{"id":12713,"date":"2016-07-24T20:31:13","date_gmt":"2016-07-25T03:31:13","guid":{"rendered":"http:\/\/blog.benchmarkemail.wpengine.com\/?p=1831"},"modified":"2020-02-22T23:32:27","modified_gmt":"2020-02-22T23:32:27","slug":"facebook-marketing-benefits-reactions","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/facebook-marketing-benefits-reactions\/","title":{"rendered":"Facebook \u9a5a\u4eba\u7684\u884c\u92b7\u6548\u76ca \uff0d \u8868\u60c5\u7b26\u865f\u7bc7"},"content":{"rendered":"<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">\u3000\u3000<\/span><\/span><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">\u00a0\u6839\u64da Facebook \u7684<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/newsroom.fb.com\/company-info\/\" target=\"_blank\" class=\"external\" rel=\"nofollow noopener noreferrer\">\u5b98\u65b9\u7d71\u8a08<\/a><\/span>\uff0c\u53f0\u7063\u7d04\u6709 <\/span>1,800 \u842c\u7684\u7528\u6236\uff0c\u6bcf\u5929\u5e73\u5747\u82b1\u8cbb \u00a02.5 \u5c0f\u6642\u700f\u89bd \u00a0Facebook\uff0c\u5e02\u5360\u7387\u66f4\u9ad8\u9054 84%\uff0c\u4f4d\u5c45\u4e9e\u6d32\u4e4b\u51a0\u3002\u9664\u6b64\u4e4b\u5916\uff0c3\u6708\u4efd\u7684\u8abf\u67e5\u986f\u793a\uff0c\u5168\u7403\u6bcf\u500b\u6708\u6709\u8d85\u904e 16 \u5104\u6d3b\u8e8d\u7528\u6236\uff0c\u6bcf\u65e5\u6709\u8fd1 11 \u5104\u7528\u6236\u767b\u5165\u64cd\u4f5c\uff0c<a style=\"color: #000000;\" href=\"http:\/\/www.ebizmba.com\/articles\/social-networking-websites\" target=\"_blank\" class=\"external\" rel=\"nofollow noopener noreferrer\"><span style=\"color: #3366ff;\">eBizMBA<\/span> <\/a>\u66f4\u5c07 Facebook \u8a55\u70ba\u5168\u4e16\u754c\u6700\u53d7\u6b61\u8fce\u7684\u793e\u7fa4\u7db2\u7d61\uff0c\u9019\u610f\u5473\u8457\u4e0d\u7ba1\u4f60\u7684\u76ee\u6a19\u5e02\u5834\u662f\u5728\u570b\u5167\u9084\u662f\u5728\u570b\u5916\uff0c\u7d55\u5c0d\u7121\u6cd5\u64fa\u812b Facebook \u884c\u92b7\u3002<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">\u3000\u3000\u4fd7\u8a71\u8aaa\uff1a\u300c\u5de5\u6b32\u5584\u5176\u4e8b\uff0c\u5fc5\u5148\u5229\u5176\u5668\u300d\uff0c\u8981\u5c07 Facebook \u884c\u92b7\u5a01\u529b\u767c\u63ee\u5730\u6dcb\u6f13\u76e1\u81f4\uff0c\u9700\u8981\u5145\u5206\u4e86\u89e3 Facebook \u5167\u5efa\u5de5\u5177\uff0c\u63a5\u8457\uff0c\u638c\u63e1\u8a23\u7ac5\uff0c\u5584\u52a0\u5229\u7528\u3002\u800c\u8fd1\u671f\u6700\u592f\u7684\u83ab\u904e\u65bc<\/span><span style=\"font-weight: 400;\">\u8868\u60c5\u7b26\u865f<\/span><span style=\"font-weight: 400;\">\u3001<\/span><span style=\"font-weight: 400;\">\u76f4\u64ad<\/span><span