{"id":12583,"date":"2017-11-23T21:40:34","date_gmt":"2017-11-24T05:40:34","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=8131"},"modified":"2020-06-05T17:42:39","modified_gmt":"2020-06-05T17:42:39","slug":"whatismarketingautomation","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/whatismarketingautomation\/","title":{"rendered":"\u4ec0\u9ebc\u662f\u81ea\u52d5\u5316\u884c\u92b7-\u884c\u92b7\u898f\u5283\u6d41\u7a0b\u5716\uff1f"},"content":{"rendered":"<h2>\u4ec0\u9ebc\u662f\u81ea\u52d5\u5316\u884c\u92b7<\/h2>\n<p><span style=\"font-weight: 400;\">\u60a8\u80af\u5b9a\u807d\u8aaa\u904e\u300c<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/features\/marketing-automation\"><span style=\"font-weight: 400;\">\u81ea\u52d5\u5316\u884c\u92b7<\/span><\/a><span style=\"font-weight: 400;\">\u300d\uff0c\u6709\u4e9b\u4eba\u807d\u5230\u9019\u500b\u8a5e\u7684\u7576\u4e0b\u53ea\u89ba\u5f97\u65b0\u5947\uff0c\u6709\u4e9b\u4eba\u5247\u975e\u5e38\u56b4\u8085\u5730\u770b\u5f85\u5b83\u3002\u4e0d\u904e\uff0c\u5230\u5e95\u4f55\u8b02\u81ea\u52d5\u5316\u884c\u92b7\uff1f\u5b83\u53c8\u6709\u4ec0\u9ebc\u91cd\u8981\u6027\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6240\u8b02\u7684\u81ea\u52d5\u5316\u884c\u92b7\uff0c\u9867\u540d\u601d\u7fa9\u5c31\u662f\u80fd\u81ea\u52d5\u5e6b\u60a8\u8655\u7406\u92b7\u552e\u8207\u884c\u92b7\u76f8\u95dc\u696d\u52d9\u53ca\u6d41\u7a0b\u7684\u8edf\u9ad4\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f9e\u6b61\u8fce\u65b0\u7684\u8a02\u95b1\u7528\u6236\uff0c\u5230\u91cd\u65b0\u9396\u5b9a\u4e92\u52d5\u51b7\u6de1\u7684<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/11-marketing-automation-terms-know\/\"><span style=\"font-weight: 400;\">\u6f5b\u5728\u6d88\u8cbb\u8005<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u81ea\u52d5\u5316\u884c\u92b7\u8edf\u9ad4\u90fd\u80fd\u5305\u8fa6\u3002\u81f3\u65bc\u8981\u505a\u5230\u4ec0\u9ebc\u7a0b\u5ea6\u53d6\u6c7a\u60a8\u7684\u4f01\u696d\u6027\u8cea\uff0c\u4ee5\u53ca\u60a8\u7684\u5275\u610f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u81ea\u52d5\u5316\u884c\u92b7\u8b93\u518d\u884c\u92b7\u8207\u92b7\u552e\u8b8a\u5f97\u8f15\u9b06\u8a31\u591a\uff0c\u9019\u9ede\u6bcb\u5eb8\u7f6e\u7591\u3002<\/span><\/p>\n<p><a href=\"https:\/\/venturebeat.com\/2015\/05\/05\/marketing-automation-best-bets-80-of-companies-increase-leads-77-increase-conversions\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">VB insight<\/span><\/a> <span style=\"font-weight: 400;\">\u7684\u6587\u7ae0\u7d71\u6574\u51fa\u5e7e\u9805\u81ea\u52d5\u5316\u884c\u92b7\u7684\u597d\u8655\uff0c\u61c9\u8a72\u5927\u591a\u6578\u7684\u884c\u92b7\u4eba\u54e1\u90fd\u6703\u540c\u610f\u3002\u6587\u4e2d\u63d0\u5230\uff0c\u56db\u5206\u4e4b\u4e09\u7684\u884c\u92b7\u4eba\u54e1\u8a8d\u70ba\u81ea\u52d5\u5316\u884c\u92b7\u6700\u5927\u7684\u512a\u9ede\u5c31\u662f\u7bc0\u7701\u6642\u9593\u3002\u5176\u4ed6\u7684\u512a\u9ede\u5247\u5305\u62ec\u4e86\u9867\u5ba2\u6d3b\u8e8d\u5ea6\u7684\u63d0\u6607<\/span><span