{"id":12607,"date":"2017-09-12T20:55:38","date_gmt":"2017-09-13T03:55:38","guid":{"rendered":"http:\/\/blog.benchmarkemail.wpengine.com\/?p=2152"},"modified":"2020-02-21T21:35:57","modified_gmt":"2020-02-21T21:35:57","slug":"can-use-email-marketing-landing-page","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/can-use-email-marketing-landing-page\/","title":{"rendered":"How Can I Use Email Marketing with A Landing Page?"},"content":{"rendered":"

Landing Pages (LPs) are an extremely effective marketing tool to unleash from your arsenal. They give you flexibility within your branding to do some different things, you can often develop them quicker than a typical page on your website and, most importantly to this post, they can be designed for a single goal. The most effective email marketing campaigns are also designed around a singular goal. That\u2019s what makes email marketing<\/a> such a natural pair with LPs.<\/p>\n

At MarketingSherpa Summit 2016, Flint McGlaughlin reminded the crowd of one important fact: an email campaign can\u2019t sell anything \u2026 except a click. The sale takes places on your website. That really hammered home the importance of one clear goal for your email campaigns.<\/p>\n

Carry that ideology through to your LP. If you link someone to your website from an email campaign, there\u2019s the possibility of distraction. Perhaps there are multiple products available on the page or various links in the header or footer that could distract from your goal.<\/p>\n

When you\u2019re planning a marketing campaign, think about it from the email campaign through to the landing page and what you will consider a success. Match the branding in your email and landing page. Tell a story that begins in the inbox and ends on the LP. Put only on the LP what you will need to achieve success. Keep it simple and enjoy the ROI that email marketing and landing pages can deliver.<\/p>\n","protected":false},"excerpt":{"rendered":"

Landing Pages (LPs) are an extremely effective marketing tool to unleash from your arsenal. They give you flexibility within your branding to do some different things, you can often develop them quicker than a typical page on your website and, most importantly to this post, they can be designed for a single goal. The most…<\/p>\n","protected":false},"author":26,"featured_media":15707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nHow Can I Use Email Marketing with A Landing Page? - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/can-use-email-marketing-landing-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Can I Use Email Marketing with A Landing Page? - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Landing Pages (LPs) are an extremely effective marketing tool to unleash from your arsenal. They give you flexibility within your branding to do some different things, you can often develop them quicker than a typical page on your website and, most importantly to this post, they can be designed for a single goal. The most…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/can-use-email-marketing-landing-page\/\" \/>\n<meta property=\"og:site_name\" content=\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-13T03:55:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-21T21:35:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/How-to-use-email-marketing-with-a-landing-page-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andy Shore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Shore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/can-use-email-marketing-landing-page\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/can-use-email-marketing-landing-page\\\/\"},\"author\":{\"name\":\"Andy Shore\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/98dc6268c6f1e7557b3774a0cb89aae4\"},\"headline\":\"How Can I Use Email Marketing with A Landing Page?\",\"datePublished\":\"2017-09-13T03:55:38+00:00\",\"dateModified\":\"2020-02-21T21:35:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/can-use-email-marketing-landing-page\\\/\"},\"wordCount\":253,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/can-use-email-marketing-landing-page\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/How-to-use-email-marketing-with-a-landing-page-.png\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/can-use-email-marketing-landing-page\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/can-use-email-marketing-landing-page\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/can-use-email-marketing-landing-page\\\/\",\"name\":\"How Can I Use Email Marketing with A Landing Page? - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/can-use-email-marketing-landing-page\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/can-use-email-marketing-landing-page\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/How-to-use-email-marketing-with-a-landing-page-.png\",\"datePublished\":\"2017-09-13T03:55:38+00:00\",\"dateModified\":\"2020-02-21T21:35:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/can-use-email-marketing-landing-page\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/can-use-email-marketing-landing-page\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/can-use-email-marketing-landing-page\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/How-to-use-email-marketing-with-a-landing-page-.png\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/How-to-use-email-marketing-with-a-landing-page-.png\",\"width\":1400,\"height\":730},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/can-use-email-marketing-landing-page\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Can I Use Email Marketing with A Landing Page?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"name\":\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\",\"name\":\"Benchmark Email\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Email\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkEmail1\\\/?locale=zh_TW\",\"https:\\\/\\\/www.instagram.com\\\/benchmark.taiwan\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/98dc6268c6f1e7557b3774a0cb89aae4\",\"name\":\"Andy Shore\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g\",\"caption\":\"Andy Shore\"},\"description\":\"Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don\u2019t believe that people get paid to do that. Since then, he\u2019s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/author\\\/andyshore\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Can I Use Email Marketing with A Landing Page? - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/tw\/blog\/can-use-email-marketing-landing-page\/","og_locale":"en_US","og_type":"article","og_title":"How Can I Use Email Marketing with A Landing Page? - Benchmark Email","og_description":"Landing Pages (LPs) are an extremely effective marketing tool to unleash from your arsenal. They give you flexibility within your branding to do some different things, you can often develop them quicker than a typical page on your website and, most importantly to this post, they can be designed for a single goal. The most…","og_url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/can-use-email-marketing-landing-page\/","og_site_name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","article_publisher":"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","article_published_time":"2017-09-13T03:55:38+00:00","article_modified_time":"2020-02-21T21:35:57+00:00","og_image":[{"width":1400,"height":730,"url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/How-to-use-email-marketing-with-a-landing-page-.png","type":"image\/png"}],"author":"Andy Shore","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Andy Shore","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/can-use-email-marketing-landing-page\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/can-use-email-marketing-landing-page\/"},"author":{"name":"Andy Shore","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/98dc6268c6f1e7557b3774a0cb89aae4"},"headline":"How Can I Use Email Marketing with A Landing Page?","datePublished":"2017-09-13T03:55:38+00:00","dateModified":"2020-02-21T21:35:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/can-use-email-marketing-landing-page\/"},"wordCount":253,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/can-use-email-marketing-landing-page\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/How-to-use-email-marketing-with-a-landing-page-.png","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/can-use-email-marketing-landing-page\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/can-use-email-marketing-landing-page\/","url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/can-use-email-marketing-landing-page\/","name":"How Can I Use Email Marketing with A Landing Page? - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/can-use-email-marketing-landing-page\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/can-use-email-marketing-landing-page\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/How-to-use-email-marketing-with-a-landing-page-.png","datePublished":"2017-09-13T03:55:38+00:00","dateModified":"2020-02-21T21:35:57+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/can-use-email-marketing-landing-page\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/can-use-email-marketing-landing-page\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/can-use-email-marketing-landing-page\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/How-to-use-email-marketing-with-a-landing-page-.png","contentUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/How-to-use-email-marketing-with-a-landing-page-.png","width":1400,"height":730},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/can-use-email-marketing-landing-page\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/tw\/"},{"@type":"ListItem","position":2,"name":"How Can I Use Email Marketing with A Landing Page?"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/tw\/#website","url":"https:\/\/www.benchmarkemail.com\/tw\/","name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","description":"","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/tw\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization","name":"Benchmark Email","url":"https:\/\/www.benchmarkemail.com\/tw\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Email"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","https:\/\/www.instagram.com\/benchmark.taiwan\/"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/98dc6268c6f1e7557b3774a0cb89aae4","name":"Andy Shore","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g","caption":"Andy Shore"},"description":"Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don\u2019t believe that people get paid to do that. Since then, he\u2019s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.","url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/author\/andyshore\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/12607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/comments?post=12607"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/12607\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/media\/15707"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/media?parent=12607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/categories?post=12607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/tags?post=12607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}