{"id":12382,"date":"2018-04-27T14:53:51","date_gmt":"2018-04-27T14:53:51","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/%e8%87%aa%e5%8b%95%e5%8c%96%e8%a1%8c%e9%8a%b7-%e5%be%8c%e7%ba%8c%e8%bf%bd%e8%b9%a4\/"},"modified":"2020-06-05T17:37:16","modified_gmt":"2020-06-05T17:37:16","slug":"%e8%87%aa%e5%8b%95%e5%8c%96%e8%a1%8c%e9%8a%b7-%e5%be%8c%e7%ba%8c%e8%bf%bd%e8%b9%a4","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e8%87%aa%e5%8b%95%e5%8c%96%e8%a1%8c%e9%8a%b7-%e5%be%8c%e7%ba%8c%e8%bf%bd%e8%b9%a4\/","title":{"rendered":"\u81ea\u52d5\u5316\u884c\u92b7\uff1a\u5f8c\u7e8c\u8ffd\u8e64"},"content":{"rendered":"

\u81ea\u52d5\u5316\u884c\u92b7\uff1a\u5f8c\u7e8c\u8ffd\u8e64<\/strong><\/h2>\n

\u5982\u679c\u60a8\u6b63\u5728\u4f7f\u7528\u50cf\u662f <\/span>Benchmark Email<\/span><\/a> \u7684\u90f5\u4ef6\u884c\u92b7\u5e73\u53f0\uff0c\u4ee3\u8868\u60a8\u6b63\u5728\u5ba3\u50b3\u67d0\u6a23\u4e8b\u7269\u3002\u53ef\u80fd\u662f\u4e00\u4efd\u96fb\u5b50\u5831\u3001\u6700\u65b0\u4e00\u671f\u7684\u90e8\u843d\u683c\u6587\u7ae0\u3001\u975e\u71df\u5229\u4e8b\u696d\u7684\u6700\u65b0\u6d88\u606f\uff0c\u6216\u8005\u662f\u60a8\u65b0\u63a8\u51fa\u7684\u670d\u52d9\u6216\u5546\u54c1\u3002<\/span><\/p>\n

\u90f5\u4ef6\u884c\u92b7\u662f\u7528\u4f86\u767c\u8868\u53ca\u5ba3\u50b3\u7684\u6700\u4f73\u5de5\u5177\uff0c\u8b93\u60a8\u793e\u7fa4\u88e1\u7684\u6210\u54e1\u53ef\u4ee5\u63a5\u6536\u5230\u7b2c\u4e00\u624b\u7684\u6d88\u606f\u3002\u800c\u90f5\u4ef6\u884c\u92b7\u6210\u529f\u7684\u8a23\u7ac5\u5c31\u662f\u5728\u5c0d\u7684\u6642\u6a5f\uff0c\u5c07\u5c0d\u7684\u8a0a\u606f\u5bc4\u7d66\u5c0d\u7684\u4eba\u3002\u53ea\u8981\u6709\u4e86<\/span>\u884c\u92b7\u898f\u5283\u6d41\u7a0b\u5716<\/span><\/a>\uff0c\u60a8\u5c31\u53ef\u4ee5\u8f15\u9b06\u9054\u6210\u9019\u500b\u76ee\u6a19\uff01<\/span><\/p>\n

\u5047\u8a2d\u60a8\u53c3\u8207\u4e86\u4e00\u9805\u5728\u5730\u7684\u975e\u71df\u5229\u4e8b\u696d\uff0c\u4e14\u88ab\u59d4\u4efb\u8ca0\u8cac\u5ba3\u50b3\u5373\u5c07\u5230\u4f86\u7684\u52df\u6b3e\u6d3b\u52d5\u3002\u5982\u679c\u53ef\u4ee5\u5149\u9760\u5bc4\u51fa\u4e00\u5c01\u90f5\u4ef6\uff0c\u5c31\u8b93\u52df\u6b3e\u8cc7\u91d1\u4e0d\u65b7\u6e67\u9032\uff0c\u4e14\u91d1\u984d\u591a\u5230\u60a8\u53ef\u4ee5\u4e0d\u7528\u518d\u8fa6\u52df\u6b3e\u6d3b\u52d5\uff0c\u9019\u6a23\u8c48\u4e0d\u662f\u7686\u5927\u6b61\u559c\uff1f\u4e0d\u904e\uff0c\u96d6\u8aaa\u51e1\u4e8b\u7686\u6709\u7121\u9650\u53ef\u80fd\uff0c\u4f46\u9019\u9805\u4efb\u52d9\u8981\u55ae\u6191\u4e00\u5c01\u96fb\u5b50\u90f5\u4ef6\u5c31\u9054\u6210\u5e7e\u4e4e\u4e0d\u592a\u53ef\u80fd\u3002<\/p>\n

