{"id":12513,"date":"2019-06-05T10:22:21","date_gmt":"2019-06-05T10:22:21","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=40392"},"modified":"2020-04-23T08:35:31","modified_gmt":"2020-04-23T08:35:31","slug":"%e5%90%b8%e7%9d%9b-edm-%e6%b4%bb%e5%8b%95%e8%a1%8c%e9%8a%b7%e5%af%86%e6%8a%80%e5%a4%a7%e5%85%a8","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e5%90%b8%e7%9d%9b-edm-%e6%b4%bb%e5%8b%95%e8%a1%8c%e9%8a%b7%e5%af%86%e6%8a%80%e5%a4%a7%e5%85%a8\/","title":{"rendered":"\u5438\u775b EDM \u6d3b\u52d5\u884c\u92b7\u5bc6\u6280\u5927\u5168"},"content":{"rendered":"<h2><strong>\u5438\u775b EDM \u6d3b\u52d5\u884c\u92b7\u5bc6\u6280\u5927\u5168<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u6d3b\u52d5\u884c\u92b7\u7576\u4e2d\u6709\u8a31\u591a\u7b56\u7565\u80fd\u5920\u5f15\u4eba\u6ce8\u610f\uff0c\u800c\u96fb\u5b50\u90f5\u4ef6\u66f4\u662f\u7121\u5eb8\u7f6e\u7591\u3002\u8acb\u7e7c\u7e8c\u770b\u4e0b\u53bb\uff0c\u4e86\u89e3\u5982\u4f55\u5efa\u7acb\u96fb\u5b50\u90f5\u4ef6\uff0c\u8b93\u6536\u4ef6\u4eba\u8feb\u4e0d\u53ca\u5f85\u9ede\u64ca\u95b1\u8b80\u3002<\/span><\/p>\n<h3><strong>\u70ba\u4f55 EDM \u6d3b\u52d5\u884c\u92b7\u5177\u6709\u8209\u8db3\u8f15\u91cd\u7684\u5730\u4f4d\uff1f<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">\u8a31\u591a\u884c\u92b7\u4eba\u54e1\u8cea\u7591\u96fb\u5b50\u90f5\u4ef6\u662f\u5426\u4ecd\u7136\u597d\u7528\u3002\u7562\u7adf\uff0c\u5f9e\u865b\u64ec\u5be6\u5883\u81f3\u64ad\u5ba2\uff0c\u5404\u7a2e\u9ad8\u79d1\u6280\u50b3\u64ad\u65b9\u5f0f<\/span><span style=\"font-weight: 400\">\u5982\u96e8\u5f8c\u6625\u7b4d\u822c\u8208\u8d77<\/span><span style=\"font-weight: 400\">\u3002\u4e0d\u904e\uff0c\u8a31\u591a\u7814\u7a76\u986f\u793a<\/span><a href=\"https:\/\/digitalagencynetwork.com\/email-marketing-still-effective-strategy\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">\u96fb\u5b50\u90f5\u4ef6\u4f9d\u7136\u6709\u5176\u529f\u6548<\/span><\/a><span style=\"font-weight: 400\">\u3002\u5168\u7403\u64c1\u6709\u96fb\u90f5\u5e33\u6236\u7684\u4eba\u6578\u8207\u65e5\u4ff1\u589e\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u96fb\u5b50\u90f5\u4ef6\u70ba\u767c\u4ef6\u4eba\u7684\u5546\u54c1\u8cc7\u8a0a\u63d0\u4f9b\u5206\u773e\u6a5f\u6703\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8b1b\u5230\u6d3b\u52d5\uff0c\u60a8\u53ef\u767c\u9001\u96fb\u90f5\u7d66\u7279\u5b9a\u5ba2\u7fa4\uff0c\u9f13\u52f5\u4ed6\u5011\u8cfc\u8cb7\u9580\u7968\u3001\u4e0b\u8f09\u6642\u7a0b\u8868\u6216\u5354\u52a9\u9810\u8a02\u7576\u5730\u98ef\u5e97\u3002<\/span><span style=\"font-weight: 400\">EDM \u884c\u92b7\u82e5\u80fd\u9748\u6d3b\u904b\u7528\uff0c\u8868\u793a\u9019\u5834\u884c\u92b7\u6d3b\u52d5\u7684\u6210\u529f\u6307\u65e5\u53ef\u5f85\u3002<\/span><span style=\"font-weight: 