{"id":12549,"date":"2018-10-18T09:35:42","date_gmt":"2018-10-18T16:35:42","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=15337"},"modified":"2020-04-23T09:16:10","modified_gmt":"2020-04-23T09:16:10","slug":"20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87\/","title":{"rendered":"20 \u5104\u5c01\u884c\u92b7\u96fb\u5b50\u5831\u7684\u5230\u9054\u7387"},"content":{"rendered":"

20 \u5104\u5c01\u884c\u92b7\u96fb\u5b50\u5831\u7684\u5230\u9054\u7387<\/strong><\/h2>\n

20 \u5104\u5c01\u884c\u92b7\u96fb\u5b50\u5831\u7684\u5230\u9054\u7387 Return Path \u7db2\u8def\u884c\u92b7\u516c\u53f8\u516c\u5e03 2018 \u5e74<\/span>\u6307\u6a19\u5831\u544a<\/span>\uff0c\u5f9e\u4e2d\u64f7\u53d6\u89c0\u9ede\u5c0d\u65bc\u63d0\u5347\u90f5\u4ef6\u5230\u9054\u7387\u76f8\u7576\u91cd\u8981\u3002<\/span><\/p>\n

\u9019\u4efd<\/span>\u6307\u6a19\u5831\u544a<\/span>\u5206\u6790 2017 \u5e74 7 \u6708\u81f3 2018 \u5e74 6 \u6708\u671f\u9593\u903e 20 \u5104\u5c01\u884c\u92b7\u96fb\u90f5\u3002\u591a\u8667\u4e86\u9019\u4efd\u5831\u544a\uff0c\u6211\u5011\u73fe\u5728\u6709 12 \u500b\u6708\u7684<\/span>\u90f5\u4ef6\u5230\u9054\u7387<\/span>\u53ef\u4ee5\u5206\u6790\u53c3\u8003\uff0c\u5305\u62ec\uff1a\u5168\u7403\u3001\u5340\u57df\u3001\u5404\u570b\u3001\u5404\u884c\u5404\u696d\u3001\u56db\u5927\u96fb\u90f5\u4f9b\u61c9\u5546\u3002<\/span><\/p>\n

\u516c\u958b\u8abf\u67e5\u7d50\u679c\u4e4b\u524d\uff0c\u6211\u60f3\u5148\u5411\u5404\u4f4d\u89e3\u91cb\u90f5\u4ef6\u5bc4\u9001\u904e\u7a0b\u3002<\/span><\/p>\n

\"\"<\/p>\n

\u767c\u9001\u96fb\u5b50\u90f5\u4ef6<\/strong><\/h3>\n

\u773e\u591a\u90f5\u4ef6\u4f9b\u61c9\u5546\u900f\u904e\u7db2\u8def\u767c\u9001\u90f5\u4ef6\u5230\u6536\u4ef6\u4eba\u7684\u90f5\u7bb1\u3002\u767c\u9001\u904e\u7a0b\u4e2d\u9700\u8981\u5224\u65b7\u90f5\u4ef6\u771f\u507d\u3002\u4e0d\u904e\uff0c\u5f88\u591a\u90f5\u4ef6\u5728\u9598\u9053\u5c31\u88ab\u963b\u64cb\uff0c\u5b8c\u5168\u7121\u6cd5\u9032\u5230\u5783\u573e\u90f5\u4ef6\u5323\u6216\u6536\u4ef6\u5323\u3002<\/span><\/p>\n

\u6b64\u5916\uff0c\u90f5\u4ef6\u958b\u4fe1\u7387\u975e\u5e38\u91cd\u8981\uff0c\u7531\u96fb\u5b50\u90f5\u4ef6\u670d\u52d9\u4f9b\u61c9\u5546\u8a08\u7b97 (ESP)\u3002\u6839\u64da\u00a0<\/span>ESP\uff0c\u958b\u555f\u7387\u662f\u5c07\u958b\u555f\u90f5\u4ef6\u4eba\u6578\u9664\u4ee5\u6263\u6389\u672a\u80fd\u9001\u9054\u7684\u90f5\u4ef6\u6578\u91cf\u3002<\/span><\/p>\n

\u4f8b\u5982\uff0c\u5047\u8a2d\u5bc4\u51fa 100 \u5c01\u90f5\u4ef6\uff0c20 \u5c01\u906d\u9000\u56de\uff0c10 \u5c01\u6210\u529f\u6253\u958b\uff0c\u60a8\u7684\u958b\u4fe1\u7387\u70ba 12.5%\u3002<\/span><\/p>\n

\"\"<\/p>\n

\u4fe1\u4ef6\u901a\u904e\u9598\u9053\u5f8c\uff0c\u5783\u573e\u90f5\u4ef6\u904e\u6ffe\u5668\u4f9d\u64da\u5167\u5bb9\u3001\u5bc4\u4ef6\u4eba\u4fe1\u8b7d\u4ee5\u53ca\u6536\u4ef6\u4eba\u548c\u90f5\u4ef6\u7684\u4e92\u52d5\u7a0b\u5ea6\uff0c\u6c7a\u5b9a\u5c07\u4fe1\u5206\u767c\u81f3\u5783\u573e\u90f5\u4ef6\u5323\u6216\u662f\u6536\u4ef6\u5323\u3002\u6b32\u77e5\u5783\u573e\u90f5\u4ef6\u5323\u8a73\u60c5\uff0c\u8acb\u9ede\u9078<\/span>\u5982\u4f55\u589e\u52a0\u90f5\u4ef6\u958b\u4fe1\u7387<\/span><\/a>\u3002<\/span><\/p>\n

\u6e2c\u91cf\u90f5\u4ef6\u5230\u9054\u7387<\/strong><\/h3>\n

Return Path \u7684\u5831\u544a\u4f7f\u7528\u5169\u7d44\u6578\u64da\u8a08\u7b97<\/span>\u90f5\u4ef6\u5230\u9054\u7387<\/span>;<\/span><\/p>\n

    \n
  1. \u7a2e\u5b50\u8cc7\u6599\uff08\u521d\u59cb\u8cc7\u6599\uff09<\/span><\/li>\n
  2. \u8ffd\u8e64\u8cc7\u6599<\/span>\uff08\u6d88\u8cbb\u8005\u8cc7\u6599\uff09<\/span><\/li>\n<\/ol>\n

