{"id":12417,"date":"2018-11-19T09:38:05","date_gmt":"2018-11-19T09:38:05","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/%e4%b8%80%e6%b5%81edm%e8%a1%8c%e9%8a%b7%e7%ad%96%e7%95%a5%ef%bc%8c%e9%bb%9e%e7%87%83-2019-%e5%b9%b4%e9%8a%b7%e5%94%ae%e8%b2%b7%e6%b0%a3\/"},"modified":"2020-04-23T09:21:01","modified_gmt":"2020-04-23T09:21:01","slug":"%e4%b8%80%e6%b5%81edm%e8%a1%8c%e9%8a%b7%e7%ad%96%e7%95%a5%ef%bc%8c%e9%bb%9e%e7%87%83-2019-%e5%b9%b4%e9%8a%b7%e5%94%ae%e8%b2%b7%e6%b0%a3","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e4%b8%80%e6%b5%81edm%e8%a1%8c%e9%8a%b7%e7%ad%96%e7%95%a5%ef%bc%8c%e9%bb%9e%e7%87%83-2019-%e5%b9%b4%e9%8a%b7%e5%94%ae%e8%b2%b7%e6%b0%a3\/","title":{"rendered":"\u4e00\u6d41EDM\u884c\u92b7\u7b56\u7565\uff0c\u9ede\u71c3 2019 \u5e74\u92b7\u552e\u8cb7\u6c23"},"content":{"rendered":"<h2><strong>\u4e00\u6d41EDM\u884c\u92b7\u7b56\u7565\uff0c\u9ede\u71c3 2019 \u5e74\u92b7\u552e\u8cb7\u6c23<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u4e00\u6d41EDM\u884c\u92b7\u7b56\u7565\uff0c\u9ede\u71c3 2019 \u5e74\u92b7\u552e\u8cb7\u6c23 \u885d\u9ad8\u92b7\u552e\u984d\u662f\u81f4\u52dd\u95dc\u9375\uff0c\u524d\u63d0\u662f\u7528\u5c0d\u884c\u92b7\u7b56\u7565\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u672c\u6587\u63a8\u85a6\u6f5b\u529b\u975e\u51e1\u3001\u5927\u81bd\u5275\u65b0\u7684 EDM \u884c\u92b7\u7b56\u7565\uff0c\u70ba 2019 \u5e74\u505a\u597d\u5341\u8db3\u6e96\u5099\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u672c\u6587\u76ee\u7684\u5728\u5e36\u9818\u5404\u4f4d\u4e86\u89e3\u6709\u6548\u7684 EDM \u884c\u92b7\u7b56\u7565\u89c0\u9ede\uff0c<\/span><span style=\"font-weight: 400\">\u904b\u7528\u9019\u4e9b\u7b56\u7565\u7684\u6f5b\u5728\u6548\u679c<\/span><span style=\"font-weight: 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400\">\u90f5\u4ef6\u958b\u982d\u7684\u6587\u5b57\u4e3b\u638c\u6536\u4ef6\u4eba\u6536\u5230\u90f5\u4ef6\u5f8c\u6709\u4f55\u53cd\u61c9\uff0c\u6240\u8b02\u7684\u958b\u982d\u901a\u5e38\u6307\u7684\u662f\u90f5\u4ef6\u6a19\u984c\u3002\u64b0\u5beb\u6a19\u984c\u6642\u9047\u5230\u56f0\u96e3\u4e0d\u662f\u4ec0\u9ebc\u5927\u554f\u984c\uff0c\u4f46\u8a72\u662f\u6642\u5019\uff0c\u5b78\u7fd2\u64b0\u5beb\u7684\u7b56\u7565\uff1a\u7c21\u6f54\u6709\u529b\u3001\u6587\u5b57\u8981\u8a87\u5927\uff0c\u4f46\u8981\u8aaa\u5230\u505a\u5230\u3002\u5207\u5fcc\u63d0\u4f9b\u904e\u591a\u8cc7\u8a0a\uff0c &#8211; \u56e0\u70ba\u6a19\u984c\u662f\u7528\u4f86\u5f15\u4eba\u4e0a\u9264\uff0c\u800c\u975e\u63d0\u4f9b\u4e00\u689d\u4e00\u689d\u7684\u7d30\u7bc0\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6a19\u984c\u89f8\u767c\u9ede\u95b1<\/span><span