400\">\u7136\u800c\uff0c\u4f55\u8b02\u300c\u512a\u79c0\u7684\u300dEDM \u884c\u92b7\u8207\u300c\u666e\u901a\u7684\u300dEDM \u884c\u92b7\uff1f\u5340\u5206\u5169\u8005\u7684\u5143\u7d20\u7a76\u7adf\u70ba\u4f55\uff1f<\/span><\/p>\n<h3><strong>\u70ba\u884c\u52d5\u88dd\u7f6e\uff0c\u512a\u5316\u96fb\u5b50\u90f5\u4ef6<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">\u7814\u7a76\u8868\u793a\uff0c\u591a\u6578\u4eba<\/span><a href=\"https:\/\/www.mediapost.com\/publications\/article\/304735\/majority-of-emails-read-on-mobile-devices.html\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">\u5728\u884c\u52d5\u88dd\u7f6e\u4e0a\u95b1\u8b80\u96fb\u90f5<\/span><\/a><span style=\"font-weight: 400\">\u3002\u4e5f\u5c31\u662f\u8aaa\uff0cEDM \u6d3b\u52d5\u884c\u92b7\u5728\u7406\u60f3\u60c5\u6cc1\u4e0b\u61c9\u5177\u6709\u9069\u5408\u5728\u884c\u52d5\u88dd\u7f6e\u95b1\u8b80\u7684\u7279\u6027\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u6bb5\u843d\u7c21\u77ed<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u6a19\u984c\u6216\u689d\u5217\u5f0f\u91cd\u9ede\uff1a\u5167\u5bb9\u4e00\u76ee\u4e86\u7136<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5716\u7247\u4e0d\u8981\u904e\u5927<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u9069\u5408\u5c0f\u87a2\u5e55\u95b1\u8b80\u7684\u5b57\u578b\u8207\u5b57\u9ad4\u5927\u5c0f<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u8a2d\u5b9a\u7db2\u7ad9\u9023\u7d50\u65b9\u4fbf\u9ede\u9078\uff0c\u4ee5\u4fbf\u7372\u5f97\u66f4\u591a\u8a73\u7d30\u8cc7\u8a0a<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u7d50\u679c\u4e0d\u51fa\u610f\u6599\u4e4b\u5916\uff0c\u7121\u8ad6\u7528\u6236\u4f7f\u7528\u54ea\u7a2e\u884c\u52d5\u88dd\u7f6e\u95b1\u8b80\u90f5\u4ef6\uff0c\u5e7e\u4e4e\u6240\u6709\u6700\u597d\u7528\u7684\u505a\u6cd5\u7686\u9069\u7528\u7dda\u4e0a\u5167\u5bb9\u3002\u6bcf\u7576\u60a8\u7de8\u6392\u884c\u92b7\u96fb\u90f5\u6216\u5efa\u7acb\u90f5\u4ef6\u5167\u5bb9\u6642\uff0c\u8acb\u8a18\u4f4f\uff0c\u96d6\u7136\u4e26\u975e\u6240\u6709\u7528\u6236\u90fd\u5728\u884c\u52d5\u88dd\u7f6e\u4e0a\u95b1\u8b80\u90f5\u4ef6\uff0c\u4f46\u76ee\u524d\u60c5\u6cc1\u5df2\u7d93\u516b\u4e5d\u4e0d\u96e2\u5341\u3002<\/span><\/p>\n<h3><strong>\u7d30\u7d30\u7422\u78e8\u4e3b\u65e8<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">\u90f5\u4ef6\u4e3b\u65e8\u8207\u5176\u4ed6\u90f5\u4ef6\u7d44\u6210\u5143\u7d20\u76f8\u6bd4\u770b\u4f3c\u4e0d\u91cd\u8981\uff0c\u751a\u81f3\u5fae\u4e0d\u8db3\u9053\uff0c\u4f46\u662f\u884c\u92b7\u4eba\u54e1\u82e5\u50cf\u7121\u982d\u84bc\u8805\u822c\u96a8\u610f\u8a2d\u5b9a\u4e3b\u65e8\u53e5\uff0c\u4fbf\u6703\u767c\u73fe\u4ed6\u5011\u7684\u90f5\u4ef6\u5e38\u906d\u5ffd\u7565\u3002\u4ee5\u4e0b\u91cd\u9ede\u53ef\u4f7f\u90f5\u4ef6\u4e3b\u65e8\u66f4\u70ba\u