style=\"font-weight: 400;\"> (68%)<\/span><span style=\"font-weight: 400;\">\u3001\u6e9d\u901a\u66f4\u53ca\u6642<\/span><span style=\"font-weight: 400;\"> (58%)<\/span><span style=\"font-weight: 400;\">\uff0c\u4ee5\u53ca\u5411\u4e0a\u92b7\u552e\u6a5f\u6703\u589e\u52a0<\/span><span style=\"font-weight: 400;\"> (58%)<\/span><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<h2><strong>\u60a8\u8a72\u5982\u4f55\u5584\u7528\u81ea\u52d5\u5316\u884c\u92b7\uff1f<\/strong><\/h2>\n<p><img alt=\"\"src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/image1-1.jpg\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u96d6\u7136\u9019\u5df2\u662f\u8001\u751f\u5e38\u8ac7\uff0c\u4f46\u6211\u9084\u662f\u5fcd\u4e0d\u4f4f\u8981\u8aaa\uff1a\u51e1\u4e8b\u7686\u6709\u7121\u9650\u53ef\u80fd\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u82b1\u4e00\u9ede\u5fc3\u601d\u7dad\u7e6b\u60a8\u8207\u5ba2\u6236\u4e4b\u9593\u7684\u95dc\u4fc2\uff0c\u53ef\u4ee5\u8b93\u4ed6\u5011\u66f4\u6295\u5165\u60a8\u7684\u4f01\u696d\u3001\u559c\u611b\u60a8\u7684\u5546\u54c1\u3002<\/span><span style=\"font-weight: 400;\">\u5728\u6b63\u78ba\u7684\u6642\u6a5f\u63d0\u4f9b\u60a8\u8a8d\u70ba\u80fd\u5920\u8f49\u63db\u9867\u5ba2\u7684\u5546\u54c1\uff0c\u80fd\u5920\u70ba\u60a8\u7684\u4f01\u696d\u6216\u7522\u54c1\u5e36\u4f86\u5275\u65b0\u7684\u884c\u92b7\u624b\u6cd5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u53ef\u4ee5\u8aaa\u670d\u53ea\u8cfc\u8cb7\u904e\u4e00\u6b21\u7684\u6d88\u8cbb\u8005\u56de\u8cfc\u3001\u5411\u4e0a\u92b7\u552e\u3001\u4ea4\u53c9\u92b7\u552e\u3001\u92b7\u552e\u5faa\u74b0\u7b49\u7b49\u3002\u4e5f\u5c31\u662f\u8aaa\uff0c\u81ea\u52d5\u5316\u884c\u92b7\u4e0d\u53ea\u80fd\u8b93\u60a8\u7a7a\u51fa\u66f4\u591a\u6642\u9593\u5c08\u6ce8\u5728\u65b0\u7684\u6f5b\u5728\u6d88\u8cbb\u8005\u8eab\u4e0a\uff0c\u4e5f\u4e0d\u6703\u4e2d\u65b7\u884c\u92b7\u6d41\u7a0b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u9700\u8981\u77e5\u9053\u5ba2\u6236\u7684\u56de\u994b\u55ce\uff1f\u82e5\u662f\u60a8\u5728\u5ba2\u6236\u586b\u5b8c\u554f\u5377\u5f8c\u9001\u4e0a\u7368\u4e00\u7121\u4e8c\u7684\u300c\u81f4\u8b1d\u512a\u60e0\u300d\uff0c\u751a\u81f3\u8a2d\u8a08\u4e00\u5957\u734e\u52f5\u5236\u5ea6\u7d66\u5206\u4eab\u5167\u5bb9\u7684\u5ba2\u6236\uff0c\u80af\u5b9a\u80fd\u8b93\u884c\u92b7\u7684\u6548\u679c\u66f4\u4e0a\u4e00\u5c64\u6a13\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u6c92\u6709\u81ea\u52d5\u5316\u884c\u92b7\u7684\u5e6b\u5fd9\uff0c\u57f7\u884c\u9019\u4e9b\u7b56\u7565\u5c31\u6703\u82b1\u6389\u8a31\u591a\u6642\u9593\uff0c\u800c\u4e14\u5176\u4ed6\u91cd\u8981\u7684\u884c\u92b7\u7b56\u7565\u5c31\u53ea\u80fd\u64f1\u7f6e\u5728\u4e00\u65c1\u3002<\/span><\/p>\n<h2><strong>\u81ea\u52d5\u5316\u884c\u92b7\u6050\u61fc\u75c7<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u6709\u4e9b\u884c\u92b7\u4eba\u54e1\u5bb3\u6015\u81ea\u52d5\u5316