{"id":12427,"date":"2018-12-21T10:00:01","date_gmt":"2018-12-21T10:00:01","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e9%83%b5%e4%bb%b6%e5%90%8d%e5%96%ae%e5%bb%ba%e7%ab%8b-facebook-%e5%bb%a3%e5%91%8a%e5%8f%97%e7%9c%be%ef%bc%9f\/"},"modified":"2020-11-18T03:40:10","modified_gmt":"2020-11-18T03:40:10","slug":"%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e9%83%b5%e4%bb%b6%e5%90%8d%e5%96%ae%e5%bb%ba%e7%ab%8b-facebook-%e5%bb%a3%e5%91%8a%e5%8f%97%e7%9c%be%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e9%83%b5%e4%bb%b6%e5%90%8d%e5%96%ae%e5%bb%ba%e7%ab%8b-facebook-%e5%bb%a3%e5%91%8a%e5%8f%97%e7%9c%be%ef%bc%9f\/","title":{"rendered":"\u5982\u4f55\u5229\u7528\u90f5\u4ef6\u540d\u55ae\u5efa\u7acb Facebook \u5ee3\u544a\u53d7\u773e\uff1f"},"content":{"rendered":"<h2><strong>\u5982\u4f55\u5229\u7528\u90f5\u4ef6\u540d\u55ae\u5efa\u7acb Facebook \u5ee3\u544a\u53d7\u773e\uff1f<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u96d6\u7136\u6211\u5011\u5df2\u7d93\u5f37\u8abf\u904e\u5f88\u591a\u6b21\uff0c\u4e0d\u904e\u9084\u662f\u8981\u518d\u6b21\u63d0\u9192\uff0c\u90f5\u4ef6\u540d\u55ae\u5c31\u662f\u60a8\u6700\u73cd\u8cb4\u7684\u884c\u92b7\u8cc7\u7522\u3002\u4f46\u60a8\u53ef\u77e5\u9053\uff0c\u90f5\u4ef6\u540d\u55ae\u5176\u5be6\u4e0d\u53ea\u80fd\u7528\u65bc\u90f5\u4ef6\u5f80\u8fd4\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5176\u5be6\uff0c\u60a8\u9084\u53ef\u4ee5\u5229\u7528\u90f5\u4ef6\u540d\u55ae\u5728\u81c9\u66f8\u5efa\u7acb\u5ee3\u544a\u53d7\u773e\uff0c\u5c0d\u4ed6\u5011\u6295\u653e\u5ee3\u544a\u3002\u5982\u679c\u8981\u8b93\u4e00\u500b\u4eba\u8a18\u4f4f\u60a8\u7684\u54c1\u724c\u5546\u6a19\uff0c\u4f46\u884c\u92b7\u7ba1\u9053\u53ea\u4fb7\u9650\u65bc\u4e00\u500b\u5e73\u53f0\uff0c\u9019\u6a23\u5c31\u592a\u4e0d\u660e\u667a\u4e86\uff0c\u56e0\u70ba\u76f8\u8f03\u591a\u500b\u5e73\u53f0\uff0c\u55ae\u4e00\u5e73\u53f0\u884c\u92b7\u6240\u9700\u7684\u6642\u9593\u9700\u8981\u591a\u82b1<\/span><a class=\"external\" href=\"http:\/\/www.pammarketingnut.com\/2014\/05\/personal-branding-strategy-social-media-marketing-white-paper\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400\">\u4e94\u5230\u4e03\u500d\u7684\u6642\u9593<\/span><\/a><span style=\"font-weight: 400\">\u3002\u771f\u6b63\u53b2\u5bb3\u7684\u884c\u92b7\u7b56\u7565\u662f\u5584\u7528\u60a8\u6240\u80fd\u89f8\u53ca\u7684\u5404\u7a2e\u7ba1\u9053\uff0c\u5c07\u6240\u6709\u5e73\u53f0\u6216\u5de5\u5177\u7684\u512a\u52e2\u5408\u800c\u70ba\u4e00\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5149\u662f\u5728 