5438\u775b\u3002<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400\"><strong>\u6025\u8feb\u6027\uff1a<\/strong>\u4f7f\u7528\u300c\u7acb\u5373\u300d\u3001\u300c\u52d5\u8d77\u4f86\u300d\u3001\u300c\u4e0d\u53ef\u932f\u904e\u300d\u3001\u300c\u9650\u6642\u300d\u3001\u300c\u5feb\u4e00\u9ede\u300d\u7b49\u7528\u8a5e\u4f86\u50b3\u9054\u76e1\u5feb\u95b1\u8b80\u672c\u5c01\u96fb\u90f5\uff0c\u624d\u4e0d\u6703\u907a\u6f0f\u91cd\u8981\u6d3b\u52d5\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400\"><strong>\u500b\u6027\u5316\uff1a<\/strong>\u5728\u90f5\u4ef6\u4e3b\u65e8\u53e5\u4e2d\u5305\u542b\u6536\u4ef6\u4eba\u59d3\u540d\uff0c\u9019\u6a23\u5c0f\u5c0f\u8209\u52d5\u53ef\u5f15\u8d77\u6ce8\u610f\u3002\u82e5\u884c\u92b7\u4eba\u54e1\u5df2\u8207\u6536\u4ef6\u4eba\u5efa\u7acb\u826f\u597d\u4e92\u52d5\uff0c\u9019\u62db\u6548\u679c\u6700\u70ba\u6709\u6548\u3002\u4e0d\u7136\u7684\u8a71\uff0c<\/span><span style=\"font-weight: 400\">\u4e3b\u65e8\u53e5\u8b8a\u6210\u88dd\u719f\u8a9e\u6c23\uff0c\u62db\u81f4\u53cd\u6548\u679c<\/span><span style=\"font-weight: 400\">\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400\"><strong>\u512a\u60e0\uff1a<\/strong>\u4e3b\u65e8\u53e5\u63d0\u4f9b\u512a\u60e0\u4e26\u642d\u914d\u524d\u6bb5\u7684\u6025\u8feb\u6027\uff0c\u5169\u8005\u76f8\u8f14\u76f8\u6210\uff0c\u6548\u679c\u52a0\u4e58\u3002\u8d08\u54c1\u53ca\u6253\u6298\u53ef\u8b93\u6536\u4ef6\u4eba\u6c7a\u5b9a\u662f\u5426\u4e0d\u60f3\u932f\u904e\u4f54\u4fbf\u5b9c\u7684\u597d\u6a5f\u6703\uff0c\u56e0\u6b64\u56de\u61c9\u8a72\u5c01\u90f5\u4ef6\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400\"><strong>\u7c21\u6f54\u6709\u529b\uff1a<\/strong>\u884c\u92b7\u7522\u696d\u5c0d\u884c\u92b7\u90f5\u4ef6\u5230\u5e95\u8a72\u5beb\u591a\u9577\uff0c\u5c1a\u7121\u4e00\u81f4\u898b\u89e3\uff0c\u4e0d\u904e \u6700\u597d\u4fdd\u6301\u7c21\u77ed\u6709\u529b\u3002\u82e5\u4e3b\u65e8\u53e5\u5beb\u5f97\u592a\u9577\uff0c\u53ef\u80fd\u88ab\u522a\u7bc0\u6216\u7e2e\u77ed\u3002\u6536\u4ef6\u4eba\u8b80\u4e0d\u5230\u5b8c\u6574\u53e5\u5c07\u6703\u611f\u5230\u7591\u60d1\uff0c\u751a\u81f3\u8a8d\u70ba\u4e0d\u503c\u5f97\u82b1\u6642\u9593\u9ede\u4fe1\u95b1\u8b80\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400\"><strong>\u5c11\u7528\/\u52ff\u7528\u8868\u60c5\u7b26\u865f(Emojis)\uff1a<\/strong>\u96d6\u7136\u884c\u92b7\u4eba\u54e1\u4e0d\u9700\u5168\u9762\u7981\u7528 emojis \u64b0\u5beb\u6d3b\u52d5\u884c\u92b7\u90f5\u4ef6\uff0c\u4f46\u61c9\u8b39\u8a18<\/span><a href=\"https:\/\/www.business.com\/articles\/put-an-emoji-on-it-should-you-use-emojis-in-business-communication\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">\u8aa4\u7528 emojis \u662f\u5f88\u5e38\u898b\u7684\u932f\u8aa4<\/span><\/a><span style=\"font-weight: 