{"id":12511,"date":"2019-06-13T09:48:15","date_gmt":"2019-06-13T09:48:15","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=40130"},"modified":"2020-04-23T08:35:49","modified_gmt":"2020-04-23T08:35:49","slug":"2019-edm-%e8%a1%8c%e9%8a%b7%e4%b8%80%e5%ae%9a%e8%a6%81%e6%8e%8c%e6%8f%a1%e7%9a%84-%e5%ae%a2%e6%88%b6%e9%97%9c%e4%bf%82%e7%ae%a1%e7%90%86%e8%b6%a8%e5%8b%a2","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/2019-edm-%e8%a1%8c%e9%8a%b7%e4%b8%80%e5%ae%9a%e8%a6%81%e6%8e%8c%e6%8f%a1%e7%9a%84-%e5%ae%a2%e6%88%b6%e9%97%9c%e4%bf%82%e7%ae%a1%e7%90%86%e8%b6%a8%e5%8b%a2\/","title":{"rendered":"2019 EDM \u884c\u92b7:\u4e00\u5b9a\u8981\u638c\u63e1\u7684 \u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u8da8\u52e2"},"content":{"rendered":"

2019 EDM \u884c\u92b7:\u4e00\u5b9a\u8981\u638c\u63e1\u7684 \u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u8da8\u52e2<\/b><\/h2>\n

\u5c0d\u65bc\u5404\u884c\u5404\u696d\u800c\u8a00\uff0c\u80af\u5b9a\u90fd\u9700\u8981\u548c\u5ba2\u6236\u7dad\u6301\u5065\u5eb7\u3001\u826f\u597d\u7684\u4e92\u52d5\u95dc\u4fc2\uff0c\u624d\u80fd\u78ba\u4fdd\u751f\u610f\u6e90\u6e90\u4e0d\u7d55\u4e0a\u9580\u3002<\/span><\/p>\n

\u4f01\u696d\u7684\u7ba1\u7406\u4eba\u54e1\u90fd\u66c9\u5f97\uff0c\u5efa\u7acb\u5065\u5168\u7684\u5ba2\u6236\u95dc\u4fc2\u76f8\u7576\u91cd\u8981\u3002<\/span><\/p>\n

\u5728\u696d\u754c\u64c1\u6709\u826f\u597d\u7684\u5546\u8b7d\u6709\u5229\u65bc\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406 (CRM)\uff0c\u80fd\u5920\u9032\u800c\u5e6b\u52a9\u516c\u53f8\u7372\u5f97\u66f4\u591a\u5229\u76ca\u3002<\/span><\/p>\n

\u90a3\u9ebc\uff0c\u8a72\u5982\u4f55\u6a39\u7acb\u516c\u53f8\u7684\u5546\u8b7d\uff1f\u95dc\u9375\u5728\u65bc\u6709\u6548\u5730\u89e3\u6c7a\u5ba2\u6236\u9047\u5230\u7684\u554f\u984c\u3002\u85c9\u7531 CRM \u7cfb\u7d71\u7684\u5354\u52a9\uff0c\u4f01\u696d\u53ef\u4ee5\u6539\u5584\u7d44\u7e54\u7684\u76c8\u5229\u80fd\u529b\uff0c\u540c\u6642\u7dad\u7e6b\u8207\u5ba2\u6236\u4e4b\u9593\u7684\u4e92\u52d5\u3002<\/span><\/p>\n

CRM \u7684\u597d\u8655<\/b><\/h3>\n

CRM \u53ef\u4ee5\u70ba\u4e00\u500b\u7d44\u7e54\u5e36\u4f86\u8a31\u591a\u597d\u8655\u3002<\/span><\/p>\n