2018 \u5e74\u7684\u7b2c\u4e09\u5b63\uff0cFacebook \u7684\u6bcf\u6708\u6d3b\u8e8d\u7528\u6236\u5c31\u591a\u9054 22.7 \u5104\u4eba\uff0c\u8db3\u898b Facebook \u53d7\u773e\u80fd\u5e36\u4f86\u591a\u9ebc\u9f90\u5927\u7684\u5546\u6a5f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u63db\u8a00\u4e4b\uff0c\u6709\u975e\u5e38\u591a\u4eba\u90fd\u80fd\u770b\u5230\u60a8\u7684\u5ee3\u544a\uff01<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8a31\u591a\u4f01\u696d\u77e5\u9053\u8981\u597d\u597d\u628a\u63e1\u5ee3\u5927\u53d7\u773e\u7684\u529b\u91cf\uff0c\u76ee\u524d\u6709 <\/span><a class=\"external\" href=\"http:\/\/www.socialmediaexaminer.com\/report\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400\">93% \u7684\u884c\u92b7\u4eba\u54e1<\/span><\/a><span style=\"font-weight: 400\">\uff08\u4e5f\u5c31\u662f\u5927\u7d04\u4e09\u767e\u842c\u5bb6\u4f01\u696d\u884c\u865f\uff09\u7d93\u5e38\u900f\u904e Facebook \u6253\u5ee3\u544a\u3002\u800c\u9019\u4e9b\u4f01\u696d\u6709<\/span><a class=\"external\" href=\"https:\/\/www.facebook.com\/business\/news\/3-million-advertisers\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400\"> 70% \u90fd\u4f4d\u65bc\u7f8e\u570b\u4ee5\u5916\u7684\u570b\u5bb6<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u986f\u793a\u51fa Facebook \u5ee3\u544a\u53d7\u773e\u7684\u5f71\u97ff\u529b\u5df2\u904d\u53ca\u5168\u7403\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5229\u7528\u60a8\u7684\u90f5\u4ef6\u540d\u55ae\u5728 Facebook \u4e0a\u5efa\u7acb\u53d7\u773e\u3001\u91dd\u5c0d\u9019\u7fa4\u4eba\u6253\u5ee3\u544a\uff0c\u6709\u52a9\u65bc\u60a8\u627e\u5230\u76f8\u95dc\u5ba2\u7fa4\u3001\u63d0\u4f9b\u76f8\u95dc\u7684\u5ee3\u544a\u5167\u5bb9\uff0c\u5f9e\u773e\u591a\u7af6\u722d\u8005\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u90a3\u9ebc\uff0c\u4ec0\u9ebc\u662f Facebook \u5ee3\u544a\u53d7\u773e\u5462\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5176\u5be6\u5c31\u662f Facebook \u958b\u653e\u4f01\u696d\u4e0a\u50b3\u5ba2\u6236\u6216\u6f5b\u5728\u5ba2\u6236\u7684\u90f5\u4ef6\u540d\u55ae\uff0c\u4e26\u4e14\u5e6b\u60a8\u8207 Facebook \u7684\u8cc7\u6599\u5eab\u505a\u6bd4\u5c0d\uff0c\u627e\u51fa\u6700\u9069\u9396\u5b9a\u7684\u5ba2\u7fa4\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">\u5982\u4f55\u5229\u7528\u90f5\u4ef6\u540d\u55ae\u5efa\u7acb Facebook \u5ee3\u544a\u53d7\u773e\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u5047\u8a2d\u60a8\u7684\u4f01\u696d\u6e96\u5099\u8981\u8209\u8fa6\u4e00\u9805\u7279\u5225\u7684\u512a\u60e0\u6d3b\u52d5\uff0c\u53ef\u80fd\u662f\u9ed1\u8272\u661f\u671f\u4e94\u3001\u7db2\u8cfc\u661f\u671f\u4e00\u3001\u8056\u8a95\u7bc0\u3001\u5149\u68cd\u7bc0\u3001\u65b0\u5e74\u7b49\u7bc0\u6176\u6d3b\u52d5\uff0c\u4e5f\u53ef\u662f\u65b0\u7522\u54c1\u767c\u4f48\uff0c\u6216\u8005\u662f\u96a8\u6a5f\u8209\u8fa6\u7684\u6d3b\u52d5\uff0c\u7121\u8ad6\u662f\u4ec0\u9ebc\u6a23\u7684\u7bc0\u65e5\uff0c\u60a8\u90fd\u53ef\u4ee5\u5229\u7528 Facebook \u53d7\u773e\u4f86\u5ba3\u50b3\u6d3b\u52d5\u3002<\/span><\/p>\n<p><a class=\"external\" href=\"https:\/\/www.facebook.com\/business\/a\/custom-audiences\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400\">\u5efa\u7acb Facebook \u5ee3\u544a\u53d7\u773e<\/span><\/a><span style=\"font-weight: 400\">\u7684\u7b2c\u4e00\u6b65\u5c31\u662f\u4e0a\u50b3\u60a8\u7684\u65e2\u6709\u8a02\u95b1\u7528\u6236\u540d\u55ae\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5982\u679c\u60a8\u5df2\u7d93\u662f Benchmark Email \u7684\u4ed8\u8cbb\u5e33\u6236\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u884c\u92b7\u898f\u5283\u6d41\u7a0b\u5716\u5efa\u7acb\u81ea\u52d5\u5316\u6d41\u7a0b\u3002\u7576\u60a8\u65b0\u589e Facebook \u7684\u5ee3\u544a\u53d7\u773e\u540d\u55ae\uff0c\u7cfb\u7d71\u6703\u81ea\u52d5\u4e0a\u50b3\u9019\u4e9b\u65b0\u7684\u806f\u7d61\u4eba\u3002\u60a8\u4e5f\u53ef\u4ee5\u5728\u5e33\u6236\u9996\u9801\u7684\u806f\u7d61\u4eba\u90a3\u88e1\u9032\u884c\u8a2d\u5b9a\u3002\u6211\u5011\u6574\u7406\u4e86\u4e00\u4e9b\u5be6\u7528\u7684\u5e38\u898b\u554f\u984c\u96c6\uff0c\u5e6b\u52a9\u60a8<\/span><a href=\"https:\/\/kb.benchmarkemail.com\/tw\/automation-pro-facebook-audience\/\"><span style=\"font-weight: 400\">\u5229\u7528\u884c\u92b7\u6d41\u7a0b\u898f\u5283\u5716\u5efa\u7acb Facebook \u5ee3\u544a\u53d7\u773e<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">\u91dd\u5c0d Facebook \u5ee3\u544a\u53d7\u773e\u8a2d\u8a08\u7684\u5168\u65b9\u4f4d\u884c\u92b7<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u65e2\u7136\u6211\u5011\u662f EDM \u884c\u92b7\u7684\u90e8\u843d\u683c\uff0c\u6240\u4ee5\u9996\u5148\u6211\u5011\u5c07\u8a0e\u8ad6\u5982\u4f55\u4f7f\u7528 Facebook \u5ee3\u544a\u7d50\u5408\u60a8\u5728\u81c9\u66f8\u6295\u653e\u7684\u5ee3\u544a\u3002\u4e0d\u904e\u5728\u90a3\u4e4b\u524d\uff0c\u5148\u548c\u5927\u5bb6\u5206\u4eab\u61c9\u7528 