400\">\u3002\u56e0\u6b64\uff0c\u5c07 emojis \u653e\u5728\u5546\u696d\u96fb\u90f5\u7684\u4e3b\u65e8\u53e5\u4e26\u975e\u7406\u60f3\u505a\u6cd5\u3002Emojis \u53ef\u80fd\u7d66\u4eba\u4e00\u7a2e\u4e0d\u751a\u5c08\u696d\u7684\u5370\u8c61\uff0c\u6216\u662f\u5bc4\u4ef6\u4eba\u614b\u5ea6\u904e\u65bc\u96a8\u610f\u3002\u7c21\u77ed\u7684\u6587\u5b57\u88e1\u4f7f\u7528 emojis \u5012\u633a\u7ba1\u7528\uff0c\u70ba\u5176\u5167\u5bb9\u589e\u6dfb\u98a8\u5473\u3002<\/span><span style=\"font-weight: 400\">\u90f5\u4ef6\u4e3b\u65e8\u53e5\u5247\u53e6\u7576\u5225\u8ad6\uff0c\u8b39\u5b88\u7c21\u6f54\u6709\u529b\u7684\u539f\u5247\u90fd\u4f86\u4e0d\u53ca\u4e86\uff0c\u60a8\u6c92\u6709\u7406\u7531\u4e5f\u6c92\u6709\u7a7a\u9593\u52a0\u5165 emojis\u3002<\/span><span style=\"font-weight: 400\">\u4e0d\u904e\uff0c\u82e5\u4f7f\u7528 emojis \u7b26\u5408\u8cb4\u516c\u53f8\u7684\u8a9e\u6c23\uff0c\u5728\u90f5\u4ef6\u4e2d\u653e\u5165\u4e00\u500b emojis \u53ef\u5f37\u5316\u54c1\u724c\u5370\u8c61\u4e26\u8b93\u6f5b\u5728\u7528\u6236\u66f4\u611f\u8208\u8da3\u3002<\/span><\/li>\n<\/ol>\n<h3><strong>\u4e86\u89e3\u90f5\u4ef6\u8861\u91cf\u6307\u6a19<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">\u5efa\u7acb\u4e00\u5c01\u96fb\u5b50\u90f5\u4ef6\uff0c\u8b93\u4eba\u5011\u6709\u8208\u8da3\u9ede\u95b1\uff0c\u610f\u5473\u8457\u60a8\u9700\u4e86\u89e3\u54ea\u4e9b\u7b56\u7565\u594f\u6548\uff0c\u54ea\u4e9b\u5730\u65b9\u6709\u5f85\u52a0\u5f37\u3002\u60a8\u9700\u8981\u77e5\u9053\u7684\u662f\u96fb\u5b50\u90f5\u4ef6\u6709\u54ea\u4e9b\u8861\u91cf\u57fa\u6e96\u3002\u9996\u5148\u8981\u770b\u7684\u6578\u64da\u662f\uff0c\u5a1b\u6a02\u7522\u696d\u8207\u6703\u5c55\u7522\u696d\u7684\u90f5\u4ef6\u958b\u555f\u7387\u70ba <\/span><a href=\"https:\/\/www.smartinsights.com\/email-marketing\/email-communications-strategy\/statistics-sources-for-email-marketing\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">20.41\uff05<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5e78\u904b\u7684\u662f\uff0c\u7d93\u7531 Benchmark \u90f5\u4ef6\u5e73\u53f0\uff0c\u7372\u53d6\u90f5\u4ef6\u6307\u6a19\u8f15\u9b06\u5bb9\u6613\uff0c\u611f\u8b1d Benchmark \u63d0\u4f9b\u884c\u92b7\u90f5\u4ef6\u5373\u6642\u5206\u6790\u5831\u544a\uff0c\u4e26\u5141\u8a31\u7528\u6236\u4f7f\u7528\u62d6\u66f3\u5f0f\u754c\u9762\u5efa\u7acb\u65e2\u5438\u775b\u53c8\u5177\u5ba2\u88fd\u5316\u7684\u7cbe\u7f8e\u90f5\u4ef6\u7bc4\u672c\u3002<\/span><\/p>\n<h3><strong>\u5957\u7528\u300c\u300e\u4e09\u300f\u6cd5\u5247\u300d<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">\u8a31\u591a\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u5718\u9ad4\u6216\u53e3\u865f\u90fd\u6709\u500b\u300c\u4e09\u300d\u5b57\u3002\u4f8b\u5982\uff1a\u4e09\u500b\u81ed\u76ae\u5320\u3001\u300a\u4e09\u528d\u5ba2\u300b\uff0c\u6216\u662