style=\"font-weight: 400\">\uff0c\u9032\u4e00\u6b65\u95b1\u8b80\u90f5\u4ef6\u5167\u5bb9\u3002\u6a19\u984c\u61c9\u5207\u4e2d\u6536\u4ef6\u4eba\u7684\u9700\u6c42\u3001\u50f9\u503c\u89c0\u6216\u7576\u4e0b\u60c5\u7dd2\u3002\u5be6\u969b\u4e0a\uff0c\u60c5\u7dd2\u624d\u662f\u8207\u76ee\u6a19\u5ba2\u7fa4\u4e92\u52d5\u7684\u4e3b\u56e0\u3002\u4e00\u65e6\u6a19\u984c\u52a0\u5165\u5408\u9069\u60c5\u7dd2\uff0c\u60a8\u5c31\u80fd\u8f15\u9b06\u548c\u76ee\u6a19\u5ba2\u6236\u5efa\u7acb\u4e92\u52d5\u3002<\/span><span style=\"font-weight: 400\">\u82e5\u662f\u90f5\u4ef6\u63d0\u4f9b\u7279\u5b9a\u512a\u60e0\uff0c\u4e00\u5b9a\u8981\u5728\u6a19\u984c\u660e\u986f\u544a\u77e5\uff0c\u9019\u662f\u90f5\u4ef6\u7684\u6f5b\u5728\u7528\u9014\uff0c\u66f4\u662f\u91cd\u8981\u5229\u5668\u3002\u6a19\u984c\u4e00\u822c\u5305\u542b\u4ee5\u4e0b\u8981\u4ef6\uff1a<\/span><\/p>\n<p><img \/><\/p>\n<p><span style=\"font-weight: 400\">\u6e05\u695a\u660e\u77ad\u7684\u6a19\u984c\u76f8\u7576\u91cd\u8981\uff0c\u5f9e\u5b57\u9762\u4e0a\u5373\u53ef\u6e05\u695a\u89e3\u8b80\uff1a<\/span><span style=\"font-weight: 400\">\u6a19\u984c\u82e5\u7121\u6cd5\u9a45\u4f7f\u6536\u4ef6\u4eba\u63a1\u53d6\u52d5\u4f5c\uff0c\u4fbf\u662f\u7121\u6548\u6a19\u984c<\/span><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6a19\u984c\u80fd\u5920\u767c\u63ee\u529f\u80fd\u7684\u53e6\u4e00\u91cd\u9ede\u5728\u65bc\uff0c\u5b83\u4e0d\u8a72\u5ee2\u8a71\u9023\u7bc7\u3002\u6a19\u984c\u6bcb\u9808\u5b8c\u6574\u53e5\uff0c\u4f46\u4e00\u500b\u7c21\u6f54\u6709\u529b\u7684\u8a9e\u8a5e\u61c9\u8a72\u89f8\u767c\u60c5\u7dd2\uff0c\u5275\u9020\u4e00\u7a2e\u7279\u5b9a\u5370\u8c61\u3001\u5834\u666f\u6216\u6c23\u6c1b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u901a\u5e38\uff0c\u71df\u9020\u6c23\u6c1b\u4ee3\u8868\u9080\u8acb\u6536\u4ef6\u4eba\u9032\u5165\u9019\u500b\u6c1b\u570d\u3002\u4eba\u5011\u559c\u6b61\u63a5\u53d7\u9080\u8acb\uff0c\u9ad4\u9a57\u4e0d\u540c\u60c5\u5883\uff0c\u6216\u5617\u8a66\u5148\u524d\u9ad4\u9a57\u904e\u7684\u4e8b\u7269<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u3002\u60c5\u7dd2\u610f\u5473\u8457\u5728\u7279\u5b9a\u60c5\u5883\u4e0b\u4eab\u53d7\u65b0\u7684\u9ad4\u9a57\u8207\u6a5f\u6703\uff0c<\/span><span style=\"font-weight: 400\">\u6bcf\u9805\u9080\u8acb<\/span><span style=\"font-weight: 400\">\u57fa\u672c\u4e0a\u90fd\u662f\u4e00\u7a2e\u627f\u8afe\u3002\u8acb\u56de\u7b54\u4ee5\u4e0b\u554f\u984c\uff0c\u6aa2\u6e2c\u60a8\u4e0b\u7684\u6a19\u984c\u6216\u662f\u627f\u8afe\u662f\u5426\u7c21\u6f54\u660e\u77ad\u3001\u5f15\u4eba\u5165\u52dd\uff0c\u4e26\u4e14<\/span><span