\u5982\u679c\u8981\u767c\u8d77\u52df\u6b3e\u6d3b\u52d5\uff0c\u6216\u8005\u7c4c\u8fa6\u5176\u4ed6\u5ba3\u50b3\u6d3b\u52d5\uff0c\u60a8\u5fc5\u9808\u8981\u50cf\u6492\u7db2\u4e00\u822c\uff0c\u76e1\u91cf\u5229\u7528\u5404\u7a2e\u7ba1\u9053\u6563\u64ad\u5927\u91cf\u8a0a\u606f\uff0c\u8b93\u6108\u591a\u4eba\u77e5\u9053\u6d88\u606f\u6108\u597d\u3002\u6709\u6642\u5019\u60a8\u7684\u884c\u92b7\u624b\u6cd5\u6548\u679c\u4e0d\u5f70\uff0c\u4e26\u975e\u56e0\u70ba\u8a02\u95b1\u7528\u6236\u6216\u8ffd\u8e64\u7528\u6236\u4e0d\u95dc\u5fc3\u60a8\u7684\u6d3b\u52d5\uff0c\u53ef\u80fd\u53ea\u662f\u56e0\u70ba\u60a8\u6c92\u6709\u5728\u9069\u7576\u7684\u6642\u6a5f\u7372\u53d6\u4ed6\u5011\u7684\u6ce8\u610f\uff0c\u6216\u8005\u8a0a\u606f\u5448\u73fe\u7684\u65b9\u5f0f\u6c92\u6709\u8b93\u4ed6\u5011\u7522\u751f\u5171\u9cf4\u3002\u6b63\u56e0\u5982\u6b64\uff0c\u60a8\u624d\u9700\u8981\u76e1\u53ef\u80fd\u900f\u904e\u8a31\u591a\u7ba1\u9053\uff0c\u5c07\u4e0d\u540c\u7684\u8a0a\u606f\u5ee3\u6cdb\u50b3\u9054\u7d66\u60a8\u7684\u53d7\u773e\u3002\u5217\u51fa\u5177\u6709\u8aaa\u670d\u529b\u7684\u7406\u7531\uff0c\u8b93\u8a02\u95b1\u7528\u6236\u89ba\u5f97\u60a8\u7684\u6d3b\u52d5\u548c\u4ed6\u5011\u5207\u8eab\u76f8\u95dc\uff0c\u4e26\u4e14\u60f3\u8fa6\u6cd5\u900f\u904e\u5404\u5f0f\u5404\u6a23\u7684\u7ba1\u9053\u3001\u4e00\u689d\u7dca\u6e4a\u7684\u6545\u4e8b\u7dda\u4f86\u5ba3\u50b3\u60a8\u7684\u6d3b\u52d5\u3002<\/span><\/p>\n

\u4e14\u8b93\u6211\u5011\u4ee5\u4e00\u9805\u6210\u529f\u7684\u52df\u6b3e\u6d3b\u52d5\u70ba\u4f8b\uff1a\u6b50\u5df4\u99ac\u7684\u52df\u6b3e\u6d3b\u52d5\u3002<\/span><\/p>\n

\u6b50\u5df4\u99ac\u653f\u5e9c\u5728\u4ed6\u7684\u5169\u4efb\u4efb\u671f\u9593\uff0c\u4ee5\u96fb\u5b50\u90f5\u4ef6\u548c\u793e\u7fa4\u5a92\u9ad4\u70ba\u4e3b\u8981\u7684\u5ba3\u50b3\u7ba1\u9053\uff0c\u6210\u529f\u52df\u96c6\u4e86 14 \u5104\u7f8e\u5143\u3002\u9019\u6a23\u7684\u4f73\u7e3e\u4e26\u975e\u55ae\u7d14\u5076\u7136\u6216\u50e5\u5016\uff0c\u800c\u662f\u4e0b\u904e\u529f\u592b\u53bb\u8a08\u756b\u53ca\u57f7\u884c\u624d\u6709\u7684\u6210\u679c\u3002\u6b50\u5df4\u99ac\u7684\u5e55\u50da\u6e2c\u8a66\u904e\u7121\u6578\u65b9\u6cd5\uff0c\u5c0b\u627e\u548c\u52df\u6b3e\u8005\u4e4b\u9593\u7684\u9023\u7d50\uff0c\u624d\u5275\u9020\u51fa\u4e00\u5957\u80fd\u6210\u529f\u52df\u96c6\u8cc7\u91d1\u7684\u8fa6\u6cd5\uff0c\u5305\u62ec\u4e86\u8a2d\u8a08\u500b\u4eba\u5316\u7684\u8457\u9678\u9801\u3001\u4f9d\u64da\u4e0d\u540c\u6350\u6b3e\u884c\u70ba\u800c\u8b8a\u5316\u7684\u6709\u8da3\u4e3b\u65e8\u7b49\u7b49\u3002<\/span><\/p>\n

\u90f5\u4ef6\u884c\u92b7\u7b56\u7565<\/h3>\n

\u6211\u5011\u59d1\u4e14\u5148\u53ea\u63a2\u8a0e\u96fb\u5b50\u90f5\u4ef6\u7684\u90e8\u5206\u3002<\/span>Marketing Sherpa<\/span><\/a> \u8a2a\u554f\u4e86\u6b50\u5df4\u99ac\u52df\u6b3e\u5718\u968a\u7684\u90f5\u4ef6\u884c\u92b7\u57f7\u884c\u9577 Toby Fallsgraff\u3002\u5149\u662f 2012 \u5e74\uff0cToby \u7684\u5718\u968a\u5c31\u52df\u96c6\u5230\u4e86 6.9 \u5104\u7f8e\u5143\uff0c\u5176\u4e2d\u6709 450 \u5104\u7684\u6350\u6b3e\u4eba\u5e73\u5747\u6350\u6b3e 53 \u7f8e\u5143\uff0c\u800c\u4e14\u6709\u8a31\u591a\u4eba\u6350\u6b3e\u904e\u4e0d\u53ea\u4e00\u6b21\u3002<\/span><\/p>\n

\u6b50\u5df4\u99ac\u7684\u5e55\u50da\u5718\u968a\u5c07\u6350\u6b3e\u8005\u5206\u70ba\u56db\u5927\u985e\u578b\uff1a<\/span><\/p>\n

1. \u5df2\u6350\u6b3e\u8005\uff1a<\/strong>2012 \u5e74\u6350\u6b3e\u904e\u7684\u4eba\u3002<\/span><\/p>\n

2.\u00a0\u5feb\u901f\u6350\u6b3e\u8005\uff1a<\/strong>\u66fe\u7d93\u6350\u6b3e\u904e\uff0c\u4e26\u4e14\u4fdd\u7559\u4ed8\u6b3e\u8a0a\u606f\u7684\u4eba\u3002<\/p>\n

3.\u00a0\u975e\u6350\u6b3e\u8005\uff1a<\/strong>\u5c1a\u672a\u6350\u6b3e\u904e\u7684\u8a02\u95b1\u8005\u3002<\/p>\n

4.\u00a0\u6d41\u5931\u7684\u6350\u6b3e\u8005\uff1a<\/strong>2008 \u5e74\u66fe\u7d93\u6350\u6b3e\uff0c\u4f46 2012 \u5e74\u5c1a\u672a\u6350\u6b3e\u7684\u4eba\u3002<\/p>\n