style=\"font-weight: 400;\">\u3001<\/span><span style=\"font-weight: 400;\">360\u5ea6\u7167\u7247 &amp; \u5f71\u7247<\/span><span style=\"font-weight: 400;\">\uff0c\u5728\u9019\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u5011\u6703\u512a\u5148\u4ecb\u7d39\u8868\u60c5\u7b26\u865f\uff01<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">\u3000\u3000\u65bc\u4eca\u5e74 2 \u6708 26 \u65e5\u6b63\u5f0f\u4e0a\u7dda 6 \u7d44\u8868\u60c5\u7b26\u865f\uff0c\u9664\u4e86\u300c\u8b9a\u300d\u4e4b\u5916\uff0c\u9084\u65b0\u589e \u300c\u611b\u5fc3\u300d\u3001\u300c\u54c8\u54c8\u300d\u3001\u300c\u54c7\u300d\u3001\u300c\u96e3\u904e\u300d\u3001\u300c\u751f\u6c23\u300d\u8868\u60c5\u7b26\u865f\uff0c\u9019\u8b93\u7528\u6236\u66f4\u80fd\u771f\u5be6\u5730\u8868\u9054\u4ed6\u5011\u7684\u5fc3\u60c5\uff0c\u8868\u60c5\u7b26\u865f\u7684\u6548\u76ca\u7a76\u7adf\u6709\u54ea\u4e9b\u5462\uff1f<\/span><\/p>\n<h4><span style=\"color: #000000;\"><strong>\u589e\u52a0\u4e92\u52d5<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400; color: #000000;\">\u3000\u3000\u5728\u8868\u60c5\u7b26\u865f\u4e0a\u7dda\u524d\uff0c\u4f60\u5728 FB \u770b\u5230\u4ee4\u4eba\u96e3\u904e\u7684\u8cbc\u6587\uff0c\u537b\u53ea\u6709\u300c\u8b9a\u300d\u53ef\u4ee5\u9078\u64c7\uff1f\u9019\u6642\uff0c\u4f60\u53ef\u80fd\u6703\u653e\u68c4\u5c0d\u6b64\u8cbc\u6587\u8868\u9054\u5fc3\u60c5\uff0c\u60f3\u5fc5\u6709\u8a31\u591a\u4eba\u9047\u904e\u9019\u500b\u72c0\u6cc1\u3002\u9019\u4e26\u4e0d\u4ee3\u8868\u8cbc\u6587\u4e0d\u597d\uff0c\u800c\u662f\u7c89\u7d72\u5c0d\u8a72\u8cbc\u6587\u6709\u9664\u4e86\u300c\u8b9a\u300d\u4ee5\u5916\u7684\u5fc3\u60c5\uff0c\u56e0\u6b64\uff0c\u65b0\u589e\u591a\u7a2e\u8868\u60c5\u7b26\u865f\u53ef\u6709\u6548\u63d0\u5347\u8207\u7c89\u7d72\u6216\u6f5b\u6c34\u7528\u6236\u7684\u4e92\u52d5\u3002\u3000<\/span><\/p>\n<h4><span style=\"color: #000000;\"><strong>\u63d0\u5347\u66dd\u5149\u5ea6 &amp; \u700f\u89bd\u91cf<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400; color: #000000;\">\u3000\u3000\u6839\u64da FB \u7522\u54c1\u7d93\u7406 Sammi Krug \u65bc <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/newsroom.fb.com\/news\/2016\/02\/news-feed-fyi-what-the-reactions-launch-means-for-news-feed\/\" target=\"_blank\" class=\"external\" rel=\"nofollow noopener noreferrer\">News Feed \u516c\u544a<\/a><\/span>\uff0c\u8868\u60c5\u7b26\u865f\u7684\u589e\u52a0\u80fd\u5438\u5f15\u66f4\u591a\u7c89\u7d72\uff0c\u4e0d\u8ad6\u662f\u9ede\u9078\u300c\u8b9a\u300d\u9084\u662f\u9ede\u9078\u5176\u4ed6\u8868\u60c5\u7b26\u865f\uff0c\u90fd\u6709\u52a9\u65bc\u589e\u52a0\u8cbc\u6587\u7684\u66dd\u5149\u5ea6\uff0c\u63db\u53e5\u8a71\u8aaa\uff0c\u8d8a\u591a\u4eba\u9ede\u9078\u8868\u60c5\u7b26\u865f\uff0c\u8d8a\u591a\u4eba\u80fd\u5920\u770b\u5230\u8a72\u8cbc\u6587\u3002<\/span><\/p>\n<h4><span