{"id":12437,"date":"2019-10-28T22:30:14","date_gmt":"2019-10-28T22:30:14","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/%e4%bd%bf%e7%94%a8%e8%81%8a%e5%a4%a9%e6%a9%9f%e5%99%a8%e4%ba%ba%e6%8b%93%e5%b1%95%e8%81%af%e7%b5%a1%e4%ba%ba%e5%90%8d%e5%96%ae\/"},"modified":"2020-06-05T17:18:21","modified_gmt":"2020-06-05T17:18:21","slug":"%e4%bd%bf%e7%94%a8%e8%81%8a%e5%a4%a9%e6%a9%9f%e5%99%a8%e4%ba%ba%e6%8b%93%e5%b1%95%e8%81%af%e7%b5%a1%e4%ba%ba%e5%90%8d%e5%96%ae","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e4%bd%bf%e7%94%a8%e8%81%8a%e5%a4%a9%e6%a9%9f%e5%99%a8%e4%ba%ba%e6%8b%93%e5%b1%95%e8%81%af%e7%b5%a1%e4%ba%ba%e5%90%8d%e5%96%ae\/","title":{"rendered":"\u4f7f\u7528\u804a\u5929\u6a5f\u5668\u4eba\u62d3\u5c55\u806f\u7d61\u4eba\u540d\u55ae"},"content":{"rendered":"<h2><strong>\u4f7f\u7528\u804a\u5929\u6a5f\u5668\u4eba\u62d3\u5c55\u806f\u7d61\u4eba\u540d\u55ae<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u804a\u5929\u6a5f\u5668\u4eba\u7684\u666e\u53ca\uff0c\u5c24\u5176\u662f\u52a0\u5165\u4eba\u5de5\u667a\u80fd\u6280\u8853\uff0c\u5b83\u5728\u5546\u696d\u9818\u57df ( EDM \u884c\u92b7 ) \u7684\u61c9\u7528\u6f5b\u80fd\u8ddf\u8457\u6210\u9577\u8301\u58ef\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9ad8\u5fb7\u7d0d(Gartner)\u9867\u554f\u516c\u53f8\u8868\u793a\uff0c\u7b49\u5230 2020 \u5e74\uff0c55\uff05 \u7684\u516c\u53f8\u5c07\u63a1\u7528\u804a\u5929\u6a5f\u5668\u4eba\u3002<\/span><a href=\"https:\/\/twitter.com\/forrester\/status\/935531546806837250\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">Forrester \u5e02\u8abf<\/span><\/a><span style=\"font-weight: 400;\">\u986f\u793a\uff0c\u804a\u5929\u6a5f\u5668\u4eba\u300c\u6fc0\u901f\u6210\u9577\u300d\uff0c\u4e26\u6307\u51fa\uff1a\u300c\u804a\u5929\u6a5f\u5668\u4eba\u6bd4\u61c9\u7528\u7a0b\u5f0f\u66f4\u5bb9\u6613\u958b\u767c\uff0c\u4e5f\u53ef\u7576\u4f5c\u662f\u63a5\u89f8\u5ba2\u6236\u7684\u65b9\u5f0f\uff0c\u56e0\u70ba\u63a5\u89f8\u5ba2\u6236\u6b63\u662f\u6a5f\u5668\u4eba\u7684\u4e3b\u8981\u696d\u52d9\u3002\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u76ee\u524d\u804a\u5929\u6a5f\u5668\u4eba\u6700\u76f8\u95dc\u7684\u7528\u9014\u4fbf\u662f<\/span><a