Facebook \u5ee3\u544a\u7684\u4e00\u4e9b\u8a23\u7ac5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5982\u540c\u524d\u6587\u6240\u8aaa\uff0c\u884c\u92b7\u61c9\u8a72\u7d9c\u5408\u5404\u7a2e\u7ba1\u9053\u7684\u512a\u52e2\uff0c\u624d\u80fd\u767c\u63ee\u6700\u5927\u7684\u529b\u91cf\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u60a8\u61c9\u8a72\u8a2d\u8a08\u4e00\u9023\u4e32\u7684\u81ea\u52d5\u5316\u90f5\u4ef6\uff0c\u90f5\u4ef6\u7684\u8a0a\u606f\u61c9\u8a72\u8207\u60a8\u7684 Facebook \u5ee3\u544a\u5167\u5bb9\u76f8\u547c\u61c9\u3002\u9019\u6a23\u4e00\u4f86\uff0c\u5c31\u80fd\u900f\u904e\u591a\u500b\u63a5\u89f8\u9ede\u63d0\u9192\u6d88\u8cbb\u8005\u60a8\u6240\u63d0\u4f9b\u7684\u512a\u60e0\u6d3b\u52d5\uff0c\u800c\u4e14\u4e5f\u66f4\u6709\u53ef\u80fd\u63d0\u9ad8\u8f49\u63db\u7387\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4ee5\u4e0b\u548c\u5927\u5bb6\u5206\u4eab\u4e00\u4e9b\u79d8\u8a23\uff0c\u544a\u8a34\u60a8\u8a72\u5982\u4f55\u7d50\u5408\u81ea\u52d5\u5316 EDM \u884c\u92b7\u8207 Facebook \u5ee3\u544a\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">\u540c\u6b65\u8a0a\u606f\u5167\u5bb9\u3002\u8a02\u95b1\u7528\u6236\u53ef\u80fd\u63a5\u9023\u770b\u5230 Facebook \u5ee3\u544a\u8207\u884c\u92b7\u90f5\u4ef6\uff0c\u6240\u4ee5\u60a8\u8981\u8b93\u4ed6\u5011\u611f\u89ba\u81ea\u5df1\u770b\u5230\u7684\u5167\u5bb9\u662f\u9023\u8cab\u7684\u3001\u4e00\u81f4\u7684\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400\">\u8a18\u5f97\u4fdd\u6301\u76f8\u540c\u7684\u54c1\u724c\u5370\u8c61\uff0c\u6587\u6848\u7dad\u6301\u4e00\u81f4\u7684\u8272\u8abf\u3001\u5b57\u9ad4\uff0c\u4ee5\u53ca\u8a9e\u6c23\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400\">\u5225\u5728\u5169\u500b\u4e0d\u540c\u7ba1\u9053\u91cd\u8907\u76f8\u540c\u5167\u5bb9\u3002\u96d6\u8aaa\u8981\u7dad\u6301\u4e00\u81f4\u6027\uff0c\u4e0d\u904e\u6587\u5b57\u65b9\u9762\u8a18\u5f97\u8981\u589e\u6dfb\u4e00\u4e9b\u6a02\u8da3\u8207\u65b0\u610f\uff0c\u8b93\u8a02\u95b1\u7528\u6236\u6709\u7406\u7531\u540c\u6642\u8ffd\u8e64\u5169\u500b\u5e73\u53f0\u3002\u60a8\u53ef\u4ee5\u63d0\u4f9b\u4e0d\u4e00\u6a23\u7684\u89c0\u9ede\u3001\u8aaa\u4e9b\u65b0\u7684\u7b11\u8a71\uff0c\u4efb\u4f55\u5177<\/span><span style=\"font-weight: 400\">\u6709\u50f9\u503c\u3001\u80fd\u5438\u5f15\u6d88\u8cbb\u8005\u6ce8\u610f\u7684\u6709\u8da3\u5167\u5bb9\u90fd\u53ef\u4ee5\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400\">\u6210\u529f\u8b93\u8a02\u95b1\u8005\u8f49\u63db\u70ba\u6d88\u8cbb\u8005\u5f8c\uff0c\u5c31\u53ef\u4ee5\u8003\u616e\u5c07\u8cb7\u5bb6\u5f9e