{"id":12409,"date":"2018-11-01T10:21:00","date_gmt":"2018-11-01T10:21:00","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/%e5%a6%82%e4%bd%95%e6%92%b0%e5%af%ab%e6%ad%a1%e8%bf%8e%e9%83%b5%e4%bb%b6%ef%bc%8c%e8%bd%89%e6%8f%9b%e8%a8%82%e9%96%b1%e7%94%a8%e6%88%b6%e6%88%90%e6%bd%9b%e5%9c%a8%e5%ae%a2%e6%88%b6\/"},"modified":"2020-06-05T17:25:52","modified_gmt":"2020-06-05T17:25:52","slug":"%e5%a6%82%e4%bd%95%e6%92%b0%e5%af%ab%e6%ad%a1%e8%bf%8e%e9%83%b5%e4%bb%b6%ef%bc%8c%e8%bd%89%e6%8f%9b%e8%a8%82%e9%96%b1%e7%94%a8%e6%88%b6%e6%88%90%e6%bd%9b%e5%9c%a8%e5%ae%a2%e6%88%b6","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e5%a6%82%e4%bd%95%e6%92%b0%e5%af%ab%e6%ad%a1%e8%bf%8e%e9%83%b5%e4%bb%b6%ef%bc%8c%e8%bd%89%e6%8f%9b%e8%a8%82%e9%96%b1%e7%94%a8%e6%88%b6%e6%88%90%e6%bd%9b%e5%9c%a8%e5%ae%a2%e6%88%b6\/","title":{"rendered":"\u5982\u4f55\u64b0\u5beb\u6b61\u8fce\u90f5\u4ef6\uff0c\u8f49\u63db\u8a02\u95b1\u7528\u6236\u6210\u6f5b\u5728\u5ba2\u6236"},"content":{"rendered":"<h2>\u5982\u4f55\u64b0\u5beb\u6b61\u8fce\u90f5\u4ef6\uff0c\u8f49\u63db\u8a02\u95b1\u7528\u6236\u6210\u6f5b\u5728\u5ba2\u6236<\/h2>\n<p>\u5982\u4f55\u64b0\u5beb\u6b61\u8fce\u90f5\u4ef6\uff0c\u8f49\u63db\u8a02\u95b1\u7528\u6236\u6210\u6f5b\u5728\u5ba2\u6236\u00a0<span style=\"font-weight: 400\">\u7559\u4e0b\u597d\u5370\u8c61\u6c38\u9060\u53ea\u6709\u4e00\u6b21\u6a5f\u6703\uff0c\u6a5f\u6703\u7a0d\u7e31\u5373\u901d\uff0c\u662f\u5427\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5728\u73fe\u4eca\u7db2\u8def\u4ea4\u6613\u8207\u901a\u8a0a\u983b\u7e41\u7684\u5e74\u4ee3\uff0c\u4eba\u5011\u7684\u6ce8\u610f\u529b\u6709\u9650\u3001<\/span><span style=\"font-weight: 400\">\u5167\u5bb9\u884c\u92b7\u7684\u885d\u64ca<\/span><span style=\"font-weight: 400\">\u5927\u884c\u5176\u9053\u3001\u7121\u6578\u54c1\u724c\u5bc4\u767c\u5927\u91cf\u884c\u92b7\u90f5\u4ef6\u6df9\u6c92\u7528\u6236\u7684\u6536\u4ef6\u5323\uff0c\u70ba\u7684\u662f\u978f\u56fa\u54c1\u724c\u5fe0\u8aa0\u5ea6\u8207\u885d\u9ad8\u71df\u6536\uff0c\u8981\u8b93\u4eba\u5370\u8c61\u5c0d\u60a8\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u4e26\u4e0d\u5bb9\u6613\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u9b54\u9b3c\u85cf\u5728\u7d30\u7bc0\u88e1\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6211\u5011\u6295\u6ce8\u6642\u9593\uff0c\u82b1\u4e86\u4e0d\u5c11\u9810\u7b97\u898f\u5283\u3001\u9032\u884c<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/\"><span style=\"font-weight: 400\">\u4e00\u6d41\u7684 EDM \u884c\u92b7<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u4e0d\u65b7\u6e2c\u8a66\u3001\u6839\u64da\u5ba2\u6236\u7684\u8208\u8da3\u8207\u9700\u6c42\u9032\u884c\u512a\u5316\uff0c\u6c92\u60f3\u5230\u591a\u6578\u4eba\u6839\u672c\u6c92\u8208\u8da3\u9ede\u958b\u6211\u5011\u7684\u884c\u92b7\u90f5\u4ef6\u3002\u4e8b\u5be6\u4e0a\uff0c<\/span><a href=\"https:\/\/www.smartinsights.com\/email-marketing\/email-communications-strategy\/statistics-sources-for-email-marketing\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">\u53ea\u6709 1\/5<\/span><\/a><span style=\"font-weight: 400\"> \u7684\u7528\u6236\u95b1\u8b80\u96fb\u5b50\u5831\u8207\u5546\u696d\u96fb\u90f5\uff0c\u610f\u601d\u5c31\u662f\u6211\u5011\u55aa\u5931\u7d0480\uff05\u7684\u76ee\u6a19\u5ba2\u6236\u3002<\/span><\/p>\n<p><em><span style=\"font-weight: 400\">\u600e\u9ebc\u6703\u9019\u6a23\u5462\uff01<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400\">\u5225\u6015\uff0c\u597d\u4f73\u5728\u6211\u5011\u53ef\u4ee5\u6539\u8b8a\u9019\u4e00\u9ede\u3002\u6709\u9451\u65bc <\/span><a href=\"https:\/\/www.marketingsherpa.com\/article\/case-study\/customer-communication-by-channel\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">72\uff05 \u7684\u4eba<\/span><\/a><span style=\"font-weight: 400\">\u4ecd\u7136\u559c\u6b61\u4ee5\u96fb\u5b50\u90f5\u4ef6\u8207\u54c1\u724c\u4e92\u52d5\uff0c\u6211\u5011\u7684\u884c\u92b7\u4eba\u54e1\u63e1\u6709\u5f37\u5927\u5229\u5668\uff0c\u80fd\u5c07\u8a02\u95b1\u7528\u6236\u8f49\u70ba\u6f5b\u5728\u5ba2\u6236\uff0c\u751a\u81f3\u8b93\u5ba2\u6236\u5f15\u9838\u671f\u76fc\u6211\u5011\u7684\u4e0b\u4e00\u5c01\u96fb\u5b50\u5831\uff1a<\/span><\/p>\n<p>\u6b61\u8fce\u96fb\u5b50\u90f5\u4ef6<\/p>\n<h3><b>\u6b61\u8fce\u7cfb\u5217\u90f5\u4ef6\u4f55\u4ee5\u5982\u6b64\u5f37\u5927\uff1f<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u60a8\u6216\u8a31\u77e5\u9053\uff0c4 \u500b\u7528\u6236\u4e2d\u6709 3 \u500b\u5e0c\u671b\u5728\u8a02\u95b1\u96fb\u5b50\u5831\u5f8c\u6536\u5230\u6b61\u8fce\u90f5\u4ef6\u3002\u7531\u6b64\u4fbf\u53ef\u89e3\u91cb <\/span><a