href=\"https:\/\/techcrunch.com\/2019\/03\/19\/oracle-adds-more-ai-features-to-its-suite-of-sales-tools\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">\u81ea\u52d5\u5316\u9818\u57df<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u6a5f\u5668\u4eba\u53ef\u81ea\u4e3b\u8655\u7406\u5ba2\u670d\u5c0d\u8a71\u3001\u56de\u7b54\u554f\u984c\u4e26\u8490\u96c6\u6709\u7528\u7684\u6d88\u8cbb\u8005\u6578\u64da\u3002\u6700\u91cd\u8981\u7684\u6578\u64da\u4e4b\u4e00\u5c31\u662f\u96fb\u5b50\u90f5\u4ef6\u3002\u96d6\u7136\u5b83\u770b\u4f3c\u8001\u6d3e\uff0c\u4f46<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-create-and-execute-your-email-marketing-plan-in-2019-a-template-for-success\/\"><span style=\"font-weight: 400;\">EDM\u884c\u92b7\u4f9d\u7136\u597d\u7528<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u57f9\u990a\u5bf6\u8cb4\u7684\u90f5\u4ef6\u540d\u55ae\uff0c\u6700\u4fbf\u6377\u6709\u6548\u7684\u65b9\u6cd5\u4fbf\u662f\u804a\u5929\u6a5f\u5668\u4eba\u3002<\/span><\/p>\n<p><img alt=\"\"src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/06\/image3-2.png\" \/><\/p>\n<h3><strong>\u70ba\u4f55\u4f7f\u7528\u804a\u5929\u6a5f\u5668\u4eba\uff1f<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u804a\u5929\u6a5f\u5668\u4eba\u76f8\u7576\u53d7\u5230\u6b61\u8fce\uff0c\u5149\u662f Facebook Messenger \u7684\u804a\u5929\u6a5f\u5668\u4eba\u4fbf\u6709\u903e <\/span><a href=\"https:\/\/www.facebook.com\/messenger\/posts\/more-than-13-billion-people-around-the-world-now-use-messenger-every-month-weve-\/1530169047102770\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">13 \u5104\u4eba<\/span><\/a><span style=\"font-weight: 400;\">\u4f7f\u7528\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Drift <\/span><span style=\"font-weight: 400;\">\u884c\u92b7\u5e73\u53f0\u4e4b\u5c0d\u8a71\u884c\u92b7\u73fe\u72c0\u5831\u544a\u986f\u793a\uff0c<\/span><a href=\"https:\/\/www.drift.com\/blog\/state-of-conversational-marketing\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">195 \u500b\u570b\u5bb6<\/span><\/a><span style=\"font-weight: 400;\">\u7684\u4eba\u90fd\u4f7f\u7528\u7db2\u8def\u804a\u5929\u3002\u7a76\u7adf\u4ec0\u9ebc\u539f\u56e0\u9020\u5c31\u7db2\u8def\u804a\u5929\u73fe\u8c61\u8d8a\u767c\u666e\u53ca\uff1f\u5f9e\u5404\u7a2e\u5c64\u9762\u4f86\u770b\uff0c\u804a\u5929\u6bd4\u5176\u4ed6\u6e9d\u901a\u5f62\u5f0f\u66f4\u7c21\u4fbf\u5feb\u6377\uff0c\u66f4\u5bb9\u6613\u53d6\u5f97\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Forrester <\/span><span style=\"font-weight: 400;\">\u5e02\u8abf<\/span><span style=\"font-weight: 