\u9664\u4e86\u80fd\u5728\u540c\u4e00\u5957\u7cfb\u7d71\u4e2d\u7ba1\u7406\u5ba2\u6236\u8cc7\u6599\u4ee5\u5916\uff0c\u9084\u80fd\u8ffd\u8e64\u5ba2\u6236\u6d3b\u52d5\u3001\u6301\u7e8c\u65b0\u589e\u91cd\u8981\u6703\u8b70\u8207\u92b7\u552e\u96fb\u8a71\u7684\u63d0\u9192\uff0c\u63d0\u5347\u54e1\u5de5\u7684\u6548\u7387\u8207\u751f\u7522\u529b\u3002\u4e0d\u53ea\u6709\u52a9\u65bc\u52a0\u5feb\u5ba2\u6236\u6210\u9577\u7684\u901f\u5ea6\uff0c\u4e5f\u80fd\u5e6b\u52a9\u60a8\u7ba1\u7406\u9010\u6f38\u64f4\u5927\u7684\u8cc7\u6599\u5eab\u3002CRM \u96c6\u4e2d\u4e86\u6240\u6709\u5ba2\u6236\u8cc7\u6599\uff0c\u4e26\u4e14\u5c07\u4e00\u5207\u7ba1\u7406\u8cc7\u6599\u7684\u6d41\u7a0b\u81ea\u52d5\u5316\uff0c\u6240\u4ee5\u80fd\u5920\u81ea\u52d5\u767c\u9001\u90f5\u4ef6\u8207\u7c21\u8a0a\u7d66\u5ba2\u6236\u3002\u900f\u904e CRM \u7cfb\u7d71\uff0c\u60a8\u80fd\u5920\u548c\u5ba2\u6236\u5efa\u7acb\u8d77\u9577\u9060\u7684\u95dc\u4fc2\u3002\u5373\u4f7f\u662f\u4e00\u500b\u7c21\u55ae\u7684\u5c0f\u5c0f\u8209\u52d5\uff0c\u4f8b\u5982\u5728\u5ba2\u6236\u751f\u65e5\u6216\u7279\u6b8a\u7bc0\u6176\u6642\u9001\u4e0a\u795d\u798f\uff0c\u90fd\u5177\u6709\u76f8\u7576\u91cd\u8981\u7684\u610f\u7fa9\u8207\u4f5c\u7528\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u60a8\u9084\u80fd\u5f9e CRM \u7cfb\u7d71\u4e2d\u627e\u51fa\u4f01\u696d\u9700\u8981\u6539\u9032\u7684\u5730\u65b9\u3002\u4e26\u4e14\uff0cCRM \u66f4\u900f\u904e\u5546\u696d\u667a\u6167 (business intelligence)\u3001\u8cc7\u6599\u63a2\u52d8 (data mining) \u8207\u8cc7\u6599\u5009\u5132 (data warehousing) \u63d0\u4f9b\u4e86\u9644\u52a0\u50f9\u503c\u3002<\/span><\/p>\n

CRM \u7684\u6311\u6230<\/b><\/h3>\n

\u5f9e\u4eba\u5de5\u8f49\u70ba\u81ea\u52d5\u5316\u662f\u4f7f\u7528 CRM \u6700\u4ee4\u4eba\u5bb3\u6015\u7684\u6311\u6230\uff0c\u56e0\u70ba\u4e26\u975e\u6240\u6709\u54e1\u5de5\u90fd\u719f\u6089\u76f8\u95dc\u7684\u6280\u8853\u3002<\/span><\/p>\n

\u53ea\u8981\u662f\u900f\u904e\u8edf\u9ad4\u57f7\u884c\u7684\u52d5\u4f5c\uff0c\u4e00\u5b9a\u90fd\u6703\u9762\u81e8\u99ed\u5ba2\u5165\u4fb5\u7684\u98a8\u96aa\uff0c\u6240\u4ee5\u8981\u975e\u5e38\u5c0f\u5fc3\u3002CRM \u7cfb\u7d71\u4e5f\u662f\u540c\u6a23\u9053\u7406\uff0c\u8ca0\u8cac\u7684\u5718\u968a\u4eba\u54e1\u5728\u4f7f\u7528\u8edf\u9ad4\u6642\uff0c\u5fc5\u9808\u683c\u5916\u63d0\u9632\u8cc7\u6599\u88ab\u99ed\u3002\u4e0d\u904e\u5982\u679c\u662f\u7d93\u904e\u5c08\u696d\u8a13\u7df4\u8207\u6307\u5c0e\u7684\u54e1\u5de5\uff0c\u5c31\u6bd4\u8f03\u4e0d\u9700\u8981\u64d4\u5fc3\u8cc7\u6599\u5916\u6d41\u3002\u96d6\u7136\u8edf\u9ad4\u90fd\u6709\u88ab\u99ed\u7684\u98a8\u96aa\uff0c\u4e0d\u904e\u53d7\u904e\u8a13\u7df4\u3001\u719f\u6089\u81ea\u52d5\u5316\u7cfb\u7d71\u7684\u54e1\u5de5\u53ef\u4ee5\u5728\u7b2c\u4e00\u6642\u9593\u64cb\u4e0b\u99ed\u5ba2\uff0c\u907f\u514d\u91cd\u8981\u8cc7\u6599\u906d\u7aca\u3002CRM \u7cfb\u7d71\u6703\u8a18\u9304\u4e0b\u60a8\u548c\u5ba2\u6236\u7684\u5b8c\u6574\u901a\u8a71\u7d00\u9304\uff0c\u6216\u662f\u60a8\u8207\u5ba2\u6236\u6e9d\u901a\u7684\u7b46\u8a18\uff0c\u6240\u4ee5\u53ef\u80fd\u8b93\u60a8\u89ba\u5f97 CRM \u7a0d\u5fae\u62d6\u6162\u4e86\u5de5\u4f5c\u7684\u901f\u5ea6\u3002\u77ed\u671f\u770b\u4f86\u78ba\u5be6\u6703\u8b93\u60a8\u5de5\u4f5c\u901f\u5ea6\u6e1b\u6162\uff0c\u4f46\u5c31\u9577\u9060\u800c\u8a00\uff0cCRM \u53ef\u4ee5\u589e\u52a0\u7d44\u7e54\u71df\u5229\uff0c\u7d55\u5c0d\u6709\u5229\u65bc\u4f01\u696d\u3002\u4f7f\u7528 CRM \u5de5\u5177\u9700\u8981\u6295\u5165\u76f8\u7576\u7684\u6642\u9593\u8207\u7cbe\u529b\uff0c\u901a\u5e38\u9700\u8981\u4f01\u696d\u9858\u610f\u6295\u8cc7\uff0c\u9577\u4e45\u4e0b\u4f86\u624d\u80fd\u770b\u5230\u516c\u53f8\u7684\u6210\u9577\u3002\u8edf\u9ad4\u7684\u79d1\u6280\u65e5\u65b0\u6708\u7570\uff0c\u70ba\u4e86\u6eff\u8db3\u516c\u53f8\u7684\u9700\u6c42\uff0cCRM \u7684\u8edf\u9ad4\u5fc5\u9808\u6642\u6642\u66f4\u65b0\uff0c\u56e0\u6b64\uff0c\u4e5f\u6703\u9700\u8981\u6210\u7acb\u5c08\u696d\u7684\u8a13\u7df4\u5718\u968a\uff0c\u54e1\u5de5\u624d\u80fd\u77e5\u9053\u5982\u4f55\u6b63\u78ba\u4f7f\u7528 CRM \u8edf\u9ad4\u3002<\/span><\/p>\n