href=\"https:\/\/www.bigcommerce.com\/blog\/welcome-email-tips\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">Soundest \u7684\u7d71\u8a08\u6578\u5b57<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u4e26\u5927\u70ba\u9f13\u821e EDM \u884c\u92b7\u4eba\u54e1\u7684\u58eb\u6c23\uff1a<\/span><\/p>\n<p><img \/><\/p>\n<p><span style=\"font-weight: 400\">\u6b61\u8fce\u90f5\u4ef6\u5c31\u50cf\u7db2\u8def\u7d04\u6703\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u7d04\u6703\u5c0d\u8c61\u770b\u5230\u60a8\u7684\u500b\u8cc7\u8207\u7167\u7247\uff08\u610f\u5373\uff1a\u700f\u89bd\u60a8\u7684\u7db2\u7ad9\u3001\u90e8\u843d\u683c\u3001\u8457\u9678\u9801\uff09\uff0c\u5982\u679c\u89ba\u5f97\u6709\u8208\u8da3\uff0c\u4fbf\u6703\u300c\u6233\u300d\u4f60\u4e00\u4e0b\uff08\u610f\u5373\uff1a\u8a02\u95b1\u96fb\u5b50\u5831\uff09\uff0c\u63a5\u8457\u7b49\u60a8\u4f86\u6eff\u8db3\u4ed6\u5011\u7684\u671f\u671b\u3002\u73fe\u5728\u8f2a\u5230\u60a8\u63a1\u53d6\u884c\u52d5\uff1a<\/span><b>\u64b0\u5beb\u4e00\u5c01\u5e36\u6709\u54c1\u724c\u500b\u6027\u7684\u6b61\u8fce\u90f5\u4ef6\uff0c\u8b93\u5ba2\u6236\u6536\u5230\u300c\u70ba\u4e4b\u9a5a\u8277\u4e0d\u5df2\u300d<\/b><span style=\"font-weight: 400\">\uff0c\u9019\u6a23\u4ed6\u5011\u5c31\u6703\u671f\u5f85\u60a8\u7684\u4f86\u4fe1\uff0c\u8feb\u4e0d\u53ca\u5f85\u9ede\u958b\u4fe1\u95b1\u8b80\uff0c\u4e0d\u77e5\u4e0d\u89ba\u6210\u70ba\u670b\u53cb\uff08\u610f\u5373\uff1a\u5fe0\u8aa0\u9867\u5ba2\uff09\u3002<\/span><\/p>\n<p>\u6b61\u8fce\u90f5\u4ef6\u662f\u60a8\u9054\u5230\u4ee5\u4e0b\u76ee\u6a19\u7684\u597d\u6a5f\u6703\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u7559\u4e0b\u7b2c\u4e00\u5370\u8c61<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u4ecb\u7d39\u60a8\u7684\u54c1\u724c<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u8a2d\u5b9a\u660e\u78ba\u671f\u671b\uff0c\u754c\u5b9a\u8207\u7c89\u7d72\u4e4b\u9593\u7684<\/span><span style=\"font-weight: 400\">\u8abf\u6027<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u66f4\u4e86\u89e3\u7528\u6236<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5f9e\u7af6\u722d\u5c0d\u624b\u4e2d\u812b\u7a4e\u800c\u51fa<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u6fc0\u52f5\u76ee\u6a19\u5ba2\u6236\u6210\u70ba\u60a8\u7684\u5fe0\u5be6\u8a02\u95b1\u7528\u6236\uff0c\u7dca\u63a5\u8457\u6210\u70ba\u5fe0\u5be6\u9867\u5ba2<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u7531\u5c08\u696d\u884c\u92b7\u5beb\u624b\u7cbe\u5fc3\u6253\u9020\uff0c\u6b61\u8fce\u90f5\u4ef6\u6eff\u8db3\u7528\u6236\u671f\u671b\uff0c\u5f15\u5c0e\u8a02\u95b1\u7528\u6236\uff0c\u8207\u5176\u4e92\u52d5\u6e9d\u901a\uff0c\u63d0\u9ad8\u4ed6\u5011\u5c0d\u54c1\u724c\u7684\u8208\u8da3\uff0c\u9032\u800c\u4e86\u89e3\u5ba2\u6236\u504f\u597d\u3002\u53ea\u8981\u6b61\u8fce\u90f5\u4ef6\u9054\u5230\u4e0a\u8ff0\u8981\u4ef6\uff0c\u60a8\u7684\u4f01\u696d\u5373\u53ef\u6210\u529f\u901a\u904e<\/span><span style=\"font-weight: 400\">\u92b7\u552e\u6f0f\u6597<\/span><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u60f3\u8981\u6b61\u8fce\u90f5\u4ef6\u767c\u63ee\u529f\u7528\uff0c\u60a8\u5f97\u767c\u63ee\u60a8\u7684<\/span><a href=\"https:\/\/bid4papers.com\/blog\/creative-ideation-techniques\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">\u5167\u5728\u5275\u610f\u5929\u4efd<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u4e26\u9075\u5faa\u7db2\u8def\u5beb\u4f5c\u898f\u5247\u3002<\/span><\/p>\n<p><img \/><\/p>\n<p>\u63d0\u4f9b\u4ee5\u4e0b\u5e7e\u7a2e\u5beb\u4f5c\u6280\u5de7\uff1a<\/p>\n<h3><b>\u6b61\u8fce\u90f5\u4ef6\u5beb\u4f5c\u8981\u4ef6<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u5c31\u50cf\u5176\u4ed6\u884c\u92b7\u5de5\u5177\uff0c\u64b0\u5beb\u6b61\u8fce\u90f5\u4ef6\u5fc5\u9808\u9054\u6210\u76ee\u7684\u3002\u7a76\u7adf\u8981\u5beb\u4e9b\u4ec0\u9ebc\u597d\u5462\uff1f<\/span><\/p>\n<p>\u8981\u4ef6\u5982\u4e0b\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u78ba\u8a8d\u8a02\u95b1\u6210\u529f\uff0c\u611f\u8b1d\u5ba2\u6236\u9078\u64c7\u60a8\u7684\u54c1\u724c\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u544a\u77e5\u5ba2\u6236\u5982\u4f55\u7ba1\u7406\u90f5\u4ef6\u901a\u77e5\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u63d0\u4f9b\u8a02\u95b1\u5c0f\u79ae\u7269\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u8a2d\u5b9a\u671f\u671b\uff1a\u544a\u77e5\u5ba2\u6236\u96fb\u5b50\u5831\u6709\u4f55\u5167\u5bb9\uff0c\u4ee5\u53ca\u5bc4\u9001\u983b\u7387\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u8acb\u6c42\u8a02\u6236\u5c07\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6<\/span><span style=\"font-weight: 400\">\u52a0\u5165\u767d\u540d\u55ae<\/span><span style=\"font-weight: 