style=\"font-weight: 400\">\u636b<\/span><span style=\"font-weight: 400\">\u5fc3\u81ea\u554f\uff1a\u9019\u500b\u6a19\u984c\u5438\u5f15\u5f97\u4e86\u6211\u55ce\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6a19\u984c\u4f73\u4f8b\u8acb\u53c3\u8003<\/span><a href=\"https:\/\/sumo.com\/stories\/email-subject-line-examples\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">\u9023\u7d50<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u6a19\u984c\u660e\u767d\u9673\u8ff0\uff1a\u5efa\u8a2d\u6027\u5206\u6790\u8207\u500b\u4eba\u610f\u898b<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u4e0d\u5f37\u8feb\u63a8\u92b7\uff1a\u50c5\u63d0\u4f9b\u7d93\u6fdf\u5be6\u60e0\u7684\u50f9\u683c<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5177\u6709\u8aaa\u670d\u529b\u8207\u9ad8\u6548\u7387\u7684\u8ac7\u8a71\u85dd\u8853<\/span><\/li>\n<li style=\"font-weight: 400\">\u771f\u8aa0\u8207\u5426\uff1a\u771f\u5fc3\u63a8\u85a6\u6216\u53ea\u662f\u9075\u5faa\u820a\u4f8b<\/li>\n<\/ul>\n<h3><strong>\u5e73\u5e38\u591a\u591a\u5229\u7528\u4e92\u52d5\u5f0f\u90f5\u4ef6<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">\u5546\u696d\u6027\u8cea\u7684\u4e92\u52d5\u5f0f\u90f5\u4ef6\u5305\u542b\u4e92\u52d5\u3001\u53c3\u8207\u3001\u6536\u4ef6\u4eba\u7684\u5404\u7a2e\u6d3b\u52d5\u3002\u4e92\u52d5\u5f0f\u90f5\u4ef6\u53ef\u4ee5\u89f8\u767c\u700f\u89bd\u3001\u9ede\u64ca\u6216\u5c0d\u90f5\u4ef6\u5167\u5bb9\u6709\u6240\u56de\u61c9\u3002<\/span><\/p>\n<p><img \/><\/p>\n<p><span style=\"font-weight: 400\">\u89f8\u767c\u6d3b\u52d5\u5305\u542b\u9ede\u64ca\u67d0\u500b\u6309\u9215\u5230\u5be6\u969b\u7acb\u5373\u8cfc\u8cb7\u6216<\/span><span style=\"font-weight: 400\">\u8a02\u95b1\u96fb\u5b50\u5831<\/span><span style=\"font-weight: 400\">\u3002\u6709\u4e9b\u4f01\u696d\u50be\u5411\u5c07\u96fb\u5b50\u90f5\u4ef6\u5b9a\u4f4d\u70ba\u901a\u77e5\u8a0a\u606f\u7684\u5de5\u5177\uff0c\u6709\u4e9b\u4f01\u696d\u5247\u662f\u900f\u904e\u9019\u500b\u884c\u92b7\u5de5\u5177\u8cfa\u9322\u3002<\/span><\/p>\n<p><img \/><\/p>\n<p><span style=\"font-weight: 400\">\u8ac7\u5230\u54c1\u8cea\u8207\u8aa0\u4fe1\u6642\uff0c\u4e0a\u8ff0\u5f8c\u6bb5\u7684\u6848\u4f8b\u5f88\u986f\u7136\u6307\u7684\u662f\u5927\u516c\u53f8\uff0c\u56e0\u70ba\u4ed6\u5011\u7684\u54c1\u724c\u540d\u8072\u975e\u5e38\u97ff\u4eae\uff0c\u4fe1\u8b7d\u6975\u4f73\u3002\u800c\u65b0\u5275\u516c\u53f8\u6216\u662f\u540d\u865f\u4e0d\u5920\u97ff\u4eae\u7684\u4f01\u696d\uff0c\u5247\u662f\u76e1\u91cf\u4f7f\u7528\u8cc7\u8a0a\u8c50\u5bcc\u800c\u4e14\u6709\u8da3\u7684\u884c\u92b7\u90f5\u4ef6\uff0c\u907f\u514d\u5411\u76ee\u6a19\u5ba2\u6236\u65bd\u52a0\u58d3\u529b\uff0c\u8981\u6c42\u4ed6\u5011\u8cfc\u8cb7\u6216\u700f\u89bd\u7db2\u7ad9\uff0c\u5f37\u8feb\u6d88\u8cbb\u53ef\u80fd\u5c0e\u81f4\u53d6\u6d88\u8a02\u95b1\u751a\u81f3<\/span><span