Facebook \u53d7\u773e\u540d\u55ae\u79fb\u9664\u4e86\uff0c\u4ee5\u514d\u4ed6\u5011\u6301\u7e8c\u53d7\u5230\u5ee3\u544a\u7684\u5e72\u64fe\u3002\u76f8\u5c0d\u5730\uff0c\u60a8\u53ef\u4ee5\u5c07\u8cb7\u5bb6\u52a0\u5165\u53e6\u4e00\u7fa4\u53d7\u773e\u540d\u55ae\uff0c\u9032\u884c\u5411\u4e0a\u884c\u92b7\u5ee3\u544a\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400\">Facebook \u7684\u53d7\u773e\u4eba\u6578\u81f3\u5c11\u8981\u6709\u4e00\u842c\u4eba\uff0c\u5982\u679c\u53ea\u4e0a\u50b3\u60a8\u7684\u8a02\u95b1\u7528\u6236\u8cc7\u6599\uff0c\u525b\u958b\u59cb\u7684\u4eba\u6578\u80af\u5b9a\u4e0d\u5920\uff0c\u9019\u6642\u53ef\u4ee5\u591a\u5229\u7528 Facebook \u5ee3\u544a\u53d7\u773e\u8a2d\u5b9a\uff0c\u52a0\u5165\u66f4\u591a\u7684\u540d\u55ae\u3002\u60a8\u53ef\u4ee5\u8a2d\u5b9a\u300c\u985e\u4f3c\u5ee3\u544a<\/span><span style=\"font-weight: 400\">\u53d7<\/span><span style=\"font-weight: 400\">\u773e\u300d\uff0cFacebook \u5c31\u6703\u5e6b\u60a8\u5728\u793e\u4ea4\u7db2\u7d61\u4e0a\u5c0b\u627e\u7b26\u5408\u689d\u4ef6\u7684\u4eba\u9078\uff0c\u627e\u51fa\u548c\u60a8\u7684\u65e2\u6709\u8a02\u95b1\u7528\u6236\u6709\u76f8\u540c\u8208\u8da3\u3001\u76f8\u4f3c\u80cc\u666f\u7684\u7fa4\u773e\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u53ea\u8981\u638c\u63e1\u9019\u4e9b\u8a23\u7ac5\uff0c\u60a8\u5c31\u80fd\u548c\u8a02\u95b1\u7528\u6236\u5efa\u7acb\u66f4\u5373\u6642\u3001\u66f4\u7a69\u56fa\u7684\u95dc\u806f\uff0c\u8b93\u4ed6\u5011\u7262\u8a18\u60a8\u7684\u54c1\u724c\u3002\u9760\u8457 Facebook \u5e6b\u60a8\u627e\u5230\u7684\u985e\u4f3c\u5ee3\u544a\u53d7\u773e\uff0c\u60a8\u5c31\u66f4\u6709\u6a5f\u6703\u8b93\u66f4\u591a\u4eba\u770b\u5230\u60a8\u7684\u5ee3\u544a\u8a0a\u606f\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Facebook \u5ee3\u544a\u7684\u8a23\u7ac5<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u6211\u5011\u975e\u5e38\u9ad8\u8208\u4f7f\u7528\u8005\u53ef\u4ee5\u5728 Benchmark \u5e33\u6236\u555f\u7528 Facebook \u5ee3\u544a\u53d7\u773e\u7684\u529f\u80fd\u3002\u6211\u5011\u4e5f\u82b1\u4e86\u9ede\u6642\u9593\u8490\u96c6\u7d71\u8a08\u6578\u64da\uff0c\u8b93\u60a8\u66f4\u4e86\u89e3 Facebook \u7684\u5ee3\u544a\u529f\u80fd\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4e00\u822c\u800c\u8a00\uff0c\u901a\u5e38\u4e00\u5f35\u5716\u7247\u6703\u642d\u914d\u4e00\u5343\u500b\u5b57\u8a5e\uff0c\u4e0d\u904e\u5982\u679c\u662f