style=\"color: #000000;\"><strong>\u6e1b\u5c11\u8ca0\u9762\u8a55\u8ad6<\/strong><\/span><\/h4>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">\u3000\u3000\u82e5\u4f60\u6642\u5e38\u5c07 FB \u7576\u4f5c\u8207\u9867\u5ba2\u4ea4\u6d41\u7684\u5e73\u53f0\uff0c\u90a3\u9ebc\u4f60\u4e00\u5b9a\u6709\u6536\u5230\u8a31\u591a\u9867\u5ba2\u7684\u8ca0\u9762\u8a55\u8ad6\u3002\u8868\u60c5\u7b26\u865f\u7684\u589e\u52a0\uff0c\u53ef\u6709\u6548\u6e1b\u5c11\u8ca0\u9762\u8a55\u8ad6\uff0c\u8209\u4f8b\u4f86\u8aaa\uff1a\u7f8e\u570b\u767c\u751f\u591a\u8d77 Ikea \u62bd\u5c5c\u6ac3\u58d3\u6b7b\u5b69\u7ae5\u7684\u610f\u5916\uff0c IKEA\u00a0\u96a8\u5373\u5728\u5b98\u7db2\u4ee5\u53ca FB \u516c\u544a\u56de\u6536\u5168\u7f8e 2,900 \u842c\u62bd\u5c5c\u6ac3\uff0c\u56e0\u70ba\u589e\u52a0\u4e86\u300c\u751f\u6c23\u300d\u8207 \u300c\u96e3\u904e\u300d\u7684\u8868\u60c5\u7b26\u865f\uff0c\u9069\u6642\u6e1b\u5c11\u7c89\u7d72\u7559\u4e0b\u8ca0\u9762\u8a55\u8ad6\u3002\u3000\u3000<\/span><span style=\"font-weight: 400;\">\u3000\u3000\u3000\u3000<\/span><\/span><\/p>\n<h4><span style=\"color: #000000;\"><strong style=\"color: #000000; line-height: 1.5;\">\u4e86\u89e3\u7c89\u7d72\u9700\u6c42 &amp; \u559c\u597d<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400; color: #000000;\">\u3000\u3000\u8868\u60c5\u7b26\u865f\u9664\u4e86\u53ef\u4ee5\u8b93\u7c89\u7d72\u50b3\u9054\u5fc3\u60c5\uff0c\u4e5f\u80fd\u8b93\u4f60\u66f4\u52a0\u4e86\u89e3\u7c89\u7d72\uff0c\u8209\u4f8b\u4f86\u8aaa\uff0c\u5047\u5982\u4f60\u662f\u8ca9\u552e\u624b\u6a5f\u5468\u908a\u7522\u54c1\u7684\u5546\u5bb6\uff0c\u53ef\u4ee5\u5229\u7528\u8868\u60c5\u7b26\u865f\u8abf\u67e5\u7c89\u7d72\u4f7f\u7528\u7684\u624b\u6a5f\uff0c\u300c\u8b9a\u300d\uff1aiPhone\u3001\u300c\u611b\u5fc3\u300d\uff1a\u4e09\u661f\u3001\u300c\u54c8\u54c8\u300d\uff1a HTC\u3001\u300c\u54c7\u300d\uff1a Sony\u3001\u300c\u96e3\u904e\u300d\uff1a\u5c0f\u7c73\u3001\u300c\u751f\u6c23\u300d\uff1a\u5176\u4ed6\uff0c\u900f\u904e\u8abf\u67e5\u53ef\u4ee5\u8b93\u4f60\u66f4\u4e86\u89e3\u7c89\u7d72\uff0c\u9084\u80fd\u5c07\u7c89\u7d72\u52a0\u4ee5\u5206\u985e\uff0c\u9019\u4e5f\u6709\u52a9\u65bc\u898f\u5283\u5f80\u5f8c\u7684\u884c\u92b7\u7b56\u7565\uff0c\u8b93\u4f60\u80fd\u6295\u5176\u6240\u597d\uff0c\u589e\u52a0 FB \u8f49\u63db\u7387\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"color: #000000;\">\u3000\u3000\u5f8c\u7e8c\u9084\u6703\u4ecb\u7d39\u76f4\u64ad\u8207 