style=\"font-weight: 400\">\u6158\u906d\u5c01\u9396\u9000\u4fe1\uff0c\u8a2d\u70ba\u9ed1\u540d\u55ae<\/span><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4e86\u89e3\u54ea\u7a2e\u4e92\u52d5\u8b93\u76ee\u6a19\u5ba2\u6236\u89ba\u5f97\u8212\u670d\u81ea\u5728\u6700\u70ba\u91cd\u8981\uff0c\u5343\u842c\u4e0d\u8981\u7dca\u8feb\u76ef\u4eba\uff0c\u9020\u6210\u8ca0\u64d4\u3002\u4e92\u52d5\u61c9\u76e1\u91cf\u8f15\u9b06\uff1a\u4e92\u52d5\u4e0d\u662f\u4e0d\u5f97\u4e0d\u505a\u7684\u7fa9\u52d9\uff0c\u61c9\u7576\u4ee5\u5a1b\u6a02\u7684\u614b\u5ea6\u51fa\u767c\uff0c\u56e0\u70ba\u9867\u5ba2\u7372\u5f97\u6a02\u8da3\u624d\u662f\u4e92\u52d5\u9996\u8981\u76ee\u6a19\uff0c\u63a5\u8457\u624d\u662f\u63a8\u92b7\u7522\u54c1\uff0c\u4e26\u6210\u529f\u52fe\u8d77\u597d\u5947\u5fc3\u3002\u300c91\uff05 \u7684 B2B \u8cb7\u5bb6\u770b\u5230\u4e92\u52d5\u5f0f\u8207\u8996\u89ba\u5167\u5bb9\u624d\u6703\u8cb7\u55ae\u3002\u300d\u5efa\u7acb\u6982\u5ff5\u5f8c\uff0c\u6211\u5011\u4f86\u770b\u4e00\u4e9b\u91cd\u9ede\uff1a<\/span><\/p>\n<p>\u25cf \u71df\u9020\u54c1\u724c\u5f62\u8c61\u751f\u52d5\u6d3b\u6f51\uff0c\u9f13\u821e\u4eba\u5fc3\uff0c\u7d66\u4eba\u9748\u611f\u3002\u8acb\u78ba\u4fdd\u6bcf\u5c01\u90f5\u4fdd\u6301\u4e00\u81f4\uff1a<\/p>\n<p><img \/><\/p>\n<p>\u25cf\u00a0\u6211\u5011\u5f37\u70c8\u5efa\u8b70\u4f7f\u7528\u5275\u65b0\u767c\u60f3\uff1a\u6578\u4f4d\u522e\u522e\u6a02\u3001\u6709\u8da3\u7684\u8cfc\u8cb7\u512a\u60e0\uff08\u4e0d\u8981\u641e\u5f97\u592a\u8907\u96dc\u6216\u592a\u8a6d\u7570\uff0c\u4e00\u500b\u7c21\u55ae\u7684\u5c0f\u904a\u6232\u5c31\u597d\uff09\uff1a<\/p>\n<p><img \/><\/p>\n<p>\u25cf\u00a0\u5ba2\u88fd\u5316\u6bcf\u5c01\u90f5\u4ef6\u53ef\u5e36\u4f86\u5229\u6f64\u3001\u5fe0\u5be6\u5ba2\u6236\u8207\u54c1\u724c\u4fe1\u8b7d\u3002<\/p>\n<p>\u4e92\u52d5\u5f0f\u90f5\u4ef6\u8acb\u53c3\u8003\u4e0b\u9762\u7bc4\u4f8b\uff1a<\/p>\n<p><img \/><\/p>\n<p><span style=\"font-weight: 400\">\u4e0a\u4f8b\u7d66\u4eba\u7684\u5370\u8c61\u662f\u9019\u5c01\u90f5\u4ef6\u5f77\u5f7f\u76f4\u63a5\u5bc4\u9001\u7d66\u6211\u3002\u4eba\u5011\u770b\u5230\u81ea\u5df1\u7684\u540d\u5b57\u76f4\u63a5\u79c0\u51fa\u6642\uff0c\u5f80\u5f80\u6703\u6709\u5584\u610f\u56de\u61c9\u3002<\/span><\/p>\n<h3><strong>\u5f71\u7247\u5167\u5bb9\uff1a\u5982\u4f55\u6709\u6240\u5340\u5225<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">\u5927\u5bb6\u90fd\u77e5\u9053\uff0c\u5f71\u7247\u80fd\u5920\u7acb\u5373\u5f15\u4eba\u6ce8\u610f\u3002\u6b63\u5982 