Facebook \u7684\u5ee3\u544a\uff0c\u5716\u7247\u4f54<\/span><a class=\"external\" href=\"http:\/\/www.consumeracquisition.com\/100k-facebook-ads-tested-heres-works\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400\">75% \u81f3 90 %<\/span><\/a><span style=\"font-weight: 400\"> \u624d\u80fd\u767c\u63ee\u6700\u5927\u7684\u6548\u679c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6240\u4ee5\u5207\u8a18\uff0c\u9577\u8a71\u77ed\u8aaa\u3002\u525b\u597d\u56db\u500b\u5b57\u7684\u5ee3\u544a\u6a19\u984c\u6700\u5f37\u800c\u6709\u529b\uff0c\u800c\u642d\u914d\u9023\u7d50\u7684\u6587\u5b57\u8aaa\u660e\u6700\u591a\u53ef\u4ee5\u7528\u5230<\/span><a class=\"external\" href=\"http:\/\/www.smartinsights.com\/social-media-marketing\/facebook-marketing\/new-research-reveals-makes-effective-facebook-ad\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400\"> 15 \u5b57<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5982\u679c\u8981\u5728 Facebook \u5ee3\u544a\u4e2d\u63d2\u5165\u5f71\u7247\uff0c\u5efa\u8b70\u6700\u597d\u958b\u9580\u898b\u5c71\u9053\u51fa\u91cd\u9ede\u3002 Facebook \u6307\u51fa\uff0c<\/span><a class=\"external\" href=\"https:\/\/www.facebook.com\/business\/news\/value-of-video\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400\">\u5f71\u7247\u7684\u50f9\u503c\u6709 47% <\/span><\/a><span style=\"font-weight: 400\">\u4f86\u81ea\u65bc\u6700\u4e00\u958b\u59cb\u7684\u4e09\u79d2\u9418\u3002<\/span><\/p>\n<p><a class=\"external\" href=\"http:\/\/www.wordstream.com\/blog\/ws\/2017\/02\/28\/facebook-advertising-benchmarks\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400\">Wordstream \u9032\u884c\u4e86\u4e00\u9805\u7814\u7a76<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u8abf\u67e5 Facebook \u5ee3\u544a\u7684\u6bcf\u9ede\u64ca\u4ed8\u8cbb (CPC) \u8207\u9ede\u64ca\u7387 (CTR)\u3002\u7814\u7a76\u7d50\u679c\u767c\u73fe\uff0cFacebook \u5ee3\u544a\u7684 CPC \u70ba 1.72 \u7f8e\u91d1\uff0cCTR \u70ba 0.9%\u3002\u9019\u5169\u500b\u6578\u5b57\u975e\u5e38\u91cd\u8981\uff0c\u56e0\u70ba\u4ed6\u5011\u80fd\u5354\u52a9\u60a8\u4e86\u89e3 Facebook \u5ee3\u544a\u548c\u5176\u4ed6\u884c\u92b7\u7ba1\u9053\u76f8\u6bd4\uff0c\u524d\u8005\u7e3e\u6548\u66f4\u597d\u3002\u4e0d\u904e\uff0cCPC \u8207 CTR \u771f\u6b63\u5f71\u97ff\u7684\u662f\u91dd\u5c0d\u65b0\u9867\u5ba2\u6240\u9700\u8981\u7684\u6bcf\u884c\u52d5\u6210\u672c (CPA)\u3002\u60a8\u53ef\u4ee5\u5229\u7528 