<\/p>\n

2019 \u7684 CRM \u91cd\u5927\u8da8\u52e2<\/strong><\/h3>\n

1. AI\uff08\u4eba\u5de5\u667a\u6167\uff09\u9a45\u52d5\u7684\u5c0d\u8a71\u5f0f CRM<\/strong><\/p>\n

\u5f9e 2019 \u5e74\u958b\u59cb\uff0c\u7d50\u5408 AI \u7684 CRM \u7cfb\u7d71\u5c07\u6703\u66f4\u8457\u91cd\u65bc\u975e\u898f\u7bc4\u5316\u7ba1\u7406\u3002<\/span><\/p>\n

\u76ee\u524d\u7684 CRM \u5de5\u5177\u5df2\u7d93\u767c\u5c55\u51fa\u8a31\u591a\u529f\u80fd\uff0c\u5305\u542b\u81c9\u90e8\u8fa8\u8b58\u8207\u6587\u5b57\u8fa8\u8b58\u7b49\u7b49\uff0c\u800c 2019 \u5e74\u5c07\u6703\u6709\u8a31\u591a\u65b0\u529f\u80fd\u554f\u4e16\uff0c\u8a9e\u97f3\u529f\u80fd\u4fbf\u662f\u5176\u4e2d\u4e4b\u4e00\u3002CRM \u670d\u52d9\u4f9b\u61c9\u5546 Salesforce \u5c07\u63a8\u51fa\u985e\u4f3c\u65bc\u667a\u6167\u578b\u624b\u6a5f\u7684\u8a9e\u97f3\u529f\u80fd\uff0c\u8b93 CRM \u65b0\u589e\u8a9e\u97f3\u8fa8\u8b58\uff0c\u4e26\u4e14\u8b93\u4f7f\u7528\u8005\u53ef\u4ee5\u5229\u7528\u8a9e\u97f3\u6307\u4ee4\u8490\u96c6\u8cc7\u8a0a\u3002\u8a9e\u97f3\u8fa8\u8b58\u6b63\u9010\u6f38\u6539\u8b8a\u6211\u5011\u7684\u5de5\u4f5c\u8207\u751f\u6d3b\uff0c\u8b93\u4e00\u5207\u90fd\u8b8a\u5f97\u66f4\u52a0\u7c21\u55ae\u3002\u53ea\u8981\u900f\u904e\u8072\u97f3\u4e0b\u6307\u4ee4\uff0c\u6211\u5011\u5c31\u80fd\u8f15\u9b06\u5b8c\u6210\u5de5\u4f5c\uff0c\u4e26\u4e14\u900f\u904e\u624b\u6a5f\u6216\u5176\u4ed6\u884c\u52d5\u88dd\u7f6e\u5c31\u80fd\u5feb\u901f\u7372\u53d6\u8cc7\u8a0a\u3002<\/span><\/p>\n

2. CRM \u7d50\u5408\u7269\u806f\u7db2\uff08IoT\uff09\uff0c\u66f4\u4e3b\u52d5\u3001\u66f4\u5373\u6642\u3001\u66f4\u7cbe\u78ba\u670d\u52d9\u5ba2\u6236<\/strong><\/h3>\n

IoT \u5c07\u6703\u662f CRM \u7684\u672a\u4f86\u8da8\u52e2\u4e4b\u4e00\u3002<\/span><\/p>\n