Biteable \u6240\u8aaa\uff0c\u5982\u679c\u6587\u5b57\u53c8\u81ed\u53c8\u9577\uff0c<\/span><a href=\"https:\/\/biteable.com\/blog\/tips\/video-email-marketing-how-to-embed-video-in-email\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">\u4eba\u5011\u5be7\u9858\u770b\u90e8\u5f71\u7247<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5927\u767c\u5229\u5e02\u7684\u516c\u53f8\u5584\u7528\u5f71\u7247\u884c\u92b7\uff0c\u79d8\u8a23\u5982\u4e0b\uff1a\u88fd\u4f5c\u4e00\u90e8\u5177\u6709\u5f71\u97ff\u529b\u3001\u756b\u9762\u751f\u52d5\u3001\u89f8\u767c\u8208\u8da3\u3001\u517c\u5177\u7f8e\u5b78\u7684\u5f71\u7247\u3002\u8996\u89ba\u5143\u7d20\u53ef\u8b93\u4eba\u8b9a\u5606\u4e0d\u5df2\u6216\u662f\u5475\u5475\u4e00\u7b11\uff0c\u4e0d\u7ba1\u5982\u4f55\uff0c\u6211\u518d\u6b21\u5f37\u8abf\uff0c\u5f71\u7247\u7684\u4e3b\u8981\u4efb\u52d9\u662f\u518d\u6b21\u6253\u52d5\u76ee\u6a19\u5ba2\u6236\u7684\u5fc3\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5c08\u5bb6\u5efa\u8b70\u4e3b\u65e8\u53e5\u63d0\u53ca\u300c\u5f71\u7247\u300d\uff0c\u4e3b\u65e8\u53e5\u4fdd\u6301\u8a00\u7c21\u610f\u8cc5\uff0c<\/span><span style=\"font-weight: 400\">\u4e26\u8a18\u4f4f\u5f71\u7247\u8981\u706b\u7d05\u6240\u9700\u7684\u5fc5\u5099\u54c1\u8cea<\/span><span style=\"font-weight: 400\">\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u4e0d\u8981\u64c5\u4f5c\u5947\u602a\u7684\u5047\u8a2d\u6216\u6a21\u7a1c\u5169\u53ef\u7684\u5efa\u8b70\uff1a\u884c\u70ba\u53ec\u559a\u6309\u9215 (CTA) \u8a2d\u8a08\u61c9\u8a72\u6e05\u6670\u597d\u8fa8\u8b58\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4e0d\u904e\uff0c\u6709\u8996\u89ba\u5438\u5f15\u529b\u7684\u512a\u79c0\u5f71\u7247\u4ecd\u4e0d\u5920\u529b\u3002\u6211\u5011\u5efa\u8b70\u5c07\u5f71\u7247\u653e\u5728\u6587\u5b57\u6bb5\u843d\u7684\u4e2d\u9593\u3002\u8acb\u8a18\u4f4f\uff1a\u6587\u5b57\u5207\u5fcc\u5197\u9577\uff0c\u4e5f\u52ff\u63d0\u4f9b\u591a\u9918\u8cc7\u8a0a\u3002\u53ea\u9700\u9ede\u51fa\u4eae\u9ede\uff0c\u6982\u8ff0\u8981\u65e8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6709\u95dc\u5b8c\u7f8e\u7684 CTA \u6309\u9215\uff0c\u8acb\u898b Jobs for Editors \u90f5\u4ef6\u6848\u4f8b\uff1a<\/span><\/p>\n<p><img \/><\/p>\n<h3><strong>\u907f\u514d\u4f7f\u7528\u89f8\u767c\u5783\u573e\u90f5\u4ef6\u7684\u6587\u5b57\uff1a\u4fdd\u6301\u81ea\u7136\u4e26\u64b0\u5beb\u6709\u6548\u7684\u6587\u5b57<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">\u5783\u573e\u90f5\u4ef6\u662f\u6578\u4f4d\u884c\u92b7\u7684\u6700\u5927\u5a01\u8105\u3002\u9996\u5148\uff0c\u907f\u514d\u4f7f\u7528\u300c\u89f8\u767c\u5783\u573e\u90f5\u4ef6\u904e\u6ffe\u5668\u300d\u7684\u5b57\u53e5\u3002\u5f37\u70c8\u5efa\u8b70\u907f\u7528\u5e38\u898b\u5783\u573e\u8a5e\u53e5\uff0c\u6703\u88ab\u8a8d\u5b9a\u662f\u516c\u53f8\u6feb\u767c\u5783\u573e\u90f5\u4ef6\u3002\u7cfb\u7d71\u8b58\u5225\u60a8\u7684\u90f5\u4ef6\u70ba\u5783\u573e\u90f5\u4ef6\u662f\u4e00\u56de\u4e8b\uff0c\u7576\u6536\u4ef6\u4eba\u5c07\u60a8\u7684\u90f5\u4ef6\u6a19\u8a18\u70ba\u5783\u573e\u90f5\u4ef6\u53c8\u662f\u53e6\u4e00\u56de\u4e8b\u3002\u56e0\u6b64\uff0c\u8acb\u7aed\u76e1\u6240\u80fd\u7dad\u6301\u76ee\u6a19\u5ba2\u6236\u7684\u5fe0\u8aa0\u5ea6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8996\u89ba\u6548\u679c\u5728\u90f5\u4ef6\u5167\u6587\u4ea6\u4f54\u6709\u76f8\u7576\u5730\u4f4d\u3002\u7cbe\u6e96\u5730\u8aaa\uff0c\u8acb\u70ba\u60a8\u7684\u54c1\u724c\u9078\u5b9a\u984f\u8272\u8207\u5b57\u9ad4\uff0c<\/span><span style=\"font-weight: 400\">\u8b93\u60a8\u7684\u90f5\u4ef6\u5728\u773e\u591a\u884c\u92b7\u90f5\u4ef6\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c\u5438\u5f15\u76ee\u6a19\u5ba2\u6236\u7684\u6ce8\u610f\u529b\uff1a<\/span><\/p>\n<p><img \/><\/p>\n<p><span style=\"font-weight: 400\">\u6bcf\u4eba\u5e73\u5747\u6bcf\u5929\u6536\u5230 <\/span><a href=\"https:\/\/venngage.com\/blog\/email-newsletter-templates\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">88\u5c01\u96fb\u5b50\u90f5\u4ef6<\/span><\/a><span style=\"font-weight: 400\">\u3002\u770b\u5230\u9019\u9805\u7d71\u8a08\u6578\u5b57\u5687\u5230\u4e86\u5427\uff1f\u8acb\u8a18\u4f4f\uff0c\u6253\u9020\u884c\u92b7\u90f5\u4ef6\u7684\u9580\u9762\u5c31\u50cf\u6253\u9020\u60a8\u7684\u54c1\u724c\u9580\u9762\uff1a\u77ed\u671f\u770b\u4f86\u91cd\u8981\u6027\u8f15\u5982\u9d3b\u6bdb\uff0c\u9577\u9060\u4f86\u770b\u5176\u5be6\u662f\u653e\u9577\u7dda\u91e3\u5927\u9b5a\u3002\u8acb\u78ba\u8a8d\u5b57\u9ad4\u8207\u984f\u8272\u90fd\u548c\u60a8\u7684\u884c\u92b7\u4efb\u52d9\u3001\u8996\u89ba\u6548\u679c\u3001\u5b9a\u4f4d\u3001\u50f9\u503c\u4e92\u76f8\u642d\u914d\u3002\u5728\u884c\u92b7\u4e16\u754c\u88e1\uff0c\u81f3\u59cb\u81f3\u7d42\u7559\u4e0b\u597d\u5370\u8c61\u81f3\u95dc\u91cd\u8981\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u89f8\u767c\u5783\u573e\u90f5\u4ef6\u7684\u8a5e\u8a9e\u5305\u62ec\uff1a\u300c\u8cfc\u8cb7\u300d\u3001\u300c\u8a02\u55ae\u300d\u3001\u300c\u8a02\u55ae\u72c0\u614b\u300d\u3001\