{"id":12643,"date":"2017-02-17T07:23:20","date_gmt":"2017-02-17T15:23:20","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=4301"},"modified":"2020-06-05T17:51:53","modified_gmt":"2020-06-05T17:51:53","slug":"benchmark-one-privacy-shield-certified-email-marketing-platforms","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/benchmark-one-privacy-shield-certified-email-marketing-platforms\/","title":{"rendered":"Benchmark: One of Few Privacy Shield Certified Email Marketing Platforms"},"content":{"rendered":"

Transparency and protecting your data has always been of utmost importance to us. Even before the Privacy Shield was ratified, we ensured that we were TRUSTe certified and you can rest assured that the lists that you upload to our platform are yours alone. We will never use, rent or sell your client lists. That said, though, we are very excited to announce that we are now one of a select few companies that have been shown to comply with the Privacy Shield\u2019s data protection requirements. <\/b><\/p>\n

I\u2019m sure you\u2019ve got plenty of questions on just what that means, so I\u2019ve decided to answer five of the most pressing Privacy Shield questions asked by our customers. If you do have any others, feel free to leave a comment or contact us personally on support@benchmarkemail.wpengine.com<\/a>, subject: Privacy Shield.<\/p>\n

What is the Privacy Shield?<\/b><\/h2>\n

Privacy Shield imposes stronger obligations on US companies to protect the personal data of Europeans. The agreement obliges the companies involved to enforce greater transparency and there are several redress possibilities. It also, for the first time, includes restrictions on the access that US public authorities have to the data.<\/p>\n

What does that mean?<\/b><\/h2>\n

It means that your personal data can be transferred from the EU to a company in the United States as long as the company there \u201cprocesses (e.g. uses, stores and further transfers) your personal data according to a strong set of data protection rules and safeguards<\/a>. The protection given to your data applies regardless of whether you are an EU citizen or not.\u201d<\/p>\n

How does it work?<\/b><\/h2>\n

Any company that wants to be recognised as fulfilling the requirements of the Privacy Shield must get certified. Additionally, this certification is renewed on a yearly basis. If a company does not renew, they will not be able to receive and use data from the EU under this particular framework.<\/p>\n

How do I know if a company is Privacy Shield certified?<\/b><\/h2>\n

Very easily. You can check by searching the official Privacy Shield list. Here\u2019s the link: https:\/\/www.privacyshield.gov\/list<\/a>.<\/p>\n

If the company searched for is Privacy Shield certified, they will appear among the active results like this:<\/p>\n

\"Privacy<\/p>\n

What are the rights and obligations outlined in the agreement?<\/b><\/h2>\n

You\u2019ll find a full explanation of the Privacy Shield together with all rights and obligations in the following link http:\/\/ec.europa.eu\/justice\/data-protection\/document\/citizens-guide_en.pdf<\/a>. A few key points include:<\/p>\n