IoT \u662f\u5f71\u97ff\u3001\u6539\u5584 CRM \u7684\u95dc\u9375\u56e0\u7d20\uff0c\u6709\u52a9\u65bc CRM \u8edf\u9ad4\u66f4\u6709\u6548\u5730\u63d0\u5347\u516c\u53f8\u696d\u7e3e\uff0c\u4e26\u4e14\u63d0\u4f9b\u5ba2\u6236\u66f4\u597d\u7684\u670d\u52d9\u3001\u63d0\u9ad8\u5ba2\u6236\u6eff\u610f\u5ea6\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u53ea\u8981 CRM \u7d50\u5408\u4e86 IoT\uff0c\u5c31\u80fd\u5920\u5206\u6790\u5f9e\u6240\u6709\u88dd\u7f6e\u4e0a\u8490\u96c6\u5230\u7684\u4e92\u806f\u8cc7\u6599\u3002\u5982\u679c\u5728 CRM \u7684\u904e\u7a0b\u4e2d\u51fa\u73fe\u4e86\u4efb\u4f55\u554f\u984c\uff0c\u4e5f\u80fd\u8f15\u9b06\u6392\u89e3\u3002<\/span><\/p>\n

\u73fe\u5728\u5e7e\u4e4e\u4e00\u5207\u4eba\u4e8b\u7269\u90fd\u8207\u7db2\u969b\u7db2\u8def\u63a5\u8ecc\uff0c\u52a0\u4e0a CRM \u7d50\u5408\u4e86 IoT \u6280\u8853\uff0c\u8a31\u591a\u7522\u696d\u5c07\u6703\u958b\u59cb\u8f49\u578b\u3002\u8ddf\u96a8\u8da8\u52e2\u8f49\u578b\u5f8c\uff0c\u4f01\u696d\u5c07\u4f86\u4fbf\u80fd\u5920\u81ea\u52d5\u5316\u63d0\u4f9b\u66f4\u512a\u8cea\u7684\u5ba2\u6236\u670d\u52d9\uff0c\u5373\u6642\u53c8\u6709\u6548\u7387\u5730\u89e3\u6c7a\u5ba2\u6236\u7684\u554f\u984c\uff0c\u6709\u6642\u751a\u81f3\u80fd\u5728\u5ba2\u6236\u53cd\u61c9\u4ee5\u524d\u4fbf\u89e3\u6c7a\u554f\u984c\u3002IoT \u5c07\u5728 2019 \u5e74\u70ba CRM \u5e36\u4f86\u8af8\u591a\u8f49\u8b8a\uff0c\u900f\u904e\u5f9e\u5ba2\u6236\u8207\u6f5b\u5728\u5ba2\u6236\u8490\u96c6\u800c\u4f86\u7684\u5927\u91cf\u6709\u5229\u8cc7\u6599\uff0cIoT \u5c07\u5f37\u5316\u4e26\u4e14\u6539\u5584 CRM \u4e4b\u529f\u80fd\u3002<\/span><\/p>\n

3. \u884c\u52d5\u88dd\u7f6e CRM \u4f7f\u7528\u7387\u589e\u52a0<\/strong><\/h3>\n

\u53ea\u8981\u662f\u80fd\u4e0a\u7db2\u7684\u88dd\u7f6e\uff0c\u5927\u591a\u80fd\u5920\u4f7f\u7528\u884c\u52d5\u88dd\u7f6e CRM \uff0c\u57f7\u884c\u6240\u6709 CRM \u7684\u529f\u80fd\u3002<\/span><\/p>\n

\u56e0\u70ba\u6280\u8853\u7684\u9032\u6b65\uff0c\u73fe\u5728\u5e7e\u4e4e\u96a8\u6642\u96a8\u5730\u90fd\u80fd\u5373\u6642\u4f7f\u7528 CRM \u7cfb\u7d71\uff0c\u800c\u9019\u80a1\u8da8\u52e2\u4e5f\u5c07\u5728 2019 \u5e74\u7e7c\u7e8c\u6210\u9577\u3002\u884c\u52d5\u88dd\u7f6e\u7684\u4f7f\u7528\u8005\u65e5\u6f38\u589e\u9577\uff0c\u5728\u624b\u6a5f\u548c\u5e73\u677f\u4e0a\u4f7f\u7528 CRM \u7cfb\u7d71\u7684\u7528\u6236\u4e5f\u5c07\u5927\u5e45\u589e\u52a0\u3002<\/span><\/p>\n

\u9019\u610f\u5473\u8457\u4f7f\u7528\u6548\u7387\u5c07\u63d0\u5347\uff0c\u7528\u6236\u4e0d\u9700\u8981\u5b78\u7fd2\u65b0\u7684\u96fb\u8166\u8edf\u9ad4\uff0c\u5c31\u80fd\u7372\u53d6\u66f4\u7cbe\u78ba\u7684\u5ba2\u6236\u8cc7\u8a0a\u3001\u63d0\u5347\u5ba2\u6236\u9ad4\u9a57\u3002\u76ee\u524d\u5927\u7d04\u6709 90% \u7684\u516c\u53f8\u90fd\u6709 CRM \u7cfb\u7d71\uff0c\u53ef\u898b CRM \u80fd\u9069\u7528\u65bc\u5404\u7a2e\u88dd\u7f6e\u8207\u7db2\u901f\u3002<\/span><\/p>\n