400;\">\u6307\u51fa\uff0c\u628a\u9019\u4e9b\u6a5f\u5668\u4eba\u64fa\u5728\u6d88\u8cbb\u8005\u6bcf\u5929\u90fd\u5728\u7684\u5730\u65b9 \u2500 \u793e\u7fa4\u5a92\u9ad4\u53ca\u7db2\u8def\uff0c\u804a\u5929\u6a5f\u5668\u4eba\u53ef\u4ee5\u8f15\u9b06\u7684\u85c9\u6b64\u63d0\u4f9b\u500b\u4eba\u5316\u7684\u670d\u52d9\u4ee5\u53ca\u6eff\u610f\u7684\u4e92\u52d5\u3002\u804a\u5929\u6a5f\u5668\u4eba\u70ba\u60a8\u8e0f\u51fa\u6210\u529f\u7684\u7b2c\u4e00\u6b65\uff0c\u7528\u4f86\u53d6\u5f97\u96fb\u90f5\u5730\u5740\uff0c\u6700\u5f8c\u5c07\u9019\u4e9b\u5730\u5740\u589e\u6dfb\u81f3\u8a02\u6236\u540d\u55ae\u3002\u82e5\u60a8\u672a\u66fe\u4f7f\u7528\u804a\u5929\u6a5f\u5668\u4eba\u63a8\u52d5 EDM \u884c\u92b7\uff0c\u60a8\u53ef\u80fd\u65e9\u8207\u8a31\u591a\u6f5b\u5728\u5ba2\u6236\u64e6\u80a9\u800c\u904e\u3002<\/span><\/p>\n<p><img alt=\"\"src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/06\/Guest_Post_Growing_Your_Email_List_With_Chatbots-SOCIAL.jpg\" \/><\/p>\n<h3><strong>\u5982\u4f55\u62ff\u5230\u96fb\u90f5\u5730\u5740\uff1f<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u4f9d\u64da <\/span><a href=\"https:\/\/optinmonster.com\/9-lead-magnets-to-increase-subscribers\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">Optinmonster<\/span><\/a><span style=\"font-weight: 400;\"> \u8edf\u9ad4\u958b\u767c\u516c\u53f8\u8868\u793a\uff1a\u300c\u96fb\u5b50\u90f5\u4ef6\u5176\u5be6\u5f88\u79c1\u4eba\u3002\u82e5\u6c92\u6709\u8a98\u4eba\u734e\u52f5\uff0c\u4eba\u5011\u4e0d\u6703\u83ab\u540d\u5176\u5999\u4e3b\u52d5\u63d0\u4f9b\u96fb\u90f5\u5730\u5740\u3002\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u804a\u5929\u6a5f\u5668\u4eba\u53ef\u4ee5\u627e\u5230\u7279\u5b9a\u5ba2\u7fa4\uff0c\u4e26\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u5ba2\u88fd\u8cc7\u8a0a\u3002\u7136\u800c\uff0c\u7c21\u55ae\u5c0d\u8ac7\u5df2\u7d93\u4e0d\u8db3\u4ee5\u53d6\u5f97\u8a2a\u5ba2\u7684\u96fb\u90f5\u5730\u5740\u3002\u4f7f\u7528\u300c\u907f\u514d\u4e2d\u65b7\u806f\u7e6b\u300d\u9019\u7a2e\u53e5\u5b50\u4e5f\u884c\u4e0d\u901a\u3002\u8acb\u904b\u7528\u8a2a\u5ba2\u6240\u9700\u8981\u7684\u76f8\u95dc\u8cc7\u8a0a\u3001\u6bd4\u8f03\u6d3b\u6f51\u53ca\u6709\u8a98\u56e0\u7684\u65b9\u5f0f\u5438\u5f15\u8a2a\u5ba2\u4e0a\u9264\u3002<\/span><\/p>\n<h3><strong>\u63d0\u4f9b\u734e\u52f5<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u96fb\u90f5\u5730\u5740\u5c31\u50cf\u8ca8\u5e63\uff0c\u6d41\u901a\u65bc EDM \u884c\u92b7\u9818\u57df\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u70ba\u4e86\u8b93\u8a2a\u5ba2\u63d0\u4ea4\u96fb\u90f5\u5730\u5740\uff0c\u60a8\u5fc5\u9808\u63d0\u4f9b\u540c\u7b49\u50f9\u503c\u7684\u6771\u897f\u7576\u4f5c\u56de\u5831\u3002\u804a\u5929\u6a5f\u5668\u4eba\u53ef\u63d0\u4f9b<\/span><a href=\"https:\/\/kimgarst.com\/how-to-use-facebook-messenger-bots-to-grow-your-email-list\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">\u4f7f\u5ba2\u6236\u53d7\u76ca\u7684\u734e\u52f5<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4f8b\u5982\uff1a\u96fb\u5b50\u66f8\u3001\u6e2c\u8a66\u3001\u64ad\u5ba2\u3001\u7368\u5bb6\u6703\u54e1\u5c08\u4eab\u5167\u5bb9\u3001\u7522\u54c1\u793a\u7bc4\u8aaa\u660e\u3001\u4fc3\u92b7\u3001\u751a\u81f3\u7522\u54c1\u8a66\u7528\u3002<\/span><\/p>\n<p><img alt=\"\"src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/06\/image1-3.png\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\uff0c\u82e5\u60a8\u7684\u670d\u98fe\u5e97\u6709\u804a\u5929\u6a5f\u5668\u4eba\uff0c\u5b83\u53ef\u63d0\u4f9b\u67d0\u4e9b\u6b3e\u5f0f\u7684\u7279\u5b9a\u8cc7\u8a0a\uff0c\u4e26\u63d0\u4f9b\u6642\u5c1a\u7a7f\u642d\u8a23\u7ac5\u3002\u804a\u5929\u6a5f\u5668\u4eba\u53ef\u63d0\u4f9b\u984d\u5916\u734e\u52f5\uff0c\u5982\u6bcf\u65e5\u7a7f\u642d\u9748\u611f\u3001\u7279\u5225\u512a\u60e0\uff0c\u63d0\u4f9b\u96fb\u90f5\u5730\u5740\u7684\u7528\u6236\u4eab\u6709\u6298\u6263\u3002\u9019\u6a23\u7684\u4f5c\u6cd5\u8b93\u804a\u5929\u6a5f\u5668\u4eba\u63d0\u4f9b\u8db3\u5920\u7684\u50f9\u503c\u4f86\u734e\u52f5\u5ba2\u6236\u63d0\u4ea4\u4ed6\u5011\u7684\u500b\u8cc7\u3002<\/span><\/p>\n<h3><strong>\u78ba\u4fdd\u804a\u5929\u6a5f\u5668\u4eba\u57f7\u884c\u8a72\u505a\u7684\u4efb\u52d9<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u60a8\u7684\u804a\u5929\u6a5f\u5668\u4eba\u5fc5\u9808\u5b8c\u5168\u6309\u7167\u8a08\u756b\u884c\u4e8b\uff0c\u4e26\u5411\u5ba2\u6236\u63d0\u4f9b\u76f8\u95dc\u8cc7\u8a0a\u53ca\u89e3\u7b54\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6bcf\u689d\u8a0a\u606f\u5c0d\u65bc\u6210\u529f\u7684\u4e92\u52d5\u76f8\u7576\u91cd\u8981\uff0c\u5c0d\u65bc\u6a5f\u5668\u4e92\u52d5\u8207\u51b7\u6f20\u4ee5\u5f85\u7684\u5ba2\u6236\u4f86\u8aaa\u5dee\u7570\u66f4\u5927\u3002\u8acb\u8b39\u8a18\uff0c\u7528\u6236\u9078\u64c7\u804a\u5929\u6a5f\u5668\u4eba\u6e9d\u901a\uff0c\u56e0\u70ba\u5b83\u5feb\u901f\u7c21\u55ae\uff0c\u76f4\u63a5\u5207\u5165\u91cd\u9ede\u3002\u8907\u96dc\u7684\u8a0a\u606f\u6216\u7e41\u7463\u7684\u6b65\u9a5f\u53ef\u80fd\u9084\u6c92\u8b1b\u5230\u91cd\u9ede\uff0c\u5c31\u8b93\u7528\u6236\u8208\u8da3\u7f3a\u7f3a\u3002<\/span><\/p>\n<p><img