{"id":16181,"date":"2019-03-13T15:51:22","date_gmt":"2019-03-13T15:51:22","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/?p=16181"},"modified":"2020-04-23T08:32:36","modified_gmt":"2020-04-23T08:32:36","slug":"tips-for-successful-email-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/tips-for-successful-email-marketing\/","title":{"rendered":"\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7684\u6210\u529f\u7955\u8a23"},"content":{"rendered":"<h2><strong>\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7684\u6210\u529f\u7955\u8a23<\/strong><\/h2>\n<p>\u8981\u5982\u4f55\u6253\u9020\u6700\u6210\u529f\u7684\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\uff1f\u4f60\u60f3\u8981\u4e5f\u5fc5\u9808\u8981\u77e5\u9053\u7684\u8cc7\u8a0a\u90fd\u5728\u9019\u7bc7\u6587\u7ae0\u4e2d\uff01<\/p>\n<p>\u4f60\u6703\u767c\u73fe\u5f9e\u9396\u5b9a\u6536\u4ef6\u4eba\u5230\u5efa\u7acb\u7368\u4e00\u7121\u4e8c\u7684\u96fb\u5b50\u90f5\u4ef6\u90fd\u6709\u53ef\u80fd\u662f\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u81f4\u52dd\u7684\u91cd\u8981\u74b0\u7bc0\uff0c\u82e5\u4f60\u7684\u76ee\u6a19\u662f\u6253\u9020\u6700\u5b8c\u7f8e\u7684\u90f5\u4ef6\u884c\u92b7\uff0c\u90a3\u9ebc\u4f60\u4e00\u5b9a\u8981\u8ddf\u96a8 Benchmark \u7684\u8173\u6b65\uff1b\u4e00\u4e00\u63a2\u7d22\u90f5\u4ef6\u884c\u92b7\u7684\u79d8\u8a23\u3002<\/p>\n<div class=\"main_bullet\"><b>\u6295\u5176\u6240\u597d<\/b><br \/>\n\u8aaa\u5be6\u8a71\uff0c\u5927\u90e8\u5206\u96fb\u5b50\u90f5\u4ef6\u6703\u5931\u6557\u7684\u539f\u56e0\u5728\u65bc\u5bc4\u4ef6\u4eba\u7e3d\u662f\u767c\u9001\u4e00\u6210\u4e0d\u8b8a\u7684\u90f5\u4ef6\u7d66\u6240\u6709\u6536\u4ef6\u4eba\uff0c\u8209\u4f8b\u4f86\u8aaa\uff1a\u767c\u9001\u7da0\u8272\u70ba\u5e95\u7684\u96fb\u5b50\u90f5\u4ef6\u7d66\u5168\u90e8\u6536\u4ef6\u4eba\uff0c\u53ea\u6709\u559c\u6b61\u7da0\u8272\u7684\u6536\u4ef6\u4eba\u6703\u958b\u5fc3\u6536\u5230\u9019\u5c01\u4fe1\uff0c\u4f46\u9019\u5c01\u90f5\u4ef6\u537b\u5f88\u96e3\u53d7\u5230\u5176\u4ed6\u4eba\u7684\u8ff4\u97ff\uff0c\u53ef\u5343\u842c\u5225\u72af\u9019\u7a2e\u932f\u8aa4\uff0c\u5728\u767c\u9001\u90f5\u4ef6\u524d\u5c31\u5fc5\u9808\u5148\u505a\u8db3\u529f\u8ab2\uff0c\u4ed4\u7d30\u8abf\u67e5\u6536\u4ef6\u4eba\u7684\u57fa\u672c\u8cc7\u6599\u3001\u5c45\u4f4f\u5730\u3001\u559c\u597d\u3001\u8cfc\u8cb7\u7fd2\u6163\u7b49\u7b49\uff0c\u63a5\u8457\u5be9\u614e\u5730\u5c07\u6240\u6709\u806f\u7d61\u4eba\u5206\u9580\u5225\u985e\uff0c\u4f8b\u5982\uff1a\u559c\u6b61\u7da0\u8272\u80cc\u666f\u90f5\u4ef6\u7684\u806f\u7d61\u4eba\u5206\u4e00\u985e\uff0c\u559c\u6b61\u85cd\u8272\u80cc\u666f\u7684\u806f\u7d61\u4eba\u5206\u4e00\u985e\uff0c\u7e3d\u4e4b\uff0c\u4f9d\u64da\u6536\u4ef6\u4eba\u559c\u597d\u767c\u9001\u7279\u5b9a\u7684\u90f5\u4ef6\u7d66\u4ed6\u5011\u3002<\/div>\n<p>&nbsp;<\/p>\n<div class=\"main_bullet\"><b>\u500b\u4eba\u5316\u96fb\u5b50\u90f5\u4ef6<\/b><br \/>\n\u82e5\u53ef\u4ee5\uff0c\u8acb\u5728\u96fb\u5b50\u90f5\u4ef6\u5167\u5bb9\u6a19\u660e\u9867\u5ba2\u7684\u540d\u5b57\uff0c\u767c\u9001\u90f5\u4ef6\u7684\u5bc4\u4ef6\u8005\u90f5\u7bb1\u4e5f\u6700\u597d\u56fa\u5b9a\uff0c\u96fb\u5b50\u90f5\u4ef6\u8d8a\u500b\u4eba\u5316\uff0c\u4f01\u696d\u8aa0\u4fe1\u8d8a\u5bb9\u6613\u5efa\u7acb\uff0c\u4f60\u7684\u90f5\u4ef6\u4e5f\u66f4\u5bb9\u6613\u88ab\u958b\u555f\u3001\u95b1\u8b80\u3002<\/div>\n<p>&nbsp;<\/p>\n<div class=\"main_bullet\"><b>\u8a2d\u8a08\u4e00\u5207\u5f9e\u7c21<\/b><br \/>\n\u90f5\u4ef6\u4e0d\u8981\u592a\u904e\u8907\u96dc\uff0c\u4e0d\u8981\u63d2\u5165\u83ef\u800c\u4e0d\u5be6\u7684\u5716\u8868\u3001\u5de8\u5927\u7684\u5b57\u9ad4\u3001\u4efb\u4f55\u4e0d\u6070\u7576\u7684\u5167\u5bb9\uff0c\u9019\u6a23\u7e41\u96dc\u8a87\u5f35\u7684\u5167\u5bb9\u53ea\u6703\u8b93\u6536\u4ef6\u4eba\u53cd\u611f\uff0c\u4ed6\u5011\u53ef\u80fd\u9023\u95b1\u8b80\u5167\u5bb9\u90fd\u4e0d\u9858\u610f\u5c31\u76f4\u63a5\u628a\u90f5\u4ef6\u6254\u9032\u5783\u573e\u5323\uff0c\u6240\u4ee5\u90f5\u4ef6\u5167\u5bb9\u76e1\u91cf\u7c21\u55ae\u3001\u5c08\u696d\uff0c\u53ea\u8981\u80fd\u6e05\u695a\u8868\u9054\u4f60\u6240\u8981\u50b3\u9054\u7684\u8a0a\u606f\u5c31\u53ef\u4ee5\u4e86\u3002<\/div>\n<p>&nbsp;<\/p>\n<div class=\"main_bullet\"><b>\u907f\u514d\u9577\u7bc7\u5927\u8ad6<\/b><br \/>\n\u4f60\u7528\u9577\u7bc7\u5927\u8ad6\u7684\u5167\u5bb9\u63cf\u5beb\u6700\u559c\u611b\u7684\u7522\u54c1\uff0c\u537b\u5929\u771f\u5730\u4ee5\u70ba\u9867\u5ba2\u4e5f\u6703\u6eff\u5fc3\u6b61\u559c\u5730\u95b1\u8b80\uff0c\u82e5\u4f60\u771f\u7684\u9019\u9ebc\u60f3\u90a3\u53ef\u5c31\u932f\u5f97\u96e2\u8b5c\u4e86\uff01\u60f3\u60f3\u5728\u5806\u7a4d\u5982\u5c71\u7684\u6536\u4ef6\u5323\u4e2d\uff0c\u6536\u4ef6\u4eba\u4e0d\u53ef\u80fd\u4e00\u5c01\u4e00\u5c01\u5730\u4ed4\u7d30\u95b1\u8b80\uff0c\u6240\u4ee5\u4f60\u8981\u5982\u4f55\u8a2d\u8a08\u5167\u5bb9\u8b93\u6536\u4ef6\u4eba\u77ed\u77ed\u4e00\u6487\u5c31\u80fd\u5920\u5438\u5f15\u4ed6\u5011\u6ce8\u610f\uff0c\u5efa\u8b70\u7522\u54c1\u63cf\u8ff0\u77ed\u5c0f\u7cbe\u7c21\uff0c\u53ea\u8981\u4fdd\u7559\u7cbe\u83ef\u5373\u53ef\uff0c\u82e5\u4f60\u5c0d\u9019\u500b\u7522\u54c1\u975e\u5e38\u611b\u4e0d\u91cb\u624b\uff1b\u975e\u5f97\u8981\u5411\u6536\u4ef6\u4eba\u4ed4\u7d30\u8a34\u8aaa\uff0c\u90a3\u53ef\u4ee5\u5728\u7db2\u7ad9\u7684\u767b\u9304\u9801\u9762\u7f6e\u5165\u8a73\u7d30\u4ecb\u7d39\u9023\u7d50\u3002<\/div>\n<p>&nbsp;<\/p>\n<div class=\"main_bullet\"><b>\u5305\u542b CTA<\/b><br \/>\n\u4f60\u7684\u90f5\u4ef6\u7d14\u7cb9\u662f\u56e0\u70ba\u597d\u73a9\u767c\u9001\u7684\u55ce\uff1f\u7576\u7136\u4e0d\u53ef\u80fd\uff0c\u4f60\u7684\u90f5\u4ef6\u5167\u5bb9\u4e00\u5b9a\u5305\u542bCTA ( Call to action )\uff0cCTA \u610f\u601d\u70ba\u300c\u8981\u6c42\u884c\u52d5\u300d\uff0c\u4e5f\u5c31\u662f\u9867\u5ba2\u80fd\u4f9d\u64da\u90f5\u4ef6\u5167\u5bb9\u6216\u8005\u7db2\u9801\u6307\u793a\u63a1\u53d6\u884c\u52d5\uff0c\u4f8b\u5982\uff1a\u8981\u6c42\u9867\u5ba2\u9ede\u9078\u9023\u7d50\u3001\u586b\u5beb\u554f\u5377\u3001\u8cfc\u8cb7\u7522\u54c1\uff0c\u7121\u8ad6\u4f60\u5728\u90f5\u4ef6\u7f6e\u5165\u4f55\u7a2eCTA\uff0c\u8acb\u78ba\u4fdd\u5167\u5bb9\u81f3\u5c11\u5f97\u5305\u542b\u4e00\u7a2eCTA\u3002<\/div>\n<p>&nbsp;<\/p>\n<div class=\"main_bullet\"><b>\u64b0\u5beb\u5f15\u4eba\u6ce8\u76ee\u7684\u4e3b\u65e8\u6b04<\/b><br \/>\n\u4e3b\u65e8\u6b04\u7684\u597d\u58de\u8db3\u4ee5\u5f71\u97ff\u6536\u4ef6\u4eba\u9078\u64c7\u958b\u555f\u6216\u522a\u9664\u96fb\u5b50\u90f5\u4ef6\uff0c\u64b0\u5beb\u4e3b\u65e8\u6b04\u6642\uff0c\u8acb\u8a8d\u771f\u8166\u529b\u6fc0\u76ea\uff0c\u52aa\u529b\u601d\u8003\u4f55\u7a2e\u4e3b\u65e8\u6b04\u770b\u8d77\u4f86\u65e2\u4e0d\u6d6e\u8a87\u53c8\u80fd\u5920\u6709\u6548\u5730\u5438\u5f15\u6536\u4ef6\u4eba\u76ee\u5149\uff0c\u6709\u4e00\u9ede\u4e5f\u8acb\u7279\u5225\u6ce8\u610f\uff0c\u76e1\u91cf\u907f\u514d\u5728\u4e3b\u65e8\u6b04\u586b\u5beb\u5bb9\u6613\u88ab\u7576\u4f5c\u70ba\u5783\u573e\u90f5\u4ef6\u7684\u5b57\u773c\uff0c\u4f8b\u5982\uff1a\u514d\u8cbb\u3001\u8cfa\u53d6\u73fe\u91d1\u3001\u99ac\u4e0a\u8cfc\u8cb7\u7b49\u7b49\u3002<\/div>\n<p>&nbsp;<\/p>\n<p>\u82e5\u4f60\u90fd\u5be9\u614e\u9075\u5faa\u4ee5\u4e0a 5 \u7a2e\u5efa\u8b70\uff0c\u4f60\u7684\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u4e00\u5b9a\u80fd\u5920\u6539\u5584\u958b\u555f\u7387\u4e26\u63d0\u5347\u6295\u8cc7\u5831\u916c\u7387\uff0c\u76f8\u4fe1\u5728\u90f5\u4ef6\u884c\u92b7\u5e02\u5834\u6c92\u6709\u4eba\u6703\u662f\u4f60\u7684\u7af6\u722d\u5c0d\u624b\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7684\u6210\u529f\u7955\u8a23 \u8981\u5982\u4f55\u6253\u9020\u6700\u6210\u529f\u7684\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\uff1f\u4f60\u60f3\u8981\u4e5f\u5fc5\u9808\u8981\u77e5\u9053\u7684\u8cc7\u8a0a\u90fd\u5728\u9019\u7bc7\u6587\u7ae0\u4e2d\uff01 \u4f60\u6703\u767c\u73fe\u5f9e\u9396\u5b9a\u6536\u4ef6\u4eba\u5230\u5efa\u7acb\u7368\u4e00\u7121\u4e8c\u7684\u96fb\u5b50\u90f5\u4ef6\u90fd\u6709\u53ef\u80fd\u662f\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u81f4\u52dd\u7684\u91cd\u8981\u74b0\u7bc0\uff0c\u82e5\u4f60\u7684\u76ee\u6a19\u662f\u6253\u9020\u6700\u5b8c\u7f8e\u7684\u90f5\u4ef6\u884c\u92b7\uff0c\u90a3\u9ebc\u4f60\u4e00\u5b9a\u8981\u8ddf\u96a8 Benchmark \u7684\u8173\u6b65\uff1b\u4e00\u4e00\u63a2\u7d22\u90f5\u4ef6\u884c\u92b7\u7684\u79d8\u8a23\u3002 \u6295\u5176\u6240\u597d \u8aaa\u5be6\u8a71\uff0c\u5927\u90e8\u5206\u96fb\u5b50\u90f5\u4ef6\u6703\u5931\u6557\u7684\u539f\u56e0\u5728\u65bc\u5bc4\u4ef6\u4eba\u7e3d\u662f\u767c\u9001\u4e00\u6210\u4e0d\u8b8a\u7684\u90f5\u4ef6\u7d66\u6240\u6709\u6536\u4ef6\u4eba\uff0c\u8209\u4f8b\u4f86\u8aaa\uff1a\u767c\u9001\u7da0\u8272\u70ba\u5e95\u7684\u96fb\u5b50\u90f5\u4ef6\u7d66\u5168\u90e8\u6536\u4ef6\u4eba\uff0c\u53ea\u6709\u559c\u6b61\u7da0\u8272\u7684\u6536\u4ef6\u4eba\u6703\u958b\u5fc3\u6536\u5230\u9019\u5c01\u4fe1\uff0c\u4f46\u9019\u5c01\u90f5\u4ef6\u537b\u5f88\u96e3\u53d7\u5230\u5176\u4ed6\u4eba\u7684\u8ff4\u97ff\uff0c\u53ef\u5343\u842c\u5225\u72af\u9019\u7a2e\u932f\u8aa4\uff0c\u5728\u767c\u9001\u90f5\u4ef6\u524d\u5c31\u5fc5\u9808\u5148\u505a\u8db3\u529f\u8ab2\uff0c\u4ed4\u7d30\u8abf\u67e5\u6536\u4ef6\u4eba\u7684\u57fa\u672c\u8cc7\u6599\u3001\u5c45\u4f4f\u5730\u3001\u559c\u597d\u3001\u8cfc\u8cb7\u7fd2\u6163\u7b49\u7b49\uff0c\u63a5\u8457\u5be9\u614e\u5730\u5c07\u6240\u6709\u806f\u7d61\u4eba\u5206\u9580\u5225\u985e\uff0c\u4f8b\u5982\uff1a\u559c\u6b61\u7da0\u8272\u80cc\u666f\u90f5\u4ef6\u7684\u806f\u7d61\u4eba\u5206\u4e00\u985e\uff0c\u559c\u6b61\u85cd\u8272\u80cc\u666f\u7684\u806f\u7d61\u4eba\u5206\u4e00\u985e\uff0c\u7e3d\u4e4b\uff0c\u4f9d\u64da\u6536\u4ef6\u4eba\u559c\u597d\u767c\u9001\u7279\u5b9a\u7684\u90f5\u4ef6\u7d66\u4ed6\u5011\u3002 &nbsp; \u500b\u4eba\u5316\u96fb\u5b50\u90f5\u4ef6 \u82e5\u53ef\u4ee5\uff0c\u8acb\u5728\u96fb\u5b50\u90f5\u4ef6\u5167\u5bb9\u6a19\u660e\u9867\u5ba2\u7684\u540d\u5b57\uff0c\u767c\u9001\u90f5\u4ef6\u7684\u5bc4\u4ef6\u8005\u90f5\u7bb1\u4e5f\u6700\u597d\u56fa\u5b9a\uff0c\u96fb\u5b50\u90f5\u4ef6\u8d8a\u500b\u4eba\u5316\uff0c\u4f01\u696d\u8aa0\u4fe1\u8d8a\u5bb9\u6613\u5efa\u7acb\uff0c\u4f60\u7684\u90f5\u4ef6\u4e5f\u66f4\u5bb9\u6613\u88ab\u958b\u555f\u3001\u95b1\u8b80\u3002 &nbsp; \u8a2d\u8a08\u4e00\u5207\u5f9e\u7c21 \u90f5\u4ef6\u4e0d\u8981\u592a\u904e\u8907\u96dc\uff0c\u4e0d\u8981\u63d2\u5165\u83ef\u800c\u4e0d\u5be6\u7684\u5716\u8868\u3001\u5de8\u5927\u7684\u5b57\u9ad4\u3001\u4efb\u4f55\u4e0d\u6070\u7576\u7684\u5167\u5bb9\uff0c\u9019\u6a23\u7e41\u96dc\u8a87\u5f35\u7684\u5167\u5bb9\u53ea\u6703\u8b93\u6536\u4ef6\u4eba\u53cd\u611f\uff0c\u4ed6\u5011\u53ef\u80fd\u9023\u95b1\u8b80\u5167\u5bb9\u90fd\u4e0d\u9858\u610f\u5c31\u76f4\u63a5\u628a\u90f5\u4ef6\u6254\u9032\u5783\u573e\u5323\uff0c\u6240\u4ee5\u90f5\u4ef6\u5167\u5bb9\u76e1\u91cf\u7c21\u55ae\u3001\u5c08\u696d\uff0c\u53ea\u8981\u80fd\u6e05\u695a\u8868\u9054\u4f60\u6240\u8981\u50b3\u9054\u7684\u8a0a\u606f\u5c31\u53ef\u4ee5\u4e86\u3002 &nbsp; \u907f\u514d\u9577\u7bc7\u5927\u8ad6 \u4f60\u7528\u9577\u7bc7\u5927\u8ad6\u7684\u5167\u5bb9\u63cf\u5beb\u6700\u559c\u611b\u7684\u7522\u54c1\uff0c\u537b\u5929\u771f\u5730\u4ee5\u70ba\u9867\u5ba2\u4e5f\u6703\u6eff\u5fc3\u6b61\u559c\u5730\u95b1\u8b80\uff0c\u82e5\u4f60\u771f\u7684\u9019\u9ebc\u60f3\u90a3\u53ef\u5c31\u932f\u5f97\u96e2\u8b5c\u4e86\uff01\u60f3\u60f3\u5728\u5806\u7a4d\u5982\u5c71\u7684\u6536\u4ef6\u5323\u4e2d\uff0c\u6536\u4ef6\u4eba\u4e0d\u53ef\u80fd\u4e00\u5c01\u4e00\u5c01\u5730\u4ed4\u7d30\u95b1\u8b80\uff0c\u6240\u4ee5\u4f60\u8981\u5982\u4f55\u8a2d\u8a08\u5167\u5bb9\u8b93\u6536\u4ef6\u4eba\u77ed\u77ed\u4e00\u6487\u5c31\u80fd\u5920\u5438\u5f15\u4ed6\u5011\u6ce8\u610f\uff0c\u5efa\u8b70\u7522\u54c1\u63cf\u8ff0\u77ed\u5c0f\u7cbe\u7c21\uff0c\u53ea\u8981\u4fdd\u7559\u7cbe\u83ef\u5373\u53ef\uff0c\u82e5\u4f60\u5c0d\u9019\u500b\u7522\u54c1\u975e\u5e38\u611b\u4e0d\u91cb\u624b\uff1b\u975e\u5f97\u8981\u5411\u6536\u4ef6\u4eba\u4ed4\u7d30\u8a34\u8aaa\uff0c\u90a3\u53ef\u4ee5\u5728\u7db2\u7ad9\u7684\u767b\u9304\u9801\u9762\u7f6e\u5165\u8a73\u7d30\u4ecb\u7d39\u9023\u7d50\u3002 &nbsp; \u5305\u542b CTA \u4f60\u7684\u90f5\u4ef6\u7d14\u7cb9\u662f\u56e0\u70ba\u597d\u73a9\u767c\u9001\u7684\u55ce\uff1f\u7576\u7136\u4e0d\u53ef\u80fd\uff0c\u4f60\u7684\u90f5\u4ef6\u5167\u5bb9\u4e00\u5b9a\u5305\u542bCTA ( Call to action )\uff0cCTA \u610f\u601d\u70ba\u300c\u8981\u6c42\u884c\u52d5\u300d\uff0c\u4e5f\u5c31\u662f\u9867\u5ba2\u80fd\u4f9d\u64da\u90f5\u4ef6\u5167\u5bb9\u6216\u8005\u7db2\u9801\u6307\u793a\u63a1\u53d6\u884c\u52d5\uff0c\u4f8b\u5982\uff1a\u8981\u6c42\u9867\u5ba2\u9ede\u9078\u9023\u7d50\u3001\u586b\u5beb\u554f\u5377\u3001\u8cfc\u8cb7\u7522\u54c1\uff0c\u7121\u8ad6\u4f60\u5728\u90f5\u4ef6\u7f6e\u5165\u4f55\u7a2eCTA\uff0c\u8acb\u78ba\u4fdd\u5167\u5bb9\u81f3\u5c11\u5f97\u5305\u542b\u4e00\u7a2eCTA\u3002 &nbsp; \u64b0\u5beb\u5f15\u4eba\u6ce8\u76ee\u7684\u4e3b\u65e8\u6b04 \u4e3b\u65e8\u6b04\u7684\u597d\u58de\u8db3\u4ee5\u5f71\u97ff\u6536\u4ef6\u4eba\u9078\u64c7\u958b\u555f\u6216\u522a\u9664\u96fb\u5b50\u90f5\u4ef6\uff0c\u64b0\u5beb\u4e3b\u65e8\u6b04\u6642\uff0c\u8acb\u8a8d\u771f\u8166\u529b\u6fc0\u76ea\uff0c\u52aa\u529b\u601d\u8003\u4f55\u7a2e\u4e3b\u65e8\u6b04\u770b\u8d77\u4f86\u65e2\u4e0d\u6d6e\u8a87\u53c8\u80fd\u5920\u6709\u6548\u5730\u5438\u5f15\u6536\u4ef6\u4eba\u76ee\u5149\uff0c\u6709\u4e00\u9ede\u4e5f\u8acb\u7279\u5225\u6ce8\u610f\uff0c\u76e1\u91cf\u907f\u514d\u5728\u4e3b\u65e8\u6b04\u586b\u5beb\u5bb9\u6613\u88ab\u7576\u4f5c\u70ba\u5783\u573e\u90f5\u4ef6\u7684\u5b57\u773c\uff0c\u4f8b\u5982\uff1a\u514d\u8cbb\u3001\u8cfa\u53d6\u73fe\u91d1\u3001\u99ac\u4e0a\u8cfc\u8cb7\u7b49\u7b49\u3002 &nbsp; \u82e5\u4f60\u90fd\u5be9\u614e\u9075\u5faa\u4ee5\u4e0a 5 \u7a2e\u5efa\u8b70\uff0c\u4f60\u7684\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u4e00\u5b9a\u80fd\u5920\u6539\u5584\u958b\u555f\u7387\u4e26\u63d0\u5347\u6295\u8cc7\u5831\u916c\u7387\uff0c\u76f8\u4fe1\u5728\u90f5\u4ef6\u884c\u92b7\u5e02\u5834\u6c92\u6709\u4eba\u6703\u662f\u4f60\u7684\u7af6\u722d\u5c0d\u624b\uff01<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2641],"tags":[],"class_list":["post-16181","post","type-post","status-publish","format-standard","hentry","category-2641"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7684\u6210\u529f\u7955\u8a23 - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/tips-for-successful-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7684\u6210\u529f\u7955\u8a23 - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7684\u6210\u529f\u7955\u8a23 \u8981\u5982\u4f55\u6253\u9020\u6700\u6210\u529f\u7684\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\uff1f\u4f60\u60f3\u8981\u4e5f\u5fc5\u9808\u8981\u77e5\u9053\u7684\u8cc7\u8a0a\u90fd\u5728\u9019\u7bc7\u6587\u7ae0\u4e2d\uff01 \u4f60\u6703\u767c\u73fe\u5f9e\u9396\u5b9a\u6536\u4ef6\u4eba\u5230\u5efa\u7acb\u7368\u4e00\u7121\u4e8c\u7684\u96fb\u5b50\u90f5\u4ef6\u90fd\u6709\u53ef\u80fd\u662f\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u81f4\u52dd\u7684\u91cd\u8981\u74b0\u7bc0\uff0c\u82e5\u4f60\u7684\u76ee\u6a19\u662f\u6253\u9020\u6700\u5b8c\u7f8e\u7684\u90f5\u4ef6\u884c\u92b7\uff0c\u90a3\u9ebc\u4f60\u4e00\u5b9a\u8981\u8ddf\u96a8 Benchmark \u7684\u8173\u6b65\uff1b\u4e00\u4e00\u63a2\u7d22\u90f5\u4ef6\u884c\u92b7\u7684\u79d8\u8a23\u3002 \u6295\u5176\u6240\u597d \u8aaa\u5be6\u8a71\uff0c\u5927\u90e8\u5206\u96fb\u5b50\u90f5\u4ef6\u6703\u5931\u6557\u7684\u539f\u56e0\u5728\u65bc\u5bc4\u4ef6\u4eba\u7e3d\u662f\u767c\u9001\u4e00\u6210\u4e0d\u8b8a\u7684\u90f5\u4ef6\u7d66\u6240\u6709\u6536\u4ef6\u4eba\uff0c\u8209\u4f8b\u4f86\u8aaa\uff1a\u767c\u9001\u7da0\u8272\u70ba\u5e95\u7684\u96fb\u5b50\u90f5\u4ef6\u7d66\u5168\u90e8\u6536\u4ef6\u4eba\uff0c\u53ea\u6709\u559c\u6b61\u7da0\u8272\u7684\u6536\u4ef6\u4eba\u6703\u958b\u5fc3\u6536\u5230\u9019\u5c01\u4fe1\uff0c\u4f46\u9019\u5c01\u90f5\u4ef6\u537b\u5f88\u96e3\u53d7\u5230\u5176\u4ed6\u4eba\u7684\u8ff4\u97ff\uff0c\u53ef\u5343\u842c\u5225\u72af\u9019\u7a2e\u932f\u8aa4\uff0c\u5728\u767c\u9001\u90f5\u4ef6\u524d\u5c31\u5fc5\u9808\u5148\u505a\u8db3\u529f\u8ab2\uff0c\u4ed4\u7d30\u8abf\u67e5\u6536\u4ef6\u4eba\u7684\u57fa\u672c\u8cc7\u6599\u3001\u5c45\u4f4f\u5730\u3001\u559c\u597d\u3001\u8cfc\u8cb7\u7fd2\u6163\u7b49\u7b49\uff0c\u63a5\u8457\u5be9\u614e\u5730\u5c07\u6240\u6709\u806f\u7d61\u4eba\u5206\u9580\u5225\u985e\uff0c\u4f8b\u5982\uff1a\u559c\u6b61\u7da0\u8272\u80cc\u666f\u90f5\u4ef6\u7684\u806f\u7d61\u4eba\u5206\u4e00\u985e\uff0c\u559c\u6b61\u85cd\u8272\u80cc\u666f\u7684\u806f\u7d61\u4eba\u5206\u4e00\u985e\uff0c\u7e3d\u4e4b\uff0c\u4f9d\u64da\u6536\u4ef6\u4eba\u559c\u597d\u767c\u9001\u7279\u5b9a\u7684\u90f5\u4ef6\u7d66\u4ed6\u5011\u3002 &nbsp; \u500b\u4eba\u5316\u96fb\u5b50\u90f5\u4ef6 \u82e5\u53ef\u4ee5\uff0c\u8acb\u5728\u96fb\u5b50\u90f5\u4ef6\u5167\u5bb9\u6a19\u660e\u9867\u5ba2\u7684\u540d\u5b57\uff0c\u767c\u9001\u90f5\u4ef6\u7684\u5bc4\u4ef6\u8005\u90f5\u7bb1\u4e5f\u6700\u597d\u56fa\u5b9a\uff0c\u96fb\u5b50\u90f5\u4ef6\u8d8a\u500b\u4eba\u5316\uff0c\u4f01\u696d\u8aa0\u4fe1\u8d8a\u5bb9\u6613\u5efa\u7acb\uff0c\u4f60\u7684\u90f5\u4ef6\u4e5f\u66f4\u5bb9\u6613\u88ab\u958b\u555f\u3001\u95b1\u8b80\u3002 &nbsp; \u8a2d\u8a08\u4e00\u5207\u5f9e\u7c21 \u90f5\u4ef6\u4e0d\u8981\u592a\u904e\u8907\u96dc\uff0c\u4e0d\u8981\u63d2\u5165\u83ef\u800c\u4e0d\u5be6\u7684\u5716\u8868\u3001\u5de8\u5927\u7684\u5b57\u9ad4\u3001\u4efb\u4f55\u4e0d\u6070\u7576\u7684\u5167\u5bb9\uff0c\u9019\u6a23\u7e41\u96dc\u8a87\u5f35\u7684\u5167\u5bb9\u53ea\u6703\u8b93\u6536\u4ef6\u4eba\u53cd\u611f\uff0c\u4ed6\u5011\u53ef\u80fd\u9023\u95b1\u8b80\u5167\u5bb9\u90fd\u4e0d\u9858\u610f\u5c31\u76f4\u63a5\u628a\u90f5\u4ef6\u6254\u9032\u5783\u573e\u5323\uff0c\u6240\u4ee5\u90f5\u4ef6\u5167\u5bb9\u76e1\u91cf\u7c21\u55ae\u3001\u5c08\u696d\uff0c\u53ea\u8981\u80fd\u6e05\u695a\u8868\u9054\u4f60\u6240\u8981\u50b3\u9054\u7684\u8a0a\u606f\u5c31\u53ef\u4ee5\u4e86\u3002 &nbsp; \u907f\u514d\u9577\u7bc7\u5927\u8ad6 \u4f60\u7528\u9577\u7bc7\u5927\u8ad6\u7684\u5167\u5bb9\u63cf\u5beb\u6700\u559c\u611b\u7684\u7522\u54c1\uff0c\u537b\u5929\u771f\u5730\u4ee5\u70ba\u9867\u5ba2\u4e5f\u6703\u6eff\u5fc3\u6b61\u559c\u5730\u95b1\u8b80\uff0c\u82e5\u4f60\u771f\u7684\u9019\u9ebc\u60f3\u90a3\u53ef\u5c31\u932f\u5f97\u96e2\u8b5c\u4e86\uff01\u60f3\u60f3\u5728\u5806\u7a4d\u5982\u5c71\u7684\u6536\u4ef6\u5323\u4e2d\uff0c\u6536\u4ef6\u4eba\u4e0d\u53ef\u80fd\u4e00\u5c01\u4e00\u5c01\u5730\u4ed4\u7d30\u95b1\u8b80\uff0c\u6240\u4ee5\u4f60\u8981\u5982\u4f55\u8a2d\u8a08\u5167\u5bb9\u8b93\u6536\u4ef6\u4eba\u77ed\u77ed\u4e00\u6487\u5c31\u80fd\u5920\u5438\u5f15\u4ed6\u5011\u6ce8\u610f\uff0c\u5efa\u8b70\u7522\u54c1\u63cf\u8ff0\u77ed\u5c0f\u7cbe\u7c21\uff0c\u53ea\u8981\u4fdd\u7559\u7cbe\u83ef\u5373\u53ef\uff0c\u82e5\u4f60\u5c0d\u9019\u500b\u7522\u54c1\u975e\u5e38\u611b\u4e0d\u91cb\u624b\uff1b\u975e\u5f97\u8981\u5411\u6536\u4ef6\u4eba\u4ed4\u7d30\u8a34\u8aaa\uff0c\u90a3\u53ef\u4ee5\u5728\u7db2\u7ad9\u7684\u767b\u9304\u9801\u9762\u7f6e\u5165\u8a73\u7d30\u4ecb\u7d39\u9023\u7d50\u3002 &nbsp; \u5305\u542b CTA \u4f60\u7684\u90f5\u4ef6\u7d14\u7cb9\u662f\u56e0\u70ba\u597d\u73a9\u767c\u9001\u7684\u55ce\uff1f\u7576\u7136\u4e0d\u53ef\u80fd\uff0c\u4f60\u7684\u90f5\u4ef6\u5167\u5bb9\u4e00\u5b9a\u5305\u542bCTA ( Call to action )\uff0cCTA \u610f\u601d\u70ba\u300c\u8981\u6c42\u884c\u52d5\u300d\uff0c\u4e5f\u5c31\u662f\u9867\u5ba2\u80fd\u4f9d\u64da\u90f5\u4ef6\u5167\u5bb9\u6216\u8005\u7db2\u9801\u6307\u793a\u63a1\u53d6\u884c\u52d5\uff0c\u4f8b\u5982\uff1a\u8981\u6c42\u9867\u5ba2\u9ede\u9078\u9023\u7d50\u3001\u586b\u5beb\u554f\u5377\u3001\u8cfc\u8cb7\u7522\u54c1\uff0c\u7121\u8ad6\u4f60\u5728\u90f5\u4ef6\u7f6e\u5165\u4f55\u7a2eCTA\uff0c\u8acb\u78ba\u4fdd\u5167\u5bb9\u81f3\u5c11\u5f97\u5305\u542b\u4e00\u7a2eCTA\u3002 &nbsp; \u64b0\u5beb\u5f15\u4eba\u6ce8\u76ee\u7684\u4e3b\u65e8\u6b04 \u4e3b\u65e8\u6b04\u7684\u597d\u58de\u8db3\u4ee5\u5f71\u97ff\u6536\u4ef6\u4eba\u9078\u64c7\u958b\u555f\u6216\u522a\u9664\u96fb\u5b50\u90f5\u4ef6\uff0c\u64b0\u5beb\u4e3b\u65e8\u6b04\u6642\uff0c\u8acb\u8a8d\u771f\u8166\u529b\u6fc0\u76ea\uff0c\u52aa\u529b\u601d\u8003\u4f55\u7a2e\u4e3b\u65e8\u6b04\u770b\u8d77\u4f86\u65e2\u4e0d\u6d6e\u8a87\u53c8\u80fd\u5920\u6709\u6548\u5730\u5438\u5f15\u6536\u4ef6\u4eba\u76ee\u5149\uff0c\u6709\u4e00\u9ede\u4e5f\u8acb\u7279\u5225\u6ce8\u610f\uff0c\u76e1\u91cf\u907f\u514d\u5728\u4e3b\u65e8\u6b04\u586b\u5beb\u5bb9\u6613\u88ab\u7576\u4f5c\u70ba\u5783\u573e\u90f5\u4ef6\u7684\u5b57\u773c\uff0c\u4f8b\u5982\uff1a\u514d\u8cbb\u3001\u8cfa\u53d6\u73fe\u91d1\u3001\u99ac\u4e0a\u8cfc\u8cb7\u7b49\u7b49\u3002 &nbsp; \u82e5\u4f60\u90fd\u5be9\u614e\u9075\u5faa\u4ee5\u4e0a 5 \u7a2e\u5efa\u8b70\uff0c\u4f60\u7684\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u4e00\u5b9a\u80fd\u5920\u6539\u5584\u958b\u555f\u7387\u4e26\u63d0\u5347\u6295\u8cc7\u5831\u916c\u7387\uff0c\u76f8\u4fe1\u5728\u90f5\u4ef6\u884c\u92b7\u5e02\u5834\u6c92\u6709\u4eba\u6703\u662f\u4f60\u7684\u7af6\u722d\u5c0d\u624b\uff01\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/tips-for-successful-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-13T15:51:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-23T08:32:36+00:00\" \/>\n<meta name=\"author\" content=\"Adeel Mehmood\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adeel Mehmood\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/tips-for-successful-email-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/tips-for-successful-email-marketing\\\/\"},\"author\":{\"name\":\"Adeel