4. \u9ad8\u5ea6\u500b\u4eba\u5316\u3001\u7121\u53ef\u6bd4\u64ec\u7684\u5ba2\u6236\u9ad4\u9a57<\/strong><\/h3>\n

\u5982\u679c\u662f\u5df2\u7d93\u4f7f\u7528 CRM \u591a\u5e74\u7684\u516c\u53f8\uff0c\u7cfb\u7d71\u4e2d\u80af\u5b9a\u5df2\u7d93\u7d2f\u7a4d\u4e86\u5927\u91cf\u8cc7\u6599\uff0c\u9019\u6709\u52a9\u65bc\u516c\u53f8\u63d0\u4f9b\u66f4\u52a0\u500b\u4eba\u5316\u3001\u7121\u53ef\u53d6\u4ee3\u7684\u5ba2\u6236\u9ad4\u9a57\uff0c\u800c\u9019\u6a23\u7684\u8da8\u52e2\u5728 2019 \u5e74\u4e5f\u5c07\u66f4\u52a0\u660e\u986f\u3002\u6240\u8b02\u9ad8\u5ea6\u6216\u6975\u5ea6\u500b\u4eba\u5316\u7684\u9ad4\u9a57\uff0c\u4ee3\u8868\u4f01\u696d\u4e86\u89e3\u5ba2\u6236\u3001\u80fd\u638c\u63e1\u5ba2\u6236\u7684\u9700\u6c42\uff0c\u4e26\u4e14\u5728\u9069\u7576\u7684\u6642\u6a5f\u63d0\u4f9b\u670d\u52d9\uff0c\u8b93\u5ba2\u6236\u611f\u5230\u88ab\u91cd\u8996\u3001\u6eff\u610f\u4f01\u696d\u7684\u670d\u52d9\u3002<\/span><\/p>\n

\u500b\u4eba\u5316\u7684\u5ba2\u6236\u9ad4\u9a57\u5c07\u5f9e 2019 \u5e74\u958b\u59cb\u8b8a\u5f97\u66f4\u91cd\u8981\uff0c\u80fd\u63d0\u4f9b\u500b\u4eba\u5316\u9ad4\u9a57\u7684\u516c\u53f8\u624d\u5177\u5099\u7af6\u722d\u512a\u52e2\uff0c\u53ef\u4ee5\u63d0\u4f9b\u8b93\u5ba2\u6236\u66f4\u6eff\u610f\u3001\u66f4\u9858\u610f\u6d88\u8cbb\u7684\u670d\u52d9\u3002\u6bd4\u8d77\u8490\u96c6\u66f4\u591a\u8cc7\u6599\uff0c\u66f4\u91cd\u8981\u7684\u662f\u8490\u96c6\u6b63\u78ba\u7684\u8cc7\u6599\u3002\u6b64\u5916\uff0c\u601d\u8003\u70ba\u4ec0\u9ebc\u8981\u63d0\u4f9b\u9019\u6a23\u7684\u670d\u52d9\uff0c\u800c\u4e0d\u662f\u55ae\u7d14\u601d\u8003\u8981\u63d0\u4f9b\u4ec0\u9ebc\u670d\u52d9\u3002<\/span><\/p>\n

5. \u9ad8\u5ea6\u500b\u4eba\u5316<\/strong><\/h3>\n

\u5982\u540c\u524d\u4e00\u6bb5\u6240\u8ff0\uff0c\u638c\u63e1\u73fe\u6709\u7684\u8cc7\u6599\u3001\u63d0\u4f9b\u500b\u4eba\u5316\u670d\u52d9\u5c07\u6703\u662f 2019 \u5e74\u7684\u91cd\u8981\u8da8\u52e2\u3002\u800c\u500b\u4eba\u5316\u670d\u52d9\u7684\u91cd\u8981\u539f\u5247\uff0c\u5c31\u662f\u8b93\u5ba2\u6236\u611f\u53d7\u5230\u4f01\u696d\u5c0d\u4ed6\u5011\u7684\u91cd\u8996\u3002\u9019\u8981\u5982\u4f55\u9054\u6210\u5462\uff1f\u95dc\u9375\u5c31\u5728\u65bc\u6bd4\u5ba2\u6236\u66f4\u65e9\u638c\u63e1\u4ed6\u5011\u7684\u9700\u6c42\u3002\u53ea\u8981\u80fd\u505a\u5230\u9019\u4e00\u9ede\uff0c\u5c31\u80fd\u57f9\u990a\u7d42\u8eab\u5ba2\u6236\uff0c\u518d\u52a0\u4e0a CRM \u7d2f\u7a4d\u591a\u5e74\u7684\u5ba2\u6236\u8cc7\u6599\uff0c\u66f4\u80fd\u52a9\u60a8\u4e00\u81c2\u4e4b\u529b\u3002<\/span><\/p>\n