360\u5ea6\u7167\u7247 &amp; \u5f71\u7247\uff0c\u82e5\u4f60\u4e0d\u60f3\u932f\u904e\uff0c\u53ef\u4ee5\u9078\u64c7\u8a02\u95b1\u90e8\u843d\u683c\uff0c\u53ea\u8981\u6700\u65b0\u6587\u7ae0\u767c\u4f48\uff0c\u4f60\u53ef\u7acb\u5373\u6536\u5230\u901a\u77e5<\/span>\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3000\u3000\u00a0\u6839\u64da Facebook \u7684\u5b98\u65b9\u7d71\u8a08\uff0c\u53f0\u7063\u7d04\u6709 1,800 \u842c\u7684\u7528\u6236\uff0c\u6bcf\u5929\u5e73\u5747\u82b1\u8cbb \u00a02.5 \u5c0f\u6642\u700f\u89bd \u00a0Facebook\uff0c\u5e02\u5360\u7387\u66f4\u9ad8\u9054 84%\uff0c\u4f4d\u5c45\u4e9e\u6d32\u4e4b\u51a0\u3002\u9664\u6b64\u4e4b\u5916\uff0c3\u6708\u4efd\u7684\u8abf\u67e5\u986f\u793a\uff0c\u5168\u7403\u6bcf\u500b\u6708\u6709\u8d85\u904e 16 \u5104\u6d3b\u8e8d\u7528\u6236\uff0c\u6bcf\u65e5\u6709\u8fd1 11 \u5104\u7528\u6236\u767b\u5165\u64cd\u4f5c\uff0ceBizMBA \u66f4\u5c07 Facebook \u8a55\u70ba\u5168\u4e16\u754c\u6700\u53d7\u6b61\u8fce\u7684\u793e\u7fa4\u7db2\u7d61\uff0c\u9019\u610f\u5473\u8457\u4e0d\u7ba1\u4f60\u7684\u76ee\u6a19\u5e02\u5834\u662f\u5728\u570b\u5167\u9084\u662f\u5728\u570b\u5916\uff0c\u7d55\u5c0d\u7121\u6cd5\u64fa\u812b Facebook \u884c\u92b7\u3002 \u3000\u3000\u4fd7\u8a71\u8aaa\uff1a\u300c\u5de5\u6b32\u5584\u5176\u4e8b\uff0c\u5fc5\u5148\u5229\u5176\u5668\u300d\uff0c\u8981\u5c07 Facebook \u884c\u92b7\u5a01\u529b\u767c\u63ee\u5730\u6dcb\u6f13\u76e1\u81f4\uff0c\u9700\u8981\u5145\u5206\u4e86\u89e3 Facebook \u5167\u5efa\u5de5\u5177\uff0c\u63a5\u8457\uff0c\u638c\u63e1\u8a23\u7ac5\uff0c\u5584\u52a0\u5229\u7528\u3002\u800c\u8fd1\u671f\u6700\u592f\u7684\u83ab\u904e\u65bc\u8868\u60c5\u7b26\u865f\u3001\u76f4\u64ad\u3001360\u5ea6\u7167\u7247 &amp; \u5f71\u7247\uff0c\u5728\u9019\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u5011\u6703\u512a\u5148\u4ecb\u7d39\u8868\u60c5\u7b26\u865f\uff01 \u3000\u3000\u65bc\u4eca\u5e74 2 \u6708 26 \u65e5\u6b63\u5f0f\u4e0a\u7dda 6 \u7d44\u8868\u60c5\u7b26\u865f\uff0c\u9664\u4e86\u300c\u8b9a\u300d\u4e4b\u5916\uff0c\u9084\u65b0\u589e \u300c\u611b\u5fc3\u300d\u3001\u300c\u54c8\u54c8\u300d\u3001\u300c\u54c7\u300d\u3001\u300c\u96e3\u904e\u300d\u3001\u300c\u751f\u6c23\u300d\u8868\u60c5\u7b26\u865f\uff0c\u9019\u8b93\u7528\u6236\u66f4\u80fd\u771f\u5be6\u5730\u8868\u9054\u4ed6\u5011\u7684\u5fc3\u60c5\uff0c\u8868\u60c5\u7b26\u865f\u7684\u6548\u76ca\u7a76\u7adf\u6709\u54ea\u4e9b\u5462\uff1f \u589e\u52a0\u4e92\u52d5 \u3000\u3000\u5728\u8868\u60c5\u7b26\u865f\u4e0a\u7dda\u524d\uff0c\u4f60\u5728 FB 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