alt=\"\"src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/06\/image2-3.png\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\uff0c\u5168\u98df\u8d85\u5e02\u7684\u804a\u5929\u6a5f\u5668\u4eba\u65e8\u5728\u5e6b\u52a9\u7528\u6236\u627e\u5230\u98df\u8b5c\u3002 \u6a5f\u5668\u4eba\u53ef\u76f4\u63a5\u57f7\u884c\u4efb\u52d9\u3001\u56de\u61c9\u95dc\u9375\u5b57\u3001\u5c55\u958b\u5c0d\u8a71\uff0c\u5e6b\u52a9\u7528\u6236\u6e96\u78ba\u7372\u5f97\u4ed6\u5011\u6b63\u5728\u641c\u7d22\u7684\u5404\u7a2e\u98df\u7269\u548c\u98df\u8b5c\u3002\u804a\u5929\u6a5f\u5668\u4eba\u5b8c\u6210\u8a72\u505a\u4e4b\u4e8b\uff0c\u5728\u6574\u500b\u5c0d\u8a71\u904e\u7a0b\u4e2d\u4e0d\u8b93\u7528\u6236\u7684\u671f\u671b\u843d\u7a7a\u3002<\/span><\/p>\n<h3><strong>\u5207\u5fcc\u64cd\u4e4b\u904e\u6025<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u5ba2\u6236\u6700\u5e38\u8aaa\u300c\u4e0d\u300d\u7684\u6642\u523b\u901a\u5e38\u662f\u5c0d\u8a71\u958b\u59cb\u4e4b\u6642\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5343\u842c\u4e0d\u8981\u5728\u5c0d\u8a71\u4e00\u958b\u59cb\uff0c\u4fbf\u8981\u6c42\u5c0d\u65b9\u63d0\u4f9b\u96fb\u90f5\u5730\u5740\u3002\u53cd\u4e4b\uff0c<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/customer-engagement-new-email\/\"><span style=\"font-weight: 400;\">\u8acb\u771f\u8aa0\u5730\u8207\u7528\u6236\u4e92\u52d5<\/span><\/a><span style=\"font-weight: 400;\">\u3002 \u6709\u8da3\u7684\u5c0d\u8a71\u53ef\u4ee5\u6210\u529f\u8d0f\u5f97\u7528\u6236\u4fe1\u4efb\u4e26\u7dad\u6301\u8208\u81f4\uff0c\u76f4\u5230\u5408\u9069\u7684\u6642\u523b\u51fa\u73fe\u3002\u8acb\u8a2d\u8a08\u4e00\u500b\u5177\u6709\u500b\u6027\u7684\u804a\u5929\u6a5f\u5668\u4eba\uff0c\u5c31\u50cf\u4ee5\u4e0b\u9019\u500b\u6642\u9ae6\u7684\u570b\u5bb6\u5730\u7406\u983b\u9053\u7684\u804a\u5929\u6a5f\u5668\u4eba\u3002<\/span><\/p>\n<p><img alt=\"\"src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/06\/image4-2.png\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5ba2\u6236\u8207\u60a8\u7684\u6a5f\u5668\u4eba\u804a\u5929\u3001\u5efa\u7acb\u95dc\u4fc2\u7684\u6642\u9593\u8d8a\u9577\uff0c\u4fbf\u8d8a\u6709\u53ef\u80fd\u5728\u5c0d\u8a71\u7d50\u675f\u6642\u63d0\u4f9b\u96fb\u90f5\u5730\u5740\u3002\u9996\u5148\u8b93\u6a5f\u5668\u4eba\u8a62\u554