u300c\u5206\u6578\u300d\u3001\u300c\u8ced\u6ce8\u300d\u3001\u300c\u984d\u5916\u6536\u5165\u300d\u3001\u300c\u53d7\u76ca\u4eba\u300d\u300c\u81ea\u5df1\u7576\u8001\u95c6\u300d\u3001\u300c\u73fe\u91d1\u300d\u3001\u300c\u5728\u5bb6\u5de5\u4f5c\u300d\u3001\u300c\u7761\u89ba\u4e5f\u80fd\u8cfa\u9322\u300d\u3001\u300c\u4fbf\u5b9c\u300d\u3001\u300c\u4fe1\u7528\u300d\u3001\u300c\u4fdd\u96aa\u300d\u3001\u300c\u50f9\u683c\u300d\u3001\u300c\u5229\u6f64\u300d\u7b49\u8a5e\u3002<\/span><\/p>\n<h3><strong>\u5728\u00a0EDM \u884c\u92b7\u904b\u7528<\/strong><strong>\u8cc7\u8a0a\u5716\u8868<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">\u60a8\u6216\u8a31\u65e9\u5c31\u77e5\u9053 CTA \u6309\u9215\u662f EDM \u884c\u92b7\u4eba\u54e1\u7684\u4e00\u5927\u5229\u5668\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4f46\u60a8\u6709\u6240\u4e0d\u77e5\u7684\u662f\uff0c\u5c07 CTA \u6309\u9215\u653e\u5728\u90f5\u4ef6\u672b\u7aef\u7684\u50b3\u7d71\u4f5c\u6cd5\uff0c\u624d\u662f\u9020\u6210\u90f5\u4ef6\u884c\u92b7\u5931\u6557\u7684\u4e3b\u56e0\uff0c\u5c24\u5176\u9047\u5230\u90f5\u4ef6\u5305\u542b\u591a\u91cd<\/span><span style=\"font-weight: 400\">\u6bb5\u843d<\/span><span style=\"font-weight: 400\">\u7684\u60c5\u6cc1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u89e3\u6c7a\u4e4b\u9053\u4fbf\u662f\u6bcf\u500b<\/span><span style=\"font-weight: 400\">\u6bb5\u843d<\/span><span style=\"font-weight: 400\">\u90fd\u653e\u4e0a CTA \u6309\u9215\u3002\u95dc\u65bc\u591a\u91cd<\/span><span style=\"font-weight: 400\">\u6bb5\u843d<\/span><span style=\"font-weight: 400\">\u7684\u90f5\u4ef6\uff0c\u9084\u6709\u4e00\u898b\u4e8b\u60c5\u8981\u6ce8\u610f\uff1a\u8acb\u5c07\u59a5\u5584\u4e26\u6e05\u695a\u5c07\u6bb5\u843d\u6a19\u8a18\u51fa\u4f86\u3002\u4f46\u8acb\u52ff\u5c07\u7248\u9762\u641e\u5f97\u82b1\u82b1\u7da0\u7da0\uff0c\u842c\u842c\u4e0d\u53ef\u5c07\u5b57\u9ad4\u6216\u5716\u7247\u7de8\u6392\u904e\u65bc\u7e41\u96dc\uff0c\u9019\u53ef\u662f\u4e00\u5927\u7981\u5fcc\u3002\u7a76\u7adf\u8a72\u5982\u4f55\u6a19\u8a18\u4e0d\u540c\u6bb5\u843d\uff0c\u624d\u80fd\u65b9\u4fbf\u6536\u4ef6\u4eba\u95b1\u8b80\uff1f\u4f7f\u7528<\/span><span style=\"font-weight: 400\">\u6307\u793a\u6e05\u695a\u7684\u5716\u793a<\/span><span style=\"font-weight: 400\">\u6700\u70ba\u8070\u660e\u3002<\/span><span style=\"font-weight: 400\">\u5716\u793a<\/span><span style=\"font-weight: 400\">\u61c9\u8a72\u986f\u73fe\u8a72<\/span><span style=\"font-weight: 400\">\u6bb5\u843d<\/span><span style=\"font-weight: 