\u7c21\u55ae\u5730\u5c07\u6350\u6b3e\u8005\u5206\u6210\u56db\u7a2e\u985e\u578b\uff0c\u8b93 Toby \u7684\u5718\u968a\u53ef\u4ee5\u91dd\u5c0d\u4e0d\u540c\u985e\u578b\u7684\u6350\u6b3e\u8005\uff0c\u5bc4\u51fa\u660e\u78ba\u7684\u8a0a\u606f\u3002\u53ea\u8981\u6478\u7d22\u51fa\u6350\u6b3e\u8005\u5c6c\u65bc\u4f55\u7a2e\u578b\u614b\uff0c\u4ed6\u5011\u5c31\u80fd\u8f15\u6613\u9054\u5230\u81ea\u52d5\u5316\u884c\u92b7\u3002\u4ed6\u5011\u63d0\u4f9b\u7d66\u300c\u5feb\u901f\u6350\u6b3e\u8005\u300d\u7684\u9023\u7d50\uff0c\u5c31\u662f\u884c\u92b7\u81ea\u52d5\u5316\u7684\u5178\u7bc4\u3002<\/span><\/p>\n

\u6240\u8b02\u7684\u5feb\u901f\u6350\u6b3e\u8005\uff0c\u6307\u7684\u662f\u6350\u6b3e\u5b8c\u6703\u96a8\u5373\u4fdd\u7559\u4ed8\u6b3e\u8cc7\u8a0a\u7684\u4eba\u3002<\/span><\/p>\n

\u70ba\u4e86\u9f13\u52f5\u9019\u9805\u884c\u70ba\uff0cToby \u5718\u968a\u767c\u9001\u514d\u8cbb\u7684\u4fdd\u96aa\u687f\u8cbc\u7d19\u7b49\u79ae\u54c1\u3002\u9019\u6a23\u4e00\u4f86\uff0c\u4ed6\u5011\u5c31\u53ef\u4ee5\u5584\u7528\u9019\u500b\u6a5f\u6703\u5728\u611f\u8b1d\u51fd\u4e2d\u9644\u4e0a\u300c\u5feb\u901f\u6350\u6b3e\u300d\u7684\u9023\u7d50\u3002\u53ea\u8981\u6350\u6b3e\u8005\u6709\u4fdd\u5b58\u4ed8\u6b3e\u8cc7\u8a0a\uff0cToby \u5718\u968a\u5c31\u6703\u63d0\u4f9b\u4e00\u689d\u9023\u7d50\uff0c\u8b93\u6350\u6b3e\u8005\u6309\u4e0b\u4e00\u689d\u9023\u7d50\u5373\u53ef\u8f15\u6613\u6350\u6b3e\u3002\u4e0d\u9700\u8981\u586b\u5beb\u7e41\u8907\u7684\u8868\u683c\u3001\u7121\u9808\u6d6a\u8cbb\u5927\u628a\u6642\u9593\uff0c\u53ea\u8981\u4e00\u689d\u9023\u7d50\u5373\u53ef\u641e\u5b9a\uff0c\u9019\u7a2e\u4f5c\u6cd5\u8b93\u4ed6\u5011\u7684\u8f49\u63db\u7387\u63d0\u5347\u4e86300%\u3002<\/span>
\n<\/span><\/p>\n

\u5728\u9019\u500b\u6848\u4f8b\u4e2d\uff0c\u884c\u92b7\u4eba\u54e1\u5584\u7528\u81ea\u52d5\u5316\u884c\u92b7\u7684\u529b\u91cf\uff0c\u78ba\u4fdd\u6c11\u773e\u4e00\u6350\u6b3e\u5373\u53ef\u6536\u5230\u611f\u8b1d\u51fd\uff0c\u4e26\u4e14\u900f\u904e\u9069\u7576\u7684\u5f8c\u7e8c\u8ffd\u8e64\u9023\u7d50\uff0c\u7372\u5f97\u4e86\u66f4\u591a\u7684\u6350\u6b3e\u3002Toby \u5718\u968a\u9078\u64c7\u5c07\u6350\u6b3e\u8005\u5206\u70ba\u9019\u5e7e\u7a2e\u985e\u578b\u7684\u7406\u7531\u662f\uff0c\u900f\u904e\u7814\u7a76\u53ca\u6e2c\u8a66\uff0c\u4ed6\u5011\u767c\u73fe\u4f9d\u64da\u52df\u6b3e\u8005\u7684\u884c\u70ba\u9032\u884c\u4e0d\u540c\u7684\u5f8c\u7e8c\u8ffd\u8e64\uff0c\u662f\u6700\u6210\u529f\u4e5f\u6700\u80fd\u6301\u4e45\u7684\u7b56\u7565\u3002<\/p>\n

\u8457\u9678\u9801<\/strong><\/h3>\n

Kissmetrics<\/a> \u66fe\u7d93\u505a\u904e\u4e00\u9805\u7814\u7a76\uff0c\u89c0\u5bdf\u8457\u9678\u9801\u8207\u8a0a\u606f\u4e4b\u9593\u7684\u9023\u7d50\u3002\u4ed6\u5011\u7684\u7814\u7a76\u7d50\u679c\u662f\u500b\u4eba\u5316\u5373\u662f\u6700\u5927\u95dc\u9375\uff01<\/p>\n

\u7121\u8ad6\u662f\u8a2d\u8a08\u8207\u6d3b\u52d5\u76f8\u95dc\u7684\u8457\u9678\u9801\u9762\uff08\u4f8b\u5982\u6b50\u5df4\u99ac\u66fe\u5728 Reddi t\u8fa6\u904e\u4e00\u9805\u6d3b\u52d5\uff0c\u540d\u70ba\u300e\u6b61\u8fce\u554f\u6211\u4efb\u4f55\u4e8b\u300f\uff09<\/span><\/p>\n