f\u7528\u6236\u59d3\u540d\u8207\u559c\u597d\uff0c\u5efa\u7acb\u6709\u8da3\u5c0d\u8ac7\uff0c\u6162\u6162\u5730\u671d\u5411\u95dc\u9375\u554f\u984c\uff1a\u96fb\u90f5\u5730\u5740\u3002\u53ea\u8981\u7528\u6236\u300c\u9858\u610f\u300d\u56de\u7b54\u5176\u4ed6\u554f\u984c\uff0c\u4e26\u7a4d\u6975\u8207\u804a\u5929\u6a5f\u5668\u4eba\u4e92\u52d5\uff0c\u4ed6\u5011\u4fbf\u6703\u7e7c\u7e8c\u300c\u804a\u4e0b\u53bb\u300d\u3002<\/span><\/p>\n<h3><strong>\u9806\u5229\u62ff\u5230\u96fb\u90f5\u5730\u5740\uff0c\u4f46\u662f\uff0c\u4eba\u600e\u9ebc\u4e0d\u898b\u4e86\uff1f<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u53d6\u5f97\u96fb\u90f5\u5730\u5740\u6700\u70ba\u56f0\u96e3\u3002\u4e00\u65e6\u7372\u6709\uff0c\u64c1\u6709\u4e00\u500b\u6709\u6548\u7d44\u7e54\u4e26\u5584\u52a0\u904b\u7528\u7684\u7cfb\u7d71\u975e\u5e38\u91cd\u8981\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.socialmediaexaminer.com\/grow-email-list-facebook-messenger-bot\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">\u8a31\u591a\u61c9\u7528\u7a0b\u5f0f<\/span><\/a><span style=\"font-weight: 400;\">\u53ef\u8207 Facebook Messenger \u7d50\u5408\uff0c\u6216\u5c07\u5176\u4ed6\u804a\u5929\u6a5f\u5668\u4eba\u76f4\u63a5\u5f59\u6574\uff0c\u7528\u4f86\u5efa\u7acb\u81ea\u52d5\u8a02\u95b1\u540d\u55ae\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u900f\u904e\u4e0a\u8ff0\u61c9\u7528\u7a0b\u5f0f\u8207\u60a8\u7684 EDM \u884c\u92b7\u5e73\u53f0\u76f8\u4e92\u9023\u7d50\uff0c\u804a\u5929\u6a5f\u5668\u4eba\u53ef\u81ea\u52d5\u5efa\u7acb\u8a02\u6236\u540d\u55ae\uff0c\u4e26\u767c\u9001\u884c\u92b7\u90f5\u4ef6\u3002<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/about-us\"><span style=\"font-weight: 400;\">Benchmark \u884c\u92b7\u5e73\u53f0<\/span><\/a><span style=\"font-weight: 400;\">\u80fd\u63a5\u6536\u804a\u5929\u6a5f\u5668\u4eba\u8490\u96c6\u7684\u96fb\u90f5\u5730\u5740\uff0c\u52a0\u4ee5\u6574\u7406\uff0c\u4e26\u5728\u9ec3\u91d1\u6642\u6bb5\u767c\u9001\u90f5\u4ef6\uff0c\u63d0\u4f9b\u50f9\u503c\u4e26\u78ba\u4fdd\u96fb\u90f5\u5730\u5740\u7559\u5728\u540d\u55ae\u4e2d\uff0c\u800c\u4e0d\u8b93\u7528\u6236\u53d6\u6d88\u8a02\u95b1\u3002<\/span><\/p>\n<h3><strong>\u7d50\u8ad6<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u804a\u5929\u6a5f\u5668\u4eba\u8b93\u7528\u6236\u8f15\u9b06\u5c0d\u8ac7\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u804a\u5929\u6a5f\u5668\u4eba\u53ef\u76f4\u89ba\u5