    \u9996\u5148\uff0c\u5225\u5fd8\u4e86\u6211\u5011\u73fe\u5728\u8a0e\u8ad6\u7684\u53ef\u662f\u5168\u7403\u6578\u4e0a\u767e\u5bb6\u4f9b\u61c9\u5546\uff0c\u8abf\u67e5\u6578\u5b57\u76f8\u7576\u9f90\u5927\uff01<\/p>\n

    \"\"<\/p>\n

    \u6211\u5011\u5148\u4f86\u6e2c\u91cf<\/span>\u90f5\u4ef6\u5230\u9054\u7387<\/span>\u3002<\/span><\/p>\n

    \u521d\u59cb\u8cc7\u6599<\/span>\u7528\u65bc\u6aa2\u67e5\u767c\u7d66\u539f\u59cb\u540d\u55ae\u5167\u7684<\/span>\u90f5\u4ef6<\/span>\u662f\u5426\u6210\u529f\u50b3\u9001\u3001\u9032\u5230\u5783\u573e\u90f5\u4ef6\u5323\u6216\u6536\u4ef6\u5323\u3002\u9019\u662f\u6e2c\u91cf\u90f5\u4ef6\u662f\u5426\u5bc4\u4e1f\u6216\u9000\u4ef6\u7684\u597d\u65b9\u6cd5\u3002\u6b64\u5916\uff0c\u5168\u7403\u6216\u7279\u5b9a\u570b\u5bb6\u7684<\/span>\u90f5\u4ef6\u5230\u9054\u7387\u662f\u6839\u64da\u521d\u59cb\u6578\u64da<\/span>\u8a08\u7b97\u3002<\/span><\/p>\n

    \u6d88\u8cbb\u8005\u8cc7\u6599<\/span>\u7528\u65bc\u90f5\u4ef6\u6578\u64da\u8207\u5be6\u969b\u8cc7\u8a0a\uff0c\u4e3b\u8981\u7528\u65bc\u4e86\u89e3\u7528\u6236\u4e92\u52d5\u7a0b\u5ea6\u3002<\/span><\/p>\n

    Return Path \u5982\u4f55\u6e2c\u91cf<\/span>\u4e92\u52d5\u7a0b\u5ea6\u6578\u64da<\/span>\uff1f\u7b54\u6848\u5c31\u5728\u65bc\u4ed6\u5011\u6709 200 \u842c\u500b\u7528\u6236\u7684\u6578\u64da\u53ef\u4ee5\u505a\u5206\u6790\u3002<\/span><\/p>\n

    \u56e0\u6b64\uff0c\u9019\u4efd\u5831\u544a\u5229\u7528<\/span>\u6d88\u8cbb\u8005\u8cc7\u6599<\/span>\u8a08\u7b97\u90f5\u4ef6\u4f9b\u61c9\u5546\u8207\u7279\u5b9a\u884c\u696d\u7684<\/span>\u90f5\u4ef6\u5230\u9054\u7387<\/span>\u3002<\/span><\/p>\n

    \u5168\u7403\u90f5\u4ef6\u5230\u9054\u7387<\/strong><\/h3>\n

    \"\"<\/p>\n

      \n
    • 2018 \u5e74\u5168\u7403\u5e73\u5747<\/span>\u90f5\u4ef6\u5230\u9054\u7387<\/span>\u4e0a\u5347 5%\u3002<\/span><\/li>\n
    • 2018 \u5e74\u7b2c\u4e8c\u5b63\u589e\u5e45\u6700\u5927\uff0c\u6bd4\u53bb\u5e74\u540c\u671f\u591a\u51fa 7%\u3002<\/span><\/li>\n<\/ul>\n

      \u5317\u7f8e\u90f5\u4ef6\u5230\u9054\u7387<\/strong><\/h3>\n

      \"\"<\/p>\n

        \n
      • \u7f8e\u570b\u7684\u90f5\u4ef6\u5230\u9054\u7387\u4e0a\u5347\uff0c\u4e00\u4f75\u5e36\u52d5\u5317\u7f8e\u7684<\/span>\u90f5\u4ef6\u5230\u9054\u7387<\/span>\u3002<\/span><\/li>\n
      • \u7f8e\u570b\u7528\u6236\u7684<\/span>\u90f5\u4ef6\u5230\u9054\u7387<\/span>\u5e73\u5747\u9054\u5230 83%\u3002<\/span><\/li>\n
      • \u90f5\u4ef6\u5230\u9054\u7387<\/span>\u6bd4\u524d\u671f\u589e\u52a0 6%\u3002<\/span><\/li>\n
      • \u52a0\u62ff\u5927\u7684\u5e73\u5747<\/span>\u90f5\u4ef6\u5230\u9054\u7387<\/span>\u70ba 89%\uff0c\u8d85\u8d8a\u5168\u7403\u5e73\u5747\u6c34\u5e73\u3002<\/span><\/li>\n<\/ul>\n

        \u62c9\u4e01\u7f8e\u6d32\u90f5\u4ef6\u5230\u9054\u7387<\/strong><\/h3>\n

        \"\"<\/p>\n

          \n
        • \u62c9\u7f8e\u5730\u5340\u7684<\/span>\u90f5\u4ef6\u5230\u9054\u7387<\/span>\u672c\u671f\u4e0b\u964d 3%\uff0c\u5e73\u5747\u503c\u70ba 78%\u3002<\/span><\/li>\n
        • \u53ea\u6709\u58a8\u897f\u54e5\u7684\u5230\u9054\u7387\u8d85\u904e\u5168\u7403\u5e73\u5747\u503c\u3002<\/span><\/li>\n<\/ul>\n

          \u6b50\u6d32\u90f5\u4ef6\u5230\u9054\u7387<\/strong><\/h3>\n

          \"\"<\/p>\n

            \n
          • \u6b50\u6d32\u7684\u90f5\u4ef6\u5230\u9054\u7387\u5fae\u5e45\u4e0a\u5347\uff0c\u4f7f\u5f97<\/span>\u90f5\u4ef6\u5230\u9054\u7387<\/span>\u5e73\u5747\u9054\u5230 86%\u3002<\/span><\/li>\n
          • \u5e0c\u81d8\u3001\u8461\u8404\u7259\u3001\u632a\u5a01\u7684<\/span>\u90f5\u4ef6\u5230\u9054\u7387<\/span>\u70ba 93%\uff0c\u6392\u884c\u6b50\u6d32\u9996\u4f4d\u3002<\/span><\/li>\n
          • \u5967\u5730\u5229\u7684<\/span>\u90f5\u4ef6\u5230\u9054\u7387<\/span>\u70ba\u6b50\u6d32\u6700\u4f4e (79%)\u3002<\/span><\/li>\n
          • \u611b\u723e\u862d\u7684\u90f5\u4ef6\u5230\u9054\u7387\u63d0\u9ad8 15%\uff0c\u672c\u671f<\/span>\u90f5\u4ef6\u5230\u9054\u7387<\/span>\u5e73\u5747\u503c\u70ba 92%\u3002<\/span><\/li>\n
          • \u4e39\u9ea5\u8207\u6377\u514b\u7684\u90f5\u4ef6\u5230\u9054\u7387\u8dcc\u5e45\u6700\u907d\uff0c\u6392\u540d\u6b50\u6d32\u5012\u6578\uff0c\u6bd4\u524d\u671f\u5c11 3%\u3002<\/span><\/li>\n<\/ul>\n

