{"id":12543,"date":"2018-10-26T07:40:20","date_gmt":"2018-10-26T14:40:20","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=17003"},"modified":"2020-02-21T19:57:08","modified_gmt":"2020-02-21T19:57:08","slug":"%e4%b8%89%e6%8b%9b%e9%83%b5%e4%bb%b6%e4%ba%92%e5%8b%95%e6%8a%80%e5%b7%a7%ef%bc%8c%e6%8f%90%e6%98%87%e6%82%a8%e7%9a%84%e8%a1%8c%e9%8a%b7%e6%a5%ad%e7%b8%be","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e4%b8%89%e6%8b%9b%e9%83%b5%e4%bb%b6%e4%ba%92%e5%8b%95%e6%8a%80%e5%b7%a7%ef%bc%8c%e6%8f%90%e6%98%87%e6%82%a8%e7%9a%84%e8%a1%8c%e9%8a%b7%e6%a5%ad%e7%b8%be\/","title":{"rendered":"\u4e09\u62db\u90f5\u4ef6\u4e92\u52d5\u6280\u5de7\uff0c\u63d0\u6607\u60a8\u7684\u884c\u92b7\u696d\u7e3e"},"content":{"rendered":"<h2><strong>\u4e09\u62db\u90f5\u4ef6\u4e92\u52d5\u6280\u5de7\uff0c\u63d0\u6607\u60a8\u7684\u884c\u92b7\u696d\u7e3e<\/strong><\/h2>\n<p>\u4e09\u62db\u90f5\u4ef6\u4e92\u52d5\u6280\u5de7\uff0c\u63d0\u6607\u60a8\u7684\u884c\u92b7\u696d\u7e3e 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rel=\"nofollow noopener noreferrer\" target=\"_blank\">\u4e00\u9805\u7814\u7a76<\/a>\u6aa2\u8996\u4e92\u52d5\u5f0f\u96fb\u5b50\u670d\u52d9\u8a2d\u5b9a\u4e0b\uff0c\u5ba2\u6236\u6eff\u610f\u5ea6\u8207\u5fe0\u8aa0\u5ea6\u5169\u8005\u4e4b\u95dc\u4fc2\uff0c\u7814\u7a76\u7d50\u679c\u8b49\u5be6\uff0c\u96fb\u5b50\u90f5\u4ef6\u5c0d\u65bc\u9019\u7a2e\u4e92\u52d5\u95dc\u4fc2\u76f8\u7576\u91cd\u8981\u3002Georgieva \u51fa\u7248\u7684 EDM \u884c\u92b7\u5927\u5168\u96fb\u5b50\u66f8\u4ea6\u6709\u76f8\u4f3c\u89c0\u9ede\uff0c\u66f8\u4e2d\u958b\u5b97\u660e\u7fa9\u5f15\u7528\u8b49\u64da\u8868\u793a\uff0c\u8207\u5176\u4ed6\u884c\u696d\u76f8\u6bd4\uff0c\u91d1\u878d\u8207\u7db2\u8cfc\u7684\u90f5\u4ef6\u700f\u89bd\u91cf\u9ad8\u65bc\u5e73\u5747\u6c34\u6e96\uff08\u5206\u5225\u70ba 49\uff05 \u53ca 48\uff05\uff09\uff0c\u7531\u6b64\u8b49\u660e\u5169\u5927\u884c\u696d\u7684 EDM \u884c\u92b7\u6ef2\u900f\u529b\u4e4b\u5f37\u3002<\/p>\n<p>\u8a31\u591a\u4f01\u696d\u8a8d\u70ba\u96fb\u5b50\u90f5\u4ef6\u662f\u529b\u9053\u6700\u5f37\u7684\u884c\u92b7\u7ba1\u9053\u3002\u56e0\u6b64\uff0c\u90f5\u4ef6\u540d\u55ae\u7684\u6578\u76ee\u591a\u5be1\u986f\u793a\u60a8\u7684\u884c\u92b7\u8986\u84cb\u7bc4\u570d\u6709\u591a\u5ee3\u6cdb\uff0c\u4ee5\u53ca\u601d\u7dad\u9818\u5c0e\u529b\u80fd\u5426\u5ef6\u4f38\u7121\u9060\u5f17\u5c46\u3002\u6211\u5011\u61c9\u5c07 EDM \u884c\u92b7\u8996\u70ba\u4e00\u5957\u6574\u9ad4\u6559\u80b2\u65b9\u5f0f\uff0c\u85c9\u4ee5\u884c\u92b7\u516c\u53f8\u6216\u54c1\u724c\u3002\u900f\u904e\u9019\u7a2e\u65b9\u5f0f\uff0c\u60a8\u53ef\u5efa\u7acb\u3001\u589e\u5f37\u8207\u65b0\u820a\u5ba2\u6236\u4e4b\u9593\u7684\u696d\u52d9\u95dc\u4fc2\u3001\u978f\u56fa\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u3001\u62c9\u650f\u65b0\u5ba2\u6236\uff0c\u4e26\u9f13\u52f5\u5206\u4eab\u5ee3\u544a\u3002<\/p>\n<p>\u60a8\u6c92\u6709\u90a3\u500b\u80fd\u8010\u53ef\u4ee5\u627f\u64d4\u7af6\u722d\u529b\u6392\u5728\u672b\u6bb5\u73ed\u7684\u7d50\u679c\uff0c\u56e0\u70ba EDM \u884c\u92b7\u4e3b\u5bb0\u8a0a\u606f\u53ca\u6e9d\u901a\u7684\u7ba1\u9053\u3002\u8fd1\u671f\u8abf\u67e5\u986f\u793a\uff0c\u8d85\u904e\u00a0<a href=\"https:\/\/www.clickz.com\/study-73-of-millennials-prefer-to-contact-brands-via-email\/96479\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">70\uff05\u7684\u4eba<\/a>\u8f03\u80fd\u63a5\u53d7\u4f01\u696d\u4ee5\u96fb\u5b50\u90f5\u4ef6\u8207\u5176\u806f\u7e6b\u3001\u63a5\u6d3d\u3002<\/p>\n<p>\u7136\u800c\uff0cEDM \u884c\u92b7\u4eba\u54e1\u9700\u8981\u6392\u9664\u969c\u7919\u65b9\u80fd\u8d70\u5411\u6b63\u9014\u3002<a href=\"https:\/\/blog.thebrokerlist.com\/100-startling-sales-stats-improve-sales-strategy\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">\u7d71\u8a08\u6578\u5b57<\/a>\u986f\u793a\uff0c\u4e00\u822c\u5ba2\u6236\u6bcf\u5929\u6536\u5230\u903e 100 \u5c01\u90f5\u4ef6\uff0c\u958b\u555f\u7387\u70ba 23\uff05\uff0c\u9ede\u64ca\u6b21\u6578\u5340\u5340 25 \u6b21\u3002\u6975\u5c11\u6578\u90f5\u4ef6\u80fd\u9054\u5230\u8207\u5ba2\u6236\u4e92\u52d5\u7684\u76ee\u6a19\uff0c\u9051\u8ad6\u81f4\u96fb\u7d66\u6f5b\u5728\u5ba2\u6236\u9032\u800c\u9054\u6210\u4ea4\u6613\u3002\u56e0\u6b64\uff0c\u60f3\u8981\u92b7\u552e\u7372\u5f97\u4f73\u7e3e\uff0c\u60a8\u9700\u8981\u4e00\u6d41\u7684\u96fb\u5b50\u90f5\u4ef6\u6280\u5de7\u8207\u77e5\u8b58\u3002<\/p>\n<p>EDM \u884c\u92b7\u4eba\u54e1\u61c9\u6975\u529b\u907f\u514d\u72af\u4e0b\u4ee5\u4e0b\u5e38\u898b\u932f\u8aa4\uff0c\u4e00\u65e6\u8aa4\u5165\u9677\u9631\uff0c\u767d\u82b1\u82b1\u9214\u7968\u53ef\u80fd\u5c31\u6b64\u4ed8\u8af8\u6771\u6d41\uff1a<\/p>\n<p>1. \u5c1a\u672a\u9054\u6210\u92b7\u552e\u76ee\u6a19\uff0c\u4fbf\u5df2\u5949\u9001\u592a\u591a\u512a\u60e0\u5167\u5bb9\u3002<br \/>\n2. \u9084\u6c92\u6e96\u5099\u8db3\u5920\u7684\u512a\u60e0\u5167\u5bb9\uff0c\u4fbf\u5df2\u655e\u958b\u92b7\u552e\u5927\u9580\u3002<br \/>\n\u8acb\u5229\u7528\u4ee5\u4e0b\u4e09\u7a2e\u65b9\u5f0f\u958b\u767c\u4e92\u52d5\u90f5\u4ef6\uff0c\u597d\u597d\u92b7\u552e\u60a8\u7684\u54c1\u724c\u5427\uff1a<\/p>\n<h3><strong>1. \u96fb\u5b50\u90f5\u4ef6\u300c\u7c21\u6f54\u6709\u529b\u300d\u3001\u300c\u6613\u8b80\u597d\u61c2\u300d<\/strong><\/h3>\n<p>\u64b0\u5beb\u90f5\u4ef6\u5167\u5bb9\u6642\uff0c\u4f60\u61c9\u638c\u63e1\u76f8\u95dc\u6ce8\u610f\u4e8b\u9805\u8207\u52ff\u72af\u932f\u8aa4\u3002<\/p>\n<p>\u4e0d\u8981\u6d6a\u8cbb\u5ba2\u6236\u7684\u6642\u9593\uff0c\u5927\u804a\u7279\u804a\u60a8\u7684\u806f\u7d61\u4eba\u540d\u55ae\u3002\u90f5\u4ef6\u5167\u5bb9\u4e00\u5b9a\u8981\u5c0d\u5ba2\u6236\u6709\u6240\u5e6b\u52a9\u3002\u4e00\u5c01\u6709\u6548\u7387\u7684\u884c\u92b7\u90f5\u4ef6\u5177\u6709\u4e94\u5927\u8981\u4ef6\uff1a\u4e3b\u65e8\u53e5\u3001\u958b\u5834\u767d\u3001\u4e3b\u6587\u3001\u7d50\u5c3e\u3001\u7c3d\u540d\u6a94\u3002<\/p>\n<p>\u4e0a\u8ff0\u7686\u70ba\u96fb\u5b50\u90f5\u4ef6\u9054\u5230\u7c21\u6f54\u6709\u529b\u4e4b\u8981\u4ef6\uff0c\u66f4\u662f\u92b7\u552e\u4eba\u54e1\u78ba\u4fdd\u5ba2\u6236\u958b\u4fe1\u95b1\u8b80\u4e4b\u5229\u5668\u3002\u60a8\u9396\u5b9a\u7684\u6f5b\u5728\u5ba2\u6236\u90fd\u5f88\u5fd9\u797f\uff0c\u6c92\u6709\u5927\u628a\u6642\u9593\u7d30\u7d30\u95b1\u8b80\u63cf\u8ff0\u7522\u54c1\u7684\u5197\u6587\u3002\u96fb\u5b50\u90f5\u4ef6\u52d9\u5fc5\u8a00\u7c21\u610f\u8cc5\u3001\u898b\u597d\u5c31\u6536\u3002<\/p>\n<p>\u60a8\u8981\u77e5\u9053