400\">\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u4ecb\u7d39\u60a8\u7684\u54c1\u724c\u8207\u7db2\u7ad9\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u4ecb\u7d39\u96fb\u5b50\u5831\u7684\u5bc4\u4ef6\u4eba\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u51f8\u986f\u60a8\u7684\u7af6\u722d\u512a\u52e2\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5206\u4eab\u7522\u54c1\u8207\u5176\u4ed6\u5ba2\u6236\u7684\u610f\u898b\u56de\u994b\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u56de\u7b54\u5e38\u898b\u554f\u984c\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u9080\u8acb\u7528\u6236\u5728\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\u95dc\u6ce8\u60a8\u7684\u54c1\u724c\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u8207\u7528\u6236\u4e92\u52d5\u3002\uff08\u8acb\u7528\u6236\u804a\u804a\u81ea\u5df1\uff0c\u85c9\u6b64\u4e86\u89e3\u8a02\u95b1\u7528\u6236\u7684\u66f4\u591a\u8cc7\u8a0a\uff0c\u4e26\u638c\u63e1\u4ed6\u5011\u5e0c\u671b\u7372\u5f97\u54ea\u4e9b\u5167\u5bb9\u3002\uff09<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u4f8b\u8b49\uff1a<\/span><\/p>\n<p><a href=\"https:\/\/www.michaels.com\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">Michaels<\/span><\/a><span style=\"font-weight: 400\"> \u6b61\u8fce\u90f5\u4ef6\u5305\u542b\u4e0a\u8ff0\u591a\u9805\u8981\u4ef6\uff1a\u611f\u8b1d\u8a02\u95b1\u7528\u6236\u3001\u8a2d\u5b9a\u671f\u671b\u3001\u9080\u8acb\u7528\u6236\u8a2d\u5b9a\u504f\u597d\u3001\u63d0\u4f9b\u79ae\u7269\uff08\u6298\u6263\uff09\u5efa\u7acb\u5fe0\u8aa0\u5ea6\u53ca\u826f\u597d\u7684\u4e92\u52d5\u3002<\/span><\/p>\n<p><img \/><\/p>\n<p><a href=\"https:\/\/www.pinterest.com\/pin\/392587292511638173\/?lp=true\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">\u9019\u88e1<\/span><\/a><span style=\"font-weight: 400\">\u53ef\u770b\u5230\u5b8c\u6574 Michaels \u6b61\u8fce\u90f5\u4ef6\u3002<\/span><\/p>\n<p><a href=\"https:\/\/buypeel.com\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">Peel<\/span><\/a><span style=\"font-weight: 400\"> \u6b61\u8fce\u90f5\u4ef6\u5247\u662f\u8acb\u7528\u6236\u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a\u95dc\u6ce8\u4ed6\u5011\u7684\u54c1\u724c\u3001\u5206\u4eab\u7528\u6236\u4f7f\u7528\u5fc3\u5f97\u3002\u9019\u662f\u5efa\u7acb<\/span><span style=\"font-weight: 400\">\u54c1\u724c\u77e5\u540d\u5ea6<\/span><span style=\"font-weight: 400\">\u8207\u4fe1\u4efb\u611f\u7684\u597d\u65b9\u6cd5\uff0c\u8b93\u65b0\u8a02\u95b1\u7528\u6236\u958b\u59cb<\/span><span style=\"font-weight: 400\">\u8207\u54c1\u724c\u4e92\u52d5<\/span><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<p><img \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.pinterest.com\/pin\/387098530466361909\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">\u9019\u88e1<\/span><\/a><span style=\"font-weight: 400\">\u53ef\u770b\u5230\u5b8c\u6574 Peel \u6b61\u8fce\u90f5\u4ef6\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.strava.com\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">Strava<\/span><\/a><span style=\"font-weight: 400\"> \u6b61\u8fce\u90f5\u4ef6\u4ecb\u7d39\u81ea\u5bb6\u54c1\u724c\u3001\u544a\u77e5 Strava \u7522\u54c1\u5982\u4f55\u5354\u52a9\u5ba2\u6236\u3001\u5982\u4f55\u7ba1\u7406\u90f5\u4ef6\u901a\u77e5\u3002<\/span><\/p>\n<p><img \/><\/p>\n<p><a href=\"https:\/\/www.pinterest.com\/pin\/387098530465957500\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">\u9019\u88e1<\/span><\/a><span style=\"font-weight: 400\">\u53ef\u770b\u5230\u5b8c\u6574Strava\u6b61\u8fce\u90f5\u4ef6\u3002<\/span><\/p>\n<p>\u4e0a\u8ff0\u770b\u8d77\u4f86\u56db\u5e73\u516b\u7a69\uff0c\u4f46\u662f\u4e0d\u662f\u6709\u54ea\u4e9b\u7279\u5b9a\u6587\u5b57\u6216\u8a2d\u8a08\u5c0f\u5de7\u601d\uff0c\u6253\u9020\u51fa\u5947\u5236\u52dd\u7684\u6b61\u8fce\u90f5\u4ef6\uff1f<\/p>\n<p>\u7576\u7136\u6709\uff01<\/p>\n<h3><b>\u5982\u4f55\u64b0\u5beb\u6b61\u8fce\u90f5\u4ef6<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u4e00\u5c01\u7d55\u4f73\u7684\u6b61\u8fce\u90f5\u4ef6\u7d55\u4e0d\u53ea\u662f\u5beb\u4e86\u4e00\u822c\u300c\u611f\u8b1d\u652f\u6301\u300d\u7684\u5167\u5bb9\uff0c\u60a8\u7684\u4efb\u52d9\u662f\u8b93\u8a02\u95b1\u7528\u6236\u611f\u5230\u8208\u596e\u3002\u5beb\u4e00\u5c01\u8aa0\u646f\u3001\u6eab\u6696\u4eba\u5fc3\u3001\u500b\u4eba\u5316\u7684\u96fb\u5b50\u90f5\u4ef6\uff0c\u70ba\u60a8\u7684\u54c1\u724c\u7559\u4e0b\u6b63\u9762\u7a4d\u6975\u7684\u5370\u8c61\uff0c\u4e26\u544a\u77e5\u90f5\u4ef6\u5305\u542b\u54ea\u4e9b\u5167\u5bb9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5982\u4f55\u9054\u6210\uff1f<\/span><\/p>\n<p><strong>1. \u64b0\u5beb\u4e3b\u65e8\u53e5<\/strong><\/p>\n<p><span