<\/p>\n

\u6216\u8005\u662f\u5728\u8a2a\u5ba2\u521d\u6b21\u9032\u5165\u7db2\u7ad9\u6642\uff0c\u7acb\u5373\u8fa8\u8b58\u8a2a\u5ba2\u5c6c\u65bc\u54ea\u4e00\u65cf\u7fa4\u3002<\/span><\/p>\n

<\/p>\n

\u9019\u4e9b\u5fae\u5c0f\u7684\u7d30\u7bc0\uff0c\u90fd\u53ef\u4ee5\u767c\u63ee\u610f\u60f3\u4e0d\u5230\u7684\u5927\u4f5c\u7528\uff01\u70ba\u4e86\u78ba\u4fdd\u63a1\u53d6\u6700\u6b63\u78ba\u7684\u7b56\u7565\uff0c\u6b50\u5df4\u99ac\u7684\u5e55\u50da\u5718\u9ad4\u505a\u4e86\u4e0a\u767e\u6b21\u6e2c\u8a66\uff0c\u800c\u4ed6\u5011\u767c\u73fe\u500b\u4eba\u5316\u7684\u8a2d\u8a08\u3001\u6839\u64da\u8a02\u95b1\u7528\u6236\u7684\u884c\u70ba\u9032\u884c\u5f8c\u7e8c\u8ffd\u8e64\uff0c\u662f\u4fc3\u6210\u5ba3\u50b3\u6d3b\u52d5\u6210\u529f\u7684\u95dc\u9375\u3002\u597d\u6d88\u606f\u4f86\u4e86\uff0c\u9019\u4e9b\u90fd\u548c<\/span>\u81ea\u52d5\u5316\u884c\u92b7<\/span><\/a>\u606f\u606f\u76f8\u95dc\u3002<\/span><\/p>\n

\u90f5\u4ef6\u884c\u92b7\u81ea\u52d5\u5316\u807d\u8d77\u4f86\u4f3c\u4e4e\u65e2\u56f0\u96e3\u53c8\u8017\u6642\uff0c\u4e0d\u904e\u5176\u5be6\u4e26\u6c92\u6709\u60a8\u60f3\u50cf\u7684\u90a3\u822c\u8907\u96dc\u3002\u6b50\u5df4\u99ac\u7684\u5e55\u50da\u5718\u968a\u53ea\u662f\u5c07\u6350\u6b3e\u4eba\u5206\u70ba\u56db\u7a2e\u985e\u578b\uff0c\u5c31\u5728\u4e0d\u5230\u516d\u500b\u6708\u7684\u6642\u9593\u5167\u52df\u96c6\u4e86\u8d85\u904e 6.9 \u5104\u7f8e\u5143\u3002\u4ed6\u5011\u6c92\u6709\u4ec0\u9ebc\u760b\u72c2\u6216\u8907\u96dc\u7684\u7b56\u7565\uff0c\u53ea\u662f\u5728\u5c0d\u7684\u6642\u6a5f\uff0c\u5c07\u5c0d\u7684\u8a0a\u606f\u50b3\u9001\u7d66\u5c0d\u7684\u4eba\u3002\u60a8\u89ba\u5f97\u807d\u8d77\u4f86\u5982\u4f55\uff1f\u60a8\u89ba\u5f97\u81ea\u5df1\u53ef\u4ee5\u6253\u6557\u4ed6\u5011\u7684\u4f73\u7e3e\u55ce\uff1f\u6211\u5e0c\u671b\u60a8\u53ef\u4ee5\uff0c\u4e5f\u8a8d\u70ba\u60a8\u4e00\u5b9a\u53ef\u4ee5\uff01<\/p>\n

\u70ba\u4e86\u5e6b\u52a9\u60a8\u5c55\u958b\u81ea\u52d5\u5316\u884c\u92b7\uff0c\u6211\u5011\u9f13\u52f5\u60a8\u4f7f\u7528\u6211\u5011\u65b0\u63a8\u51fa\u7684\u7bc4\u672c\uff0c\u4f86\u8457\u624b\u884c\u92b7\u898f\u5283\u6d41\u7a0b\u5716\u3002\u6709\u4e86\u884c\u92b7\u898f\u5283\u6d41\u7a0b\u5716\uff0c\u60a8\u53ef\u4ee5\u6839\u64da\u8a02\u95b1\u7528\u6236\u6536\u4fe1\u3001\u700f\u89bd\u7db2\u7ad9\u7684\u6d3b\u8e8d\u7a0b\u5ea6\uff0c\u8f15\u9b06\u5730\u9032\u884c\u5f8c\u7e8c\u8ffd\u8e64\u3002\u60a8\u53ef\u4ee5\u4f9d\u64da\u4ed6\u5011\u5404\u81ea\u7684\u884c\u70ba\uff0c\u4f8b\u5982\u4ed6\u5011\u700f\u89bd\u7684\u7279\u5b9a\u9801\u9762\uff0c\u6216\u8005\u4ed6\u5011\u662f\u5426\u6709\u9ede\u958b\u4fe1\u4ef6\uff0c\u4f86\u81ea\u52d5\u5bc4\u51fa\u9069\u5408\u4e0d\u540c\u4eba\u7684\u8a0a\u606f\u3002<\/span><\/p>\n

\u70ba\u4e86\u5e6b\u52a9\u6211\u5011\u7684\u5ba2\u6236\u5ba3\u50b3\u5546\u54c1\u6216\u670d\u52d9\uff0c\u6211\u5011\u5efa\u7acb\u4e86\u56db\u7a2e\u884c\u92b7\u898f\u5283\u6d41\u7a0b\u5716\u7bc4\u672c\u3002<\/span><\/p>\n

1. \u8ffd\u8e64\u958b\u555f\u90f5\u4ef6\uff1a<\/h4>\n

\u9019\u5957\u7bc4\u672c\u9664\u4e86\u8457\u91cd\u65bc\u5ba3\u50b3\u6d3b\u52d5\uff0c\u4e3b\u8981\u4ee5\u958b\u4fe1\u8207\u5426\u505a\u70ba\u6307\u6a19\uff0c\u6c7a\u5b9a\u5982\u4f55\u9032\u884c\u5f8c\u7e8c\u8ffd\u8e64\u3002<\/p>\n