\uff0c\u53ea\u8981\u4e00\u5c01\u90f5\u4ef6\u5c31\u6709\u53ef\u80fd\u5b8c\u6210\u4e00\u7b46\u8a02\u55ae\uff0c\u6240\u4ee5\u8981\u597d\u597d\u628a\u63e1\u9019\u500b\u6a5f\u6703\u3002<\/p>\n<p>\u975e\u5f97\u9577\u7bc7\u5927\u8ad6\u6642\uff0c\u8acb\u8a18\u5f97\u7248\u9762\u7de8\u6392\u80fd\u5920\u6709\u6548\u50b3\u9054\u8cc7\u8a0a\uff0c\u51f8\u986f\u6a19\u984c\u6b04\u4f4d\u3001\u7c97\u9ad4\u6a19\u8a18\u91cd\u8981\u8a0a\u606f\u3001\u91cd\u9ede\u689d\u5217\u3002<\/p>\n<p>\u4e0a\u8ff0\u4f5c\u6cd5\u662f\u70ba\u4e86\u8b93\u90f5\u4ef6\u4e00\u76ee\u4e86\u7136\uff0c\u8b80\u8005\u8fc5\u901f\u700f\u89bd\u4fbf\u80fd\u8f15\u9b06\u6293\u5230\u6240\u9700\u91cd\u9ede\u3002<\/p>\n<p>\u4e0b\u65b9\u5169\u5f35\u5716\u90fd\u662f Pizzeria \u9910\u5ef3\u7684\u4fc3\u92b7\u90f5\u4ef6\u3002\u8acb\u554f\u60a8\u6709\u4f55\u770b\u6cd5\uff1f<\/p>\n<p>Pizzeria \u9910\u5ef3\u7684\u4fc3\u92b7\u90f5\u4ef6<\/p>\n<p><img alt=\"\"src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/image1-4.png\" \/><\/p>\n<p>\u5343\u842c\u5225\u62ff\u4e00\u5927\u584a\u96e3\u61c2\u7684\u6bb5\u843d\u6587\u7ae0\u70ba\u96e3\u5ba2\u6236\u3002\u8eab\u70ba\u92b7\u552e\u4eba\u54e1\uff0c\u60a8\u6c42\u7684\u662f\u6f5b\u5728\u5ba2\u6236\u771f\u7684\u9ede\u4fe1\u95b1\u8b80\uff0c\u4ee5\u4fbf\u7372\u5f97\u6b63\u9762\u7a4d\u6975\u7684\u56de\u61c9\u3002<\/p>\n<h3><strong>2. \u4f7f\u7528\u7c3d\u540d\u6a94\u884c\u92b7<\/strong><\/h3>\n<p>\u7c3d\u540d\u6a94\u52a0\u5165\u591a\u9918\u516c\u53f8\u8cc7\u8a0a\u6703\u5bb3\u5f97\u6f5b\u5728\u5ba2\u6236\u611f\u5230\u7121\u804a\u81f3\u6975\u3002<\/p>\n<p>\u7c3d\u540d\u6a94\u592a\u7d2f\u8d05\uff0c\u5c0d\u5bc4\u4ef6\u4eba\u6216\u6536\u4ef6\u4eba\u4e00\u9ede\u597d\u8655\u4e5f\u6c92\u6709\uff0c\u53ea\u5269\u4e0b\u4fe1\u8b7d\u640d\u5931\u3001\u90f5\u4ef6\u7121\u8da3\u3001\u92b7\u552e\u843d\u7a7a\u3002<\/p>\n<p>\u82e5\u8981\u4f7f\u7528\u7c3d\u540d\u6a94\u92b7\u552e\uff0c\u60a8\u9700\u8981\u63a8\u92b7\u5176\u4ed6\u7522\u54c1\u6216\u670d\u52d9\u3002\u7aed\u76e1\u6240\u80fd\u6293\u4f4f\u5ba2\u6236\u76ee\u5149\uff0c\u4f8b\u5982\u653e\u4e0a\u516c\u53f8\u8fd1\u671f\u8209\u8fa6\u7684\u7db2\u8def\u7814\u8a0e\u6703\u9023\u7d50\u3001\u63d0\u4f9b\u76f8\u95dc\u65b0\u805e\u7a3f\u3001\u500b\u6848\u7814\u7a76\u6216\u5176\u4ed6\u53ef\u589e\u52a0\u90f5\u4ef6\u53ef\u4fe1\u5ea6\u7684\u5167\u5bb9\u3002<\/p>\n<p>\u82e5\u662f\u53ef\u4ee5\u7684\u8a71\uff0c\u8acb\u5c07 