f\u4eba\u5011\u8aaa\u7684\u53e3\u865f\u5e38\u5e38\u53ea\u6709\u4e09\u500b\u5b57\u8a5e\uff0c\u6bd4\u5982\uff1a\u300c\u6253\u5149\uff0c\u651d\u5f71\uff0c\u958b\u62cd\u300d\uff0c\u6216\u662f\u300c\u5404\u5c31\u5404\u4f4d\uff0c\u9810\u5099\uff0c\u958b\u8dd1\u300d\u3002\u6b50\u5df4\u99ac\u7e3d\u7d71\u7684\u7af6\u9078\u5718\u968a\u53ef\u80fd\u5c31\u662f\u8003\u616e\u5230\u300c\u300e\u4e09\u300f\u6cd5\u5247\u300d\uff0c\u624d\u6703\u63d0\u51fa\u4ed6\u7684\u7d93\u5178\u6a19\u8a9e\u300c\u662f\u7684\uff0c\u6211\u5011\uff0c\u505a\u5f97\u5230\u300d\uff0c\u6700\u5f8c\u6210\u529f\u9023\u9078\u9023\u4efb\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5c07\u95dc\u6ce8\u653e\u5728\u4e09\u4ef6\u7d44\u5408\u7684\u7a31\u70ba\u300c\u300e\u4e09\u300f\u6cd5\u5247\u300d\u3002\u5b83\u4e5f<\/span><a href=\"https:\/\/econsultancy.com\/how-to-use-the-rule-of-three-to-increase-email-roi\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">\u9069\u7528\u65bcEDM \u884c\u92b7\u6d3b\u52d5<\/span><\/a><span style=\"font-weight: 400\">\u3002\u4eba\u8166\u559c\u6b61\u56fa\u5b9a\u6a21\u5f0f\uff0c\u5c0d\u4e09\u4ef6\u7d44\u5408\u7684\u8a18\u61b6\u51fa\u5947\u6df1\u523b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u60a8\u53ef\u5efa\u7acb\u4e09\u6b04\u5716\u8868\uff0c\u6a19\u51fa\u6536\u4ef6\u4eba\u53ef\u8cfc\u8cb7\u7684\u901a\u884c\u8b49\u6709\u54ea\u4e09\u7a2e\uff0c\u6216\u662f\u91cd\u9ede\u63d0\u793a\u503c\u5f97\u82b1\u6642\u9593\u53c3\u52a0\u7814\u8a0e\u6703\u7684\u524d\u4e09\u5927\u539f\u56e0\u3002\u7576\u60a8\u64b0\u5beb\u9577\u7bc7\u90f5\u4ef6\u6642\uff0c\u8acb\u5c07\u5167\u5bb9\u5206\u70ba\u4e09\u5927\u90e8\u5206\uff1a\u8b1b\u8005\u3001\u5de5\u4f5c\u574a\u3001\u50f9\u4f4d\u3002<\/span><\/p>\n<h3><strong>\u50be\u807d\u6536\u4ef6\u4eba\u9700\u6c42<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">\u7576\u6536\u4ef6\u4eba\u95b1\u8b80\u4fc3\u92b7\u5167\u5bb9\u6642\uff0c\u4ed6\u5011\u7d93\u5e38\u554f\u5230\uff1a\u300c\u9019\u5c01\u90f5\u4ef6\u5c0d\u6211\u6709\u4ec0\u9ebc\u597d\u8655\uff1f\u300d\u63db\u4f4d\u601d\u8003\u5c0d\u884c\u92b7\u4eba\u54e1\u4f55\u5176\u91cd\u8981\uff0c\u8acb\u7ad9\u5728\u5ba2\u6236\u7684\u7acb\u5834\u8457\u60f3\uff0c\u4e26\u63d0\u4f9b\u6536\u4ef6\u4eba\u6700\u5728\u4e4e\u7684\u8cc7\u8a0a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8acb\u53c3\u8003\u4ee5\u4e0b\u5e7e\u7a2e\u65b9\u6cd5\uff1a<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400\"><strong>\u91dd\u5c0d\u65b0\u624b\u7238\u5abd\u7684\u884c\u92b7\u6d3b\u52d5\uff1a<\/strong>\u300c\u5225\u7ba1\u5c3f\u5e03\u9ad2\u6d3b\u5152\u4e86\uff0c\u597d\u597d\u5598\u606f\u4e00\u5929\uff0c\u628a\u63e1\u6a5f\u6703\u807d\u53d6\u5c08\u5bb6\u610f\u898b\uff0c\u5354\u52a9\u60a8\u514b\u670d\u5e38\u898b\u80b2\u5152\u6311\u6230\u3002\u6