style=\"font-weight: 400\">\u6b61\u8fce\u90f5\u4ef6\u7684\u958b\u4fe1\u7387\u6700\u9ad8\u3002\u70ba\u4e86\u885d\u9ad8\u958b\u4fe1\u7387\uff0c\u4e3b\u65e8\u53e5\u4e00\u5b9a\u8981\u5f15\u4eba\u5165\u52dd\u3002<\/span><\/p>\n<p>\u8acb\u5148\u56de\u7b54\u5169\u500b\u554f\u984c\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u6b61\u8fce\u90f5\u4ef6\u7684\u76ee\u6a19\u70ba\u4f55\uff1f<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u8a02\u95b1\u7528\u6236\u8b80\u5b8c\u6b61\u8fce\u90f5\u4ef6\u5f8c\uff0c\u61c9\u63a1\u53d6\u4ec0\u9ebc\u884c\u52d5\uff1f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u6839\u64da\u9019\u5169\u500b\u554f\u984c\uff0c\u6b61\u8fce\u90f5\u4ef6\u7684\u4e3b\u65e8\u53e5\u8a2d\u5b9a\u56e0\u6b64\u6709\u6240\u4e0d\u540c\uff0c\u4f46\u4ecd\u4ee5\u7c21\u6f54\u3001\u6709\u8da3\u3001\u6709\u5438\u5f15\u529b\u3001<\/span><span style=\"font-weight: 400\">\u597d\u64cd\u4f5c<\/span><span style=\"font-weight: 400\">\u70ba\u539f\u5247\u3002<\/span><\/p>\n<p>\u5c0f\u5de7\u601d\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u500b\u4eba\u5316\uff1a\u5c07\u6536\u4ef6\u4eba\u7684\u59d3\u540d\u653e\u5230\u4e3b\u65e8\u53e5\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u8a62\u554f\uff1a\u5c07\u554f\u984c\u653e\u5230\u4e3b\u65e8\u53e5\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u984d\u5916\u50f9\u503c<\/span><span style=\"font-weight: 400\">\uff1a\u8a02\u95b1\u6210\u529f\u53ef\u7372\u5f97\u5c0f\u79ae\u7269\u3001\u6298\u6263\u3001\u512a\u60e0\u7b49\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%E5%9C%A8%E9%83%B5%E4%BB%B6%E4%B8%BB%E6%97%A8%E5%8A%A0%E5%85%A5%E8%A1%A8%E6%83%85%E7%AC%A6%E8%99%9F%E7%9A%84%E5%8E%9F%E5%9B%A0%E5%8F%8A%E6%96%B9%E6%B3%95\/\"><span style=\"font-weight: 400\">\u653e\u4e0a\u8868\u60c5\u7b26\u865f<\/span><\/a><span style=\"font-weight: 400\">\uff1a\u638c\u63e1\u904e\u8207\u4e0d\u53ca\u539f\u5247\uff0c\u8868\u60c5\u7b26\u865f\u9700\u8207\u54c1\u724c\u8abf\u6027\u76f8\u543b\u5408\uff0c\u5408\u9069\u7684\u8868\u60c5\u7b26\u865f\u4f7f\u4e3b\u65e8\u53e5\u66f4\u5177\u500b\u6027\uff0c\u589e\u6dfb\u4eba\u5473\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u907f\u514d\u4f7f\u7528<\/span><span style=\"font-weight: 400\">\u300c\u89f8\u767c\u5783\u573e\u90f5\u4ef6\u904e\u6ffe\u5668\u300d\u7684\u5b57\u53e5<\/span><span style=\"font-weight: 400\">\uff0c\u9810\u9632\u60a8\u7684\u90f5\u4ef6\u88ab\u4e1f\u5230\u5783\u573e\u4fe1\u4ef6\u5323\u3002<\/span><\/li>\n<\/ul>\n<h3><strong>2. \u7c21\u6f54\u6709\u529b<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">\u6b61\u8fce\u90f5\u4ef6\u61c9\u529b\u6c42\u7c21\u77ed\u597d\u61c2\uff0c\u5927\u7d04 50\uff5e150 \u500b\u5b57\uff0c\u7528\u5b57\u52d9\u5fc5\u5438\u5f15\u7528\u6236\u6ce8\u610f\u529b\uff0c\u958b\u982d\u63d0\u4f9b\u6700\u91cd\u8981\u7684\u8cc7\u8a0a\uff0c\u4f46\u8a9e\u6c23\u5207\u5fcc\u5f37\u70c8\u63a8\u92b7\u3002\u91cd\u9ede\u653e\u5728\u6b61\u8fce\u5ba2\u6236\uff0c\u4e0d\u5728\u63a8\u92b7\u7522\u54c1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8209\u4f8b\u4f86\u8aaa\uff0c\u4ee5\u4e0b\u662f <\/span><a href=\"https:\/\/www.cultbeauty.co.uk\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">Cult Beauty<\/span><\/a><span style=\"font-weight: 400\"> \u7684\u6b61\u8fce\u90f5\u4ef6\uff0c\u7c21\u77ed\u6709\u529b\u53c8\u5167\u5bb9\u8c50\u5bcc\uff1a<\/span><\/p>\n<p><img \/><\/p>\n<p><span style=\"font-weight: 400\"><strong>\u5c0f\u63d0\u793a\uff1a<\/strong>\u8acb\u4f7f\u7528\u4e3b\u52d5\u53e5\uff01\u907f\u514d\u53e3\u8a9e\u8868\u9054\u6216<\/span><a href=\"https:\/\/ninjaoutreach.com\/email-etiquette\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">\u72af\u4e0b\u90f5\u4ef6\u79ae\u5100\u932f\u8aa4<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<h3><strong>3. \u7528\u5b57\u9063\u8a5e\u5f37\u800c\u6709\u529b<\/strong><\/h3>\n<p>\u90f5\u4ef6\u5b57\u5b57\u73e0\u74a3\uff0c\u5b83\u89f8\u767c\u60c5\u7dd2\u3001\u6fc0\u52f5\u7528\u6236\u4e5f\u9f13\u52f5\u4ed6\u5011\u95dc\u6ce8\u60a8\u3002\u6709\u4e9b\u5b57\u80fd\u548c\u6211\u5011\u7522\u751f\u4e92\u52d5\uff0c\u6709\u4e9b\u5247\u662f\u8b93\u4eba\u770b\u4e86\u6293\u72c2\uff01\u8a9e\u8a00\u65e2\u53ef\u8f09\u821f\uff0c\u4ea6\u53ef\u8986\u821f\uff0c\u52d9\u5fc5\u5b57\u5b57\u659f\u914c\uff0c\u64b0\u5beb\u9069\u5408\u884c\u92b7\u90f5\u4ef6\u7684\u8a9e\u53e5\u3002<\/p>\n<p>\u8b39\u8a18\u4ee5\u4e0b\u7db2\u8def\u5beb\u4f5c\u898f\u5247\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u7528\u5b57\u901a\u9806\u6613\u9054\uff0c\u52ff\u7528\u96e3\u5b57\u6216\u9577\u53e5\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u76f4\u63a5\u4e86\u7576\u3001\u958b\u9580\u898b\u5c71\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u544a\u77e5\u7528\u6236\u8a02\u95b1\u6210\u529f\u5373\u53ef\u7372\u5f97\u4ec0\u9ebc\u5c0f\u79ae\u7269<\/span><span