{"id":12467,"date":"2019-09-24T18:05:41","date_gmt":"2019-09-25T01:05:41","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=41242"},"modified":"2020-10-28T08:08:00","modified_gmt":"2020-10-28T08:08:00","slug":"%e3%80%90%e8%80%81%e9%97%86%e4%bb%bb%e5%8b%9915%e3%80%91edm%e6%8e%92%e7%89%88%e7%9a%84%e9%97%9c%e9%8d%b5%e7%a7%98%e8%a8%a3%ef%bc%8c%e4%bd%a0%e7%9f%a5%e9%81%93%e5%b9%be%e5%80%8b%ef%bc%9f-benchm","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e3%80%90%e8%80%81%e9%97%86%e4%bb%bb%e5%8b%9915%e3%80%91edm%e6%8e%92%e7%89%88%e7%9a%84%e9%97%9c%e9%8d%b5%e7%a7%98%e8%a8%a3%ef%bc%8c%e4%bd%a0%e7%9f%a5%e9%81%93%e5%b9%be%e5%80%8b%ef%bc%9f-benchm\/","title":{"rendered":"\u3010\u8001\u95c6\u4efb\u52d915\u3011EDM\u6392\u7248\u7684\u95dc\u9375\u79d8\u8a23\uff0c\u4f60\u77e5\u9053\u5e7e\u500b\uff1f"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21323\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/No15-1_\u6587\u7ae0\u5716\u7247_OG-3.jpg\" alt=\"EDM\u6392\u7248\u7684\u95dc\u9375\u79d8\u8a23\uff0c\u4f60\u77e5\u9053\u5e7e\u500b\uff1f\" width=\"690\" height=\"550\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/No15-1_\u6587\u7ae0\u5716\u7247_OG-3.jpg 690w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/No15-1_\u6587\u7ae0\u5716\u7247_OG-3-300x239.jpg 300w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/p>\n<h2><span style=\"font-weight: 400\">\u96fb\u5b50\u5831\u884c\u92b7\u88e1\u4e0d\u53ef\u5ffd\u7565\u7684\u5927\u4e8b\u2014EDM\u6392\u7248<\/span><\/h2>\n<p><span style=\"font-weight: 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alt=\"EDM\u6392\u7248\u7684\u95dc\u9375\u79d8\u8a23\uff0c\u4f60\u77e5\u9053\u5e7e\u500b\uff1f\" width=\"690\" height=\"550\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/No15-2_\u6587\u7ae0\u5716\u7247_OG-3.jpg 690w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/No15-2_\u6587\u7ae0\u5716\u7247_OG-3-300x239.jpg 300w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/p>\n<h2><span style=\"font-weight: 400\">\u4e3b\u8981\u539f\u5247\uff1aEDM\u6392\u7248\u9700\u7c21\u800c\u6709\u529b<\/span><\/h2>\n<p><span style=\"font-weight: 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height=\"400\" \/><\/p>\n<h3><span style=\"font-weight: 400\">EDM\u6392\u7248\u7955\u8a23\u4e00\u2014\uff3a\u5b57\u578b\u6392\u7248\uff1a<\/span><\/h3>\n<p><span style=\"font-weight: 400\">\u540c\u4e8b\u8aaa\uff1a\u300c\u9019\u662f\u6700\u5e38\u898b\uff0c\u4e5f\u662f\u6700\u5b89\u5168\u7684\u96fb\u5b50\u5831\u6392\u7248\u65b9\u5f0f\u3002\u300d\u6b64\u7a2e\u65b9\u5f0f\u4e3b\u8981\u85c9\u7531\u5716\u7247\u8207\u6587\u5b57\u7684\u4ea4\u932f\u5448\u73fe\uff0c\u900f\u904e\u5716\u6587\u76f8\u8f14\u5ef6\u4f38email\u6392\u7248\uff0c\u4e3b\u8981\u8b93\u6536\u4ef6\u8005\u5728\u700f\u89bd\u7684\u904e\u7a0b\u4e2d\u4e0d\u6703\u56e0\u70ba\u5716\u6587\u6bd4\u4f8b\u4e0d\u5747\uff0c\u5c0e\u81f4\u95b1\u8b80\u96fb\u5b50\u5831\u6642\u611f\u5230\u5403\u529b\u3002<\/span><\/p>\n<p style=\"padding-left: 40px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-41245 aligncenter\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/No15-4\u6587\u7ae0\u5716\u7247OG-2.png\" alt=\"\" width=\"690\" height=\"400\" \/><\/p>\n<h3><span style=\"font-weight: 400\">EDM\u6392\u7248\u7955\u8a23\u4e8c\u2014\u8a2d\u7f6eCTA(Call To Action)\u6309\u9215\uff1a<\/span><\/h3>\n<p><span style=\"font-weight: 400\">\u9084\u8a18\u5f97\u6211\u5728<a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e3%80%90%e8%80%81%e9%97%86%e4%bb%bb%e5%8b%9911%e3%80%91%e9%83%b5%e4%bb%b6%e8%a1%8c%e9%8a%b7%e7%9a%84%e7%a7%98%e8%a8%a3-%e9%8e%96%e5%ae%9a%e7%99%bc%e4%bf%a1%e7%9b%ae%e6%a8%99\/\">\u3010\u8001\u95c6\u4efb\u52d911\u3011<\/a>\u4e2d\u63d0\u5230\u7684\u96fb\u5b50\u5831\u76ee\u6a19\u55ce\uff1f\u4f60\u6240\u5236\u5b9a\u7684\u76ee\u6a19\u53ef\u4ee5\u5728\u9019\u88e1\u767c\u63ee\u6548\u7528\u4e86\uff0c\u914d\u5408\u96fb\u5b50\u5831\u71df\u9020\u7684\u6c1b\u570d\uff0c\u900f\u904eEDM\u6392\u7248\u7684\u5448\u73fe\uff0c\u653e\u5165CTA(Call