\u884c\u92b7\uff0c\u5176\u5be6\u4e5f\u662f\u7121\u53ef\u539a\u975e\u7684\u3002\u901a\u5e38\u4e00\u822c\u4eba\u807d\u5230\u81ea\u52d5\u5316\u884c\u92b7\u7684\u529f\u80fd\u90fd\u6703\u975e\u5e38\u8208\u596e\uff0c\u4f46\u67d0\u4e9b\u4eba\u53ef\u80fd\u6703\u611f\u5230\u975e\u5e38\u6050\u61fc\uff0c\u5c24\u5176\u53ea\u8981\u4e00\u60f3\u5230\u8981\u82b1\u6642\u9593\u5b9a\u7fa9\u884c\u92b7\u7684\u5167\u5bb9\u8207\u5ba2\u6236\u6d41\u91cf\uff0c\u5c31\u6703\u8b93\u4ed6\u5011\u982d\u75db\u4e0d\u5df2\u3002<\/span><\/p>\n<p><img alt=\"\"src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/image3.jpg\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5176\u5be6\uff0c\u8981\u514b\u670d\u9019\u6a23\u7684\u6050\u61fc\u975e\u5e38\u7c21\u55ae\uff0c\u60a8\u53ea\u9700\u8981\u77e5\u9053\u4e00\u4ef6\u4e8b\uff1a\u6bcf\u4e94\u4f4d\u884c\u92b7\u4eba\u54e1\uff0c\u5c31\u6709\u56db\u4f4d\u662f\u900f\u904e\u81ea\u52d5\u5316\u884c\u92b7\u8edf\u9ad4\u4f86\u589e\u52a0\u6f5b\u5728\u5ba2\u6236\uff0c\u4e14\u5c07\u8fd1 <\/span><span style=\"font-weight: 400;\">77% <\/span><span style=\"font-weight: 400;\">\u7684\u4eba\u898b\u8b58\u5230\u8f49\u63db\u7387\u7684\u63d0\u5347\u3002\u81ea\u52d5\u5316\u884c\u92b7\u5e6b\u4f60\u7701\u53bb\u8a31\u591a\u9ebb\u7169\uff0c\u60a8\u53ef\u4ee5\u4e0d\u7528\u518d\u82b1\u5927\u628a\u6642\u9593\u5728\u92b7\u552e\u4e0a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6240\u4ee5\uff0c<\/span><span style=\"font-weight: 400;\">\u5bb3\u6015\u81ea\u52d5\u5316\u884c\u92b7\uff0c\u60a8\u53ef\u80fd\u56e0\u6b64\u932f\u904e\u8a31\u591a\u60a8\u60f3\u8981\u5f97\u5230\u7684\u597d\u8655\u3002<\/span><\/p>\n<h2><strong>\u8a72\u82b1\u9322\u6295\u8cc7\u81ea\u52d5\u5316\u884c\u92b7\u55ce\uff1f<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u81ea\u52d5\u5316\u884c\u92b7\u5c0d\u60a8\u7684\u4f01\u696d\u6709\u6240\u52a9\u76ca\u55ce\uff1f\u7b54\u6848\u5f88\u7c21\u55ae\uff0c\u7576\u7136\u6709\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u90a3\u9ebc\u554f\u984c\u4f86\u4e86\uff0c\u60a8\u61c9\u8a72\u82b1\u9322\u6295\u8cc7\u81ea\u52d5\u5316\u884c\u92b7\u55ce\uff1f\u9019\u5c31\u662f\u60a8\u8981\u597d\u597d\u601d\u8003\u7684\u554f\u984c\uff0c\u5728\u60a8\u6c7a\u5b9a\u524d\uff0c\u6709\u5e7e\u9ede\u8981\u4ed4\u7d30\u8003\u91cf\u3002\u4e00\u3001\u60a8\u80fd\u9810\u898b\u92b7\u552e\u6307\u6a19\u7684\u6210\u9577\u55ce\uff1f\u8b6c\u5982\u6f5b\u5728\u5ba2\u6236\u7684\u6d41\u91cf\u589e\u52a0\uff1f\u4e8c\u3001\u60a8\u8a8d\u70ba\u60a8\u53ef\u4ee5\u7528\u4e00\u500b\u66f4\u8070\u660e\u7684\u65b9\u6cd5\uff0c\u8b93\u5ba2\u6236\u7518\u9858\u82b1\u66f4\u591a\u9322\u55ce\uff1f\u4e09\u3001\u60a8\u7684\u884c\u92b7\u6f0f\u6597\u6709\u4ec0\u9ebc\u758f\u5ffd\u4e4b\u8655\u9700\u8981\u95dc\u6ce8\u4e26\u6539\u5584\u7684\u55ce\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8a08\u7b97\u51fa<\/span><a href=\"https:\/\/www.shopify.com\/blog\/customer-lifetime-value\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u7d42\u751f\u50f9\u503c<\/span><\/a><span