<\/p>\n

\u7bc4\u672c\u88e1\u8a2d\u5b9a\u4e86\u4e00\u7d44\u689d\u4ef6\uff0c\u5728\u90f5\u4ef6\u5bc4\u51fa\u5f8c\u6703\u81ea\u52d5\u8fa8\u8b58\u8a02\u95b1\u7528\u6236\u662f\u5426\u958b\u555f\u90f5\u4ef6\uff0c\u5c07\u958b\u555f\u4ee5\u53ca\u672a\u958b\u555f\u5206\u6210\u5169\u7d44\u540d\u55ae\uff0c\u8b93\u60a8\u9032\u884c\u4e0d\u540c\u7684\u5f8c\u7e8c\u8ffd\u8e64\u3002<\/p>\n

2. \u8ffd\u8e64\u9ede\u64ca\u9023\u7d50\uff1a<\/strong><\/h4>\n

\u9019\u5957\u7bc4\u672c\u9664\u4e86\u8457\u91cd\u5ba3\u50b3\u6d3b\u52d5\uff0c\u4e3b\u8981\u4ee5\u662f\u5426\u6709\u9ede\u64ca\u9023\u7d50\u505a\u70ba\u6307\u6a19\uff0c\u6c7a\u5b9a\u5982\u4f55\u9032\u884c\u5f8c\u7e8c\u8ffd\u8e64\u3002\u96d6\u7136\u770b\u4f3c\u548c\u7b2c\u4e00\u5957\u7bc4\u672c\u6709\u9ede\u76f8\u50cf\uff0c\u4e0d\u904e\u9019\u5957\u7bc4\u672c\u6ce8\u91cd\u7684\u662f\u8a02\u95b1\u7528\u6236\u662f\u5426\u771f\u7684\u6709\u9ede\u958b\u9023\u7d50\u67e5\u770b\u3002<\/span><\/p>\n

\u7bc4\u672c\u88e1\u8a2d\u5b9a\u4e86\u4e00\u7d44\u689d\u4ef6\uff0c\u5728\u90f5\u4ef6\u5bc4\u51fa\u5f8c\u6703\u81ea\u52d5\u8fa8\u8b58\u8a02\u95b1\u7528\u6236\u662f\u5426\u9ede\u64ca\u9023\u7d50\uff0c\u5c07\u9ede\u64ca\u4ee5\u53ca\u672a\u9ede\u64ca\u5206\u6210\u5169\u7d44\u540d\u55ae\uff0c\u8b93\u60a8\u9032\u884c\u4e0d\u540c\u7684\u5f8c\u7e8c\u8ffd\u8e64\u3002<\/span><\/p>\n

3. \u8ffd\u8e64\u958b\u555f\u3001\u9ede\u64ca\u4ee5\u53ca\u7db2\u7ad9\u6d3b\u8e8d\u5ea6\uff1a<\/strong><\/h4>\n

\u9019\u5957\u7bc4\u672c\u53ef\u8aaa\u662f\u6574\u500b\u81ea\u52d5\u884c\u92b7\u7684\u5927\u5f59\u6574\u3002<\/span>\u9664\u4e86\u5ba3\u50b3\u6d3b\u52d5\uff0c\u5b83\u9084\u7d0d\u5165\u5176\u4ed6\u884c\u70ba\u6307\u6a19\uff0c\u5305\u62ec\u958b\u555f\u3001\u9ede\u64ca\u4ee5\u53ca\u9020\u8a2a\u7db2\u7ad9\u7b49\u3002<\/span><\/p>\n

<\/p>\n

\u4fe1\u4ef6\u5bc4\u51fa\u4e4b\u5f8c\uff0c\u7cfb\u7d71\u6703\u6aa2\u67e5\u4fe1\u4ef6\u5bc4\u51fa\u5f8c\u662f\u5426\u6709\u88ab\u958b\u555f\u3001\u9023\u7d50\u662f\u5426\u6709\u88ab\u9ede\u64ca\uff0c\u4ee5\u53ca\u8a02\u95b1\u7528\u6236\u8ddf\u7db2\u7ad9\u7684\u4e92\u52d5\uff0c\u5c07\u8a02\u95b1\u7528\u6236\u5206\u70ba\u4e0d\u540c\u540d\u55ae\uff0c\u8b93\u60a8\u9032\u884c\u4e0d\u540c\u7684\u5f8c\u7e8c\u8ffd\u8e64\u3002<\/span><\/p>\n

4. \u5f8c\u7e8c\u8ffd\u8e64\uff1a<\/strong><\/h4>\n

\u9019\u5957\u7bc4\u672c\u5e6b\u60a8\u9396\u5b9a\u3001\u8ffd\u8e64\u4e0d\u540c\u985e\u578b\u7684\u8a02\u95b1\u7528\u6236\uff08\u4f8b\u5982\u958b\u4fe1\/\u672a\u958b\u4fe1\u3001\u9020\u8a2a\u7db2\u7ad9\/\u672a\u9020\u8a2a\u7db2\u7ad9\u7b49\u7b49\uff09\u3002\u53ea\u8981\u6709\u4eba\u88ab\u6b78\u985e\u5230\u5176\u4e2d\u4e00\u4efd\u540d\u55ae\u88e1\u5c31\u6703\u555f\u52d5\u81ea\u52d5\u5316\u884c\u92b7\uff0c\u6240\u4ee5\u53ea\u8981\u5bc4\u51fa\u884c\u92b7\u90f5\u4ef6\uff0c\u4e26\u4e14\u5c07\u6536\u4ef6\u4eba\u5206\u9580\u5225\u985e\u5230\u4e0d\u540d\u55ae\u5f8c\uff0c\u60a8\u5c31\u53ef\u4ee5\u5229\u7528\u9019\u5957\u7bc4\u672c\u5efa\u7acb\u4e00\u5957\u5168\u65b0\u7684\u6d41\u7a0b\u5716\uff0c\u4e26\u91dd\u5c0d\u4e0d\u540c\u540d\u55ae\u7684\u6536\u4ef6\u4eba\u9032\u884c\u5f8c\u7e8c\u8ffd\u8e64\u3002\u82e5\u60a8\u60f3\u9032\u4e00\u6b65\u4e86\u89e3\u5982\u4f55\u5408\u4f75\u5404\u7a2e\u81ea\u52d5\u5316\u884c\u92b7\uff0c\u8acb\u53c3\u8003\u9019\u7bc7\u90e8\u843d\u683c\u6587\u7ae0\uff1a\u76ee\u6a19\u5c0e\u5411\u540d\u55ae<\/a>\u3002<\/p>\n