b64\u5916\uff0c\u60a8\u53ef\u5728\u6211\u5011\u7684\u4ea4\u6d41\u6703\u5834\u8207\u5176\u4ed6\u65b0\u624b\u7238\u5abd\u4ea4\u63db\u80b2\u5152\u5fc3\u5f97\u3002\u64d4\u5fc3\u627e\u4e0d\u5230\u4fdd\u59c6\uff1f\u6c92\u554f\u984c\uff01\u9019\u9805\u6d3b\u52d5\u8a2d\u60f3\u5468\u5230\uff0c\u60a8\u53ef\u4ee5\u5408\u7406\u8cbb\u7528\u4eab\u53d7\u73fe\u5834\u4fdd\u59c6\u670d\u52d9\u3002\u300d<\/span><\/li>\n<li><span style=\"font-weight: 400\"><strong>\u91dd\u5c0d\u7db2\u8def\u5b89\u5168\u5c08\u696d\u4eba\u58eb\u7684\u884c\u92b7\u6d3b\u52d5\uff1a<\/strong>\u300c\u4eca\u65e5\u7684\u7db2\u8def\u5b89\u5168\u907d\u8b8a\uff0c\u672c\u6d3b\u52d5\u66ff\u60a8\u505a\u597d\u6e96\u5099\u3002\u60a8\u53ef\u8046\u807d\u696d\u754c\u4f7c\u4f7c\u8005\u7684\u5c08\u984c\u6f14\u8b1b\uff0c\u6216\u662f\u53c3\u52a0\u5e7e\u5834\u5de5\u4f5c\u574a\uff0c\u7372\u5f97\u5982\u4f55\u8655\u7406\u6700\u65b0\u5a01\u8105\u7684\u5be6\u6230\u7d93\u9a57\u3002\u672c\u6d3b\u52d5\u53e6\u8a2d\u6709\u6e2c\u9a57\u4e2d\u5fc3\uff0c\u4f9b\u60a8\u53c3\u52a0\u7db2\u8def\u5b89\u5168\u8003\u8a66\uff0c\u7372\u5f97\u6240\u9700\u8a8d\u8b49\u3002\u300d<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">\u8acb\u601d\u8003\u6700\u80fd\u5438\u5f15\u6536\u4ef6\u4eba\u53c3\u8207\u6d3b\u52d5\u7684\u5143\u7d20\u6709\u54ea\u4e9b\uff0c\u4ee5\u53ca\u53ef\u80fd\u5c0e\u81f4\u4ed6\u5011\u6700\u7d42\u6c7a\u5b9a\u4e0d\u53c3\u52a0\u7684\u539f\u56e0\u6709\u4f55\u3002\u63a5\u8457\uff0c\u5728\u884c\u92b7\u90f5\u4ef6\u4e2d\u9ede\u51fa\u4e0a\u8ff0\u5169\u8005\u3002\u5c0d\u67d0\u4e9b\u4eba\u4f86\u8aaa\uff0c\u6210\u672c\u662f\u4e00\u5927\u8003\u91cf\u56e0\u7d20\uff0c\u56e0\u6b64\uff0c\u51f8\u986f\u65e9\u9ce5\u512a\u60e0\u6216\u63d0\u4f9b\u90f5\u4ef6\u5217\u5370\u9023\u7d50\uff0c\u5370\u51fa\u7d19\u672c\u90f5\u4ef6\u62ff\u53bb\u8aaa\u670d\u6536\u4ef6\u4eba\u7684\u8001\u95c6\u652f\u4ed8\u8cbb\u7528\uff0c\u53ef\u80fd\u6709\u6240\u52a9\u76ca\u3002<\/span><\/p>\n<h3><strong>\u8a2d\u5b9a\u671f\u8a31<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">\u7576\u4eba\u5011\u7b2c\u4e00\u6b21\u53c3\u52a0\u6d3b\u52d5\u6642\uff0c\u82e5\u6c92\u6709\u904e\u5f80\u8207\u6703\u8005\u7684\u5fc3\u5f97\u611f\u60f3\u53ef\u4f9b\u53c3\u8003\uff0c\u9996\u6b21\u8207\u6703\u8005\u5fc3\u4e2d\u5fc5\u6709\u6240\u89c0\u671b\u7336\u8c6b\u3002\u82e5\u80fd\u5f9e\u904e\u5f80\u53c3\u8207\u8005\u7372\u5f97\u4e00\u4e9b\u53e3\u7891\u63a8\u85a6\uff0c\u4fbf\u53ef\u63a8\u4ed6\u5011\u4e00\u628a\uff0c\u52c7\u65bc\u9996\u6b21\u53c3\u8207\u6d3b\u52d5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4f7f\u7528\u898b\u8b49\u7684\u653e\u7f6e\u8981\u600e\u9ebc\u653e\u4e5f\u9700\u8981\u4e00\u4e9b\u7b56\u7565\u3002\u67d0\u4f4d\u898b\u8b49\u4eba\u8aaa\uff1a\u300c\u672c\u6d3b\u52d5\u4fc3\u6210\u5bf6\u8cb4\u7684\u806