To Action)\u6309\u9215\u4f7f\u6536\u4ef6\u8005\u7522\u751f\u6025\u8feb\u6027\uff0c\u60f3\u8981\u8cfc\u8cb7\u3001\u4e86\u89e3\u3001\u5206\u4eab\u6216\u96c6\u8cc7\u3002\u4f60\u53ef\u4ee5\u5c07\u6536\u4ef6\u8005\u6536\u5230\u4fe1\u5f8c\uff0c\u6240\u8981\u63a1\u53d6\u7684\u4e0b\u4e00\u6b65\u52d5\u4f5c\u900f\u904eCTA(Call To Action)\u6307\u793a\u3002<\/span><\/p>\n<p style=\"padding-left: 40px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-41246 aligncenter\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/No15-5\u6587\u7ae0\u5716\u7247OG-2.png\" alt=\"\" width=\"690\" height=\"400\" \/><\/p>\n<h3><span style=\"font-weight: 400\">EDM\u6392\u7248\u7955\u8a23\u4e09\u2014\u91cd\u9ede\u653e\u592710\u500d\uff1a<\/span><\/h3>\n<p><span style=\"font-weight: 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400\">\u6211\u767c\u73fe\uff0c\u6240\u6709\u96fb\u5b50\u5831\u884c\u92b7\u6210\u529f\u7684\u8981\u7d20\u5728\u65bc\u2014\u900f\u904eEDM\u6392\u7248\u5c55\u73fe\u54c1\u724c\u5f62\u8c61\uff0c\u4ed6\u5011\u79c9\u6301\u8457\u7528\u5fc3\u7167\u9867\u6bcf\u4f4d\u6536\u4ef6\u4eba\u7684\u5fc3\uff0c\u5728\u50b3\u905e\u8cc7\u8a0a\u3001\u6700\u65b0\u512a\u60e0\u6216\u662f\u5546\u54c1\u6298\u6263\u7684\u540c\u6642\uff0c\u900f\u904e\u4ee5\u4e0a\u4e09\u7a2e\u5217\u51fa\u7684EDM\u6392\u7248\u7684\u65b9\u5f0f\uff0c\u8b93\u5716\u8207\u6587\u5b57\u4e4b\u9593\u6709\u5598\u606f\u7684\u7a7a\u9593\uff0c\u518d\u4ee5\u4e00\u5c01\u5c01\u7684\u90f5\u4ef6\uff0c\u5982\u540c\u4e00\u78da\u4e00\u74e6\uff0c\u6162\u6162\u5806\u780c\u5c6c\u65bc\u81ea\u5df1\u516c\u53f8\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u9032\u800c\u642d\u8d77\u8207\u6536\u4ef6\u4eba\u6e9d\u901a\u7684\u6a4b\u6a11\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/tag\/%E8%80%81%E9%97%86%E4%BB%BB%E5%8B%99%E7%B3%BB%E5%88%97\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/06\/CTA_\u6587\u7ae0\u4e00\u89bd.jpg\" alt=\"\u8001\u95c6\u4efb\u52d9\u7cfb\u5217\u6587\u7ae0\u5168\u96c6\u4e00\u89bd\" width=\"690\" height=\"350\" border=\"0\" \/><\/a><br \/>\n<a href=\"https:\/\/ui.benchmarkemail.com\/tw\/register\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/06\/CTA_\u958b\u59cb\u9ad4\u9a57-2.jpg\" alt=\"\" width=\"690\" height=\"100\" border=\"0\" \/><\/a><br \/>\n<a href=\"https:\/\/lin.ee\/d7O08ge\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/06\/CTA_\u52a0\u5165LINE-2.jpg\" alt=\"\" width=\"690\" height=\"100\" border=\"0\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u96fb\u5b50\u5831\u884c\u92b7\u88e1\u4e0d\u53ef\u5ffd\u7565\u7684\u5927\u4e8b\u2014EDM\u6392\u7248 \u5f9e\u524d\uff0c\u96fb\u5b50\u90f5\u4ef6\u4ee5\u7d14\u6587\u5b57\u7684\u65b9\u5f0f\u5448\u73fe\uff0c\u90a3\u6642\u5e7e\u4e4e\u6c92\u6709\u4eba\u5728\u610fEDM\u6392\u7248\uff0c\u53ea\u5728\u4e4e\u6240\u7528\u7684\u5b57\u53e5\u80fd\u4e0d\u80fd\u9806\u5229\u50b3\u9054\u7d66\u6536\u4ef6\u65b9\uff0c\u96a8\u8457\u6642\u4ee3\u8f49\u8b8a\uff0c\u6f38\u6f38\u91cd\u8996\u96fb\u5b50\u5831\u8a2d\u8a08\uff0c\u5982\u4e0a\u5716\u6240\u793a\uff0c\u5f9e\u96fb\u5b50\u5831\u6392\u7248\u3001\u8272\u5f69\u904b\u7528\u5230\u96fb\u5b50\u5831\u5167\u6587\uff0c\u662f\u90f5\u4ef6\u8a2d\u8a08\u4e2d\u5bc6\u4e0d\u53ef\u5206\uff0c\u4e14\u74b0\u74b0\u76f8\u6263\u7684\u91cd\u8981\u74b0\u7bc0\uff0c\u9996\u5148\uff0c\u8b93\u6211\u5f9eEDM\u6392\u7248\u958b\u59cb\u5a13\u5a13\u9053\u4f86\u3002 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