style=\"font-weight: 400;\">\u662f\u4e00\u500b\u597d\u8fa6\u6cd5\uff0c\u53ef\u4ee5\u5e6b\u52a9\u60a8\u601d\u8003\u8981\u6295\u8cc7\u591a\u5c11\u9322\u3001\u591a\u5c11\u6642\u9593\uff0c\u4f86\u958b\u767c\u65b0\u5ba2\u6e90\u3001\u4fdd\u7559\u8001\u5ba2\u6236\u3002\u6211\u5011\u7684\u5925\u4f34\u00a0<\/span><span style=\"font-weight: 400;\">Shopify\u00a0<\/span><span style=\"font-weight: 400;\">\u88fd\u4f5c\u4e86<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=84xO6S4n0Xs\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">\u5be6\u7528\u7684\u5f71\u7247<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4e00\u6b65\u6b65\u6559\u60a8\u5982\u4f55\u8a08\u7b97\u51fa\u9867\u5ba2\u7d42\u751f\u50f9\u503c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u82e5\u60a8\u5df2\u7d93\u4f7f\u7528 Benchmark Email \u4ed8\u8cbb\u5e33\u6236\uff0c\u60a8\u5c31\u53ef\u4ee5\u4f7f\u7528\u6211\u5011\u7684\u81ea\u52d5\u5316\u884c\u92b7\u8edf\u9ad4\u300c\u884c\u92b7\u898f\u5283\u6d41\u7a0b\u5716\u300d\uff1a\u60a8\u53ef\u4ee5\u76e1\u60c5\u4f7f\u7528\u6240\u6709\u7bc4\u672c\u53ca\u529f\u80fd\uff0c\u4e0d\u9808\u984d\u5916\u6536\u8cbb\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Benchmark <\/span><span style=\"font-weight: 400;\">\u76f8\u4fe1\u81ea\u52d5\u5316\u884c\u92b7\u53ef\u4ee5\u5e36\u7d66\u6211\u5011\u7684\u5ba2\u6236\u975e\u5e38\u591a\u7684\u597d\u8655\uff0c\u6240\u4ee5\u6211\u5011\u6bcf\u9031\u8209\u8fa6\u4e00\u7cfb\u5217\u7684\u7dda\u4e0a\u7814\u8a0e\u6703\uff0c\u82e5\u60a8\u5c0d<\/span><span style=\"font-weight: 400;\">\u300c\u884c\u92b7\u898f\u5283\u6d41\u7a0b\u5716\u300d<\/span><span style=\"font-weight: 400;\">\u4ee5\u53ca\u81ea\u52d5\u5316\u884c\u92b7\u6709\u4efb\u4f55\u7591\u616e\uff0c\u6211\u5011\u90fd\u6703\u5728\u7814\u8a0e\u6703\u4e0a\u9010\u4e00\u89e3\u7b54\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9084\u5728\u7b49\u4ec0\u9ebc\uff1f\u73fe\u5728\u5c31\u99ac\u4e0a\u9023\u7d61<\/span><a href=\"https:\/\/secure.livechatinc.com\/licence\/1067033\/open_chat.cgi?groups=1\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">\u9867\u554f\u5c08\u54e1<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4ec0\u9ebc\u662f\u81ea\u52d5\u5316\u884c\u92b7 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\u5f9e\u6b61\u8fce\u65b0\u7684\u8a02\u95b1\u7528\u6236\uff0c\u5230\u91cd\u65b0\u9396\u5b9a\u4e92\u52d5\u51b7\u6de1\u7684\u6f5b\u5728\u6d88\u8cbb\u8005\uff0c\u81ea\u52d5\u5316\u884c\u92b7\u8edf\u9ad4\u90fd\u80fd\u5305\u8fa6\u3002\u81f3\u65bc\u8981\u505a\u5230\u4ec0\u9ebc\u7a0b\u5ea6\u53d6\u6c7a\u60a8\u7684\u4f01\u696d\u6027\u8cea\uff0c\u4ee5\u53ca\u60a8\u7684\u5275\u610f\u3002 \u81ea\u52d5\u5316\u884c\u92b7\u8b93\u518d\u884c\u92b7\u8207\u92b7\u552e\u8b8a\u5f97\u8f15\u9b06\u8a31\u591a\uff0c\u9019\u9ede\u6bcb\u5eb8\u7f6e\u7591\u3002 VB insight 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