400\">\u7684\u4e3b\u984c\uff0c\u4e26\u4e14\u98a8\u683c\u4e00\u81f4\u3001\u8a2d\u8a08\u5de7\u5999\u3002\u5982\u679c\u60a8\u5728\u505a\u6b63\u5f0f\u7684\u5229\u57fa\u5e02\u5834\u884c\u92b7\uff0c\u6216\u662f\u4e0d\u60f3\u88ab\u82b1\u82b1\u7da0\u7da0\u7684\u7248\u9762\u6a21\u7cca\u7126\u9ede\uff0c\u8a66\u8a66\u770b\u9ed1\u8ddf\u767d\u7684\u50b3\u7d71\u914d\u8272\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5118\u7ba1\u5982\u6b64\uff0c<\/span><span style=\"font-weight: 400\">\u7d93\u5178\u7528\u8272\u4e0d\u7e3d\u662f\u4eba\u4eba\u8cb7\u55ae<\/span><span style=\"font-weight: 400\">\u3002\u60a8\u53ef\u5617\u8a66\u8df3\u812b\u6846\u67b6\uff0c\u9019\u6a23\u624d\u80fd\u51f8\u986f\u60a8\u7684\u90f5\u4ef6\uff0c\u540c\u6642\u5f15\u4eba\u6ce8\u610f\uff0c\u9032\u800c\u589e\u52a0\u95b1\u8b80\u90f5\u4ef6\u6a19\u984c\u7684\u6a5f\u6703\uff0c\u900f\u904e\u9019\u7a2e\u65b9\u5f0f\uff0c\u8b93\u6536\u4ef6\u4eba\u53c3\u8207\u4e92\u52d5\u3002\u6700\u5f8c\uff0c\u5957\u7528<\/span><span style=\"font-weight: 400\">\u8cc7\u8a0a\u5716\u8868<\/span><span style=\"font-weight: 400\">\u7248\u578b\u4e5f\u662f\u4e00\u9805\u660e\u667a\u6c7a\u7b56\u3002\u5927\u7d04 80\uff05 \u7684\u6536\u4ef6\u4eba\u5f80\u5f80\u53ea\u662f\u7565\u8b80\uff0c\u4e0d\u6703\u5fb9\u5e95\u8a73\u8b80\u90f5\u4ef6\u3002\u56e0\u6b64<\/span><span style=\"font-weight: 400\">\u8cc7\u8a0a\u5716\u8868<\/span><span style=\"font-weight: 400\">\u53ef\u4ee5\u5728\u4e00\u958b\u59cb\u7528\u4f86\u5438\u5f15\u6ce8\u610f\u529b\u7684\u597d\u5e6b\u624b\uff0c\u540c\u6642\u7dad\u6301\u6536\u4ef6\u4eba\u5c0d\u5f8c\u7e8c\u90f5\u4ef6\u5167\u5bb9\u7684\u8208\u8da3\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4ee5\u4e0b<\/span><span style=\"font-weight: 400\">\u667a\u6167\u8cc7\u8a0a\u5716\u8868\u7684<\/span><span style=\"font-weight: 400\">\u4f73\u4f8b\uff1a<\/span><\/p>\n<p><img \/><\/p>\n<p><span style=\"font-weight: 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Biteable&hellip;<\/p>\n","protected":false},"author":162,"featured_media":12418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_bme_ai_translator_target_languages":[],"_bme_ai_translator_force_retranslate":false,"footnotes":""},"categories":[2579],"tags":[2205,2257,2430,2658,2697],"class_list":["post-12417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2579","tag-2205","tag-2257","tag-2430","tag-2658","tag-edm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u4e00\u6d41EDM\u884c\u92b7\u7b56\u7565\uff0c\u9ede\u71c3 2019 \u5e74\u92b7\u552e\u8cb7\u6c23 - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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