<\/p>\n

\u6211\u5011\u8a2d\u8a08\u4e86\u4ee5\u4e0a\u56db\u7a2e\u7bc4\u672c\uff0c\u8b93\u60a8\u53ef\u4ee5\u8f15\u9b06\u5730\u958b\u59cb\u81ea\u52d5\u5316\u884c\u92b7\u3002\u5982\u679c\u60a8\u9084\u662f\u65b0\u624b\uff0c\u53ef\u4ee5\u5148\u5f9e\u7b2c\u4e00\u5957\u7bc4\u672c\u300c\u8ffd\u8e64\u958b\u555f\u90f5\u4ef6\u300d\u958b\u59cb\u3002\u7b49\u60a8\u6f38\u6f38\u4e0a\u624b\u4e4b\u5f8c\uff0c\u5c31\u53ef\u4ee5\u9032\u5c55\u5230\u4e0b\u4e00\u968e\u6bb5\u4e86\uff08\u5c0f\u5fc3\uff0c\u60a8\u5f88\u6709\u53ef\u80fd\u5f9e\u6b64\u4e0a\u766e\uff09\u3002<\/p>\n

\u6700\u5f8c\uff0c\u9644\u4e0a\u91cd\u9ede\u63d0\u793a\uff0c\u5e36\u60a8\u5feb\u901f\u4e0a\u624b\uff1a<\/span>
\n<\/span>
\n<\/span>1. \u5206\u8fa8\u54ea\u4e9b\u65b9\u6cd5\u6709\u6548\uff0c\u63db\u8a00\u4e4b\u60a8\u5fc5\u9808\u6b77\u7d93\u300c\u5be6\u9a57\u968e\u6bb5\u300d\uff0c\u5148\u64ec\u5b9a\u8a08\u756b\u3001\u8207\u540c\u4e8b\u5171\u540c\u8166\u529b\u6fc0\u76ea\uff0c\u4e26\u4e14\u9032\u4e00\u6b65\u6e2c\u8a66\u3002\u6e2c\u8a66\u6108\u591a\u6b21\u6108\u597d\uff0c\u5f9e\u4e2d\u627e\u51fa\u4e00\u5b9a\u7684\u898f\u5f8b\uff0c\u4e26\u4e14\u9078\u64c7\u6709\u6548\u7684\u65b9\u6cd5\u4f86\u81ea\u52d5\u5316\u884c\u92b7\u3002<\/span><\/p>\n

2. \u5148\u5f9e\u5c0f\u898f\u6a21\u958b\u59cb\u3002\u4e00\u958b\u59cb\u5f9e\u60a8\u6700\u89ba\u5f97\u6700\u7c21\u55ae\u3001\u6700\u719f\u6089\u7684\u81ea\u52d5\u5316\u884c\u92b7\u8457\u624b\uff0c\u4f8b\u5982\u60a8\u53ef\u4ee5\u5148\u5f9e<\/span>\u6b61\u8fce\u90f5\u4ef6<\/span><\/a>\u958b\u59cb\uff0c\u6216\u662f\u5efa\u7acb\u4e00\u500b\u7c21\u55ae\u7684\u5ba3\u50b3\u6d3b\u52d5\uff0c\u8b93\u60a8\u53ef\u4ee5\u8f15\u6613\u5730\u8ffd\u8e64\u672a\u958b\u7684\u90f5\u4ef6\u7684\u6536\u4ef6\u4eba\u3002<\/span><\/p>\n

3. \u7c21\u5316\u81ea\u52d5\u5316\u884c\u92b7\u6d41\u7a0b\u3002\u60a8\u7576\u7136\u53ef\u4ee5\u8b93\u6574\u500b\u884c\u92b7\u6d41\u7a0b\u5b8c\u5168\u81ea\u52d5\u5316\uff0c\u4f46\u5225\u628a\u5b83\u5168\u90e8\u585e\u5230\u540c\u4e00\u5957\u6d41\u7a0b\u5716\u3002\u6839\u64da\u4e0d\u540c\u7684\u76ee\u6a19\u5efa\u7acb\u76f8\u5c0d\u61c9\u7684\u6d41\u7a0b\u5716\uff0c\u5c07\u524d\u5f8c\u6d41\u7a0b\u5716\u7d66\u4e32\u9023\u8d77\u4f86\u3002\u4ee5\u6b50\u5df4\u99ac\u7684\u5ba3\u50b3\u6d3b\u52d5\u70ba\u4f8b\uff0c\u56e0\u70ba\u81ea\u52d5\u5316\u884c\u92b7\uff0c\u5c1a\u672a\u6350\u6b3e\u7684\u4eba\u6bcf\u9031\u6703\u6536\u5230\u4e00\u5c01\u4fe1\u4ef6\u3002\u4e00\u65e6\u9019\u7fa4\u4eba\u6350\u6b3e\u4e86\uff0c\u6b50\u5df4\u99ac\u7684\u884c\u92b7\u5718\u968a\u4fbf\u6703\u76e1\u53ef\u80fd\u8b93\u4ed6\u5011\u7559\u4e0b\u4ed8\u6b3e\u8cc7\u8a0a\uff0c\u4ee5\u4fbf\u8b93\u4ed6\u5011\u9032\u5165\u4e0b\u4e00\u500b\u81ea\u52d5\u5316\u884c\u92b7\u7684\u968e\u6bb5\uff1a\u300c\u5feb\u901f\u6350\u6b3e\u8005\u300d\u3002<\/span><\/p>\n