            \u4e9e\u592a\u5730\u5340\u7684\u90f5\u4ef6\u5230\u9054\u7387<\/strong><\/h3>\n

            \"\"<\/p>\n

              \n
            • \u5728\u524d\u6b21\u8abf\u67e5\u671f\u9593\uff0c\u4e9e\u592a\u5730\u5340\u7684<\/span>\u90f5\u4ef6\u5230\u9054\u7387<\/span>\u70ba 79%\u3002\u4eca\u5e74\u7684\u6578\u5b57\u7565\u5fae\u4e0b\u964d\uff0c\u5e73\u5747<\/span>\u90f5\u4ef6\u5230\u9054\u7387<\/span>\u70ba 78%\u3002<\/span><\/li>\n
            • \u5bc4\u7d66\u65b0\u52a0\u5761\u8207\u7d10\u897f\u862d\u7684\u90f5\u4ef6\u63d0\u9ad8\u4e9e\u592a\u5730\u5340\u5e73\u5747\u6c34\u6e96\uff0c\u5169\u570b\u7684<\/span>\u90f5\u4ef6\u5230\u9054\u7387<\/span>\u5747\u9054 90%\u3002<\/span><\/li>\n
            • \u4e2d\u570b\u7684<\/span>\u90f5\u4ef6\u5230\u9054\u7387<\/span>\u9060\u4f4e\u65bc\u5168\u7403\u5e73\u5747\u503c\uff0c\u50c5\u6709 57%\u3002<\/span><\/li>\n<\/ul>\n

              \u63d0\u51fa\u8abf\u67e5\u7d50\u679c\u524d\uff0c\u5728\u6b64\u63d0\u9192\u5404\u4f4d\uff0c\u9019\u90e8\u4efd\u6578\u64da\u662f\u4f7f\u7528<\/span>\u6d88\u8cbb\u8005\u8cc7\u6599<\/span>\u8a08\u7b97\u3002<\/span><\/p>\n

              \u5be9\u6838\u9019\u4e9b\u6307\u6a19\u6642\uff0c\u8acb\u8003\u91cf\uff1a<\/span><\/p>\n

                \n
              1. \u9019\u4e9b\u6578\u64da\u986f\u793a\u7684\u662f<\/span>\u9598\u9053<\/span>\u63a5\u53d7\u7684\u96fb\u5b50\u90f5\u4ef6\uff0c \u4e0d\u5305\u62ec\u53d7\u963b\u6216\u5217\u5165\u9ed1\u540d\u55ae\u7684\u90f5\u4ef6\u3002<\/span><\/li>\n
              2. \u6d88\u8cbb\u8005\u8cc7\u8a0a<\/span>\u50c5\u986f\u793a\u56db\u5927\u7db2\u9801\u90f5\u4ef6\u670d\u52d9\u4f9b\u61c9\u5546\uff1aMicrosoft\u3001Google\u3001Yahoo\u3001AOL\u3002<\/span><\/li>\n<\/ol>\n

                \u56db\u5927\u90f5\u4ef6\u4f9b\u61c9\u5546\u7684\u5168\u7403\u90f5\u4ef6\u5230\u9054\u7387<\/strong><\/h3>\n

                \"\"<\/p>\n

                  \n
                • \u884c\u92b7\u4eba\u54e1\u6210\u529f\u5c07\u90f5\u4ef6\u5bc4\u9054 AOL\u3001Gmail\u3001Yahoo \u4fe1\u7bb1\uff0c\u6bcf\u5b63\u7684<\/span>\u90f5\u4ef6\u5230\u9054\u7387<\/span>\u9ad8\u65bc 90%\u3002<\/span><\/li>\n
                • \u5c0d\u65bc\u884c\u92b7\u4eba\u54e1\u800c\u8a00\uff0cOutlook \u76f8\u7576\u6709\u6311\u6230\u6027\uff0c\u5e73\u5747<\/span>\u90f5\u4ef6\u5230\u9054\u7387<\/span>\u50c5\u6709 75%\u3002<\/span><\/li>\n<\/ul>\n

                  \u5404\u884c\u5404\u696d\u7684\u90f5\u4ef6\u5230\u9054\u7387<\/strong><\/h3>\n

                  \"\"<\/p>\n

                    \n
                  • \u5404\u884c\u5404\u696d\u7684<\/span>\u90f5\u4ef6\u5230\u9054\u7387<\/span>\u57fa\u65bc\u5168\u7403<\/span>\u6d88\u8cbb\u8005\u8cc7\u6599<\/span>\u8a08\u7b97\u800c\u4f86\uff0c\u5305\u62ec\u903e 17,000 \u540d\u767c\u9001\u5546\u696d\u90f5\u4ef6\u7684\u5bc4\u4ef6\u4eba\u3001200 \u842c<\/span>\u6d88\u8cbb\u8005\u56fa\u5b9a\u6a23\u672c<\/span>\uff0c\u4ee5\u53ca\u540c\u6642\u671f\u5bc4\u7d66 Microsoft\u3001<\/span>Google\u3001 Yahoo\u3001AOL <\/span>\u7528\u6236\u7684 20 \u5104\u5546\u696d\u96fb\u90f5\u3002<\/span><\/li>\n
                  • \u6574\u9ad4\u4f86\u8aaa\uff0c\u6bcf\u500b\u884c\u696d\u7684<\/span>\u90f5\u4ef6\u5230\u9054\u7387<\/span>\u8207\u524d\u671f\u76f8\u6bd4\u7686\u6709\u6240\u589e\u52a0\u3002<\/span><\/li>\n
                  • \u914d\u9001\u696d<\/span>\u8207\u88fd\u9020\u696d\u3001\u9280\u884c\u696d\u8207\u91d1\u878d\u696d\u7684<\/span>\u90f5\u4ef6\u5230\u9054\u7387<\/span>\u6700\u9ad8\uff0c\u5e73\u5747\u9054\u5230 96%\u3002<\/span><\/li>\n
                  • \u6559\u80b2\/ \u975e\u71df\u5229\/ \u653f\u5e9c\u7d44\u7e54\u7684<\/span>\u90f5\u4ef6\u5230\u9054\u7387<\/span>\u6700\u4f4e\uff0c\u50c5\u6709 83%\u3002<\/span><\/li>\n
                  • \u6c7d\u8eca\u696d\u7684<\/span>\u90f5\u4ef6\u5230\u9054\u7387<\/span>\u589e\u5e45\u6700\u5927\uff0c\u9054\u5230 88%\uff0c\u6bd4\u524d\u671f\u589e\u52a0 11%\u3002<\/span><\/li>\n<\/ul>\n