YouTube \u9023\u7d50\u653e\u5230\u986f\u793a\u7e2e\u5716\u7684\u5f71\u7247\u4e2d\u3002\u9ebb\u7701\u7406\u5de5\u5b78\u9662\u7814\u7a76\u4eba\u54e1\u8b49\u5be6\uff0c<a href=\"http:\/\/web.mit.edu\/phillipi\/www\/publications\/WhatMakesAnImageMemorable.pdf\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">\u4eba\u7269\u7167\u6700\u4ee4\u4eba\u5370\u8c61\u6df1\u523b<\/a>\u3002\u53e6\u5916\uff0c\u5fc3\u7406\u5b78\u5bb6\u767c\u73fe\u5f69\u8272\u7167\u7247\u6bd4\u9ed1\u767d\u7167\u7247\u66f4\u96e3\u5fd8\u3002\u7c3d\u540d\u6a94\u653e\u5165\u5f71\u7247\u7e2e\u5716\u53ef\u5f15\u767c\u89c0\u770b\u8208\u8da3\uff0c\u9032\u800c\u770b\u5230\u92b7\u552e\u66d9\u5149\u3002\u56e0\u6b64\uff0c\u60a8\u53ef\u4ee5\u5957\u7528\u9019\u9805\u529f\u80fd\u81f3\u516c\u53f8\u7684\u884c\u92b7\u90f5\u4ef6\uff0c\u7136\u5f8c\u767c\u9001\u7d66\u8001\u5ba2\u6236\u8207\u6f5b\u5728\u5ba2\u6236\u3002<\/p>\n<p>Ptengine \u96fb\u5b50\u90f5\u4ef6<\/p>\n<p><img alt=\"\"src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/image2-1.png\" \/><\/p>\n<p>\u7c3d\u540d\u6a94\u5fc5\u9808\u540c\u6642\u63a8\u92b7\u5bc4\u4ef6\u4eba\u8207\u516c\u53f8\uff0c\u66f4\u61c9\u589e\u52a0\u6536\u4ef6\u4eba\u7684\u53c3\u8207\u5ea6\u3002\u8a2d\u8a08\u9019\u6a23\u7684\u7c3d\u540d\u6a94\u4e0d\u9700\u5927\u8cbb\u5468\u7ae0\uff0c\u60a8\u53ea\u9700\u7e7c\u7e8c\u4f7f\u7528\u73fe\u6709\u5167\u5bb9\uff0c\u52a0\u4ee5\u66f4\u65b0\u5373\u53ef\u3002<\/p>\n<h3><strong>3. \u5438\u5f15\u6536\u4ef6\u4eba\u9ede\u64ca\u90f5\u4ef6<\/strong><\/h3>\n<p>\u4e00\u822c\u4eba\u7684\u6536\u4ef6\u5323\u5927\u90fd\u88dd\u6eff\u7d22\u7136\u7121\u5473\u3001\u4e4f\u5584\u53ef\u9673\u7684\u96fb\u5b50\u90f5\u4ef6\u3002<\/p>\n<p>\u7576\u6536\u4ef6\u5323\u5145\u6eff\u4e86\u5404\u5f0f\u5404\u6a23\u7684 Google 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