f0f\u8207\u7528\u6236\u4ea4\u8ac7\u4e92\u52d5\uff0c\u71df\u9020\u4e00\u500b\u6574\u9ad4\u6b63\u9762\u7684\u5ba2\u6236\u9ad4\u9a57\u3002\u5b83\u5011\u6253\u9020\u4e00\u500b\u5b8c\u7f8e\u7684\u6a5f\u6703\uff0c\u4fc3\u9032\u8207\u7528\u6236\u806f\u7e6b\uff0c\u4e26\u8490\u96c6\u6709\u50f9\u503c\u7684\u7528\u6236\u6578\u64da\uff0c\u5c24\u5176\u662f\u96fb\u90f5\u5730\u5740\u3002\u804a\u5929\u6a5f\u5668\u4eba\u662f\u62d3\u5c55\u806f\u7d61\u4eba\u540d\u55ae\u6700\u5b8c\u7f8e\u7684\u65b9\u5f0f\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4f7f\u7528\u804a\u5929\u6a5f\u5668\u4eba\u62d3\u5c55\u806f\u7d61\u4eba\u540d\u55ae \u804a\u5929\u6a5f\u5668\u4eba\u7684\u666e\u53ca\uff0c\u5c24\u5176\u662f\u52a0\u5165\u4eba\u5de5\u667a\u80fd\u6280\u8853\uff0c\u5b83\u5728\u5546\u696d\u9818\u57df ( EDM \u884c\u92b7 ) \u7684\u61c9\u7528\u6f5b\u80fd\u8ddf\u8457\u6210\u9577\u8301\u58ef\u3002 \u9ad8\u5fb7\u7d0d(Gartner)\u9867\u554f\u516c\u53f8\u8868\u793a\uff0c\u7b49\u5230 2020 \u5e74\uff0c55\uff05 \u7684\u516c\u53f8\u5c07\u63a1\u7528\u804a\u5929\u6a5f\u5668\u4eba\u3002Forrester \u5e02\u8abf\u986f\u793a\uff0c\u804a\u5929\u6a5f\u5668\u4eba\u300c\u6fc0\u901f\u6210\u9577\u300d\uff0c\u4e26\u6307\u51fa\uff1a\u300c\u804a\u5929\u6a5f\u5668\u4eba\u6bd4\u61c9\u7528\u7a0b\u5f0f\u66f4\u5bb9\u6613\u958b\u767c\uff0c\u4e5f\u53ef\u7576\u4f5c\u662f\u63a5\u89f8\u5ba2\u6236\u7684\u65b9\u5f0f\uff0c\u56e0\u70ba\u63a5\u89f8\u5ba2\u6236\u6b63\u662f\u6a5f\u5668\u4eba\u7684\u4e3b\u8981\u696d\u52d9\u3002\u300d \u76ee\u524d\u804a\u5929\u6a5f\u5668\u4eba\u6700\u76f8\u95dc\u7684\u7528\u9014\u4fbf\u662f\u81ea\u52d5\u5316\u9818\u57df\u3002\u6a5f\u5668\u4eba\u53ef\u81ea\u4e3b\u8655\u7406\u5ba2\u670d\u5c0d\u8a71\u3001\u56de\u7b54\u554f\u984c\u4e26\u8490\u96c6\u6709\u7528\u7684\u6d88\u8cbb\u8005\u6578\u64da\u3002\u6700\u91cd\u8981\u7684\u6578\u64da\u4e4b\u4e00\u5c31\u662f\u96fb\u5b50\u90f5\u4ef6\u3002\u96d6\u7136\u5b83\u770b\u4f3c\u8001\u6d3e\uff0c\u4f46EDM\u884c\u92b7\u4f9d\u7136\u597d\u7528\u3002\u57f9\u990a\u5bf6\u8cb4\u7684\u90f5\u4ef6\u540d\u55ae\uff0c\u6700\u4fbf\u6377\u6709\u6548\u7684\u65b9\u6cd5\u4fbf\u662f\u804a\u5929\u6a5f\u5668\u4eba\u3002 \u70ba\u4f55\u4f7f\u7528\u804a\u5929\u6a5f\u5668\u4eba\uff1f \u804a\u5929\u6a5f\u5668\u4eba\u76f8\u7576\u53d7\u5230\u6b61\u8fce\uff0c\u5149\u662f Facebook Messenger \u7684\u804a\u5929\u6a5f\u5668\u4eba\u4fbf\u6709\u903e 13 \u5104\u4eba\u4f7f\u7528\u3002 Drift \u884c\u92b7\u5e73\u53f0\u4e4b\u5c0d\u8a71\u884c\u92b7\u73fe\u72c0\u5831\u544a\u986f\u793a\uff0c195 \u500b\u570b\u5bb6\u7684\u4eba\u90fd\u4f7f\u7528\u7db2\u8def\u804a\u5929\u3002\u7a76\u7adf\u4ec0\u9ebc\u539f\u56e0\u9020\u5c31\u7db2\u8def\u804a\u5929\u73fe\u8c61\u8d8a\u767c\u666e\u53ca\uff1f\u5f9e\u5404\u7a2e\u5c64\u9762\u4f86\u770b\uff0c\u804a\u5929\u6bd4\u5176\u4ed6\u6e9d\u901a\u5f62\u5f0f\u66f4\u7c21\u4fbf\u5feb\u6377\uff0c\u66f4\u5bb9\u6613\u53d6\u5f97\u3002 Forrester \u5e02\u8abf\u6307\u51fa\uff0c\u628a\u9019\u4e9b\u6a5f\u5668\u4eba\u64fa\u5728\u6d88\u8cbb\u8005\u6bcf\u5929\u90fd\u5728\u7684\u5730\u65b9 \u2500 \u793e\u7fa4\u5a92\u9ad4\u53ca\u7db2\u8def\uff0c\u804a\u5929\u6a5f\u5668\u4eba\u53ef\u4ee5\u8f15\u9b06\u7684\u85c9\u6b64\u63d0\u4f9b\u500b\u4eba\u5316\u7684\u670d\u52d9\u4ee5\u53ca\u6eff\u610f\u7684\u4e92\u52d5\u3002\u804a\u5929\u6a5f\u5668\u4eba\u70ba\u60a8\u8e0f\u51fa\u6210\u529f\u7684\u7b2c\u4e00\u6b65\uff0c\u7528\u4f86\u53d6\u5f97\u96fb\u90f5\u5730\u5740\uff0c\u6700\u5f8c\u5c07\u9019\u4e9b\u5730\u5740\u589e\u6dfb\u81f3\u8a02\u6236\u540d\u55ae\u3002\u82e5\u60a8\u672a\u66fe\u4f7f\u7528\u804a\u5929\u6a5f\u5668\u4eba\u63a8\u52d5 EDM \u884c\u92b7\uff0c\u60a8\u53ef\u80fd\u65e9\u8207\u8a31\u591a\u6f5b\u5728\u5ba2\u6236\u64e6\u80a9\u800c\u904e\u3002 \u5982\u4f55\u62ff\u5230\u96fb\u90f5\u5730\u5740\uff1f \u4f9d\u64da Optinmonster \u8edf\u9ad4\u958b\u767c\u516c\u53f8\u8868\u793a\uff1a\u300c\u96fb\u5b50\u90f5\u4ef6\u5176\u5be6\u5f88\u79c1\u4eba\u3002\u82e5\u6c92\u6709\u8a98\u4eba\u734e\u52f5\uff0c\u4eba\u5011\u4e0d\u6703\u83ab\u540d\u5176\u5999\u4e3b\u52d5\u63d0\u4f9b\u96fb\u90f5\u5730\u5740\u3002\u300d \u804a\u5929\u6a5f\u5668\u4eba\u53ef\u4ee5\u627e\u5230\u7279\u5b9a\u5ba2\u7fa4\uff0c\u4e26\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u5ba2\u88fd\u8cc7\u8a0a\u3002\u7136\u800c\uff0c\u7c21\u55ae\u5c0d\u8ac7\u5df2\u7d93\u4e0d\u8db3\u4ee5\u53d6\u5f97\u8a2a\u5ba2\u7684\u96fb\u90f5\u5730\u5740\u3002\u4f7f\u7528\u300c\u907f\u514d\u4e2d\u65b7\u806f\u7e6b\u300d\u9019\u7a2e\u53e5\u5b50\u4e5f\u884c\u4e0d\u901a\u3002\u8acb\u904b\u7528\u8a2a\u5ba2\u6240\u9700\u8981\u7684\u76f8\u95dc\u8cc7\u8a0a\u3001\u6bd4\u8f03\u6d3b\u6f51\u53ca\u6709\u8a98\u56e0\u7684\u65b9\u5f0f\u5438\u5f15\u8a2a\u5ba2\u4e0a\u9264\u3002 \u63d0\u4f9b\u734e\u52f5 \u96fb\u90f5\u5730\u5740\u5c31\u50cf\u8ca8\u5e63\uff0c\u6d41\u901a\u65bc EDM 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