f\u7e6b\uff0c\u610f\u898b\u9818\u8896\u8b93\u6211\u63a5\u7d0d\u65b0\u89c0\u9ede\u3002\u9019\u5802\u5b78\u8cbb\u662f\u6211\u6700\u8fd1\u82b1\u5f97\u6700\u503c\u5f97\u7684\u4e00\u7b46\u9322\uff01\u300d\u9019\u5247\u898b\u8b49\u53ef\u76f4\u63a5\u653e\u5728\u6536\u4ef6\u4eba\u7528\u4f86\u8cfc\u7968\u7684\u90f5\u4ef6\u5167\uff0c\u4ee5\u5d4c\u5165\u5f0f\u9023\u7d50\u6216\u884c\u70ba\u53ec\u559a\u6309\u9215\u65b9\u5f0f\u5448\u73fe\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u53e6\u4e00\u65b9\u5f0f\u5247\u662f\u900f\u904e\u90f5\u4ef6\u4e2d\u7684\u5f71\u7247\u9023\u7d50\uff0c\u63d0\u4f9b\u6d3b\u52d5\u8a2d\u65bd\u7c21\u4ecb\uff0c\u6216\u9644\u4e0a\u904e\u53bb\u8209\u8fa6\u904e\u7684\u6d3b\u52d5\u5f71\u7247\u4f86\u5c55\u73fe\u53c3\u8207\u8005\u6240\u671f\u671b\u770b\u5230\u7684\u6d3b\u52d5\u5167\u5bb9\u3002\u6216\u662f\u63d0\u4f9b\u6709\u610f\u7fa9\u7684\u7d71\u8a08\u6578\u64da\u986f\u793a\u6709\u591a\u5c11\u9996\u6b21\u53c3\u8207\u8005\u6bcf\u5e74\u56de\u8cfc\u9580\u7968\u53c3\u8207\u6d3b\u52d5\uff0c\u9019\u5c07\u4f7f\u6536\u4ef6\u4eba\u5f97\u51fa\u7d50\u8ad6\uff1a\u591a\u6578\u4eba\u8a8d\u70ba\u672c\u6d3b\u52d5\u975e\u5e38\u6709\u50f9\u503c\uff0c\u503c\u5f97\u6301\u7e8c\u53c3\u8207\u3002<\/span><\/p>\n<h3><strong>\u9f13\u52f5\u6536\u4ef6\u4eba\u7e7c\u7e8c\u8a02\u95b1\u96fb\u5b50\u5831<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">\u5236\u5b9a <\/span><a href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\/can-spam-act-compliance-guide-business\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">EDM \u884c\u92b7\u898f\u5247<\/span><\/a><span style=\"font-weight: 400\">\u7684\u300a\u53cd\u5783\u573e\u90f5\u4ef6\u6cd5\u300b\u898f\u5b9a\uff0c\u6240\u6709\u5546\u696d\u90f5\u4ef6\u90fd\u61c9\u70ba\u6536\u4ef6\u4eba\u63d0\u4f9b\u53d6\u6d88\u8a02\u95b1\u7684\u9078\u9805\u3002\u9801\u5c3e\u4f7f\u7528\u300c\u53d6\u6d88\u8a02\u95b1\u300d\u6216\u662f\u300c\u4e3b\u52d5\u9000\u51fa\u300d\u9023\u7d50\u53ef\u8b93\u60a8\u9075\u5b88\u4e0a\u8ff0\u6cd5\u898f\uff0c\u540c\u6642\u907f\u514d\u4eba\u5011\u627e\u4e0d\u5230\u53d6\u6d88\u8a02\u95b1\u6309\u9215\u6642\u89ba\u5f97\u4e0d\u8212\u670d\u3002\u4e0d\u904e\uff0c\u6b78\u6839\u7a76\u67e2\uff0c\u8acb\u64b0\u5beb\u4f7f\u6536\u4ef6\u4eba\u9858\u610f\u7e7c\u7e8c\u63a5\u6536\u7684\u96fb\u5b50\u90f5\u4ef6\uff0c\u9019\u9ede\u662f\u5fc5\u8981\u7684\u4f5c\u6cd5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8acb\u53c3\u8003\u4ee5\u4e0b\u5e7e\u7a2e\u65b9\u6cd5\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">\u63d0\u53ca\u672c\u5c01\u90f5\u4ef6\u662f\u8a02\u95b1\u7528\u6236\u7372\u5f97\u7814\u8a0e\u6703\u7b2c\u4e00\u624b\u65b0\u805e\u7684\u4f86\u6e90<\/span><\/li>\n<li><span style=\"font-weight: 