4. \u5b78\u8457\u8046\u807d\u8a02\u95b1\u7528\u6236\u7684\u610f\u898b\u3001\u5275\u9020\u80fd\u8b93\u4ed6\u5011\u7522\u751f\u5171\u9cf4\u7684\u6d3b\u52d5\u3002\u6839\u64da\u4ed6\u5011\u7684\u4e92\u52d5\u884c\u70ba\uff0c\u9032\u884c\u5f8c\u7e8c\u8ffd\u8e64\u5427\uff01<\/span><\/p>\n


\n<\/span>\u611f\u8b1d\u60a8\u8010\u5fc3\u95b1\u8b80\u5b8c\u672c\u7bc7\u6587\u7ae0\uff0c\u5e0c\u671b\u60a8\u89ba\u5f97\u559c\u6b61\u800c\u4e14\u5be6\u7528\u3002\u5982\u679c\u60a8\u5c0d\u65bc\u81ea\u52d5\u5316\u884c\u92b7\u6709\u4e00\u5957\u898b\u89e3\uff0c\u6216\u8005\u6a02\u65bc\u5206\u4eab\u60a8\u6210\u529f\u7684\u5fc3\u5f97\uff0c\u6211\u5011\u6211\u5011\u90fd\u975e\u5e38\u6b61\u8fce\uff01\u8acb\u5728\u4e0b\u65b9\u7559\u8a00\uff0c\u544a\u8a34\u5927\u5bb6\u60a8\u5982\u4f55\u904b\u7528\u81ea\u52d5\u5316\u884c\u92b7\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u81ea\u52d5\u5316\u884c\u92b7\uff1a\u5f8c\u7e8c\u8ffd\u8e64 \u5982\u679c\u60a8\u6b63\u5728\u4f7f\u7528\u50cf\u662f Benchmark Email \u7684\u90f5\u4ef6\u884c\u92b7\u5e73\u53f0\uff0c\u4ee3\u8868\u60a8\u6b63\u5728\u5ba3\u50b3\u67d0\u6a23\u4e8b\u7269\u3002\u53ef\u80fd\u662f\u4e00\u4efd\u96fb\u5b50\u5831\u3001\u6700\u65b0\u4e00\u671f\u7684\u90e8\u843d\u683c\u6587\u7ae0\u3001\u975e\u71df\u5229\u4e8b\u696d\u7684\u6700\u65b0\u6d88\u606f\uff0c\u6216\u8005\u662f\u60a8\u65b0\u63a8\u51fa\u7684\u670d\u52d9\u6216\u5546\u54c1\u3002 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\u5104\u7f8e\u5143\u3002\u9019\u6a23\u7684\u4f73\u7e3e\u4e26\u975e\u55ae\u7d14\u5076\u7136\u6216\u50e5\u5016\uff0c\u800c\u662f\u4e0b\u904e\u529f\u592b\u53bb\u8a08\u756b\u53ca\u57f7\u884c\u624d\u6709\u7684\u6210\u679c\u3002\u6b50\u5df4\u99ac\u7684\u5e55\u50da\u6e2c\u8a66\u904e\u7121\u6578\u65b9\u6cd5\uff0c\u5c0b\u627e\u548c\u52df\u6b3e\u8005\u4e4b\u9593\u7684\u9023\u7d50\uff0c\u624d\u5275\u9020\u51fa\u4e00\u5957\u80fd\u6210\u529f\u52df\u96c6\u8cc7\u91d1\u7684\u8fa6\u6cd5\uff0c\u5305\u62ec\u4e86\u8a2d\u8a08\u500b\u4eba\u5316\u7684\u8457\u9678\u9801\u3001\u4f9d\u64da\u4e0d\u540c\u6350\u6b3e\u884c\u70ba\u800c\u8b8a\u5316\u7684\u6709\u8da3\u4e3b\u65e8\u7b49\u7b49\u3002 \u90f5\u4ef6\u884c\u92b7\u7b56\u7565 \u6211\u5011\u59d1\u4e14\u5148\u53ea\u63a2\u8a0e\u96fb\u5b50\u90f5\u4ef6\u7684\u90e8\u5206\u3002Marketing Sherpa \u8a2a\u554f\u4e86\u6b50\u5df4\u99ac\u52df\u6b3e\u5718\u968a\u7684\u90f5\u4ef6\u884c\u92b7\u57f7\u884c\u9577 Toby Fallsgraff\u3002\u5149\u662f 2012 \u5e74\uff0cToby \u7684\u5718\u968a\u5c31\u52df\u96c6\u5230\u4e86 6.9 \u5104\u7f8e\u5143\uff0c\u5176\u4e2d\u6709 450 \u5104\u7684\u6350\u6b3e\u4eba\u5e73\u5747\u6350\u6b3e 53 \u7f8e\u5143\uff0c\u800c\u4e14\u6709\u8a31\u591a\u4eba\u6350\u6b3e\u904e\u4e0d\u53ea\u4e00\u6b21\u3002 \u6b50\u5df4\u99ac\u7684\u5e55\u50da\u5718\u968a\u5c07\u6350\u6b3e\u8005\u5206\u70ba\u56db\u5927\u985e\u578b\uff1a 1. \u5df2\u6350\u6b3e\u8005\uff1a2012 \u5e74\u6350\u6b3e\u904e\u7684\u4eba\u3002 2.\u00a0\u5feb\u901f\u6350\u6b3e\u8005\uff1a\u66fe\u7d93\u6350\u6b3e\u904e\uff0c\u4e26\u4e14\u4fdd\u7559\u4ed8\u6b3e\u8a0a\u606f\u7684\u4eba\u3002 3.\u00a0\u975e\u6350\u6b3e\u8005\uff1a\u5c1a\u672a\u6350\u6b3e\u904e\u7684\u8a02\u95b1\u8005\u3002 4.