style=\"font-weight: 400\">\uff0c\u4e0d\u8981\u63d0\u53ca\u81ea\u5bb6\u7522\u54c1\u3002\u63db\u53e5\u8a71\u8aaa\uff0c\u56de\u7b54<\/span><span style=\"font-weight: 400\">\u300c\u70ba\u4f55\u60a8\u7684\u96fb\u5b50\u5831\u503c\u5f97\u8a02\u95b1\uff1f\u300d\u554f\u984c<\/span><span style=\"font-weight: 400\">\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u8003\u616e\u60a8\u7684\u54c1\u724c\u8abf\u6027\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5bc4\u51fa\u90f5\u4ef6\u524d\uff0c\u8acb\u5927\u8072\u6717\u8b80\uff0c\u78ba\u8a8d\u5167\u5bb9\u6717\u6717\u4e0a\u53e3\u3002\u7de8\u8f2f\u65b9\u5411\u4e5f\u662f\u671d\u9019\u500b\u65b9\u5411\u9032\u884c\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u96fb\u5b50\u90f5\u4ef6\u4e2d<\/span><a href=\"https:\/\/sleeknote.com\/blog\/words-that-sell\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">\u6700\u6709\u6548\u7684\u5b57\u8a5e<\/span><\/a><span style=\"font-weight: 400\">\u6709\uff1a\u4f60\/\u4f60\u7684\u3001\u99ac\u4e0a\u3001\u56e0\u70ba\u3001\u65b0\u7684\u3001\u8b1d\u8b1d\u3001\u4fdd\u8b49\u3001\u514d\u8cbb\uff0cP.S\u3001\u9650\u91cf\u3002\u53e6\u5916\uff0c\u5225\u5fd8\u8a18\u63d0\u53ca\u6536\u4ef6\u4eba\u7684\u59d3\u540d\u3002<\/span><a href=\"https:\/\/www.freedom.com.au\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">Freedom<\/span><\/a><span style=\"font-weight: 400\"> \u6b61\u8fce\u90f5\u4ef6\u5305\u542b\u4e0a\u8ff0\u8a9e\u8a5e\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400\"><img \/>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>\u5c0f\u63d0\u793a\uff1a<\/strong>\u5bc4\u4ef6\u4eba\u59d3\u540d\u8acb\u52ff\u4f7f\u7528\u54c1\u724c\u540d\u7a31\uff0c\u800c\u662f\u4f7f\u7528\u5be6\u969b\u5bc4\u4ef6\u4eba\u540d\u3002\u7531\u6b64\u5efa\u7acb\u4fe1\u4efb\u3001\u90f5\u4ef6\u624d\u6703\u807d\u8d77\u4f86\u66f4\u4eba\u6027\u5316\u3001\u63d0\u9ad8\u958b\u4fe1\u7387\u3002<\/span><\/p>\n<h3><strong>4. \u5c08\u696d\u7248\u9762\u7de8\u6392<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">\u4e0d\u8ad6\u662f\u7d14\u6587\u5b57\u6216 HTML \u683c\u5f0f\uff0c\u53ea\u8981\u7528\u6236\u53ef\u4ee5\u63a5\u53d7\u5373\u53ef\uff1a\u524d\u8005\u81ea\u7136\u4e9b\uff0c\u5c31\u50cf\u5bc4\u4fe1\u7d66\u670b\u53cb\uff1b\u5f8c\u8005\u8c50\u5bcc\u591a\u5f69\uff0c\u56e0\u6b64\u66f4\u5177\u5438\u5f15\u529b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8a31\u591a\u884c\u92b7\u4eba\u54e1\u504f\u611b\u5957\u7528<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/features\/emaildesigner\"><span style=\"font-weight: 400\">\u73fe\u6210\u7684\u90f5\u4ef6\u7bc4\u672c<\/span><\/a><span style=\"font-weight: 400\">\u7de8\u8f2f\u591a\u91c7\u591a\u59ff\u7684\u90f5\u4ef6\uff0c\u4f7f\u90f5\u4ef6\u8f03\u5177\u8996\u89ba\u5438\u5f15\uff0c\u5354\u52a9\u8a02\u95b1\u7528\u6236\u6e05\u695a\u4e86\u89e3\u54c1\u724c\u3002\u5716\u7247\u8207\u984f\u8272\u53ef\u4ee5\u6fc0\u767c\u60c5\u611f\uff0c\u6709\u52a9\u5feb\u901f\u8655\u7406\u3001\u8a18\u4f4f\u8cc7\u8a0a\uff0c\u4e26\u5c0d\u60a8\u7684\u54c1\u724c\u7559\u4e0b\u5370\u8c61\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u60a8\u66fe\u5426\u601d\u8003\uff0c\u70ba\u4ec0\u9ebc\u773e\u591a\u54c1\u724c\u7684\u5546\u6a19\u8207\u90f5\u4ef6\u8a2d\u8a08\u90fd\u662f\u85cd\u8272\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u9019\u662f<\/span><a href=\"https:\/\/adespresso.com\/blog\/why-your-facebook-ads-shouldnt-be-blue\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">\u57fa\u672c\u7684\u8272\u5f69\u5fc3\u7406\u5b78<\/span><\/a><span style=\"font-weight: 400\">\uff1a\u85cd\u8272\u860a\u542b\u4fe1\u4efb\u3001\u6548\u7387\u3001\u8aa0\u4fe1\uff1b\u662f\u4e0d\u662f\u8207\u6211\u5011\u4f7f\u7528\u6b61\u8fce\u90f5\u4ef6\u6e9d\u901a\u7684\u76ee\u7684\u5982\u51fa\u4e00\u8f4d\uff1fWeebly \u6b61\u8fce\u90f5\u4ef6\uff1a<\/span><\/p>\n<p><img \/><\/p>\n<p><em><a href=\"https:\/\/www.pinterest.com\/pin\/387098530467678639\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">\u9019\u88e1<\/span><\/a><span style=\"font-weight: 400\">\u53ef\u770b\u5230\u5b8c\u6574 Weebly \u6b61\u8fce\u90f5\u4ef6\u3002<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400\">\u7576\u7136\uff0c\u9019\u4e0d\u8868\u793a\u60a8\u8981\u5c07\u54c1\u724c\u8b58\u5225\u5168\u6578\u6539\u6210\u85cd\u8272\u3002\u50c5\u9700\u5728\u6b61\u8fce\u90f5\u4ef6\u7684\u914d\u8272\u52a0\u5165\u4e00\u4e9b\u85cd\u8272\u8272\u8abf\uff0c\u63d0\u632f\u4e00\u4e0b\u7cbe\u795e\u3002<\/span><\/p>\n<h3><strong>5. \u52a0\u4e0a\u4e00\u500b\u9192\u76ee\u7684\u300c\u53ec\u559a\u884c\u70ba\u300d(CTA) \u6309\u9215<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">\u6b61\u8fce\u90f5\u4ef6\u82e5\u53ea\u662f\u8aaa\u8072\u300c\u8b1d\u8b1d\u300d\uff0c\u9019\u5c01\u4fe1\u7b49\u540c\u6c92\u6709\u4f5c\u7528\u3002\u5408\u7406\u4f5c\u6cd5\u662f\u52a0\u4e0a\u4e00\u500b CTA \u6309\u9215\uff0c\u4f46\u662f\u60a8\u7528\u5c0d\u4e86\u55ce\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u9996\u5148\uff0c\u8acb\u9075\u5faa\u4ee5\u4e0b\u898f\u5247\uff1a<\/span><b>\u4e00\u5c01\u90f5\u4ef6\u7b49\u65bc\u4e00\u500b CTA \u6309\u9215<\/b><span style=\"font-weight: 400\">\u3002\u660e\u78ba\u986f\u793a\u60a8\u5e0c\u671b\u8a02\u95b1\u7528\u6236\u6709\u4f55\u884c\u52d5\u3002<\/span><\/p>\n<p>\u5176\u6b21\uff0cCTA \u6309\u9215\u52d9\u5fc5\u7c21\u55ae\u597d\u627e\u3002<\/p>\n<p><span style=\"font-weight: 400\">\u518d\u4f86\uff0c\u5373\u4f7f\u6b61\u8fce\u90f5\u4ef6\u53ea\u662f\u7d14\u6587\u672c\u683c\u5f0f\uff0c\u4e5f\u8981\u5c07 CTA \u8a2d\u70ba\u6309\u9215\u800c\u4e0d\u662f\u9023\u7d50\u3002\u6216\u8005\uff0c\u81f3\u5c11\u5c07\u9023\u7d50\u8a2d\u70ba\u4e0d\u540c\u5e95\u8272\u3002\u57fa\u672c\u89c0\u5ff5\u5c31\u662f\uff1a<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/power-strong-call-action-make-click-worthy\/\"><span style=\"font-weight: 400\">CTA\u6309\u9215\u61c9\u8a72\u5f15\u4eba\u6ce8\u76ee<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<h3><b>\u512a\u5316\u6b61\u8fce\u90f5\u4ef6\u7684\u4e94\u5927\u79d8\u5bc6<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u60f3\u8981\u5145\u5206\u5229\u7528\u6b61\u8fce\u90f5\u4ef6\uff0c\u8acb\u9032\u884c\u512a\u5316\u3002\u9996\u5148\uff0c\u4e00\u65e6\u65b0\u7528\u6236\u8a02\u95b1\u6210\u529f\uff0c\u8acb<\/span><b>\u76e1\u901f\u5bc4\u9001\u6b61\u8fce\u90f5\u4ef6<\/b><span style=\"font-weight: 400\">\u78ba\u8a8d\u8a02\u95b1\u6210\u529f\uff0c\u8b93\u7528\u6236\u77e5\u9053\u60a8\u5728\u95dc\u6ce8\u4ed6\u5011\u3002\u7528\u6236\u63d0\u4f9b\u90f5\u4ef6\u5730\u5740\u4e4b\u5f8c\uff0c\u4fbf\u7b49\u8457\u6709\u4f55\u56de\u61c9\uff0c\u85c9\u4ee5\u5224\u65b7\u63a1\u53d6\u54ea\u7a2e\u884c\u52d5\u3002\u6240\u4ee5\uff0c\u8acb\u6293\u7dca\u6642\u6a5f\uff0c\u8d95\u5feb\u5bc4\u51fa\u6b61\u8fce\u90f5\u4ef6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5c0f\u63d0\u793a\uff1a\u65b0\u7528\u6236\u8a02\u95b1\u5f8c\u4e94\u5206\u9418\u5167\uff0c\u8acb\u7acb\u5373\u5bc4\u51fa\u9996\u5c01\u6b61\u8fce\u90f5\u4ef6\u3002\u6c92\u4eba\u559c\u6b61\u6f2b\u9577\u7b49\u5f85\u3002\u82e5\u60a8\u5df2\u6709\u4e00\u7cfb\u5217\u6b61\u8fce\u90f5\u4ef6\uff0c\u8acb\u5728\u8a02\u95b1\u7b2c\u4e00\u5929\u5bc4\u51fa\u7b2c\u4e8c\u5c01\u4fe1\u3002\u4e8c\u81f3\u4e09\u5929\u5f8c\uff0c\u5bc4\u51fa\u7b2c\u4e09\u5c01\u4fe1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6b64\u5916\uff0c\u8acb\u5728\u6b61\u8fce\u90f5\u4ef6\u52a0\u5165\u60a8\u7684<\/span><b>\u54c1\u724c\u8b58\u5225<\/b><span style=\"font-weight: 400\">\u3002\u9078\u64c7\u90f5\u4ef6\u7bc4\u672c\u6642\uff0c\u8acb\u8003\u616e<\/span><span style=\"font-weight: 400\">\u8272\u5f69\u642d\u914d<\/span><span style=\"font-weight: 400\">\uff0c\u8b93\u7528\u6236\u7559\u4e0b\u5370\u8c61\uff0c<\/span><span style=\"font-weight: 400\">\u5c24\u5176\u7576\u7528\u6236\u5e7e\u5206\u9418\u524d\u8a02\u95b1\u60a8\u7684\u96fb\u5b50\u5831\uff0c\u904e\u6c92\u591a\u4e45\u770b\u5230\u60a8\u7684\u6b61\u8fce\u90f5\u4ef6\uff0c\u5373\u53ef\u900f\u904e\u54c1\u724c\u8b58\u5225\u984f\u8272\u4e00\u773c\u8a8d\u51fa\u60a8\u7684\u90f5\u4ef6<\/span><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<p><b>\u89c0\u5bdf\u7528\u6236\u63a1\u53d6\u4f55\u7a2e\u884c\u52d5<\/b><span style=\"font-weight: 400\">\uff0c\u4e26\u505a\u51fa\u76f8\u5c0d\u56de\u61c9\u3002\u5229\u7528\u518d\u5206\u985e\u540d\u55ae\uff0c\u7be9\u9078\u51fa\u958b\u555f\u90f5\u4ef6\u7684\u540d\u55ae\uff0c\u7136\u5f8c\u64b0\u5beb\u4e0d\u540c\u90f5\u4ef6\u4e3b\u65e8\u7684\u6b61\u8fce\u90f5\u4ef6\uff0c\u767c\u9001\u7d66\u672a\u958b\u555f\u540d\u55ae\u3002\u6b64\u5916\uff0c\u4e0d\u59a8\u8a66\u8a66\u770b\u5bc4\u9001\u5f8c\u7e8c\u90f5\u4ef6\u7d66\u672a\u958b\u555f\u540d\u55ae\uff0c\u6709\u53ef\u80fd\u60a8\u7684\u6b61\u8fce\u90f5\u4ef6\u88ab\u4e1f\u5230\u5783\u573e\u90f5\u4ef6\u6216\u7121\u6cd5\u986f\u793a\u5728\u7528\u6236\u7684\u6536\u4ef6\u5323\u4e2d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u884c\u92b7\u4eba\u54e1\u6642\u5e38\u4f7f\u7528\u6240\u8b02\u7684\u518d\u6d3b\u5316\u96fb\u5b50\u5831\uff0c\u8acb\u898b <\/span><a