\u5ba2\u6236\u9ad4\u9a57\u5982\u4eca\u6210\u70ba\u5e02\u5834\u4e0a\u5b9a\u52dd\u8ca0\u7684\u95dc\u9375\uff0c\u70ba\u4e86\u80fd\u5f9e\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c\u8a31\u591a\u4f01\u696d\u90fd\u76f8\u7576\u770b\u91cd\u63d0\u4f9b\u500b\u4eba\u5316\u9ad4\u9a57\u3002\u60a8\u61c9\u8a72\u5584\u7528\u8490\u96c6\u5230\u7684\u5ba2\u6236\u8cc7\u6599\uff0c\u4ee5\u66f4\u52a0\u4e86\u89e3\u5ba2\u6236\uff0c\u4e26\u4e14\u638c\u63e1\u4ed6\u5011\u9700\u8981\u4ec0\u9ebc\u3001\u60f3\u8981\u4ec0\u9ebc\u3001\u559c\u6b61\u4ec0\u9ebc\uff0c\u638c\u63e1\u4e86\u9019\u4e9b\u8a0a\u606f\u4ee5\u5f8c\uff0c\u5c31\u80fd\u5920\u5728 AI \u7684\u5354\u52a9\u4e0b\u5ba2\u88fd\u5316\u4ed6\u5011\u5c08\u5c6c\u7684\u5ba2\u6236\u9ad4\u9a57\uff0c\u8b93\u5ba2\u6236\u5099\u611f\u7aa9\u5fc3\u3002\u5efa\u8b70\u60a8\u61c9\u8a72\u591a\u4e86\u89e3\u5982\u4f55\u4f7f\u7528 SugarCRM \u7b49\u7cfb\u7d71\uff0c\u4f86\u5e6b\u52a9\u60a8\u7684\u516c\u53f8\u6539\u5584\u5ba2\u6236\u9ad4\u9a57\u3002<\/span><\/p>\n

6. 2019 \u7684 CRM \u8207\u6578\u4f4d\u8f49\u578b<\/strong><\/h3>\n

\u6211\u5011\u7684\u751f\u6d3b\u65e9\u5df2\u9081\u5165\u4e86\u6578\u4f4d\u6642\u4ee3\uff0c\u4e14\u672a\u4f86\u6578\u4f4d\u5316\u6d3b\u52d5\u53ea\u6703\u589e\u4e0d\u6703\u6e1b\u3002\u5982\u4eca\u4f01\u696d\u53ef\u4ee5\u53d6\u5f97\u7684\u8cc7\u8a0a\u6108\u4f86\u6108\u591a\uff0c\u80fd\u5426\u4ef0\u8cf4\u9019\u4e9b\u8cc7\u8a0a\u505a\u51fa\u7684\u6c7a\u5b9a\u8b8a\u6210\u4e86\u4f01\u696d\u7684\u91cd\u8981\u8b70\u984c\uff0c\u4f8b\u5982\u5728\u5c0d\u7684\u6642\u9593\u9396\u5b9a\u5c0d\u7684\u5ba2\u6236\u7fa4\u3001\u63d0\u4f9b\u5c0d\u7684\u5546\u54c1\u6216\u670d\u52d9\u7b49\u7b49\u3002\u5728\u6578\u4f4d\u5316\u7684\u6642\u4ee3\u4e0b\uff0c\u6709\u4e86\u5ba2\u6236\u76f8\u95dc\u8cc7\u6599\uff0c\u9019\u4e9b\u76ee\u6a19\u90fd\u662f\u6709\u53ef\u80fd\u5be6\u73fe\u7684\u3002<\/span><\/p>\n

2019 \u5e74\uff0c\u60a8\u5fc5\u9808\u66f4\u52a0\u4e86\u89e3\u60a8\u7684\u5ba2\u6236\u8207\u6f5b\u5728\u5ba2\u6236\uff0c\u4e26\u4e14\u5584\u7528\u6578\u4f4d\u6d3b\u52d5\uff0c\u624d\u80fd\u5e6b\u52a9\u516c\u53f8\u63d0\u9ad8\u7372\u5229\u3001\u52a0\u5f37\u8207\u5ba2\u6236\u4e4b\u9593\u7684\u95dc\u4fc2\uff0c\u4e26\u4e14\u6253\u9020\u591a\u901a\u8def\u7684\u9ad4\u9a57\u3002\u5c0d\u6578\u4f4d\u8f49\u578b\u7684\u516c\u53f8\u800c\u8a00\uff0c\u5ba2\u6236\u9858\u610f\u5617\u8a66\u54c1\u724c\u65b0\u5546\u54c1\u6216\u65b0\u670d\u52d9\u7684\u6a5f\u7387\u9ad8\u4e86 60%\u3001\u9858\u610f\u63a8\u85a6\u54c1\u724c\u7684\u6a5f\u7387\u9ad8\u4e86 40%\u3001\u9858\u610f\u8cfc\u8cb7\u4ed6\u5011\u559c\u611b\u54c1\u724c\u7684\u5546\u54c1\u6a5f\u7387\u9ad8\u4e86 20% \uff08\u5373\u4f7f\u5176\u4ed6\u7af6\u722d\u54c1\u724c\u63d0\u4f9b\u66f4\u597d\u7684\u512a\u60e0\u6216\u6298\u6263\uff09\u3002<\/span><\/p>\n