\u00a0\u6d41\u5931\u7684\u6350\u6b3e\u8005\uff1a2008 \u5e74\u66fe\u7d93\u6350\u6b3e\uff0c\u4f46 2012 \u5e74\u5c1a\u672a\u6350\u6b3e\u7684\u4eba\u3002 \u7c21\u55ae\u5730\u5c07\u6350\u6b3e\u8005\u5206\u6210\u56db\u7a2e\u985e\u578b\uff0c\u8b93 Toby \u7684\u5718\u968a\u53ef\u4ee5\u91dd\u5c0d\u4e0d\u540c\u985e\u578b\u7684\u6350\u6b3e\u8005\uff0c\u5bc4\u51fa\u660e\u78ba\u7684\u8a0a\u606f\u3002\u53ea\u8981\u6478\u7d22\u51fa\u6350\u6b3e\u8005\u5c6c\u65bc\u4f55\u7a2e\u578b\u614b\uff0c\u4ed6\u5011\u5c31\u80fd\u8f15\u6613\u9054\u5230\u81ea\u52d5\u5316\u884c\u92b7\u3002\u4ed6\u5011\u63d0\u4f9b\u7d66\u300c\u5feb\u901f\u6350\u6b3e\u8005\u300d\u7684\u9023\u7d50\uff0c\u5c31\u662f\u884c\u92b7\u81ea\u52d5\u5316\u7684\u5178\u7bc4\u3002 \u6240\u8b02\u7684\u5feb\u901f\u6350\u6b3e\u8005\uff0c\u6307\u7684\u662f\u6350\u6b3e\u5b8c\u6703\u96a8\u5373\u4fdd\u7559\u4ed8\u6b3e\u8cc7\u8a0a\u7684\u4eba\u3002 \u70ba\u4e86\u9f13\u52f5\u9019\u9805\u884c\u70ba\uff0cToby 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- Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/\u81ea\u52d5\u5316\u884c\u92b7-\u5f8c\u7e8c\u8ffd\u8e64\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u81ea\u52d5\u5316\u884c\u92b7\uff1a\u5f8c\u7e8c\u8ffd\u8e64 - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"\u81ea\u52d5\u5316\u884c\u92b7\uff1a\u5f8c\u7e8c\u8ffd\u8e64 \u5982\u679c\u60a8\u6b63\u5728\u4f7f\u7528\u50cf\u662f Benchmark Email 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\u5104\u7f8e\u5143\u3002\u9019\u6a23\u7684\u4f73\u7e3e\u4e26\u975e\u55ae\u7d14\u5076\u7136\u6216\u50e5\u5016\uff0c\u800c\u662f\u4e0b\u904e\u529f\u592b\u53bb\u8a08\u756b\u53ca\u57f7\u884c\u624d\u6709\u7684\u6210\u679c\u3002\u6b50\u5df4\u99ac\u7684\u5e55\u50da\u6e2c\u8a66\u904e\u7121\u6578\u65b9\u6cd5\uff0c\u5c0b\u627e\u548c\u52df\u6b3e\u8005\u4e4b\u9593\u7684\u9023\u7d50\uff0c\u624d\u5275\u9020\u51fa\u4e00\u5957\u80fd\u6210\u529f\u52df\u96c6\u8cc7\u91d1\u7684\u8fa6\u6cd5\uff0c\u5305\u62ec\u4e86\u8a2d\u8a08\u500b\u4eba\u5316\u7684\u8457\u9678\u9801\u3001\u4f9d\u64da\u4e0d\u540c\u6350\u6b3e\u884c\u70ba\u800c\u8b8a\u5316\u7684\u6709\u8da3\u4e3b\u65e8\u7b49\u7b49\u3002 \u90f5\u4ef6\u884c\u92b7\u7b56\u7565 \u6211\u5011\u59d1\u4e14\u5148\u53ea\u63a2\u8a0e\u96fb\u5b50\u90f5\u4ef6\u7684\u90e8\u5206\u3002Marketing Sherpa \u8a2a\u554f\u4e86\u6b50\u5df4\u99ac\u52df\u6b3e\u5718\u968a\u7684\u90f5\u4ef6\u884c\u92b7\u57f7\u884c\u9577 Toby Fallsgraff\u3002\u5149\u662f 2012 \u5e74\uff0cToby \u7684\u5718\u968a\u5c31\u52df\u96c6\u5230\u4e86 6.9 \u5104\u7f8e\u5143\uff0c\u5176\u4e2d\u6709 450 \u5104\u7684\u6350\u6b3e\u4eba\u5e73\u5747\u6350\u6b3e 53 \u7f8e\u5143\uff0c\u800c\u4e14\u6709\u8a31\u591a\u4eba\u6350\u6b3e\u904e\u4e0d\u53ea\u4e00\u6b21\u3002 \u6b50\u5df4\u99ac\u7684\u5e55\u50da\u5718\u968a\u5c07\u6350\u6b3e\u8005\u5206\u70ba\u56db\u5927\u985e\u578b\uff1a 1. \u5df2\u6350\u6b3e\u8005\uff1a2012 \u5e74\u6350\u6b3e\u904e\u7684\u4eba\u3002 2.\u00a0\u5feb\u901f\u6350\u6b3e\u8005\uff1a\u66fe\u7d93\u6350\u6b3e\u904e\uff0c\u4e26\u4e14\u4fdd\u7559\u4ed8\u6b3e\u8a0a\u606f\u7684\u4eba\u3002 3.\u00a0\u975e\u6350\u6b3e\u8005\uff1a\u5c1a\u672a\u6350\u6b3e\u904e\u7684\u8a02\u95b1\u8005\u3002 4.\u00a0\u6d41\u5931\u7684\u6350\u6b3e\u8005\uff1a2008 \u5e74\u66fe\u7d93\u6350\u6b3e\uff0c\u4f46 2012 \u5e74\u5c1a\u672a\u6350\u6b3e\u7684\u4eba\u3002 \u7c21\u55ae\u5730\u5c07\u6350\u6b3e\u8005\u5206\u6210\u56db\u7a2e\u985e\u578b\uff0c\u8b93 Toby 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