                    \u672c\u6587\u4ecb\u7d39 2018 \u5e74\u90f5\u4ef6\u5230\u9054\u7387\u7684\u76f8\u95dc\u6307\u6a19\u3002<\/span><\/p>\n

                    \u5e0c\u671b\u60a8\u80fd\u5f9e\u672c\u6587\u7372\u5f97 EDM \u884c\u92b7\u7684\u5be6\u7528\u8cc7\u8a0a\u3002\u6b61\u8fce\u5404\u4f4d\u5206\u4eab\u610f\u898b\u6216\u5176\u4ed6\u8cc7\u8a0a\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

                    20 \u5104\u5c01\u884c\u92b7\u96fb\u5b50\u5831\u7684\u5230\u9054\u7387 20 \u5104\u5c01\u884c\u92b7\u96fb\u5b50\u5831\u7684\u5230\u9054\u7387 Return Path \u7db2\u8def\u884c\u92b7\u516c\u53f8\u516c\u5e03 2018 \u5e74\u6307\u6a19\u5831\u544a\uff0c\u5f9e\u4e2d\u64f7\u53d6\u89c0\u9ede\u5c0d\u65bc\u63d0\u5347\u90f5\u4ef6\u5230\u9054\u7387\u76f8\u7576\u91cd\u8981\u3002 \u9019\u4efd\u6307\u6a19\u5831\u544a\u5206\u6790 2017 \u5e74 7 \u6708\u81f3 2018 \u5e74 6 \u6708\u671f\u9593\u903e 20 \u5104\u5c01\u884c\u92b7\u96fb\u90f5\u3002\u591a\u8667\u4e86\u9019\u4efd\u5831\u544a\uff0c\u6211\u5011\u73fe\u5728\u6709 12 \u500b\u6708\u7684\u90f5\u4ef6\u5230\u9054\u7387\u53ef\u4ee5\u5206\u6790\u53c3\u8003\uff0c\u5305\u62ec\uff1a\u5168\u7403\u3001\u5340\u57df\u3001\u5404\u570b\u3001\u5404\u884c\u5404\u696d\u3001\u56db\u5927\u96fb\u90f5\u4f9b\u61c9\u5546\u3002 \u516c\u958b\u8abf\u67e5\u7d50\u679c\u4e4b\u524d\uff0c\u6211\u60f3\u5148\u5411\u5404\u4f4d\u89e3\u91cb\u90f5\u4ef6\u5bc4\u9001\u904e\u7a0b\u3002 \u767c\u9001\u96fb\u5b50\u90f5\u4ef6 \u773e\u591a\u90f5\u4ef6\u4f9b\u61c9\u5546\u900f\u904e\u7db2\u8def\u767c\u9001\u90f5\u4ef6\u5230\u6536\u4ef6\u4eba\u7684\u90f5\u7bb1\u3002\u767c\u9001\u904e\u7a0b\u4e2d\u9700\u8981\u5224\u65b7\u90f5\u4ef6\u771f\u507d\u3002\u4e0d\u904e\uff0c\u5f88\u591a\u90f5\u4ef6\u5728\u9598\u9053\u5c31\u88ab\u963b\u64cb\uff0c\u5b8c\u5168\u7121\u6cd5\u9032\u5230\u5783\u573e\u90f5\u4ef6\u5323\u6216\u6536\u4ef6\u5323\u3002 \u6b64\u5916\uff0c\u90f5\u4ef6\u958b\u4fe1\u7387\u975e\u5e38\u91cd\u8981\uff0c\u7531\u96fb\u5b50\u90f5\u4ef6\u670d\u52d9\u4f9b\u61c9\u5546\u8a08\u7b97 (ESP)\u3002\u6839\u64da\u00a0ESP\uff0c\u958b\u555f\u7387\u662f\u5c07\u958b\u555f\u90f5\u4ef6\u4eba\u6578\u9664\u4ee5\u6263\u6389\u672a\u80fd\u9001\u9054\u7684\u90f5\u4ef6\u6578\u91cf\u3002 \u4f8b\u5982\uff0c\u5047\u8a2d\u5bc4\u51fa 100 \u5c01\u90f5\u4ef6\uff0c20 \u5c01\u906d\u9000\u56de\uff0c10 \u5c01\u6210\u529f\u6253\u958b\uff0c\u60a8\u7684\u958b\u4fe1\u7387\u70ba 12.5%\u3002 \u4fe1\u4ef6\u901a\u904e\u9598\u9053\u5f8c\uff0c\u5783\u573e\u90f5\u4ef6\u904e\u6ffe\u5668\u4f9d\u64da\u5167\u5bb9\u3001\u5bc4\u4ef6\u4eba\u4fe1\u8b7d\u4ee5\u53ca\u6536\u4ef6\u4eba\u548c\u90f5\u4ef6\u7684\u4e92\u52d5\u7a0b\u5ea6\uff0c\u6c7a\u5b9a\u5c07\u4fe1\u5206\u767c\u81f3\u5783\u573e\u90f5\u4ef6\u5323\u6216\u662f\u6536\u4ef6\u5323\u3002\u6b32\u77e5\u5783\u573e\u90f5\u4ef6\u5323\u8a73\u60c5\uff0c\u8acb\u9ede\u9078\u5982\u4f55\u589e\u52a0\u90f5\u4ef6\u958b\u4fe1\u7387\u3002 \u6e2c\u91cf\u90f5\u4ef6\u5230\u9054\u7387 Return Path \u7684\u5831\u544a\u4f7f\u7528\u5169\u7d44\u6578\u64da\u8a08\u7b97\u90f5\u4ef6\u5230\u9054\u7387; \u7a2e\u5b50\u8cc7\u6599\uff08\u521d\u59cb\u8cc7\u6599\uff09 \u8ffd\u8e64\u8cc7\u6599\uff08\u6d88\u8cbb\u8005\u8cc7\u6599\uff09 \u9996\u5148\uff0c\u5225\u5fd8\u4e86\u6211\u5011\u73fe\u5728\u8a0e\u8ad6\u7684\u53ef\u662f\u5168\u7403\u6578\u4e0a\u767e\u5bb6\u4f9b\u61c9\u5546\uff0c\u8abf\u67e5\u6578\u5b57\u76f8\u7576\u9f90\u5927\uff01 \u6211\u5011\u5148\u4f86\u6e2c\u91cf\u90f5\u4ef6\u5230\u9054\u7387\u3002 \u521d\u59cb\u8cc7\u6599\u7528\u65bc\u6aa2\u67e5\u767c\u7d66\u539f\u59cb\u540d\u55ae\u5167\u7684\u90f5\u4ef6\u662f\u5426\u6210\u529f\u50b3\u9001\u3001\u9032\u5230\u5783\u573e\u90f5\u4ef6\u5323\u6216\u6536\u4ef6\u5323\u3002\u9019\u662f\u6e2c\u91cf\u90f5\u4ef6\u662f\u5426\u5bc4\u4e1f\u6216\u9000\u4ef6\u7684\u597d\u65b9\u6cd5\u3002\u6b64\u5916\uff0c\u5168\u7403\u6216\u7279\u5b9a\u570b\u5bb6\u7684\u90f5\u4ef6\u5230\u9054\u7387\u662f\u6839\u64da\u521d\u59cb\u6578\u64da\u8a08\u7b97\u3002 \u6d88\u8cbb\u8005\u8cc7\u6599\u7528\u65bc\u90f5\u4ef6\u6578\u64da\u8207\u5be6\u969b\u8cc7\u8a0a\uff0c\u4e3b\u8981\u7528\u65bc\u4e86\u89e3\u7528\u6236\u4e92\u52d5\u7a0b\u5ea6\u3002 Return Path \u5982\u4f55\u6e2c\u91cf\u4e92\u52d5\u7a0b\u5ea6\u6578\u64da\uff1f\u7b54\u6848\u5c31\u5728\u65bc\u4ed6\u5011\u6709 