\u7d50\u8a9e<\/b><\/h3>\n

\u73fe\u5728\u6108\u4f86\u6108\u591a\u4f01\u696d\u660e\u767d\uff0c\u9664\u4e86\u8981\u8a8d\u8b58\u5ba2\u6236\uff0c\u66f4\u91cd\u8981\u7684\u662f\u4e86\u89e3\u5ba2\u6236\u3001\u843d\u5be6\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\uff0c\u6240\u4ee5\u5728 2019 \u5e74\uff0c CRM \u7cfb\u7d71\u7684\u8cbb\u7528\u6210\u672c\u4e5f\u5c07\u63d0\u9ad8\u3002\u61c9\u7528\u5728 CRM \u7684\u8a9e\u97f3\u8fa8\u8b58\u3001\u76f8\u5bb9\u65bc\u884c\u52d5\u88dd\u7f6e\u7b49\u79d1\u6280\u4e0d\u53ea\u6539\u5584\u4e86\u5ba2\u6236\u9ad4\u9a57\uff0c\u540c\u6642\u4e5f\u6539\u5584\u4e86\u7528\u6236\u7684\u4f7f\u7528\u9ad4\u9a57\u3002<\/span><\/p>\n

\u7c21\u55ae\u4f86\u8aaa\uff0c2019 \u5e74\u7684 CRM \u8da8\u52e2\u70ba\uff1a<\/span><\/p>\n

