb9\u8cc7\u7522<\/span><\/a><span style=\"font-weight: 400\">\u662f\u6700\u91cd\u8981\u7684\u4e8b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5982\u679c\u60a8\u4f7f\u7528\u5167\u5efa\u7bc4\u672c\uff0c\u8981\u5728 EDM \u90f5\u4ef6\u4e2d\u6dfb\u52a0\u8996\u89ba\u5167\u5bb9\u6703\u8f15\u9b06\u8a31\u591a\u3002\u5f9e\u672a\u5728\u4fe1\u4ef6\u88e1\u4f7f\u7528\u8996\u89ba\u5143\u7d20\u7684\u65b0\u624b\uff0c\u66f4\u6703\u7279\u5225\u559c\u6b61\u5167\u5efa\u7bc4\u672c\uff0c\u56e0\u70ba\u5b83\u53ef\u4ee5\u63d0\u4f9b\u826f\u597d\u7684\u96db\u5f62\u3002\u5efa\u8b70\u60a8\u82e5\u4f7f\u7528\u7bc4\u672c\uff0c\u8981\u7a0d\u4f5c\u8b8a\u5316\u3001\u8b93\u60a8\u7684\u7279\u8272\u8207\u8a0a\u606f\u66f4\u52a0\u51f8\u986f\u800c\u51fa\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u73fe\u5728\u6709\u8a31\u591a<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/features\/emaildesigner\"><span style=\"font-weight: 400\">\u73fe\u6210\u7684\u5de5\u5177<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u8b93\u60a8\u53ef\u4ee5\u8f15\u9b06\u53d6\u5f97\u5167\u5efa\u7bc4\u672c\uff0c\u4e0d\u9808\u53e6\u5916\u82b1\u6642\u9593\u8a2d\u8a08\u3001\u88fd\u4f5c\u3002\u60a8\u53ea\u9700\u8981\u8ca0\u8cac\u6311\u9078\u60a8\u8981\u7684\u7bc4\u672c\uff0c\u4e26\u4e14\u7a0d\u5fae\u505a\u9ede\u5fae\u8abf\uff0c\u5f37\u8abf\u60a8\u8981\u50b3\u905e\u7684\u8a0a\u606f\u53ca\u54c1\u724c\u5f62\u8c61\u3002<\/span><\/p>\n<p><img \/><\/p>\n<p><span style=\"font-weight: 400\">\u6b64\u5916\uff0c\u6a21\u677f\u662f\u4ee5\u5167\u5bb9\u5340\u584a\u6240\u7d44\u6210\uff0c\u6240\u4ee5\u60a8\u53ef\u4ee5\u8f15\u6613\u5730\u522a\u9664\u3001\u8907\u88fd\u6216\u7de8\u4fee\u3002<\/span><\/p>\n<h3><b>\u5584\u7528\u5716\u7247<\/b><\/h3>\n<p>\u5716\u7247\u4e0d\u7528\u591a\uff0c\u53ea\u8981\u4e00\u5f35\u4fbf\u80fd\u52dd\u904e\u5343\u8a00\u842c\u8a9e\u3002<\/p>\n<p><span style=\"font-weight: 400\">\u5716\u7247\u7684\u597d\u8655\u662f\u60a8\u4e0d\u9700\u8981\u82b1\u8a31\u591a\u6642\u9593\u548c\u6210\u672c\u53bb\u7167\u76f8\uff0c\u73fe\u5728\u7db2\u8def\u5982\u6b64\u767c\u9054\uff0c\u60a8\u53ef\u4ee5\u5728\u7db2\u8def\u4e0a\u641c\u5c0b\u3001\u4e0b\u8f09\u5404\u5f0f\u5404\u6a23\u7684\u5716\u7247\uff0c\u4f8b\u5982 <\/span><a href=\"https:\/\/pikwizard.com\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">Pik Wizard<\/span><\/a><span style=\"font-weight: 400\"> \u5c31\u63d0\u4f9b\u4e86\u8a31\u591a\u514d\u8cbb\u5716\u7247\u3002\u4e8b\u5be6\u4e0a\uff0c\u6709\u8a31\u591a\u7db2\u9801\u90fd\u6709<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-marketers-awesome-free-stock-photo-sites-right-way-use-images\/\"><span style=\"font-weight: 400\">\u514d\u8cbb\u7684\u5716\u5eab<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u8b93\u60a8\u80fd\u76e1\u60c5\u6311\u9078\u3001\u4f7f\u7528\u3002<\/span><\/p>\n<p><img \/><\/p>\n<p><span style=\"font-weight: 400\">\u81f3\u65bc\u8981\u4f7f\u7528\u54ea\u7a2e\u5716\u7247\uff0c\u5247\u7aef\u770b\u60a8\u8981\u50b3\u905e\u4f55\u7a2e\u8a0a\u606f\u4ee5\u53ca\u54c1\u724c\u5f62\u8c61\u3002\u4f46\u4e0d\u5fc5\u62d8\u6ce5\u65bc\u975e\u8981\u4f7f\u7528\u9ad8\u756b\u8cea\u7684\u5716\u7247\uff0c\u6709\u8a31\u591a\u00a0EDM \u884c\u92b7\u4eba\u4f7f\u7528\u7684\u5716\u96d6\u7136\u756b\u8cea\u666e\u901a\uff0c\u4f46\u537b\u662f\u7576\u7d05\u8a71\u984c\uff0c\u76f8\u7576\u5177\u6709\u300c\u7b11\u679c\u300d\u3001\u5f15\u4eba\u5171\u9cf4\uff0c\u800c\u9019\u5c31\u662f\u884c\u92b7\u7684\u76ee\u7684\u3002<\/span><\/p>\n<h3><b>\u7d50\u8ad6<\/b><\/h3>\n<p>\u73fe\u5728\u958b\u59cb\uff0c\u5957\u7528\u4e00\u4e9b\u4e0a\u8ff0\u63d0\u5230\u7684\u8a23\u7ac5\uff0c\u8a2d\u8a08\u5438\u775b\u7684\u884c\u92b7\u90f5\u4ef6\u3002\u7576\u7136\uff0c\u5225\u5fc3\u6025\u5730\u8ffd\u6c42\u7acb\u7aff\u898b\u5f71\u3002\u82b1\u9ede\u5fc3\u601d\u53bb\u8a2d\u8a08\u3001\u52c7\u65bc\u5617\u8a66\u65b0\u4f5c\u6cd5\uff0c\u904e\u6bb5\u6642\u9593\u81ea\u7136\u80fd\u770b\u5230\u8f49\u63db\u7387\u53ca\u92b7\u552e\u91cf\u63d0\u5347\u3002<\/p>\n<p><span style=\"font-weight: 400\">\u82e5\u60a8\u6709\u4efb\u4f55\u60f3\u6cd5\uff0c\u6b61\u8fce\u5728\u5e95\u4e0b\u7559\u8a00\u5340\u548c\u6211\u5011\u5206\u4eab\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>EDM \u884c\u92b7\u7684\u8a2d\u8a08\u8a23\u7ac5 EDM \u884c\u92b7\u7684\u5a01\u529b\u4e0d\u53ef\u5c0f\u89b7\u30022017 \u5e74\uff0c\u5168\u7403\u7d04\u6709 54% \u7684\u4eba\u81f3\u5c11\u6709\u4e00\u7d44\u96fb\u5b50\u90f5\u4ef6\u4fe1\u7bb1\u3002\u63db\u8a00\u4e4b\uff0c\u64c1\u6709\u96fb\u5b50\u4fe1\u7bb1\u7684\u4eba\u53e3\u6578\uff0c\u751a\u81f3\u8d85\u904e\u6709\u81c9\u66f8\u5e33\u865f\u7684\u4eba\u3002 \u96d6\u7136\u81c9\u66f8\u78ba\u5be6\u662f\u63a5\u89f8\u7fa4\u773e\u3001\u63d0\u5347\u696d\u7e3e\u7684\u597d\u7ba1\u9053\uff0c\u4e0d\u904e\u6709\u9060\u898b\u7684\u6578\u4f4d\u884c\u92b7\u4eba\u54e1\u8166\u7b4b\u8f49\u5f97\u66f4\u5feb\uff0c\u5c07\u81c9\u66f8\u8b8a\u6210\u7372\u5f97\u7fa4\u773e\u96fb\u5b50\u4fe1\u7bb1\u7684\u65b9\u6cd5\u3002\u4ed6\u5011\u6df1\u77e5 EDM 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\u8a02\u51fa\u7c21\u6f54\u6709\u529b\u7684\u90f5\u4ef6\u4e3b\u65e8 \u6709\u5c07\u8fd1 50% \u7684\u8a02\u95b1\u8005\u6703\u9ede\u958b\u90f5\u4ef6\uff0c\u662f\u56e0\u70ba\u4e3b\u65e8\u5f15\u8d77\u4e86\u4ed6\u5011\u7684\u8208\u8da3\u3002 \u7db2\u8def\u50b3\u5a92 Buzzfeed \u77e5\u9053\u8a2d\u8a08\u884c\u92b7\u90f5\u4ef6\u6642\uff0c\u90f5\u4ef6\u4e3b\u65e8\u626e\u6f14\u4e86\u91cd\u8981\u7684\u89d2\u8272\u3002Buzzfeed \u00a0\u7684\u90f5\u4ef6\u4e3b\u65e8\u5411\u4f86\u5341\u5206\u51fa\u8272\uff0c\u4ed6\u5011\u7684\u524d\u4efb\u96fb\u5b50\u5831\u7de8\u8f2f Dan Oshinksy \u7d66\u7684\u5efa\u8b70\u975e\u5e38\u597d\uff1a\u300c\u4e3b\u65e8\u5fc5\u9808\u7acb\u610f\u660e\u78ba\uff0c\u5982\u679c\u4e3b\u65e8\u4e0d\u80fd\u8b93\u6536\u4ef6\u8005\u5c0d\u4fe1\u4ef6\u5167\u5bb9\u6709\u500b\u6982\u5ff5\uff0c\u4ed6\u5011\u5c31\u4e0d\u6703\u60f3\u9ede\u958b\u90f5\u4ef6\u3002\u300d 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href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/edm\u884c\u92b7\u7684\u8a2d\u8a08\u8a23\u7ac5\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EDM \u884c\u92b7\u7684\u8a2d\u8a08\u8a23\u7ac5 - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"EDM \u884c\u92b7\u7684\u8a2d\u8a08\u8a23\u7ac5 EDM \u884c\u92b7\u7684\u5a01\u529b\u4e0d\u53ef\u5c0f\u89b7\u30022017 \u5e74\uff0c\u5168\u7403\u7d04\u6709 54% \u7684\u4eba\u81f3\u5c11\u6709\u4e00\u7d44\u96fb\u5b50\u90f5\u4ef6\u4fe1\u7bb1\u3002\u63db\u8a00\u4e4b\uff0c\u64c1\u6709\u96fb\u5b50\u4fe1\u7bb1\u7684\u4eba\u53e3\u6578\uff0c\u751a\u81f3\u8d85\u904e\u6709\u81c9\u66f8\u5e33\u865f\u7684\u4eba\u3002 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