200 \u842c\u500b\u7528\u6236\u7684\u6578\u64da\u53ef\u4ee5\u505a\u5206\u6790\u3002 \u56e0\u6b64\uff0c\u9019\u4efd\u5831\u544a\u5229\u7528\u6d88\u8cbb\u8005\u8cc7\u6599\u8a08\u7b97\u90f5\u4ef6\u4f9b\u61c9\u5546\u8207\u7279\u5b9a\u884c\u696d\u7684\u90f5\u4ef6\u5230\u9054\u7387\u3002 \u5168\u7403\u90f5\u4ef6\u5230\u9054\u7387 2018 \u5e74\u5168\u7403\u5e73\u5747\u90f5\u4ef6\u5230\u9054\u7387\u4e0a\u5347 5%\u3002 2018…<\/p>\n","protected":false},"author":232,"featured_media":15673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2681],"tags":[],"class_list":["post-12549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2681"],"yoast_head":"\n20 \u5104\u5c01\u884c\u92b7\u96fb\u5b50\u5831\u7684\u5230\u9054\u7387 - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/20-\u5104\u5c01\u884c\u92b7\u96fb\u5b50\u5831\u7684\u5230\u9054\u7387\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20 \u5104\u5c01\u884c\u92b7\u96fb\u5b50\u5831\u7684\u5230\u9054\u7387 - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"20 \u5104\u5c01\u884c\u92b7\u96fb\u5b50\u5831\u7684\u5230\u9054\u7387 20 \u5104\u5c01\u884c\u92b7\u96fb\u5b50\u5831\u7684\u5230\u9054\u7387 Return Path \u7db2\u8def\u884c\u92b7\u516c\u53f8\u516c\u5e03 2018 \u5e74\u6307\u6a19\u5831\u544a\uff0c\u5f9e\u4e2d\u64f7\u53d6\u89c0\u9ede\u5c0d\u65bc\u63d0\u5347\u90f5\u4ef6\u5230\u9054\u7387\u76f8\u7576\u91cd\u8981\u3002 \u9019\u4efd\u6307\u6a19\u5831\u544a\u5206\u6790 2017 \u5e74 7 \u6708\u81f3 2018 \u5e74 6 \u6708\u671f\u9593\u903e 20 \u5104\u5c01\u884c\u92b7\u96fb\u90f5\u3002\u591a\u8667\u4e86\u9019\u4efd\u5831\u544a\uff0c\u6211\u5011\u73fe\u5728\u6709 12 \u500b\u6708\u7684\u90f5\u4ef6\u5230\u9054\u7387\u53ef\u4ee5\u5206\u6790\u53c3\u8003\uff0c\u5305\u62ec\uff1a\u5168\u7403\u3001\u5340\u57df\u3001\u5404\u570b\u3001\u5404\u884c\u5404\u696d\u3001\u56db\u5927\u96fb\u90f5\u4f9b\u61c9\u5546\u3002 \u516c\u958b\u8abf\u67e5\u7d50\u679c\u4e4b\u524d\uff0c\u6211\u60f3\u5148\u5411\u5404\u4f4d\u89e3\u91cb\u90f5\u4ef6\u5bc4\u9001\u904e\u7a0b\u3002 \u767c\u9001\u96fb\u5b50\u90f5\u4ef6 \u773e\u591a\u90f5\u4ef6\u4f9b\u61c9\u5546\u900f\u904e\u7db2\u8def\u767c\u9001\u90f5\u4ef6\u5230\u6536\u4ef6\u4eba\u7684\u90f5\u7bb1\u3002\u767c\u9001\u904e\u7a0b\u4e2d\u9700\u8981\u5224\u65b7\u90f5\u4ef6\u771f\u507d\u3002\u4e0d\u904e\uff0c\u5f88\u591a\u90f5\u4ef6\u5728\u9598\u9053\u5c31\u88ab\u963b\u64cb\uff0c\u5b8c\u5168\u7121\u6cd5\u9032\u5230\u5783\u573e\u90f5\u4ef6\u5323\u6216\u6536\u4ef6\u5323\u3002 \u6b64\u5916\uff0c\u90f5\u4ef6\u958b\u4fe1\u7387\u975e\u5e38\u91cd\u8981\uff0c\u7531\u96fb\u5b50\u90f5\u4ef6\u670d\u52d9\u4f9b\u61c9\u5546\u8a08\u7b97 (ESP)\u3002\u6839\u64da\u00a0ESP\uff0c\u958b\u555f\u7387\u662f\u5c07\u958b\u555f\u90f5\u4ef6\u4eba\u6578\u9664\u4ee5\u6263\u6389\u672a\u80fd\u9001\u9054\u7684\u90f5\u4ef6\u6578\u91cf\u3002 \u4f8b\u5982\uff0c\u5047\u8a2d\u5bc4\u51fa 100 \u5c01\u90f5\u4ef6\uff0c20 \u5c01\u906d\u9000\u56de\uff0c10 \u5c01\u6210\u529f\u6253\u958b\uff0c\u60a8\u7684\u958b\u4fe1\u7387\u70ba 12.5%\u3002 \u4fe1\u4ef6\u901a\u904e\u9598\u9053\u5f8c\uff0c\u5783\u573e\u90f5\u4ef6\u904e\u6ffe\u5668\u4f9d\u64da\u5167\u5bb9\u3001\u5bc4\u4ef6\u4eba\u4fe1\u8b7d\u4ee5\u53ca\u6536\u4ef6\u4eba\u548c\u90f5\u4ef6\u7684\u4e92\u52d5\u7a0b\u5ea6\uff0c\u6c7a\u5b9a\u5c07\u4fe1\u5206\u767c\u81f3\u5783\u573e\u90f5\u4ef6\u5323\u6216\u662f\u6536\u4ef6\u5323\u3002\u6b32\u77e5\u5783\u573e\u90f5\u4ef6\u5323\u8a73\u60c5\uff0c\u8acb\u9ede\u9078\u5982\u4f55\u589e\u52a0\u90f5\u4ef6\u958b\u4fe1\u7387\u3002 \u6e2c\u91cf\u90f5\u4ef6\u5230\u9054\u7387 Return Path \u7684\u5831\u544a\u4f7f\u7528\u5169\u7d44\u6578\u64da\u8a08\u7b97\u90f5\u4ef6\u5230\u9054\u7387; \u7a2e\u5b50\u8cc7\u6599\uff08\u521d\u59cb\u8cc7\u6599\uff09 \u8ffd\u8e64\u8cc7\u6599\uff08\u6d88\u8cbb\u8005\u8cc7\u6599\uff09 \u9996\u5148\uff0c\u5225\u5fd8\u4e86\u6211\u5011\u73fe\u5728\u8a0e\u8ad6\u7684\u53ef\u662f\u5168\u7403\u6578\u4e0a\u767e\u5bb6\u4f9b\u61c9\u5546\uff0c\u8abf\u67e5\u6578\u5b57\u76f8\u7576\u9f90\u5927\uff01 \u6211\u5011\u5148\u4f86\u6e2c\u91cf\u90f5\u4ef6\u5230\u9054\u7387\u3002 \u521d\u59cb\u8cc7\u6599\u7528\u65bc\u6aa2\u67e5\u767c\u7d66\u539f\u59cb\u540d\u55ae\u5167\u7684\u90f5\u4ef6\u662f\u5426\u6210\u529f\u50b3\u9001\u3001\u9032\u5230\u5783\u573e\u90f5\u4ef6\u5323\u6216\u6536\u4ef6\u5323\u3002\u9019\u662f\u6e2c\u91cf\u90f5\u4ef6\u662f\u5426\u5bc4\u4e1f\u6216\u9000\u4ef6\u7684\u597d\u65b9\u6cd5\u3002\u6b64\u5916\uff0c\u5168\u7403\u6216\u7279\u5b9a\u570b\u5bb6\u7684\u90f5\u4ef6\u5230\u9054\u7387\u662f\u6839\u64da\u521d\u59cb\u6578\u64da\u8a08\u7b97\u3002 \u6d88\u8cbb\u8005\u8cc7\u6599\u7528\u65bc\u90f5\u4ef6\u6578\u64da\u8207\u5be6\u969b\u8cc7\u8a0a\uff0c\u4e3b\u8981\u7528\u65bc\u4e86\u89e3\u7528\u6236\u4e92\u52d5\u7a0b\u5ea6\u3002 Return Path \u5982\u4f55\u6e2c\u91cf\u4e92\u52d5\u7a0b\u5ea6\u6578\u64da\uff1f\u7b54\u6848\u5c31\u5728\u65bc\u4ed6\u5011\u6709 200 \u842c\u500b\u7528\u6236\u7684\u6578\u64da\u53ef\u4ee5\u505a\u5206\u6790\u3002 \u56e0\u6b64\uff0c\u9019\u4efd\u5831\u544a\u5229\u7528\u6d88\u8cbb\u8005\u8cc7\u6599\u8a08\u7b97\u90f5\u4ef6\u4f9b\u61c9\u5546\u8207\u7279\u5b9a\u884c\u696d\u7684\u90f5\u4ef6\u5230\u9054\u7387\u3002 \u5168\u7403\u90f5\u4ef6\u5230\u9054\u7387 2018 \u5e74\u5168\u7403\u5e73\u5747\u90f5\u4ef6\u5230\u9054\u7387\u4e0a\u5347 5%\u3002 2018…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/20-\u5104\u5c01\u884c\u92b7\u96fb\u5b50\u5831\u7684\u5230\u9054\u7387\/\" \/>\n<meta property=\"og:site_name\" content=\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-18T16:35:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-23T09:16:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/Guest-Post-Inbox-Placement-Results-of-2-Billion-Email-Messages.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mia Mowry\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mia Mowry\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87\\\/\"},\"author\":{\"name\":\"Mia Mowry\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/6ff143baf25907c3cbd4e6cfad611aed\"},\"headline\":\"20 \u5104\u5c01\u884c\u92b7\u96fb\u5b50\u5831\u7684\u5230\u9054\u7387\",\"datePublished\":\"2018-10-18T16:35:42+00:00\",\"dateModified\":\"2020-04-23T09:16:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87\\\/\"},\"wordCount\":21,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/Guest-Post-Inbox-Placement-Results-of-2-Billion-Email-Messages.png\",\"articleSection\":[\"\u7406\u5ff5\u8207\u65b0\u77e5\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87\\\/\",\"name\":\"20 \u5104\u5c01\u884c\u92b7\u96fb\u5b50\u5831\u7684\u5230\u9054\u7387 - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/Guest-Post-Inbox-Placement-Results-of-2-Billion-Email-Messages.png\",\"datePublished\":\"2018-10-18T16:35:42+00:00\",\"dateModified\":\"2020-04-23T09:16:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/Guest-Post-Inbox-Placement-Results-of-2-Billion-Email-Messages.png\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/Guest-Post-Inbox-Placement-Results-of-2-Billion-Email-Messages.png\",\"width\":1400,\"height\":730},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"20 \u5104\u5c01\u884c\u92b7\u96fb\u5b50\u5831\u7684\u5230\u9054\u7387\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"name\":\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\",\"name\":\"Benchmark Email\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Email\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkEmail1\\\/?locale=zh_TW\",\"https:\\\/\\\/www.instagram.com\\\/benchmark.taiwan\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/6ff143baf25907c3cbd4e6cfad611aed\",\"name\":\"Mia Mowry\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/49d62c2c5bd0a2d62b3dcdc49f82597097883ec9d2e633541b0186745504002d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/49d62c2c5bd0a2d62b3dcdc49f82597097883ec9d2e633541b0186745504002d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/49d62c2c5bd0a2d62b3dcdc49f82597097883ec9d2e633541b0186745504002d?s=96&d=mm&r=g\",\"caption\":\"Mia Mowry\"},\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/author\\\/mia-mowry\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"20 \u5104\u5c01\u884c\u92b7\u96fb\u5b50\u5831\u7684\u5230\u9054\u7387 - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/tw\/blog\/20-\u5104\u5c01\u884c\u92b7\u96fb\u5b50\u5831\u7684\u5230\u9054\u7387\/","og_locale":"en_US","og_type":"article","og_title":"20 \u5104\u5c01\u884c\u92b7\u96fb\u5b50\u5831\u7684\u5230\u9054\u7387 - Benchmark Email","og_description":"20 \u5104\u5c01\u884c\u92b7\u96fb\u5b50\u5831\u7684\u5230\u9054\u7387 20 \u5104\u5c01\u884c\u92b7\u96fb\u5b50\u5831\u7684\u5230\u9054\u7387 Return Path \u7db2\u8def\u884c\u92b7\u516c\u53f8\u516c\u5e03 2018 \u5e74\u6307\u6a19\u5831\u544a\uff0c\u5f9e\u4e2d\u64f7\u53d6\u89c0\u9ede\u5c0d\u65bc\u63d0\u5347\u90f5\u4ef6\u5230\u9054\u7387\u76f8\u7576\u91cd\u8981\u3002 \u9019\u4efd\u6307\u6a19\u5831\u544a\u5206\u6790 2017 \u5e74 7 \u6708\u81f3 2018 \u5e74 6 \u6708\u671f\u9593\u903e 20 \u5104\u5c01\u884c\u92b7\u96fb\u90f5\u3002\u591a\u8667\u4e86\u9019\u4efd\u5831\u544a\uff0c\u6211\u5011\u73fe\u5728\u6709 12 \u500b\u6708\u7684\u90f5\u4ef6\u5230\u9054\u7387\u53ef\u4ee5\u5206\u6790\u53c3\u8003\uff0c\u5305\u62ec\uff1a\u5168\u7403\u3001\u5340\u57df\u3001\u5404\u570b\u3001\u5404\u884c\u5404\u696d\u3001\u56db\u5927\u96fb\u90f5\u4f9b\u61c9\u5546\u3002 \u516c\u958b\u8abf\u67e5\u7d50\u679c\u4e4b\u524d\uff0c\u6211\u60f3\u5148\u5411\u5404\u4f4d\u89e3\u91cb\u90f5\u4ef6\u5bc4\u9001\u904e\u7a0b\u3002 \u767c\u9001\u96fb\u5b50\u90f5\u4ef6 \u773e\u591a\u90f5\u4ef6\u4f9b\u61c9\u5546\u900f\u904e\u7db2\u8def\u767c\u9001\u90f5\u4ef6\u5230\u6536\u4ef6\u4eba\u7684\u90f5\u7bb1\u3002\u767c\u9001\u904e\u7a0b\u4e2d\u9700\u8981\u5224\u65b7\u90f5\u4ef6\u771f\u507d\u3002\u4e0d\u904e\uff0c\u5f88\u591a\u90f5\u4ef6\u5728\u9598\u9053\u5c31\u88ab\u963b\u64cb\uff0c\u5b8c\u5168\u7121\u6cd5\u9032\u5230\u5783\u573e\u90f5\u4ef6\u5323\u6216\u6536\u4ef6\u5323\u3002 \u6b64\u5916\uff0c\u90f5\u4ef6\u958b\u4fe1\u7387\u975e\u5e38\u91cd\u8981\uff0c\u7531\u96fb\u5b50\u90f5\u4ef6\u670d\u52d9\u4f9b\u61c9\u5546\u8a08\u7b97 (ESP)\u3002\u6839\u64da\u00a0ESP\uff0c\u958b\u555f\u7387\u662f\u5c07\u958b\u555f\u90f5\u4ef6\u4eba\u6578\u9664\u4ee5\u6263\u6389\u672a\u80fd\u9001\u9054\u7684\u90f5\u4ef6\u6578\u91cf\u3002 \u4f8b\u5982\uff0c\u5047\u8a2d\u5bc4\u51fa 100 \u5c01\u90f5\u4ef6\uff0c20 \u5c01\u906d\u9000\u56de\uff0c10 \u5c01\u6210\u529f\u6253\u958b\uff0c\u60a8\u7684\u958b\u4fe1\u7387\u70ba 12.5%\u3002 \u4fe1\u4ef6\u901a\u904e\u9598\u9053\u5f8c\uff0c\u5783\u573e\u90f5\u4ef6\u904e\u6ffe\u5668\u4f9d\u64da\u5167\u5bb9\u3001\u5bc4\u4ef6\u4eba\u4fe1\u8b7d\u4ee5\u53ca\u6536\u4ef6\u4eba\u548c\u90f5\u4ef6\u7684\u4e92\u52d5\u7a0b\u5ea6\uff0c\u6c7a\u5b9a\u5c07\u4fe1\u5206\u767c\u81f3\u5783\u573e\u90f5\u4ef6\u5323\u6216\u662f\u6536\u4ef6\u5323\u3002\u6b32\u77e5\u5783\u573e\u90f5\u4ef6\u5323\u8a73\u60c5\uff0c\u8acb\u9ede\u9078\u5982\u4f55\u589e\u52a0\u90f5\u4ef6\u958b\u4fe1\u7387\u3002 \u6e2c\u91cf\u90f5\u4ef6\u5230\u9054\u7387 Return Path \u7684\u5831\u544a\u4f7f\u7528\u5169\u7d44\u6578\u64da\u8a08\u7b97\u90f5\u4ef6\u5230\u9054\u7387; \u7a2e\u5b50\u8cc7\u6599\uff08\u521d\u59cb\u8cc7\u6599\uff09 \u8ffd\u8e64\u8cc7\u6599\uff08\u6d88\u8cbb\u8005\u8cc7\u6599\uff09 \u9996\u5148\uff0c\u5225\u5fd8\u4e86\u6211\u5011\u73fe\u5728\u8a0e\u8ad6\u7684\u53ef\u662f\u5168\u7403\u6578\u4e0a\u767e\u5bb6\u4f9b\u61c9\u5546\uff0c\u8abf\u67e5\u6578\u5b57\u76f8\u7576\u9f90\u5927\uff01 \u6211\u5011\u5148\u4f86\u6e2c\u91cf\u90f5\u4ef6\u5230\u9054\u7387\u3002 \u521d\u59cb\u8cc7\u6599\u7528\u65bc\u6aa2\u67e5\u767c\u7d66\u539f\u59cb\u540d\u55ae\u5167\u7684\u90f5\u4ef6\u662f\u5426\u6210\u529f\u50b3\u9001\u3001\u9032\u5230\u5783\u573e\u90f5\u4ef6\u5323\u6216\u6536\u4ef6\u5323\u3002\u9019\u662f\u6e2c\u91cf\u90f5\u4ef6\u662f\u5426\u5bc4\u4e1f\u6216\u9000\u4ef6\u7684\u597d\u65b9\u6cd5\u3002\u6b64\u5916\uff0c\u5168\u7403\u6216\u7279\u5b9a\u570b\u5bb6\u7684\u90f5\u4ef6\u5230\u9054\u7387\u662f\u6839\u64da\u521d\u59cb\u6578\u64da\u8a08\u7b97\u3002 \u6d88\u8cbb\u8005\u8cc7\u6599\u7528\u65bc\u90f5\u4ef6\u6578\u64da\u8207\u5be6\u969b\u8cc7\u8a0a\uff0c\u4e3b\u8981\u7528\u65bc\u4e86\u89e3\u7528\u6236\u4e92\u52d5\u7a0b\u5ea6\u3002 Return Path \u5982\u4f55\u6e2c\u91cf\u4e92\u52d5\u7a0b\u5ea6\u6578\u64da\uff1f\u7b54\u6848\u5c31\u5728\u65bc\u4ed6\u5011\u6709 200 \u842c\u500b\u7528\u6236\u7684\u6578\u64da\u53ef\u4ee5\u505a\u5206\u6790\u3002 \u56e0\u6b64\uff0c\u9019\u4efd\u5831\u544a\u5229\u7528\u6d88\u8cbb\u8005\u8cc7\u6599\u8a08\u7b97\u90f5\u4ef6\u4f9b\u61c9\u5546\u8207\u7279\u5b9a\u884c\u696d\u7684\u90f5\u4ef6\u5230\u9054\u7387\u3002 \u5168\u7403\u90f5\u4ef6\u5230\u9054\u7387 2018 \u5e74\u5168\u7403\u5e73\u5747\u90f5\u4ef6\u5230\u9054\u7387\u4e0a\u5347 5%\u3002 2018…","og_url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/20-\u5104\u5c01\u884c\u92b7\u96fb\u5b50\u5831\u7684\u5230\u9054\u7387\/","og_site_name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","article_publisher":"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","article_published_time":"2018-10-18T16:35:42+00:00","article_modified_time":"2020-04-23T09:16:10+00:00","og_image":[{"width":1400,"height":730,"url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/Guest-Post-Inbox-Placement-Results-of-2-Billion-Email-Messages.png","type":"image\/png"}],"author":"Mia Mowry","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mia Mowry"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87\/"},"author":{"name":"Mia Mowry","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/6ff143baf25907c3cbd4e6cfad611aed"},"headline":"20 \u5104\u5c01\u884c\u92b7\u96fb\u5b50\u5831\u7684\u5230\u9054\u7387","datePublished":"2018-10-18T16:35:42+00:00","dateModified":"2020-04-23T09:16:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87\/"},"wordCount":21,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/Guest-Post-Inbox-Placement-Results-of-2-Billion-Email-Messages.png","articleSection":["\u7406\u5ff5\u8207\u65b0\u77e5"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87\/","url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87\/","name":"20 \u5104\u5c01\u884c\u92b7\u96fb\u5b50\u5831\u7684\u5230\u9054\u7387 - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/Guest-Post-Inbox-Placement-Results-of-2-Billion-Email-Messages.png","datePublished":"2018-10-18T16:35:42+00:00","dateModified":"2020-04-23T09:16:10+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/Guest-Post-Inbox-Placement-Results-of-2-Billion-Email-Messages.png","contentUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/Guest-Post-Inbox-Placement-Results-of-2-Billion-Email-Messages.png","width":1400,"height":730},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/20-%e5%84%84%e5%b0%81%e8%a1%8c%e9%8a%b7%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84%e5%88%b0%e9%81%94%e7%8e%87\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/tw\/"},{"@type":"ListItem","position":2,"name":"20 \u5104\u5c01\u884c\u92b7\u96fb\u5b50\u5831\u7684\u5230\u9054\u7387"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/tw\/#website","url":"https:\/\/www.benchmarkemail.com\/tw\/","name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","description":"","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/tw\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization","name":"Benchmark Email","url":"https:\/\/www.benchmarkemail.com\/tw\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Email"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","https:\/\/www.instagram.com\/benchmark.taiwan\/"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/6ff143baf25907c3cbd4e6cfad611aed","name":"Mia Mowry","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/49d62c2c5bd0a2d62b3dcdc49f82597097883ec9d2e633541b0186745504002d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/49d62c2c5bd0a2d62b3dcdc49f82597097883ec9d2e633541b0186745504002d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/49d62c2c5bd0a2d62b3dcdc49f82597097883ec9d2e633541b0186745504002d?s=96&d=mm&r=g","caption":"Mia Mowry"},"url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/author\/mia-mowry\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/12549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/users\/232"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/comments?post=12549"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/12549\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/media\/15673"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/media?parent=12549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/categories?post=12549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/tags?post=12549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}