    \n
  • \u80fd\u5920\u63d0\u5347 CRM \u6548\u7387\uff0c\u4e26\u4e14\u80fd\u8207\u4e4b\u7d50\u5408\u7684\u79d1\u6280<\/span><\/li>\n
  • CRM \u5df2\u7d93\u662f\u516c\u53f8\u4e0d\u53ef\u6216\u7f3a\u7684\u5de5\u5177\uff0c\u76f8\u95dc\u7684\u6280\u8853\u4e0d\u65b7\u9032\u6b65\uff0c\u5c07\u4f86\u4e5f\u6703\u6301\u7e8c\u4e0d\u6bb5\u9769\u65b0\u3002<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    2019 EDM \u884c\u92b7:\u4e00\u5b9a\u8981\u638c\u63e1\u7684 \u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u8da8\u52e2 \u5c0d\u65bc\u5404\u884c\u5404\u696d\u800c\u8a00\uff0c\u80af\u5b9a\u90fd\u9700\u8981\u548c\u5ba2\u6236\u7dad\u6301\u5065\u5eb7\u3001\u826f\u597d\u7684\u4e92\u52d5\u95dc\u4fc2\uff0c\u624d\u80fd\u78ba\u4fdd\u751f\u610f\u6e90\u6e90\u4e0d\u7d55\u4e0a\u9580\u3002 \u4f01\u696d\u7684\u7ba1\u7406\u4eba\u54e1\u90fd\u66c9\u5f97\uff0c\u5efa\u7acb\u5065\u5168\u7684\u5ba2\u6236\u95dc\u4fc2\u76f8\u7576\u91cd\u8981\u3002 \u5728\u696d\u754c\u64c1\u6709\u826f\u597d\u7684\u5546\u8b7d\u6709\u5229\u65bc\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406 (CRM)\uff0c\u80fd\u5920\u9032\u800c\u5e6b\u52a9\u516c\u53f8\u7372\u5f97\u66f4\u591a\u5229\u76ca\u3002 \u90a3\u9ebc\uff0c\u8a72\u5982\u4f55\u6a39\u7acb\u516c\u53f8\u7684\u5546\u8b7d\uff1f\u95dc\u9375\u5728\u65bc\u6709\u6548\u5730\u89e3\u6c7a\u5ba2\u6236\u9047\u5230\u7684\u554f\u984c\u3002\u85c9\u7531 CRM \u7cfb\u7d71\u7684\u5354\u52a9\uff0c\u4f01\u696d\u53ef\u4ee5\u6539\u5584\u7d44\u7e54\u7684\u76c8\u5229\u80fd\u529b\uff0c\u540c\u6642\u7dad\u7e6b\u8207\u5ba2\u6236\u4e4b\u9593\u7684\u4e92\u52d5\u3002 CRM \u7684\u597d\u8655 CRM \u53ef\u4ee5\u70ba\u4e00\u500b\u7d44\u7e54\u5e36\u4f86\u8a31\u591a\u597d\u8655\u3002 \u9664\u4e86\u80fd\u5728\u540c\u4e00\u5957\u7cfb\u7d71\u4e2d\u7ba1\u7406\u5ba2\u6236\u8cc7\u6599\u4ee5\u5916\uff0c\u9084\u80fd\u8ffd\u8e64\u5ba2\u6236\u6d3b\u52d5\u3001\u6301\u7e8c\u65b0\u589e\u91cd\u8981\u6703\u8b70\u8207\u92b7\u552e\u96fb\u8a71\u7684\u63d0\u9192\uff0c\u63d0\u5347\u54e1\u5de5\u7684\u6548\u7387\u8207\u751f\u7522\u529b\u3002\u4e0d\u53ea\u6709\u52a9\u65bc\u52a0\u5feb\u5ba2\u6236\u6210\u9577\u7684\u901f\u5ea6\uff0c\u4e5f\u80fd\u5e6b\u52a9\u60a8\u7ba1\u7406\u9010\u6f38\u64f4\u5927\u7684\u8cc7\u6599\u5eab\u3002CRM \u96c6\u4e2d\u4e86\u6240\u6709\u5ba2\u6236\u8cc7\u6599\uff0c\u4e26\u4e14\u5c07\u4e00\u5207\u7ba1\u7406\u8cc7\u6599\u7684\u6d41\u7a0b\u81ea\u52d5\u5316\uff0c\u6240\u4ee5\u80fd\u5920\u81ea\u52d5\u767c\u9001\u90f5\u4ef6\u8207\u7c21\u8a0a\u7d66\u5ba2\u6236\u3002\u900f\u904e CRM \u7cfb\u7d71\uff0c\u60a8\u80fd\u5920\u548c\u5ba2\u6236\u5efa\u7acb\u8d77\u9577\u9060\u7684\u95dc\u4fc2\u3002\u5373\u4f7f\u662f\u4e00\u500b\u7c21\u55ae\u7684\u5c0f\u5c0f\u8209\u52d5\uff0c\u4f8b\u5982\u5728\u5ba2\u6236\u751f\u65e5\u6216\u7279\u6b8a\u7bc0\u6176\u6642\u9001\u4e0a\u795d\u798f\uff0c\u90fd\u5177\u6709\u76f8\u7576\u91cd\u8981\u7684\u610f\u7fa9\u8207\u4f5c\u7528\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u60a8\u9084\u80fd\u5f9e CRM \u7cfb\u7d71\u4e2d\u627e\u51fa\u4f01\u696d\u9700\u8981\u6539\u9032\u7684\u5730\u65b9\u3002\u4e26\u4e14\uff0cCRM \u66f4\u900f\u904e\u5546\u696d\u667a\u6167 (business intelligence)\u3001\u8cc7\u6599\u63a2\u52d8 (data mining) \u8207\u8cc7\u6599\u5009\u5132 (data warehousing) \u63d0\u4f9b\u4e86\u9644\u52a0\u50f9\u503c\u3002 CRM \u7684\u6311\u6230 \u5f9e\u4eba\u5de5\u8f49\u70ba\u81ea\u52d5\u5316\u662f\u4f7f\u7528 CRM \u6700\u4ee4\u4eba\u5bb3\u6015\u7684\u6311\u6230\uff0c\u56e0\u70ba\u4e26\u975e\u6240\u6709\u54e1\u5de5\u90fd\u719f\u6089\u76f8\u95dc\u7684\u6280\u8853\u3002 \u53ea\u8981\u662f\u900f\u904e\u8edf\u9ad4\u57f7\u884c\u7684\u52d5\u4f5c\uff0c\u4e00\u5b9a\u90fd\u6703\u9762\u81e8\u99ed\u5ba2\u5165\u4fb5\u7684\u98a8\u96aa\uff0c\u6240\u4ee5\u8981\u975e\u5e38\u5c0f\u5fc3\u3002CRM 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AI\uff08\u4eba\u5de5\u667a\u6167\uff09\u9a45\u52d5\u7684\u5c0d\u8a71\u5f0f CRM \u5f9e 2019…<\/p>\n","protected":false},"author":182,"featured_media":15788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2640],"tags":[],"class_list":["post-12511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2640"],"yoast_head":"\n2019 EDM \u884c\u92b7:\u4e00\u5b9a\u8981\u638c\u63e1\u7684 \u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u8da8\u52e2 - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/2019-edm-\u884c\u92b7\u4e00\u5b9a\u8981\u638c\u63e1\u7684-\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u8da8\u52e2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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AI\uff08\u4eba\u5de5\u667a\u6167\uff09\u9a45\u52d5\u7684\u5c0d\u8a71\u5f0f CRM \u5f9e 2019…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/2019-edm-\u884c\u92b7\u4e00\u5b9a\u8981\u638c\u63e1\u7684-\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u8da8\u52e2\/\" \/>\n<meta property=\"og:site_name\" content=\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-13T09:48:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-23T08:35:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/What-Trends-You-Must-be-Aware-of-While-Designing-a-CRM-Strategy-in-2019.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta 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