{"id":12619,"date":"2017-06-19T06:03:45","date_gmt":"2017-06-19T13:03:45","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=4575"},"modified":"2020-06-05T17:47:52","modified_gmt":"2020-06-05T17:47:52","slug":"advantages-using-dedicated-ip-email-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/advantages-using-dedicated-ip-email-marketing\/","title":{"rendered":"The Advantages of Using A Dedicated IP in Email Marketing"},"content":{"rendered":"

In this second article of our deliverability series<\/b>, we\u2019re going to be looking at the importance of using a Dedicated IP. If you\u2019re not sure what that is, or if you\u2019re finding that your emails often end up in the spam folder, get comfortable, take note and get ready to put our second installment of expert advice into practice.<\/p>\n

If you\u2019re running your own business or working in email marketing, you\u2019ll expect that your emails arrive safe and sound in your recipient\u2019s inbox. What you’d least want, of course, is that they end up in the spam folder<\/b>. To reduce the chances of this happening, one of the things that you can do is use a Dedicated IP<\/b>. Boosting your chances of avoiding the spam folder is just one of the advantages of using a Dedicated IP in your email marketing. Let\u2019s have a look at a few more.<\/p>\n

What is a Dedicated IP?<\/b><\/h2>\n

Most of you have probably heard of Dedicated IPs but you may not be sure of exactly what they are. Let\u2019s imagine then that an IP address is a road where, instead of having cars, we have lots of people’s emails using the road. This would be a Shared IP. A Dedicated IP, on the other hand, is a private road where only the owner\u2019s emails can travel. The advantage is that emails on a Dedicated IP move quicker and remain unaffected by the potential \u201caccidents\u201d of other users along the way.<\/p>\n

A Dedicated IP is for your very own use and not sharing it with others means that you don\u2019t have to worry about how their quality and quantity of sending could affect you negatively<\/b>. For example, if, from a Shared IP, one or more users sends spam, all users in that group could be marked as spammers. In the case of a Dedicated IP, only you would use it so your campaigns will depend on your actions alone.<\/p>\n

If you are using or choose to use Benchmark as your email marketing specialists, we will work to protect your reputation, even if you opt to use a Shared IP. We apply a quality protocol that groups clients by their public reputation. So, to give you an example, this protocol might qualify clients as good, bad or average. If you have good quality lists but don\u2019t work by best email marketing practices, then you might belong to the average group. We monitor this behaviour constantly but you can also work to make sure you\u2019re always in the best possible group by ensuring that you abide by best practices.<\/p>\n

You should also bear in mind that the various ISPs (like Gmail, Yahoo, Hotmail etc.) have lists of IPs called \u201cblacklists\u201d<\/b> and they use them to help to reduce spam<\/b><\/a>. These lists contain IPs that are known to be used to send spam and they\u2019re used to filter email messages and help when categorising a message as spam or not.<\/p>\n

Some examples of organisations that compile blacklists to help combat spam are SPAMHAUS, Trend Micro and spamcop.net.<\/p>\n

Of course, maximising the advantages of having a Dedicated IP requires that you use good email marketing practices. You don\u2019t want to risk its reputation or end up on a blacklist. <\/b>Some of these good email practices include:<\/p>\n