href=\"https:\/\/www.buzzfeed.com\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">Buzzfeed<\/span><\/a><span style=\"font-weight: 400\"> \u6848\u4f8b\uff1a<\/span><\/p>\n<p><img \/><\/p>\n<p>&nbsp;<\/p>\n<p><em><a href=\"https:\/\/www.pinterest.com\/pin\/387098530461512997\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">\u9019\u88e1<\/span><\/a><span style=\"font-weight: 400\">\u53ef\u770b\u5230\u5b8c\u6574 Buzzfeed \u6b61\u8fce\u90f5\u4ef6\u3002<\/span><\/em><\/p>\n<p>\u50c5\u9700\u69cb\u601d\u8207\u65b0\u8a02\u95b1\u7528\u6236\u76f8\u95dc\u7684\u6587\u5b57\uff0c\u4e26\u8b93\u7528\u6236\u77e5\u9053\u60a8\u7684\u54c1\u724c\u4e00\u76f4\u9ed8\u9ed8\u5b88\u5019\u3002<\/p>\n<p><b>\u512a\u5316\u4e3b\u65e8\u53e5<\/b><span style=\"font-weight: 400\">\u3002\u512a\u5316\u76ee\u7684\u662f\u611f\u8b1d\u4e26\u6b61\u8fce\u65b0\u8a02\u95b1\u7528\u6236\uff0c\u4ecd\u53ef\u653e\u4e0a\u4e00\u4e9b\u8981\u4ef6\u9f13\u52f5\u9ede\u95b1\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u6b61\u8fce\u4f86\u5230 Benchmark\uff01\u63a5\u4e0b\u4f86\u5462\uff1f<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u8b1d\u8b1d\u60a8\u52a0\u5165\u6211\u5011\uff01\u8acb\u9818\u53d6 10\uff05 \u6298\u6263\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u6b61\u8fce\u4f86\u5230 Benchmark \u5927\u5bb6\u5ead\uff01<\/span><span style=\"font-weight: 400\">\u751c\u982d\u7b49\u8457\u4f60<\/span><span style=\"font-weight: 400\">\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u70ba\u4e86\u907f\u514d<\/span><span style=\"font-weight: 400\">\u6709\u5fc3\u4eba\u58eb<\/span><span style=\"font-weight: 400\">\u4f7f\u7528\u5047\u96fb\u90f5\u5730\u5740\u8a02\u95b1\u96fb\u5b50\u5831\u7372\u5f97\u6298\u6263\uff0c<\/span><b>\u8acb\u5728\u7b2c\u4e00\u5c01\u6b61\u8fce\u90f5\u4ef6<\/b><span style=\"font-weight: 400\">\u4e2d\u8981\u6c42\u5c0d\u65b9<\/span><span style=\"font-weight: 400\">\u9a57\u8b49<\/span><span style=\"font-weight: 400\">\u96fb\u5b50\u90f5\u4ef6\uff0c\u800c\u7b2c\u4e8c\u5c01\u5e36\u6709\u512a\u60e0\u7684\u6b61\u8fce\u90f5\u4ef6\u5247\u53ea\u5bc4\u7d66\u7d93\u904e\u9a57\u8b49\u7684\u96fb\u90f5\u5730\u5740\u3002<\/span><\/p>\n<h3><strong>\u81ea\u6211\u6aa2\u6e2c\u6e05\u55ae<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">\u9577\u8a71\u77ed\u8aaa\u5427\uff0c\u4ee5\u4e0b\u662f\u60a8\u7684<\/span><span style=\"font-weight: 400\">\u6aa2\u6e2c\u6e05\u55ae<\/span><span style=\"font-weight: 400\">\uff0c\u7528\u4f86\u6aa2\u67e5\u6b61\u8fce\u90f5\u4ef6\uff0c\u78ba\u8a8d\u90f5\u4ef6\u662f\u5426\u5438\u5f15\u8a02\u95b1\u7528\u6236\u53c3\u8207\u4e92\u52d5\u3001\u5efa\u7acb\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3001\u5c07\u7528\u6236\u8f49\u70ba\u6f5b\u5728\u5ba2\u6236\uff1a<\/span><\/p>\n<p><img \/><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u719f\u6089\u7684\u5bc4\u4ef6\u4eba\u59d3\u540d\uff1a\u53ef\u4ee5\u662f\u7279\u5b9a\u4eba\u540d\u6216\u54c1\u724c\u540d\u7a31\uff0c\u4f46\u7528\u6236\u9700\u8981\u4e8b\u5148\u77e5\u9053\u8ab0\u5bc4\u7684\u96fb\u5b50\u90f5\u4ef6\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u76f8\u95dc\u4e3b\u65e8\u53e5\u8207\u9810\u89bd\u5167\u6587\u5438\u5f15\u6ce8\u610f\u529b\u3002\uff08\u662f\u7684\uff0c\u907f\u7528\u9810\u89bd\u5167\u6587\u662f\u6700\u5e38\u898b\u7684 <\/span><a href=\"https:\/\/www.orbitmedia.com\/blog\/email-marketing-mistakes-to-avoid\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">EDM\u884c\u92b7\u932f\u8aa4<\/span><\/a><span style=\"font-weight: 400\">\uff01\uff09<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u9069\u6642\u5bc4\u51fa\u5167\u5bb9\uff1a\u554f\u5019\u3001\u611f\u8b1d\u8a3b\u518a\u3001\u4ecb\u7d39\u54c1\u724c\u7b49\u7686\u8981\u9069\u6642\u9069\u5b9c\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u660e\u78ba\u63d0\u53ca\u8a02\u95b1\u7528\u6236\u6709\u4f55\u597d\u8655\uff0c\u5851\u9020\u6b63\u78ba\u7684\u671f\u671b\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u8a02\u95b1\u7528\u6236\u7684<\/span><span style=\"font-weight: 400\">\u751c\u982d<\/span><span style=\"font-weight: 400\">\uff1a\u4fc3\u92b7\u4ee3\u78bc\u3001\u512a\u60e0\u3001\u6298\u6263\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">CTA \u6309\u9215\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u8a02\u95b1\u54c1\u724c\/ \u7522\u54c1\u7684\u793e\u7fa4\u5a92\u9ad4\u6309\u9215\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u8a2d\u5b9a\u9023\u7d50\u6216\u6309\u9215\uff0c\u65b9\u4fbf\u7528\u6236\u53d6\u6d88\u8a02\u95b1\u60a8\u7684\u96fb\u5b50\u5831\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5bc4\u767c\u6b61\u8fce\u90f5\u4ef6\u7cfb\u5217\uff0c\u78ba\u4fdd\u6bcf\u4e00\u5c01\u4fe1\u4e00\u81f4\u800c\u4e14\u5177\u6709\u610f\u7fa9\u3002<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">\u5c07\u8fd1 <\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/08\/18\/welcome-email\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">74\uff05<\/span><\/a><span style=\"font-weight: 400\"> 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\u5982\u4f55\u64b0\u5beb\u6b61\u8fce\u90f5\u4ef6\uff0c\u8f49\u63db\u8a02\u95b1\u7528\u6236\u6210\u6f5b\u5728\u5ba2\u6236\u00a0\u7559\u4e0b\u597d\u5370\u8c61\u6c38\u9060\u53ea\u6709\u4e00\u6b21\u6a5f\u6703\uff0c\u6a5f\u6703\u7a0d\u7e31\u5373\u901d\uff0c\u662f\u5427\uff1f \u5728\u73fe\u4eca\u7db2\u8def\u4ea4\u6613\u8207\u901a\u8a0a\u983b\u7e41\u7684\u5e74\u4ee3\uff0c\u4eba\u5011\u7684\u6ce8\u610f\u529b\u6709\u9650\u3001\u5167\u5bb9\u884c\u92b7\u7684\u885d\u64ca\u5927\u884c\u5176\u9053\u3001\u7121\u6578\u54c1\u724c\u5bc4\u767c\u5927\u91cf\u884c\u92b7\u90f5\u4ef6\u6df9\u6c92\u7528\u6236\u7684\u6536\u4ef6\u5323\uff0c\u70ba\u7684\u662f\u978f\u56fa\u54c1\u724c\u5fe0\u8aa0\u5ea6\u8207\u885d\u9ad8\u71df\u6536\uff0c\u8981\u8b93\u4eba\u5370\u8c61\u5c0d\u60a8\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u4e26\u4e0d\u5bb9\u6613\u3002 \u9b54\u9b3c\u85cf\u5728\u7d30\u7bc0\u88e1\uff1a \u6211\u5011\u6295\u6ce8\u6642\u9593\uff0c\u82b1\u4e86\u4e0d\u5c11\u9810\u7b97\u898f\u5283\u3001\u9032\u884c\u4e00\u6d41\u7684 EDM \u884c\u92b7\uff0c\u4e0d\u65b7\u6e2c\u8a66\u3001\u6839\u64da\u5ba2\u6236\u7684\u8208\u8da3\u8207\u9700\u6c42\u9032\u884c\u512a\u5316\uff0c\u6c92\u60f3\u5230\u591a\u6578\u4eba\u6839\u672c\u6c92\u8208\u8da3\u9ede\u958b\u6211\u5011\u7684\u884c\u92b7\u90f5\u4ef6\u3002\u4e8b\u5be6\u4e0a\uff0c\u53ea\u6709 1\/5 \u7684\u7528\u6236\u95b1\u8b80\u96fb\u5b50\u5831\u8207\u5546\u696d\u96fb\u90f5\uff0c\u610f\u601d\u5c31\u662f\u6211\u5011\u55aa\u5931\u7d0480\uff05\u7684\u76ee\u6a19\u5ba2\u6236\u3002 \u600e\u9ebc\u6703\u9019\u6a23\u5462\uff01 \u5225\u6015\uff0c\u597d\u4f73\u5728\u6211\u5011\u53ef\u4ee5\u6539\u8b8a\u9019\u4e00\u9ede\u3002\u6709\u9451\u65bc 72\uff05 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\u56de\u7b54\u5e38\u898b\u554f\u984c\u3002 \u9080\u8acb\u7528\u6236\u5728\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\u95dc\u6ce8\u60a8\u7684\u54c1\u724c\u3002 \u8207\u7528\u6236\u4e92\u52d5\u3002\uff08\u8acb\u7528\u6236\u804a\u804a\u81ea\u5df1\uff0c\u85c9\u6b64\u4e86\u89e3\u8a02\u95b1\u7528\u6236\u7684\u66f4\u591a\u8cc7\u8a0a\uff0c\u4e26\u638c\u63e1\u4ed6\u5011\u5e0c\u671b\u7372\u5f97\u54ea\u4e9b\u5167\u5bb9\u3002\uff09 \u4f8b\u8b49\uff1a Michaels \u6b61\u8fce\u90f5\u4ef6\u5305\u542b\u4e0a\u8ff0\u591a\u9805\u8981\u4ef6\uff1a\u611f\u8b1d\u8a02\u95b1\u7528\u6236\u3001\u8a2d\u5b9a\u671f\u671b\u3001\u9080\u8acb\u7528\u6236\u8a2d\u5b9a\u504f\u597d\u3001\u63d0\u4f9b\u79ae\u7269\uff08\u6298\u6263\uff09\u5efa\u7acb\u5fe0\u8aa0\u5ea6\u53ca\u826f\u597d\u7684\u4e92\u52d5\u3002 \u9019\u88e1\u53ef\u770b\u5230\u5b8c\u6574 Michaels&hellip;<\/p>\n","protected":false},"author":205,"featured_media":12410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2641],"tags":[287,2195,2203,2205,2318,2430,2595,2653,2656,2687,2697,2698],"class_list":["post-12409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2641","tag-cta","tag-2195","tag-2203","tag-2205","tag-2318","tag-2430","tag-2595","tag-2653","tag-2656","tag-2687","tag-edm","tag-2698"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u5982\u4f55\u64b0\u5beb\u6b61\u8fce\u90f5\u4ef6\uff0c\u8f49\u63db\u8a02\u95b1\u7528\u6236\u6210\u6f5b\u5728\u5ba2\u6236 - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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\u56de\u7b54\u5e38\u898b\u554f\u984c\u3002 \u9080\u8acb\u7528\u6236\u5728\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\u95dc\u6ce8\u60a8\u7684\u54c1\u724c\u3002 \u8207\u7528\u6236\u4e92\u52d5\u3002\uff08\u8acb\u7528\u6236\u804a\u804a\u81ea\u5df1\uff0c\u85c9\u6b64\u4e86\u89e3\u8a02\u95b1\u7528\u6236\u7684\u66f4\u591a\u8cc7\u8a0a\uff0c\u4e26\u638c\u63e1\u4ed6\u5011\u5e0c\u671b\u7372\u5f97\u54ea\u4e9b\u5167\u5bb9\u3002\uff09 \u4f8b\u8b49\uff1a Michaels \u6b61\u8fce\u90f5\u4ef6\u5305\u542b\u4e0a\u8ff0\u591a\u9805\u8981\u4ef6\uff1a\u611f\u8b1d\u8a02\u95b1\u7528\u6236\u3001\u8a2d\u5b9a\u671f\u671b\u3001\u9080\u8acb\u7528\u6236\u8a2d\u5b9a\u504f\u597d\u3001\u63d0\u4f9b\u79ae\u7269\uff08\u6298\u6263\uff09\u5efa\u7acb\u5fe0\u8aa0\u5ea6\u53ca\u826f\u597d\u7684\u4e92\u52d5\u3002 \u9019\u88e1\u53ef\u770b\u5230\u5b8c\u6574 Michaels&hellip;\" \/>\n<meta property=\"og:url\" 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