Mehmood\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/72fe5bcc91056fb76623bd5492f6b99e\"},\"headline\":\"\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7684\u6210\u529f\u7955\u8a23\",\"datePublished\":\"2019-03-13T15:51:22+00:00\",\"dateModified\":\"2020-04-23T08:32:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/tips-for-successful-email-marketing\\\/\"},\"wordCount\":15,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"articleSection\":[\"\u8a2d\u8a08\u8207\u512a\u5316\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/tips-for-successful-email-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/tips-for-successful-email-marketing\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/tips-for-successful-email-marketing\\\/\",\"name\":\"\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7684\u6210\u529f\u7955\u8a23 - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\"},\"datePublished\":\"2019-03-13T15:51:22+00:00\",\"dateModified\":\"2020-04-23T08:32:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/tips-for-successful-email-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/tips-for-successful-email-marketing\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/tips-for-successful-email-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7684\u6210\u529f\u7955\u8a23\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"name\":\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\",\"name\":\"Benchmark Email\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Email\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkEmail1\\\/?locale=zh_TW\",\"https:\\\/\\\/www.instagram.com\\\/benchmark.taiwan\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/72fe5bcc91056fb76623bd5492f6b99e\",\"name\":\"Adeel Mehmood\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7e689383375a32e260bcae45c5612f0bf338242bff388c264d46b24abc309ab?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7e689383375a32e260bcae45c5612f0bf338242bff388c264d46b24abc309ab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7e689383375a32e260bcae45c5612f0bf338242bff388c264d46b24abc309ab?s=96&d=mm&r=g\",\"caption\":\"Adeel Mehmood\"},\"sameAs\":[\"http:\\\/\\\/adeel\"],\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/author\\\/adeel\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7684\u6210\u529f\u7955\u8a23 - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/tw\/blog\/tips-for-successful-email-marketing\/","og_locale":"en_US","og_type":"article","og_title":"\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7684\u6210\u529f\u7955\u8a23 - Benchmark Email","og_description":"\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7684\u6210\u529f\u7955\u8a23 \u8981\u5982\u4f55\u6253\u9020\u6700\u6210\u529f\u7684\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\uff1f\u4f60\u60f3\u8981\u4e5f\u5fc5\u9808\u8981\u77e5\u9053\u7684\u8cc7\u8a0a\u90fd\u5728\u9019\u7bc7\u6587\u7ae0\u4e2d\uff01 \u4f60\u6703\u767c\u73fe\u5f9e\u9396\u5b9a\u6536\u4ef6\u4eba\u5230\u5efa\u7acb\u7368\u4e00\u7121\u4e8c\u7684\u96fb\u5b50\u90f5\u4ef6\u90fd\u6709\u53ef\u80fd\u662f\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u81f4\u52dd\u7684\u91cd\u8981\u74b0\u7bc0\uff0c\u82e5\u4f60\u7684\u76ee\u6a19\u662f\u6253\u9020\u6700\u5b8c\u7f8e\u7684\u90f5\u4ef6\u884c\u92b7\uff0c\u90a3\u9ebc\u4f60\u4e00\u5b9a\u8981\u8ddf\u96a8 Benchmark \u7684\u8173\u6b65\uff1b\u4e00\u4e00\u63a2\u7d22\u90f5\u4ef6\u884c\u92b7\u7684\u79d8\u8a23\u3002 \u6295\u5176\u6240\u597d \u8aaa\u5be6\u8a71\uff0c\u5927\u90e8\u5206\u96fb\u5b50\u90f5\u4ef6\u6703\u5931\u6557\u7684\u539f\u56e0\u5728\u65bc\u5bc4\u4ef6\u4eba\u7e3d\u662f\u767c\u9001\u4e00\u6210\u4e0d\u8b8a\u7684\u90f5\u4ef6\u7d66\u6240\u6709\u6536\u4ef6\u4eba\uff0c\u8209\u4f8b\u4f86\u8aaa\uff1a\u767c\u9001\u7da0\u8272\u70ba\u5e95\u7684\u96fb\u5b50\u90f5\u4ef6\u7d66\u5168\u90e8\u6536\u4ef6\u4eba\uff0c\u53ea\u6709\u559c\u6b61\u7da0\u8272\u7684\u6536\u4ef6\u4eba\u6703\u958b\u5fc3\u6536\u5230\u9019\u5c01\u4fe1\uff0c\u4f46\u9019\u5c01\u90f5\u4ef6\u537b\u5f88\u96e3\u53d7\u5230\u5176\u4ed6\u4eba\u7684\u8ff4\u97ff\uff0c\u53ef\u5343\u842c\u5225\u72af\u9019\u7a2e\u932f\u8aa4\uff0c\u5728\u767c\u9001\u90f5\u4ef6\u524d\u5c31\u5fc5\u9808\u5148\u505a\u8db3\u529f\u8ab2\uff0c\u4ed4\u7d30\u8abf\u67e5\u6536\u4ef6\u4eba\u7684\u57fa\u672c\u8cc7\u6599\u3001\u5c45\u4f4f\u5730\u3001\u559c\u597d\u3001\u8cfc\u8cb7\u7fd2\u6163\u7b49\u7b49\uff0c\u63a5\u8457\u5be9\u614e\u5730\u5c07\u6240\u6709\u806f\u7d61\u4eba\u5206\u9580\u5225\u985e\uff0c\u4f8b\u5982\uff1a\u559c\u6b61\u7da0\u8272\u80cc\u666f\u90f5\u4ef6\u7684\u806f\u7d61\u4eba\u5206\u4e00\u985e\uff0c\u559c\u6b61\u85cd\u8272\u80cc\u666f\u7684\u806f\u7d61\u4eba\u5206\u4e00\u985e\uff0c\u7e3d\u4e4b\uff0c\u4f9d\u64da\u6536\u4ef6\u4eba\u559c\u597d\u767c\u9001\u7279\u5b9a\u7684\u90f5\u4ef6\u7d66\u4ed6\u5011\u3002 &nbsp; \u500b\u4eba\u5316\u96fb\u5b50\u90f5\u4ef6 \u82e5\u53ef\u4ee5\uff0c\u8acb\u5728\u96fb\u5b50\u90f5\u4ef6\u5167\u5bb9\u6a19\u660e\u9867\u5ba2\u7684\u540d\u5b57\uff0c\u767c\u9001\u90f5\u4ef6\u7684\u5bc4\u4ef6\u8005\u90f5\u7bb1\u4e5f\u6700\u597d\u56fa\u5b9a\uff0c\u96fb\u5b50\u90f5\u4ef6\u8d8a\u500b\u4eba\u5316\uff0c\u4f01\u696d\u8aa0\u4fe1\u8d8a\u5bb9\u6613\u5efa\u7acb\uff0c\u4f60\u7684\u90f5\u4ef6\u4e5f\u66f4\u5bb9\u6613\u88ab\u958b\u555f\u3001\u95b1\u8b80\u3002 &nbsp; \u8a2d\u8a08\u4e00\u5207\u5f9e\u7c21 \u90f5\u4ef6\u4e0d\u8981\u592a\u904e\u8907\u96dc\uff0c\u4e0d\u8981\u63d2\u5165\u83ef\u800c\u4e0d\u5be6\u7684\u5716\u8868\u3001\u5de8\u5927\u7684\u5b57\u9ad4\u3001\u4efb\u4f55\u4e0d\u6070\u7576\u7684\u5167\u5bb9\uff0c\u9019\u6a23\u7e41\u96dc\u8a87\u5f35\u7684\u5167\u5bb9\u53ea\u6703\u8b93\u6536\u4ef6\u4eba\u53cd\u611f\uff0c\u4ed6\u5011\u53ef\u80fd\u9023\u95b1\u8b80\u5167\u5bb9\u90fd\u4e0d\u9858\u610f\u5c31\u76f4\u63a5\u628a\u90f5\u4ef6\u6254\u9032\u5783\u573e\u5323\uff0c\u6240\u4ee5\u90f5\u4ef6\u5167\u5bb9\u76e1\u91cf\u7c21\u55ae\u3001\u5c08\u696d\uff0c\u53ea\u8981\u80fd\u6e05\u695a\u8868\u9054\u4f60\u6240\u8981\u50b3\u9054\u7684\u8a0a\u606f\u5c31\u53ef\u4ee5\u4e86\u3002 &nbsp; \u907f\u514d\u9577\u7bc7\u5927\u8ad6 \u4f60\u7528\u9577\u7bc7\u5927\u8ad6\u7684\u5167\u5bb9\u63cf\u5beb\u6700\u559c\u611b\u7684\u7522\u54c1\uff0c\u537b\u5929\u771f\u5730\u4ee5\u70ba\u9867\u5ba2\u4e5f\u6703\u6eff\u5fc3\u6b61\u559c\u5730\u95b1\u8b80\uff0c\u82e5\u4f60\u771f\u7684\u9019\u9ebc\u60f3\u90a3\u53ef\u5c31\u932f\u5f97\u96e2\u8b5c\u4e86\uff01\u60f3\u60f3\u5728\u5806\u7a4d\u5982\u5c71\u7684\u6536\u4ef6\u5323\u4e2d\uff0c\u6536\u4ef6\u4eba\u4e0d\u53ef\u80fd\u4e00\u5c01\u4e00\u5c01\u5730\u4ed4\u7d30\u95b1\u8b80\uff0c\u6240\u4ee5\u4f60\u8981\u5982\u4f55\u8a2d\u8a08\u5167\u5bb9\u8b93\u6536\u4ef6\u4eba\u77ed\u77ed\u4e00\u6487\u5c31\u80fd\u5920\u5438\u5f15\u4ed6\u5011\u6ce8\u610f\uff0c\u5efa\u8b70\u7522\u54c1\u63cf\u8ff0\u77ed\u5c0f\u7cbe\u7c21\uff0c\u53ea\u8981\u4fdd\u7559\u7cbe\u83ef\u5373\u53ef\uff0c\u82e5\u4f60\u5c0d\u9019\u500b\u7522\u54c1\u975e\u5e38\u611b\u4e0d\u91cb\u624b\uff1b\u975e\u5f97\u8981\u5411\u6536\u4ef6\u4eba\u4ed4\u7d30\u8a34\u8aaa\uff0c\u90a3\u53ef\u4ee5\u5728\u7db2\u7ad9\u7684\u767b\u9304\u9801\u9762\u7f6e\u5165\u8a73\u7d30\u4ecb\u7d39\u9023\u7d50\u3002 &nbsp; \u5305\u542b CTA \u4f60\u7684\u90f5\u4ef6\u7d14\u7cb9\u662f\u56e0\u70ba\u597d\u73a9\u767c\u9001\u7684\u55ce\uff1f\u7576\u7136\u4e0d\u53ef\u80fd\uff0c\u4f60\u7684\u90f5\u4ef6\u5167\u5bb9\u4e00\u5b9a\u5305\u542bCTA ( Call to action )\uff0cCTA \u610f\u601d\u70ba\u300c\u8981\u6c42\u884c\u52d5\u300d\uff0c\u4e5f\u5c31\u662f\u9867\u5ba2\u80fd\u4f9d\u64da\u90f5\u4ef6\u5167\u5bb9\u6216\u8005\u7db2\u9801\u6307\u793a\u63a1\u53d6\u884c\u52d5\uff0c\u4f8b\u5982\uff1a\u8981\u6c42\u9867\u5ba2\u9ede\u9078\u9023\u7d50\u3001\u586b\u5beb\u554f\u5377\u3001\u8cfc\u8cb7\u7522\u54c1\uff0c\u7121\u8ad6\u4f60\u5728\u90f5\u4ef6\u7f6e\u5165\u4f55\u7a2eCTA\uff0c\u8acb\u78ba\u4fdd\u5167\u5bb9\u81f3\u5c11\u5f97\u5305\u542b\u4e00\u7a2eCTA\u3002 &nbsp; \u64b0\u5beb\u5f15\u4eba\u6ce8\u76ee\u7684\u4e3b\u65e8\u6b04 \u4e3b\u65e8\u6b04\u7684\u597d\u58de\u8db3\u4ee5\u5f71\u97ff\u6536\u4ef6\u4eba\u9078\u64c7\u958b\u555f\u6216\u522a\u9664\u96fb\u5b50\u90f5\u4ef6\uff0c\u64b0\u5beb\u4e3b\u65e8\u6b04\u6642\uff0c\u8acb\u8a8d\u771f\u8166\u529b\u6fc0\u76ea\uff0c\u52aa\u529b\u601d\u8003\u4f55\u7a2e\u4e3b\u65e8\u6b04\u770b\u8d77\u4f86\u65e2\u4e0d\u6d6e\u8a87\u53c8\u80fd\u5920\u6709\u6548\u5730\u5438\u5f15\u6536\u4ef6\u4eba\u76ee\u5149\uff0c\u6709\u4e00\u9ede\u4e5f\u8acb\u7279\u5225\u6ce8\u610f\uff0c\u76e1\u91cf\u907f\u514d\u5728\u4e3b\u65e8\u6b04\u586b\u5beb\u5bb9\u6613\u88ab\u7576\u4f5c\u70ba\u5783\u573e\u90f5\u4ef6\u7684\u5b57\u773c\uff0c\u4f8b\u5982\uff1a\u514d\u8cbb\u3001\u8cfa\u53d6\u73fe\u91d1\u3001\u99ac\u4e0a\u8cfc\u8cb7\u7b49\u7b49\u3002 &nbsp; \u82e5\u4f60\u90fd\u5be9\u614e\u9075\u5faa\u4ee5\u4e0a 5 \u7a2e\u5efa\u8b70\uff0c\u4f60\u7684\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u4e00\u5b9a\u80fd\u5920\u6539\u5584\u958b\u555f\u7387\u4e26\u63d0\u5347\u6295\u8cc7\u5831\u916c\u7387\uff0c\u76f8\u4fe1\u5728\u90f5\u4ef6\u884c\u92b7\u5e02\u5834\u6c92\u6709\u4eba\u6703\u662f\u4f60\u7684\u7af6\u722d\u5c0d\u624b\uff01","og_url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/tips-for-successful-email-marketing\/","og_site_name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","article_publisher":"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","article_published_time":"2019-03-13T15:51:22+00:00","article_modified_time":"2020-04-23T08:32:36+00:00","author":"Adeel Mehmood","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Adeel Mehmood"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/tips-for-successful-email-marketing\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/tips-for-successful-email-marketing\/"},"author":{"name":"Adeel Mehmood","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/72fe5bcc91056fb76623bd5492f6b99e"},"headline":"\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7684\u6210\u529f\u7955\u8a23","datePublished":"2019-03-13T15:51:22+00:00","dateModified":"2020-04-23T08:32:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/tips-for-successful-email-marketing\/"},"wordCount":15,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"articleSection":["\u8a2d\u8a08\u8207\u512a\u5316"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/tips-for-successful-email-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/tips-for-successful-email-marketing\/","url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/tips-for-successful-email-marketing\/","name":"\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7684\u6210\u529f\u7955\u8a23 - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#website"},"datePublished":"2019-03-13T15:51:22+00:00","dateModified":"2020-04-23T08:32:36+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/tips-for-successful-email-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/tips-for-successful-email-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/tips-for-successful-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/tw\/"},{"@type":"ListItem","position":2,"name":"\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7684\u6210\u529f\u7955\u8a23"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/tw\/#website","url":"https:\/\/www.benchmarkemail.com\/tw\/","name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","description":"","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/tw\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization","name":"Benchmark Email","url":"https:\/\/www.benchmarkemail.com\/tw\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Email"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","https:\/\/www.instagram.com\/benchmark.taiwan\/"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/72fe5bcc91056fb76623bd5492f6b99e","name":"Adeel Mehmood","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c7e689383375a32e260bcae45c5612f0bf338242bff388c264d46b24abc309ab?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c7e689383375a32e260bcae45c5612f0bf338242bff388c264d46b24abc309ab?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c7e689383375a32e260bcae45c5612f0bf338242bff388c264d46b24abc309ab?s=96&d=mm&r=g","caption":"Adeel Mehmood"},"sameAs":["http:\/\/adeel"],"url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/author\/adeel\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/16181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/comments?post=16181"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/16181\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/media?parent=16181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/categories?post=16181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/tags?post=16181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}