400\">\u6bcf\u5c01\u90f5\u4ef6\u9644\u4e0a\u4e3b\u8b1b\u8005\u8cc7\u8a0a\u6216\u6d3b\u52d5\u7126\u9ede<\/span><\/li>\n<li><span style=\"font-weight: 400\">\u63d0\u4f9b\u8209\u8fa6\u5730\u9130\u8fd1\u98ef\u5e97\u6216\u9910\u9928\u7684\u4fc3\u92b7\u512a\u60e0<\/span><\/li>\n<li><span style=\"font-weight: 400\">\u5c07\u884c\u92b7\u90f5\u4ef6\u5b9a\u4f4d\u70ba\u7372\u53d6\u6240\u9700\u8cc7\u8a0a\u7684\u5de5\u5177\uff0c\u7528\u6236\u6bcb\u9700\u901a\u904e\u793e\u7fa4\u5a92\u9ad4\u5f97\u77e5\u6d3b\u52d5\u8a0a\u606f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u597d\u7528\u7684 EDM \u6d3b\u52d5\u884c\u92b7\u9700\u70ba\u7528\u6236\u63d0\u4f9b\u50f9\u503c\u3002\u5982\u679c\u4eba\u5011\u8a8d\u70ba\u90f5\u4ef6\u63d0\u4f9b\u7684\u8cc7\u8a0a\u7121\u6cd5\u8f15\u6613\u5f9e\u4ed6\u8655\u7372\u5f97\uff0c\u4ed6\u5011\u4fbf\u6703\u9858\u610f\u7dad\u6301\u8a02\u95b1\u3002<\/span><\/p>\n<h3><strong>\u6253\u9020\u6709\u6548\u7684\u6d3b\u52d5\u90f5\u4ef6\u85cd\u5716<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">\u8b1b\u5230\u64b0\u5beb\u90f5\u4ef6\uff0c\u8ab0\u90fd\u7121\u6cd5\u4fdd\u8b49\u6bcf\u5c01\u90f5\u4ef6\u80af\u5b9a\u6709\u6240\u6b63\u9762\u56de\u61c9\u3002\u7136\u800c\uff0c\u672c\u6587\u63d0\u4f9b\u4e00\u5957\u64b0\u5beb\u6846\u67b6\uff0c\u53ef\u70ba\u60a8\u672a\u4f86\u6253\u9020\u51fa\u8272\u7684\u884c\u92b7\u6d3b\u52d5\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5438\u775b EDM \u6d3b\u52d5\u884c\u92b7\u5bc6\u6280\u5927\u5168 \u6d3b\u52d5\u884c\u92b7\u7576\u4e2d\u6709\u8a31\u591a\u7b56\u7565\u80fd\u5920\u5f15\u4eba\u6ce8\u610f\uff0c\u800c\u96fb\u5b50\u90f5\u4ef6\u66f4\u662f\u7121\u5eb8\u7f6e\u7591\u3002\u8acb\u7e7c\u7e8c\u770b\u4e0b\u53bb\uff0c\u4e86\u89e3\u5982\u4f55\u5efa\u7acb\u96fb\u5b50\u90f5\u4ef6\uff0c\u8b93\u6536\u4ef6\u4eba\u8feb\u4e0d\u53ca\u5f85\u9ede\u64ca\u95b1\u8b80\u3002 \u70ba\u4f55 EDM \u6d3b\u52d5\u884c\u92b7\u5177\u6709\u8209\u8db3\u8f15\u91cd\u7684\u5730\u4f4d\uff1f 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max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/\u5438\u775b-edm-\u6d3b\u52d5\u884c\u92b7\u5bc6\u6280\u5927\u5168\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5438\u775b EDM \u6d3b\u52d5\u884c\u92b7\u5bc6\u6280\u5927\u5168 - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"\u5438\u775b EDM \u6d3b\u52d5\u884c\u92b7\u5bc6\u6280\u5927\u5168 \u6d3b\u52d5\u884c\u92b7\u7576\u4e2d\u6709\u8a31\u591a\u7b56\u7565\u80fd\u5920\u5f15\u4eba\u6ce8\u610f\uff0c\u800c\u96fb\u5b50\u90f5\u4ef6\u66f4\u662f\u7121\u5eb8\u7f6e\u7591\u3002\u8acb\u7e7c\u7e8c\u770b\u4e0b\u53bb\uff0c\u4e86\u89e3\u5982\u4f55\u5efa\u7acb\u96fb\u5b50\u90f5\u4ef6\uff0c\u8b93\u6536\u4ef6\u4eba\u8feb\u4e0d\u53ca\u5f85\u9ede\u64ca\u95b1\u8b80\u3002 \u70ba\u4f55 EDM 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