Facebook Pixel \u6216 Google Analytics \u7b49\u5de5\u5177\u5b8c\u6574\u8ffd\u8e64\u8f49\u63db\u904e\u7a0b\uff0c\u8b93\u60a8\u77e5\u9053\u60a8\u7684 Facebook \u5ee3\u544a\u9700\u8981\u591a\u5c11 CPA\u3002\u5982\u679c\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\u975e\u5e38\u9ad8\uff0c\u90a3\u9ebc CPC \u6216 CTR \u9ad8\u51fa\u4e00\u4e9b\u4ea6\u7121\u59a8\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">\u7d50\u8ad6<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u5c31\u50cf\u5361\u901a\u300a\u5730\u7403\u8d85\u4eba\u300b\u4e00\u6a23\uff0c\u884c\u92b7\u4e5f\u9700\u8981\u300c\u7d50\u5408\u5404\u500b\u89d2\u8272\u7684\u529b\u91cf\u300d\uff0c\u624d\u80fd\u5c07\u529b\u91cf\u767c\u63ee\u5230\u6700\u5927\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">Facebook \u5ee3\u544a\u53d7\u773e\u53ef\u4ee5\u8b93\u60a8\u8f15\u9b06\u5c07 EDM \u884c\u92b7\u7d50\u5408 Facebook \u5ee3\u544a\uff0c\u66f4\u6709\u6548\u57f9\u990a\u60a8\u8207\u9867\u5ba2\u3001\u8207\u8a02\u95b1\u7528\u6236\u4e4b\u9593\u7684\u4e92\u52d5\u95dc\u4fc2\uff0c\u9019\u4e0d\u5c31\u662f\u6240\u6709\u884c\u92b7\u4eba\u54e1\u6240\u76fc\u671b\u7684\u55ce\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6211\u5011\u4e5f\u5c07\u672c\u7bc7\u6587\u7ae0\u7684\u5167\u5bb9\u6574\u7406\u6210\u5be6\u7528\u7684\u8cc7\u8a0a\u5716\u8868\uff0c\u6b61\u8fce\u5206\u4eab\uff01<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/How-to-Use-Your-Email-List-to-Create-a-Facebook-Audience-infographic-scaled.jpg\" alt=\"\" \/><\/p>\n<p><span style=\"font-weight: 400\">\u60a8\u4e5f\u6709\u5176\u4ed6\u6709\u95dc Facebook \u5ee3\u544a\u7684\u8a23\u7ac5\u55ce\uff1f\u6b61\u8fce\u5728\u4e0b\u65b9\u7559\u8a00\u5340\u548c\u5927\u5bb6\u5206\u4eab\uff01<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5982\u4f55\u5229\u7528\u90f5\u4ef6\u540d\u55ae\u5efa\u7acb Facebook \u5ee3\u544a\u53d7\u773e\uff1f \u96d6\u7136\u6211\u5011\u5df2\u7d93\u5f37\u8abf\u904e\u5f88\u591a\u6b21\uff0c\u4e0d\u904e\u9084\u662f\u8981\u518d\u6b21\u63d0\u9192\uff0c\u90f5\u4ef6\u540d\u55ae\u5c31\u662f\u60a8\u6700\u73cd\u8cb4\u7684\u884c\u92b7\u8cc7\u7522\u3002\u4f46\u60a8\u53ef\u77e5\u9053\uff0c\u90f5\u4ef6\u540d\u55ae\u5176\u5be6\u4e0d\u53ea\u80fd\u7528\u65bc\u90f5\u4ef6\u5f80\u8fd4\uff1f \u5176\u5be6\uff0c\u60a8\u9084\u53ef\u4ee5\u5229\u7528\u90f5\u4ef6\u540d\u55ae\u5728\u81c9\u66f8\u5efa\u7acb\u5ee3\u544a\u53d7\u773e\uff0c\u5c0d\u4ed6\u5011\u6295\u653e\u5ee3\u544a\u3002\u5982\u679c\u8981\u8b93\u4e00\u500b\u4eba\u8a18\u4f4f\u60a8\u7684\u54c1\u724c\u5546\u6a19\uff0c\u4f46\u884c\u92b7\u7ba1\u9053\u53ea\u4fb7\u9650\u65bc\u4e00\u500b\u5e73\u53f0\uff0c\u9019\u6a23\u5c31\u592a\u4e0d\u660e\u667a\u4e86\uff0c\u56e0\u70ba\u76f8\u8f03\u591a\u500b\u5e73\u53f0\uff0c\u55ae\u4e00\u5e73\u53f0\u884c\u92b7\u6240\u9700\u7684\u6642\u9593\u9700\u8981\u591a\u82b1\u4e94\u5230\u4e03\u500d\u7684\u6642\u9593\u3002\u771f\u6b63\u53b2\u5bb3\u7684\u884c\u92b7\u7b56\u7565\u662f\u5584\u7528\u60a8\u6240\u80fd\u89f8\u53ca\u7684\u5404\u7a2e\u7ba1\u9053\uff0c\u5c07\u6240\u6709\u5e73\u53f0\u6216\u5de5\u5177\u7684\u512a\u52e2\u5408\u800c\u70ba\u4e00\u3002 \u5149\u662f\u5728 2018 \u5e74\u7684\u7b2c\u4e09\u5b63\uff0cFacebook \u7684\u6bcf\u6708\u6d3b\u8e8d\u7528\u6236\u5c31\u591a\u9054 22.7 \u5104\u4eba\uff0c\u8db3\u898b Facebook \u53d7\u773e\u80fd\u5e36\u4f86\u591a\u9ebc\u9f90\u5927\u7684\u5546\u6a5f\u3002 \u63db\u8a00\u4e4b\uff0c\u6709\u975e\u5e38\u591a\u4eba\u90fd\u80fd\u770b\u5230\u60a8\u7684\u5ee3\u544a\uff01 \u8a31\u591a\u4f01\u696d\u77e5\u9053\u8981\u597d\u597d\u628a\u63e1\u5ee3\u5927\u53d7\u773e\u7684\u529b\u91cf\uff0c\u76ee\u524d\u6709 93% \u7684\u884c\u92b7\u4eba\u54e1\uff08\u4e5f\u5c31\u662f\u5927\u7d04\u4e09\u767e\u842c\u5bb6\u4f01\u696d\u884c\u865f\uff09\u7d93\u5e38\u900f\u904e Facebook \u6253\u5ee3\u544a\u3002\u800c\u9019\u4e9b\u4f01\u696d\u6709 70% \u90fd\u4f4d\u65bc\u7f8e\u570b\u4ee5\u5916\u7684\u570b\u5bb6\uff0c\u986f\u793a\u51fa Facebook \u5ee3\u544a\u53d7\u773e\u7684\u5f71\u97ff\u529b\u5df2\u904d\u53ca\u5168\u7403\u3002 \u5229\u7528\u60a8\u7684\u90f5\u4ef6\u540d\u55ae\u5728 Facebook \u4e0a\u5efa\u7acb\u53d7\u773e\u3001\u91dd\u5c0d\u9019\u7fa4\u4eba\u6253\u5ee3\u544a\uff0c\u6709\u52a9\u65bc\u60a8\u627e\u5230\u76f8\u95dc\u5ba2\u7fa4\u3001\u63d0\u4f9b\u76f8\u95dc\u7684\u5ee3\u544a\u5167\u5bb9\uff0c\u5f9e\u773e\u591a\u7af6\u722d\u8005\u4e2d\u812b\u7a4e\u800c\u51fa\u3002 \u90a3\u9ebc\uff0c\u4ec0\u9ebc\u662f Facebook \u5ee3\u544a\u53d7\u773e\u5462\uff1f \u5176\u5be6\u5c31\u662f Facebook \u958b\u653e\u4f01\u696d\u4e0a\u50b3\u5ba2\u6236\u6216\u6f5b\u5728\u5ba2\u6236\u7684\u90f5\u4ef6\u540d\u55ae\uff0c\u4e26\u4e14\u5e6b\u60a8\u8207 Facebook \u7684\u8cc7\u6599\u5eab\u505a\u6bd4\u5c0d\uff0c\u627e\u51fa\u6700\u9069\u9396\u5b9a\u7684\u5ba2\u7fa4\u3002 \u5982\u4f55\u5229\u7528\u90f5\u4ef6\u540d\u55ae\u5efa\u7acb Facebook \u5ee3\u544a\u53d7\u773e\uff1f 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